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Online Video Ads Still Require Creativity

ClickZ: Video: The Future of Online Advertising? Tessa Wegert asks in her ClickZ column whether or not video is the future of online advertising. She mentions two companies that are enabling this approach, either through video newsletters or on-page, banner style videos. This is all well and good, but there is still too much talk about technology and not enough discussion on effective creative. Most consumers don't care in  [...]
Posted: Thursday, September 4th 2003

Interactive TV a Perennial Disappointment

MediaPost: Interactive TV, Including Much-Feared TiVo, Is Still Barely A Blip MediaPost's Paul J. Gough writes that interactive television remains a fairly small sideshow among interactive media. Of course, it depends on how you define interactive media. Networks and studios prefer to thing of it as interactive programming guides - essentially souped-up remote controls. Companies like TiVo think of it as creating an Internet  [...]
Posted: Tuesday, August 26th 2003

Emailers Deny Sobig Virus Had So Big an Impact

IAR: Sobig No Big Deal for E-mail Marketers The Internet Advertising Report, in a canvas of email service companies such as CheetahMail and Silverpop, reports that the bulk emailers report no negative effects from the Sobig virus that stymied many corporate email systems last week.   [...]
Posted: Monday, August 25th 2003

Overture Sees Itself as Commerce Power

Ecommerce Times: The Role of Content-Based Advertising Aye, there be more plunderThe Ecommerce Times reports that Overture Vice President Paul Volen expects that his company's contextual paid listings product to create $2 billion of revenue annually by 2008. Even more ast  [...]
Posted: Monday, August 25th 2003

Movie Tie-in Marketers Resist Admitting Failure

AdWeek (via Yahoo): Tie-In Marketers Unfazed By Lackluster Blockbusters Despite two thirds of this summer's Hollywood sequels failing to meet expectations, the agencies that arrange for product placement and promotion deals continue to congratulate themselves for what they consider unalloyed success. There is seemingly no degree of movie failur  [...]
Posted: Monday, August 25th 2003

Creatives: Video Over Net More Harm than Good

NewMediaAge: Online ad industry worried over video use in rich media Creative and media executives have seen the new video-over-the-Internet formats, and they feel under-whelmed. Taking the interactive medium and dumbing it down to do what we already have cheaply on TV may produce more clutter than brand results, worried one media director. A creative interviewed said that the relatively poor video quality will likely do more har  [...]
Posted: Thursday, August 21st 2003

NPR Discovers That Not All Dot-Coms Are Dead

NPR: Realism Hits Silicon Valley Start-Ups Dot-coms have downsized and are focusing on revenue instead of employee massages. And, golly, some of them are actually even making money. News flash, NPR: everyone else already did this story a year and a half ago.   [...]
Posted: Wednesday, August 20th 2003

Payment Study Reveals Human Insecurities

CMR: Payment Security Still Prevents Purchases A study by PaymentOne indicates people who do not purchase things online might still be hung up on security concerns. That's certainly how the study sponsor would like to interpret it because, naturally, they have security stuff for ecommerce companies to buy. But what isn't indicated in the released data is whether or not the security concerns arise because of the transa  [...]
Posted: Thursday, August 14th 2003

Wi-fi Is Special Sauce in Selling Lunch to Geeks

Wired: Would You Like Wi-Fi With That? A piece in Wired claims that Starbucks is barely breaking even trying to sell wi-fi (i.e., "wireless fidelity" radio-wave Internet access) to its customers. While it's cheap enough to put in a router and lease the bandwidth, its the billing system and technical support that make the venture a losing proposition for most of the chain's locations. The article suggests the right way to do   [...]
Posted: Wednesday, August 13th 2003

Do-not-spam List Criticism Flawed

iMedia Connection: Do Not Email Will Backfire I have yet to see someone on the email marketing side explain why the do-not-email list would fail, at least not without using flawed arguments. Michael Mayor's recent iMedia piece proves no exception. First of all, Mayor makes a similar argument to DiGuido's   [...]
Posted: Monday, August 11th 2003

Forrester Sees Strong Ecommerce Growth Continuing

Press Release: US Ecommerce To Hit Nearly $230 Billion In 2008 Forrester Research predicts online retail will more than double in four years. While I'm all for renewed optimism, this does smack of the 1999 hypishness:While offline retail sales continue to struggle, online retail will grow at a steady 19 percent year-over-year growth   [...]
Posted: Tuesday, August 5th 2003

Tough Love for the Marketing Impaired

Ecommerce Guide: Your Marketing $ucks Positive review of Mark Stevens's new no-holds-barred book   [...]
Posted: Monday, July 28th 2003

Fundraising Expert Says Dean's Success an Anomaly

NPR: Commentary, Web Fundraising Mark J. Rovner, an Internet fundraising expert at Craver, Mathews, Smith, says on NPR today that the phenomenal success of presidential candidate Howard Dean in raising money online is an anomaly and should not be taken as a major shift in the way candidates will raise money. Nonprofits still raise the vast majority of th  [...]
Posted: Tuesday, July 22nd 2003

Do Consumers Have a Choice?

Doc Searls: You are what you have no choice about eating Doc Searls, of Cluetrain fame (among other accomplishments), has long been a proponent of the internet as a enabler of direct conversation between consumers and business, and that means the slow death to what most of us call "advertising." In this case, Doc comments on a recent   [...]
Posted: Monday, July 21st 2003

The Internet is Sh*t

Mystery Website: The Internet is Sh*t Here's a little something to put life into perspective from one who feels strongly there is , believe it or not, life outside the Internet. He's got a point. Thoughts?   [...]
Posted: Wednesday, July 9th 2003

WSJ Says TV Ads Online to Be All the Rage

WSJ (via SmartMoney): TV Commercials Go Online Hmmm. I wonder. This strikes me as a rather mis-informed article, written to support a premise the writer had in advance, but who knows. The premise is that there is suddenly big demand to repurpose TV ads on the Net. To my mind, it's rather common wisdom that this is not a good idea (despite Jack Klues, CEO of Starcom/Mediavest, having made the same case at the r  [...]
Posted: Tuesday, July 8th 2003

Internet Advertising On the Rebound?

Reuters: Internet Advertising Stages a Comeback? This piece features a series of upbeat statements from "industry watchers," but contains little substance. To me it is very misleading to compare year on year ad growth, without pointing out that the any increase is largely due to increases in pay per click advertising. Guessing, I suggest that if you don't include pay per click, online adv  [...]
Posted: Thursday, July 3rd 2003

In Defense of Advertising

[Side note: for people who linked here looking to advertise in the military sector, please see Defense Industry Daily's media kit.] BlogAds: A Socialist Sysadmin's View of the Blogads 'Plague' Henry Copeland, CEO of BlogAds, a company enabling webloggers to feature ads on their sites, has an amusing essay today in defense of advertising in response to some   [...]
Posted: Wednesday, July 2nd 2003

In Defense of Advertising

[Side note: for people who linked here looking to advertise in the military sector, please see Defense Industry Daily's media kit.] BlogAds: A Socialist Sysadmin's View of the Blogads 'Plague' Henry Copeland, CEO of BlogAds, a company enabling webloggers to feature ads on their sites, has an amusing essay today in defense of advertising in response to some   [...]
Posted: Wednesday, July 2nd 2003

AOL Launches Photo Blogs

Press Release: America Online Members Capture The Spirit of America - In Pictures This must spell the beginning of the end for the whole weblog trend. Although they're basically announcing photo sharing, the release does actually use the word "blog" (in parentheses, just to capture search traffic on the buzzy word, no doubt). (Props to Anil Dash for the tip.)   [...]
Posted: Tuesday, July 1st 2003

Google Launches Shopping Beta

Google: What exactly is Froogle? Search Engine Watch: Online Shopping with Google's Froogle Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a ver  [...]
Posted: Thursday, December 12th 2002