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F-Commerce Gains Momentum With Exclusive Cillit Bang Sale

Facebook Commerce is picking up with one brand making plans to sell a product exclusively through a Facebook store.  Reckitt Benckiser has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page, according to eConsultancy. The product launch –an 'All in 1 Dish &   [...]
Posted: Thursday, February 9th 2012

Top News: Google's cloud storage service | GigaOm buys PaidContent | Groupon's earnings

Cloud Services: Google near launch of cloud storage service. Social Media: Google Social is exploding online. Skimlinks is the   [...]
Posted: Thursday, February 9th 2012

The Impact of the PayPal Brand, Both Online and Off

Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged  [...]
Posted: Tuesday, February 7th 2012

More Retailers Like Staples Focus on Tablet Design

Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at Staples.com, told Direct Marketing News: "Mobile is really a game-changer and it gives us the opportun  [...]
Posted: Friday, February 3rd 2012

New Approachs to F-Commerce

Multi-channel electronics specialist Maplin is launching a fully transactional store on the Facebook platform. Through it and using PayPal as a service provider, Maplin customers can make purchases from the company’s full product line within the social media space for the first time. Maplin's Facebook store also interacts with Facebook's social features such as birthdays. Factors  [...]
Posted: Friday, February 3rd 2012

Top News: Facebook's lead in display ads | Apple's new retail chief | Email fights back against spam

Online Ad Market: Facebook builds lead in display ads as its IPO approaches. Retail/Ecommerce: Tim Cook taps John Browett, CEO of Dixons, to head his retail empire. Mobile Computing: Demand for iPhones in China c  [...]
Posted: Tuesday, January 31st 2012

eBay Adds Visual Search to App

eBay has upgraded its Motors iPhone app with visual search. There are other new attributes as well, such as broadcasts from racing events and a Twitter feed. However the visual search is rare enough still to make the app stand out, Users are able to identify a car's make, model and year by taking a photo of the back of the vehicle, eConsultancy explains. The  [...]
Posted: Monday, January 30th 2012

Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone

Mobile Marketing: Advertisers will spend $2.61 billion on mobile this year. Ecommerce: For $2 a star, an online retailer gets 5-star product reviews. Social Media:   [...]
Posted: Friday, January 27th 2012

Closing Bell: Facebook, AG combate scheme | Highlight | Star Wars crowdsourced

Social Media: Facebook, Washington AG to combat social networking scheme. Highlight, a social network for the real world. The real way to build  [...]
Posted: Tuesday, January 24th 2012

Global E-Commerce's Language is Not English

Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English.  It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly. The report noted that in South Korea, 99% of individuals with Internet access shop online an  [...]
Posted: Tuesday, January 24th 2012

Top News: Google updates name policy | Twitter acqires Dasient | Android favored by developers

Social Media: Google+ updates real name policy to allow "alternate names". YouTube sees 60 hours of video uploaded a minute. Twitter acqu  [...]
Posted: Tuesday, January 24th 2012

Social Commerce Poised to Grow. Finally

Social commerce, including storefronts on Facebook, has gained surprisingly little traction despite the momentum behind social media. That was evident in the recent holiday season. However, the industry clearly sees this as a temporary state of affairs, as more retailers launch social commerce offerings. In recent days five major ticket sellers--Ticketmaster, StubHub, Sco  [...]
Posted: Friday, January 20th 2012

Garnet Hill Embraces F-Commerce With Full Collection

Multi-channel retailer Garnet Hill is expanding its presence into Facebook. No, the site is not a latecomer to the global social media networking site. Rather, it is establishing a Facebook commerce page on the site, making it, in fact, among the minority of brands that use the site. Custom  [...]
Posted: Wednesday, January 18th 2012

Inexplicably, Luxury Brands Underinvest in Mobile

Sephora secured the top spot in the inaugural L2 Prestige 100: Mobile IQ, a ranking, developed by NYU Stern Professor Scott Galloway. However, the IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated as Feeble. The report found that only two-thirds of prestige brands maintain a mobile-optimized site, and one-third of these mobile development efforts d  [...]
Posted: Thursday, January 12th 2012

Time to Consider a Pinterest Button? Yes, If Your Target Market is Female and You Like Free Advertising

Etsy, an ecommerce site for arts and crafts, is adding a "Pin It" button to its listing pages--that is, a social media button for Pinterest. It will take its place next to the Tweet and Like buttons—and when a particular listing is "pinned" it will automatically display the price, TechCrunch says. Gr  [...]
Posted: Monday, January 9th 2012

Top News: Google search changes | Millennial Media IPO | ICANN moves ahead

Search: Google's 30 most recent search quality changes. Finance: Mobile ad network Millennial Media files for IPO. Domains: ICANN to   [...]
Posted: Friday, January 6th 2012

Wal-Mart Continues Social Media Push with New Acquisition

@WalmartLabs, Wal-Mart’s e-commerce unit, has acquired Small Society, a company that develops apps for smart phones.  The company developed apps for the Democratic National Committee, Starbucks and Zipcar. In fact, Wal-Mart focused on the Zipcar app in its blog post, providing a glimpse into application it might be interested in for its own. "The app is a spot-on intersection of technology, bran  [...]
Posted: Thursday, January 5th 2012

It is January But Holiday Spending Is Still Underway

Holiday spending, thanks to the huge numbers of gift cards exchanged, is still underway even though it is January.  Performics notes that gift card spending this season is expected to be $27.8 billion and that many shoppers will be redeeming gift cards in the first couple of weeks post Christmas. Last year, 72% of shoppers spent more than their gift card's value--an attractive target f  [...]
Posted: Thursday, January 5th 2012

Retail Sites Held Their Own for the Holidays

With no major mishaps or e-commerce fails reported for the last week of the holidays, the retail industry can congratulate itself. After the Black Friday-Cyber Monday holiday weekend, there had been some disgruntled reports. Last minute preparations no doubt helped at least some retailers avoid a repeat. Sites that did particularly well included J. C. Penney—which was a   [...]
Posted: Wednesday, January 4th 2012

Top News: Citi Facebook app | Chrome gaining on IE | Mobile marketing to grow 37%

Social Media: Citi lets Facebook friends share points. Browsers: Could Chrome overtake Internet Explorer in the browser wars? Mobile Marketing: Global mobile marketing, advertising industry to   [...]
Posted: Wednesday, January 4th 2012

Luxury Brands Might Fare Better as Facebook Storefronts

Facebook storefronts have not been a leading source of e-commerce transactions, despite the platform's huge user base. Only 20% have purchased something directly within Facebook, according to a study released by ThreatMetrix in partnership with the Ponemon Institute. A separate study, by Oracle, found that 34% of American and Canadian consumers say   [...]
Posted: Tuesday, January 3rd 2012

Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions

Online Ad Market: Banner future for digital advertising. Search: Google’s jaw-dropping sponsored post campaign for Chrome. Google is   [...]
Posted: Tuesday, January 3rd 2012

Groupon's Model Comes Under Scrutiny. Again

Groupon's downfall, if it ever does happen, will likely be traced to its decision to go public. Ever since its first S-1 filing, in which it was roundly mocked for constructing a performance metric that eliminated the costs of its marketing, the company has been battling perception that its model is not sustainable. The Securities and Exchange Commission just threw more fuel on the fiery debate, releasing comment letters it sent to the company leading up to its November IPO. Th  [...]
Posted: Thursday, December 29th 2011

Top News: Call Genie acquires VoodooVox | Facebook stats | Holiday web sales hit $35B

Online Ad Market: Call Genie acquires mobile advertising, analytics startup VoodooVox. Social Networking: Facebook accounts for 3 in every 4 social networking minutes.   [...]
Posted: Thursday, December 29th 2011

Top News: Amazon acquires Quorus | In-app advertising | Google+ 400M users

Ecommerce: Amazon.com quietly acquires the social shopping whizzes at Quorus. Online merchants home in on imbibing consumers. Mobile Marketing: T  [...]
Posted: Wednesday, December 28th 2011