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Business Intelligence Pros Iffy on SocNet Data

The majority of global business intelligence (BI) practitioners in a recent study expect the use of BI at their organizations grow at a steady pace in 2010, but most are skeptical or unsure about the value of analyzing data obtained from social media sites such as Twitter or Facebook, according to Kognitio and Baseline Consulting, which collaborated on the research. (  [...]
Posted: Friday, January 15th 2010

E-readers, Tablets Not Likely To Save Newspapers

Some industry watchers had predicted that e-readers just might save the newspaper industry - but that has yet to happen, despite the fact that e-reader sales are soaring, reports MediaBuyerPlanner. About six million e-reader devices - including Amazon’s Kindle, Sony’s e-reader, Barnes & Noble's Nook, and Conde Nast’s Skiff - will be sold this year, Forrester predicts (  [...]
Posted: Thursday, January 7th 2010

SocNets Don't Fare Well in Online Video Promotion

The manner in which people decide which show or video clip to watch on either TV or the internet is very similar - with verbal word of mouth (in-person conversations or phone calls) scoring well above social media as a regularly used source, and TV ads and search engines also playing major roles, according to a research report from Knowledge Networks. The report, "How People Use Video Navigation," explores how advancing technology and increasing viewer control are changing expectations about  [...]
Posted: Monday, December 21st 2009

Email v SocNets: Who's Really Winning?

Another report reports on the dwindling popularity of email. A new survey by Prompt Communications, a specialist in digital PR, marketing and social media communications, found that Facebook may be replacing email as the most popular way to stay in touch with friends online. Prompt asked a sample of 300 consumers in Boston to explain how they use social media tools an  [...]
Posted: Thursday, December 17th 2009

E-Readers Grow with New Formats

New digital formats that want to compete with the nascent e-reader device are raising questions about its long term viability. The success of the Amazon's Kindle, along with the subsequent entrance of Barnes & Noble's Nook, and Sony's Digital Reader, at first seemed to have established the format for this particular space. Namely it would be a single-screen device upon which consumers downloaded books and magazine and newspapers from a single content provider - much like the Apple-iTunes mode  [...]
Posted: Monday, December 7th 2009

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to  explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US. Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and mar  [...]
Posted: Wednesday, December 2nd 2009

Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

Firms Poised to Pounce on Paid News

Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content. Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way.   [...]
Posted: Thursday, November 19th 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Email Not Dead, Council Says

Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. "Ironically, that story quickly became the most emailed story on the Wall Street Jour  [...]
Posted: Thursday, November 12th 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Windows 7: A Top Seller, But Why?

Early indicators show that three weeks since its release, Microsoft's OS Windows 7 has become a best seller. The question is, what part of its ad campaign played a role in that success? First the stats: On November 2, NPD Group reported that Windows 7 boxed software sales over the first few days of its release were 234% higher than those of its predecessor, Vista, for the same time period. In another measure, Net Applicatio  [...]
Posted: Monday, November 9th 2009

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]
Posted: Monday, November 2nd 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Newsday to Charge Online Readers; Fee Debate Rages On

The debate over whether news outlets should charge for online content is ratcheting up another notch as yet another newspaper has decided to plunge ahead, despite continuing and widespread industry debate over whether such a model will work in today's "everything is free" online information space. The New York newspaper Newsday announced plans to start charging most of its online readers next week - a move tha  [...]
Posted: Friday, October 23rd 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Marketers Thwart TweetNothings, Move Toward ROI

Marketers are discovering more and more ways they might potentially leverage Twitter to make money, even as the microblogging site appears to be doing its best to ignore - and in some cases, outright discourage them. In a keynote presentation at the ongoing Web 2.0 Summit conference held in San Francisco, Twitter CEO Evan Williams was adamant that the site remains focused on improving its p  [...]
Posted: Wednesday, October 21st 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

GM Plans Ad Spend to See Significant Increase

Just weeks after warning its ad agencies that they needed to "move the needle," General Motors Co.'s marketing chief Bob Lutz announced an increase in advertising budgets for the automaker's remaining brands. Lutz sees a shift in spend from the loss of some of its brands like Hummer and Pontiac back to its core brands, which will be promoted over the main GM name. "No one can buy a   [...]
Posted: Wednesday, August 12th 2009

Twitter Profiles Allegedly Suffer from PageRank Change

Google updated PageRank, the algorithm by which it ranks the importance of pages online. As a direct result of the update, Twitter profile pages have suffered a fall in PageRank merit, according to The Next Web. So Web, Blogger's own blog, noted that the profile for Twitter's co-founder E  [...]
Posted: Friday, May 29th 2009

Twitter to Remain Ad-Free, Founder Says

Micro-blogging service Twitter - which enjoyed incredible user growth over the past few months - will continue to steer clear of advertising as a source of revenue, according to founder Biz Stone. Earlier this year, bloggers speculated that Twitter may begin to monetize the site by inserting advertisments directly into users' conversation streams - a  [...]
Posted: Thursday, May 21st 2009

Generic Domain Names in Ads Outperform Non-Generic

Generic website names with descriptive words of products and services deliver significantly higher click-through rates (CTRs) and overall clicks than those with non-generic domain names, according to a UK study conducted by MemorableDomains.co.uk, MarketingCharts   [...]
Posted: Tuesday, May 5th 2009