E-commerce
Articles and advice about electronic commerce and related efforts to sell directly online.
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Google Throws Retail Inventory into the Local Mix
Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets.
Essentially users type in the name of a product and the app pulls up the [...]
Posted: Friday, March 12th 2010
Target Unveils Scannable Mobile Coupon Campaign
Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for [...]
Posted: Friday, March 12th 2010
Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
eBay Launches Rainforest Preservation Marketing Efforts
eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse, [...]
Posted: Thursday, March 11th 2010
Mobile Retail Expected to Top $12B in '14
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research.
“Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters 2009-2014″ indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24% during the next four years to reach slight [...]
Posted: Wednesday, March 10th 2010
Industry Buzz & News: 03/04/10
Measurement & Analytics:
The PPC controversy around credits for website visits.
Campaigns & Creatives:
GM, Yahoo first to use NYTimes' digital sign network.
Agencies & Ad Departments:
New Razorfish division a sign of digital health market [...]
Posted: Thursday, March 4th 2010
Retailers Slightly Decrease Feb. Email Volume
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the previous year, year-over-year volume increased 13% from [...]
Posted: Monday, March 1st 2010
Online Shoppers Rely on Search Engines
Ninety-four percent of online shoppers conduct research prior to making a purchase and 61% of online shoppers always or often use search engines, according to the Compete Online Shopper Intelligence Study.
Search Engine Usage Varies by Product
Although overall search engine usage by online shoppers is high, it varies greatly depending on what type of product is being bought. For ex [...]
Posted: Wednesday, February 24th 2010
Downloads:
It's time to get mobile
Are your marketing emails mobile-friendly? They should be - find out why.Discover the ROI for Real-Time Results.
Download Oneupweb's Eye Tracking Study on Google's Real-Time Results.Tax, Travel Sites Lead Category Growth
Tax, travel and career resource sites were the top-growing online site categories during January 2010, according to comScore Media Metrix.
One of Two Sure Things in Life
Taxes, traditionally linked to death as one of two sure things in life, were on the minds of US web users last month. The tax category attracted 2 [...]
Posted: Tuesday, February 23rd 2010
Q4 Online Retail Sales Climb 2%
Retail e-commerce sales totaled about $39 billion in Q4 2009, according to data from digital marketing firm comScore. This represents 2% growth compared to $38.1 billion in Q4 2008 and 32% growth compared to $29.6 billion in Q3 2009, and follows three consecutive quarters of negative growth.
Retail e-commerce sales dropped 7% in Q3 2009, 9% in Q2 2009, and 10% in Q1 2009. For the entire year, retail e-commerce sales remained flat at $130 billion, buoyed by the relatively strong fourth quarter [...]
Posted: Monday, February 22nd 2010
Industry Buzz & Snippets: 02/22/10
Measurement & Analytics:
Measurement is key to efficiency with online video advertising.
5 Twitter management tools you can't live without.
Campaigns:
New iPhone ads [...]
Posted: Monday, February 22nd 2010
E-commerce Spending Falls First Time
U.S. e-commerce spending fell for the first time on record in 2009, according to the comScore 2009 U.S. Digital Year in Review.
Total U.S. e-commerce spending reached $209.6 billion in 2009, down 2% compared to the previous year and the first year on record with negative growth rates. Travel e-commerce spending dropped 5% to $79.8 billion, while retail (non-travel) e-com [...]
Posted: Tuesday, February 16th 2010
Digital Coupon Growth Outpaces Inserts
During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com.
Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the [...]
Posted: Monday, February 15th 2010
Understanding Local Listing Sites as Google Changes the Game
With little fanfare or formality Google has opened - widely - the definition of what it considers a 'review' for its Places Pages. The search engine is apparently using its newly-implemented sentiment analysis to reaching across hyperlocal blogs, local portals and news sites to retrieve blog entries, general editorial reporting and even blog comments to use as reviews, [...]
Posted: Thursday, February 11th 2010
P&G Launches eStore to Test Marketing Concepts
Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales.
The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company [...]
Posted: Wednesday, February 10th 2010
Industry Buzz & Snippets: 02/10/10
Social Media:
Google adds Facebook-like features to gmail.
MySpace inks ad deal with TargetSpot.
Facebook, AOL link instant messaging.
Smartphones: [...]
Posted: Wednesday, February 10th 2010
100,000 Fans Send Target's February E-Card
Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched.
Marrying two big events in February - the Super Bowl and Valentine's Day - in one promotion, the retailer has developed a football-themed e-card for Valentine's Day. Each card sent allows the person to vote in Target's charity contest. The retailer is giving away $1 [...]
Posted: Monday, February 8th 2010
New Index Ranks Facebook Fans' Fashion Choices
A new index that tracks the popularity of fashion brands on Facebook has joined the growing number of social media marketing and measurement tools. Called the Stylophane Facebook Fashion Index, it was developed by Stylophane e-commerce provider, which also tracks the most popular brands on Facebook each month.
Launched last week, the Fashion Index updates daily and shows the percentage increase or decrease in th [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Industry Buzz & Snippets: 01/28/10
Mobile Computing:
Mobile ads get a makeover.
What the iPad means for online advertising.
iPad blurs line between devices.
Apple's Tabl [...]
Posted: Thursday, January 28th 2010
Worldwide Online Search Market Grows 46%
The total worldwide online search market grew 46% in December 2009 compared to December 2008, according to the latest qSearch data from digital research firm comScore, Inc.
US, China Lead in Total Number of Searches
During December 2009, internet users conducted 131.3 billion online searches, compared to 89.7 billion online searches in December 2008. The U [...]
Posted: Wednesday, January 27th 2010
Top December Web Gainers: Shipping, Retail, Tax Sites Surge
Americans flocked to retail and shipping sites during the end-of-year shopping frenzy, while holiday festivities also caused a surge in traffic to flowers/gifts/greetings and e-card sites, according to the monthly analysis of US web activity at the top-growing properties and site categories for December 2009 from comScore, Inc.
[...]
Posted: Friday, January 22nd 2010
Industry Buzz & Snippets: 01/12/10
Ad Technology:
Real time price changes reflected in banner ads.
Consumer opinions online seen as curse, not gift.
Commission Junction vets [...]
Posted: Tuesday, January 12th 2010
Sears Plays Electronic Matchmaker
Sears Holding Company has launched two new online shopping tools designed to match customers with the ideal electronic product - a move that is part of the retailer's March 2009 promise to expand its global online strategy.
The tools, available at tvmatchmaker.com and cameramatchmaker.com, ask customers a series of compatibility questions to find the products best matching their needs and wants. TvMatchM [...]
Posted: Thursday, January 7th 2010
Holiday E-commerce Sales Strong Thru Christmas Eve
The final tally for online holiday shopping in 2009 is in: during the 56-day holiday shopping period between November 1 and December 24, U.S. consumers spent $27.1 billion online - a 5% bump from 2008 that was aided by a major snowstorm on the East Coast during the final shopping weekend of the season.
Online Growth
Mainly, though, online sales growth this year was driven by a continued incr [...]
Posted: Monday, January 4th 2010
