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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]
Posted: Wednesday, May 23rd 2012

Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]
Posted: Thursday, May 10th 2012

One Way Or Another, iPads Are Becoming Part of the Retail Experience

Sephora, the cosmetics retailer, has just invested in a major makeover of its own. It has overhauled its digital operations with a new webpage, new mobile site and new iPhone app, Forbes.com reports. It is also testing iPads in some 20 stores, Sephora Direct’s senior vice president Julie Bornstein told Forbes. Customers use it to navigate Sephora’s considerable online inventory whi  [...]
Posted: Thursday, April 12th 2012

Nordstrom to Sell Online E-Tailer Bonobos' Pants Line

Nordstrom is not only investing in a venture capital round for online retailer Bonobos but it is also planning to sell the clothing—specifically men's pants—in its stores. Nordstrom is investing $16.4 million in Bonobos, TechFlash reports.  As part of the deal it will also sell Bonobos clothing at Nordstrom full-line stores and on Nordstrom.com.   [...]
Posted: Thursday, April 12th 2012

DoJ Investigation Will Lead to Two-tiered e-Book Price Model

The Department of Justice has filed suit against Apple and several book publishers, alleging they have colluded on setting prices for e-books. Legal theorists believe it will be difficult for Justice to make a case against Apple.  Even if it fails t  [...]
Posted: Thursday, April 12th 2012

Top News: Google+ refresh | Netizine versus app store | DOJ will lose suit against Apple

Social Media: Google Plus social network tweaked for ease of use. Google Plus Refresh: Just like Facebook, it’s all about the apps. Facebook's Instagram buy: The new dot-com   [...]
Posted: Thursday, April 12th 2012

Top News: Publishers shun Amazon | Spotify's web play button | Considering comments

Ecommerce: Some big-six publishers refuse to sign new contracts with Amazon. Social Media: Are photos apps a business? Spotify   [...]
Posted: Wednesday, April 11th 2012

To Engage Customers, Harrods Uses….Pinterest. Here's Why

The London department store Harrods is holding a contest on Pinterest that allows users to design their own store window, Luxury Daily reports. Pinterest Users Spend More The retailers cited the astounding traction of Pinterest as a reason for using it over another social media outlet. Other retailers are also gravitating to the site, citing more concrete reasons. On  [...]
Posted: Tuesday, April 10th 2012

Amazon Debuts New In-App API

Amazon has rolled out its Amazon Appstore for Android SDK and In-App Purchasing API to its developer community. The API allows developers to offer digital content and subscriptions--such as in-game currency, expansion packs, upgrades, and magazine issues--for purchase within apps. High Conversion Rates Early adopters--Sto  [...]
Posted: Tuesday, April 10th 2012

QR Codes for the Harried

Studies have show that QR codes are best aimed at certain demographics--usually male, upper income and beyond the teen and twenty-something years. Another category, some retailers are discovering, is the harried commuter. Well.ca, an online retailer of health and beauty supplies, has borrowed a retail concept--the pop-up store---and adapted it to the digital world via a QR code. Pop up stores, usually seen around the holidays, are temporary small-sized outposts usually establis  [...]
Posted: Monday, April 9th 2012

Walgreen’s E-commerce Initiatives Pay Off

Walgreens has launched several mobile initiatives in recent months. The most far reaching has been a push to link its brick-and-mortar inventory with its e-commerce operations. The goal, according to an interview Ron Kelly, vice president of customer and pharmacy service, e-commerce, gave Internet Retailer, was to target customers that would go online to see what the drug stor  [...]
Posted: Thursday, April 5th 2012

Top News: F-commerce | Google's digital glasses | E-reading's rise

Ecommerce: Facebook e-commerce: the next big thing? Signs of What's to Come: Google takes wraps off Web-based digital glasses. Security: Biggest Ap  [...]
Posted: Thursday, April 5th 2012

Colorado Judge Deals Setback to State Efforts to Collect Internet Sales Tax

A 2010 Colorado law that requires online retailers such as Amazon to collect state sales taxes has been thrown out by the federal court, the Denver Post reports. The judge concluded that the law did not treat in-state and out-of-state retailers evenly. The decision has partisan implications as the measure had been opposed by state Republicans. Internet Sales T  [...]
Posted: Wednesday, April 4th 2012

Top News: Paramount, Google movie rentals | AdWords conversion tracking | Social energy app

Ecommerce: Paramount, Google link up for movie rentals. Search: Google AdWords ad extensions get conversion tracking. Social Media: Palo Alto   [...]
Posted: Wednesday, April 4th 2012

Starbucks to Offer $10 Gift Card for $5 in Daily Deal

Starbucks is planning to offer $5 off a $10 Starbucks gift cards through Google Offers on Wednesday, Mashable reports. Conventional wisdom—not to mention the recent history of similar offers—suggests this will be a very popular offer and give Google Offers a much needed boost. In March AmazonLocal sold one million Amazon gift cards for $5 million in 17 hours, close to a record for the daily dea  [...]
Posted: Tuesday, April 3rd 2012

Top News: Amazon in-app payment | iPhone outsells | Australian court says Google ads misleading

Ecommerce: More developments for Amazon’s in-app payment system for Appstore, but more work needed. Mobile Computing: iPhone outselling all other smartphones combined at Sprint and AT&  [...]
Posted: Tuesday, April 3rd 2012

Live Chat Growing Tool for E-Tailers

E-commerce is posting strong growth, however retailers are always on the lookout for the latest tool that can beef revenues in this channel even more. A new report suggests such a tool could be live chat.  Live chat’s use by e-tailers is on the rise, according to a survey by E-tailing Group sponsored by live chat vendor Bold Software. The report found that live chat has reached a tipping point of adoption, but for onl  [...]
Posted: Wednesday, March 28th 2012

Arby's Joins Plink's Facebook Credits Loyalty Program

The Facebook Credits-based loyalty program launched by Plink in January that rewards Facebook members for dining and purchases at restaurants and offline retailers is getting a huge boost weeks later with its newly inked partnership with the second largest quick-service restaurant chain in the US--Arby's. Arby's is joining Plink because it wants to maximize the momentum it has made w  [...]
Posted: Monday, March 26th 2012

Top News: Facebook changes | TweetDeck updated | Pew's future of apps and web

Social Media: Facebook takes photos high-def and full screen. Facebook is said to buy 750 IBM patents to boost defenses. Yahoo reportedly has a license to patents Facebook just   [...]
Posted: Friday, March 23rd 2012

Marketers Watch Mobile Payments Tech Unfold From Many Different Directions

PayPal Here, the company’s mobile payment solution, has had a successful launch. In the first 24 hours it received 1,000 sign-ups per hour for the device. This healthy start suggests that PayPal Here could well overtake Square, a competing solution, not only because of its brand name recognition but also because, as Zdnet   [...]
Posted: Thursday, March 22nd 2012

How AmazonLocal Scored $5M in 17 Hours and Whether That Is a Good Thing

AmazonLocal sold one million Amazon gift cards for $5 million in 17 hours this week, close to a record for the daily deal industry. From an accountant’s perspective, however, the campaign was a disaster—it was marketing $10 gift cards for $5. AmazonLocal, though, can consider the campaign an all around success, because it has succeeded in making a name for itself in the daily deal market—a market is dominated by such large players as Groupon, LivingSocial and to a lesser extent, Google.  [...]
Posted: Thursday, March 22nd 2012

Internet Sales Tax Issue Gaining Momentum

The pushback Amazon received from states on the Internet sales tax issue is gaining momentum with e-tailers of all sizes finding themselves the target of new legal and regulatory initiatives. The latest example is Missouri-based Scholastic Book Club, which the Connecticut Supreme Court found owes $3.2 million in sales tax, plus interest and penalties to the state, reports the Hartford Courant.   [...]
Posted: Thursday, March 22nd 2012

Groupon Diversifies Product Platform as Local Advertising Trends Shift

Groupon is branching out into other areas with the launch of an online scheduling tool that lets small business customers book appointments more easily for the services they have purchased through the site. Businesses can also use it to book appointments that were not sold through Groupon, according to an account in Bloomberg. Other Directions Groupon is clearly experimenting with its model,   [...]
Posted: Tuesday, March 20th 2012

Top News: UK mobile ad spend jumps | Bypassing Google Maps | 5 common SEO mistakes

Online Ad Market: Two Bing marketers fired for 'mismanaging company assets,' violating procurement policy. Mobile Computing: Free mobile apps 'drain battery faster'. Global: Spending on UK mobile advertising   [...]
Posted: Tuesday, March 20th 2012

Top News: More privacy probes for Google | iPad 3 is here | Cloud computing economics

Privacy: Google the subject of new privacy probes in U.S. and Europe. E-Commerce: Groupon UK told to clean up after record complaints. Mobile Computing:   [...]
Posted: Friday, March 16th 2012