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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

FriendShopper Brings Online Shopping Social

FriendShopper.com is jumping on the retail social networking bandwagon with a service designed to connect consumers in a real-time, centralized environment. FriendShopper.com allows users to manipulate integrated social tools like instant messaging and content sharing in a customized environment meant to simulate live shoppi  [...]
Posted: Friday, July 10th 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

Hy-Vee Weds Digital Experience to Supermarket Shopping

HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVee's e-commerce site to find items at local stores and place them on a printable shopping list with store coupons before leaving home. They can also add items from a clickable store circular, link to manufacturer coupons, find recipes on a 64,000-recipe database, and obtain information about unadvertised in-store specials.   [...]
Posted: Wednesday, July 1st 2009

Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

The Twuth About Twitter: Its Impact on Businesses and Communications

Twitter may well be struggling in its search for a profitable business model, but the company has made an impact on multiple levels of the marketing chain. As the real-time web service gains steam, more entities - from big-time corporations to grassroots-level nonprofits – are starting to benefit from its enormous reach. Most people are not particularly interested in reading what o  [...]
Posted: Tuesday, June 16th 2009

Canadian Telecoms Unite for Mobile Cash Exchange System

This week, Canada's three major wireless firms will unveil a service that enables people to exchange money via mobile. Bell Canada, Telus Corp and Rogers Communications united four years ago to form a jointly owned firm called EnStream LP, which now employs about 30 people in Toronto, in addition to outsourcing some customer service and development. The digital cash exchange platform is the first fruit of their labors. "The end vision is you can take your billfold or purse and stick it int  [...]
Posted: Monday, June 15th 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

ShopSavvy Updates Barcode-Scanning Technology on Android

ShopSavvy, an app that launched on Google's Android mobile platform in October, has unveiled its 3.5 release. The app enables users to scan barcodes with the Android-powered phone cameras to get pricing information. Users can also comparison shop over the 'net from their handhelds. The 3.5 update, nicknamed "Rodan," provides support for 1,000 new retailers and 750,000 new products. It is also better optimized for battery life, accor  [...]
Posted: Thursday, June 11th 2009

The Profitability of craigslist's Nonprofit Model

craigslist's revenue for 2009 is estimated at more than $100 million, according to a study from Classified Intelligence Report, a publication of Orlando-based web consultant AIM Group, via the New York Times. The San Francisco-based online classified ads company, which promotes itself as non-profit oriented and service minded, seems to  [...]
Posted: Thursday, June 11th 2009

Bing Throws Web Analytics for a Loop

The advent of a new kind of search engine - aka Microsoft’s Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword helps the searcher find information more quickly. Preliminary data shows bounce rates on websites to hav  [...]
Posted: Monday, June 8th 2009

Facebook Pilots Site-Wide E-Commerce Platform

Facebook has begun a closed beta pilot of its payment system for app developers. The program would create a universal currency for all Facebook apps, making it easier for users to purchase across vendors -- and ideally enabling both developers and Facebook to monetize their entertainment offerings with greater ease. It is being tested on three applications so far, but more apps will be added in the w  [...]
Posted: Thursday, June 4th 2009

How To: Track Transactions To Initial Referrer

Marketers dishing dough for site traffic via AdWords may not know that many final transactions don't occur until later - when users return to the site organically. And Google Analytics, by default, attributes transactions to the last referrer. This how-to by ROI Revolution offers a way to change your Google Analytics Trac  [...]
Posted: Wednesday, June 3rd 2009

MySpace, SocialMedia Co-Launch Interactive Ads

Ad firm SocialMedia.com and MySpace announced the launch of Interaction Ads, a variation on SocialMedia.com’s word of mouth (WOM) social ads, released in March. Interaction Ads invites MySpace members to enter information about themselves, which is then used in conjunction with social graph data to customize the advertising shown to their friends. Users who visit a page on MySpace Music, for example, may see an ad that asks if they preferred rock or rap music, with checkboxes where they   [...]
Posted: Tuesday, June 2nd 2009

Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee

On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks. The Obama Administration   [...]
Posted: Monday, June 1st 2009

Google to Launch Proprietary Ebook Retail Program

In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users. "The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi  [...]
Posted: Monday, June 1st 2009

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]
Posted: Friday, May 29th 2009

Print Yellow Pages, Unique URLs Make High-Yield Dream Team

In a study of web activity spurred by Yellow Pages ads, Telmetrics found (pdf) that visits to URLs represent 44% of leads for a company, while call traffic holds down 56%. This data suggests traditional print media is an effective way to drive people online and convert them into leads. If URLs from a given print piece are unique, response is also easy to track. Last year Telmetrics launched a pilot that tested the effectiv  [...]
Posted: Thursday, May 28th 2009

Supermarket Retailers Go Mobile with Coupons

Supermarket retailers Tom Thumb and Randalls, both operated by Safeway, are joining the Cellfire mobile coupon network. According to Supermarket News, members of the chains' loyalty club programs can now have coupons automatically downloaded on their loyalty cards, Retailer Daily   [...]
Posted: Tuesday, May 26th 2009

Kumo Demo Reveals Semantic Category Features, Ecommerce Emphasis

Kumo, the new search engine Microsoft plans to release, place a fresh focus on "the right ideas," like "organic results, layout and advertising," according to Director-Emerging Media/Client Strategy David Berkowitz of 360i, which demoed the pending product. "If it's as good as it looks in the demo, this will be the most impressive search experience Microsoft has offered," he vowed. The search engine places emphasis on image and videos; on a more practical level, it filters data and ecommer  [...]
Posted: Friday, May 22nd 2009

Devs Rejoice: GOOG Debuts Maps Ad Unit

Giving geo map developers an opportunity to turn a profit on their talents, Google debuted a Maps Ad Unit, supported by its Maps API. The Maps Ad Unit joins AdSense for Maps and enables devs to overlay AdSense units over a Google Map embedded onto third-party sites. Ads hosted in the units are targeted to the maps view and updates when users hover around the map, according to Search Engine Journal. To   [...]
Posted: Thursday, May 21st 2009