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Domain names

Articles and advice about domain names, domain industry news, ICANN policies, top-level domains (TLDs), domains and branding, and so on.

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Top News: Promoted Tweets go from 6 to 600 | IMessage threatens RIM | Facebook facial recognition | Twitter adds link sharing feature

Ad Formats: Promoted Tweets went from 6 to over 600 advertisers in one year. Mobile Computing: Analysts see Apple's IMessage as latest threat to RIM.   [...]

Top News: Facebook ads surge | Amazon eyes sales tax | Apple's iCloud lable rights | WPP's salary hike

Online Ad Market: Facebook ads surge despite lag in ROI. WPP's digital salary splurge. WPP buys Brazil  [...]

Top News: Hulu hopes to add more commercials | A Facebook desktop app? | Overlooked email design best practices | Executive reshuffling at RIM

Online Ad Market: Hulu hopes to add more commercials. Social Media: Facebook creating design team for desktop Facebook app? Mobile Computing: Asus   [...]

Top News: Android magazine service preview coming this week | FCC to hold forum on location tracking | PopCap games go to China | Amazon buys .Co domains

Mobile Computing: 'Early preview' of Android magazine service to launch this week. Intel to unveil more than 10 tablet computers. Legal/Regulatory: FCC   [...]

Top News: Apple sued over in-app purchases, child exploitation | Facebook Question gets 4M votes | Google's move to Do Not Track | Retailers retool sites for mobile commerce

Legal/Regulatory: Apple dealt class action lawsuit over in-app purchases, child 'exploitation'. Google holds out against 'Do Not Track' flag. Mobile Commerce: Retailers   [...]

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Top News: Nokia's Microsoft deal could drive mobile ad market | Apple working on smaller, less expensive iPhones | Windows Phone update coming in March | Fight brewing over .Gay

Search: The dirty little secrets of search. Mobile Marketing: Nokia's Microsoft deal could drive mobile ad growth. iOS developers making   [...]

Under the Microscope: What the End of IPv4 Means for Marketers

What: Last week the Internet Assigned Numbers Authority, operated by the Internet Corporation for Assigned Names and Numbers, handed out [pdf] the final pool of addresses available under Internet Protocol version 4, or IPv4 in a public ceremony. They were assigned to Regional Internet Registries, which are expected to distribute the remaining addresses. What's Next: New   [...]

BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]

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Banks.com Applies Real Estate Strategy to Domain Name

Banks.com has used a common strategy in the commercial real estate industry - the sale leaseback - with another valuable, albeit virtual, piece of property: its online name. The site has sold "banks.com" and then leased it back in order to raise capital, according to the San Francisco Business Journal. A more typical sale leaseback entails a company selling a commer  [...]

Top News: Congress looks at online privacy | Data miners get ready to reveal cards | Facebook seeks friends in Washington | Verizon LTE blows through data cap

Privacy: Some data-miners ready to reveal what they know. Policing privacy on the web debated in Congress. Facebook   [...]

Top News: Groupon trades for $2.5B? | The madness continues with Cyber Monday | Networks worry about Hulu's ad sales|

Cyber Monday: Cyber Monday deals will be more aggressive and more widespread, retail group says. Next up: Cyber Monday, e-tailers' big day. Cyber Monday to   [...]

Top Industry News for 10-06-10: Yahoo to acquire Dapper

Online Ad Market: Yahoo to acquire ad technology company Dapper. Mobile Computing: Android most popular operating system in U.S. among recent smartphone buyers. Microsoft CEO says we will   [...]

Special Report: What Marketers Need to Know About Domain Reputation

Spam is a problem that is costing ISPs hundreds of thousands of dollars a year to battle. Unsurprisingly they have adopted many approaches to combating this problem. For marketers, the tool of greatest interest - or concern, as the case may be - are the various criteria ISPs use to judge whether an e-mail is sent from a legitimate source. ISPs have traditionally rated or judged an e-mail marketer's 'reputation' at the IP level - that is, the IP address from where the email originated. That  [...]

Why $350,000 for O.co? Overstock President Jonathan Johnson Explains

Why did Overstock.com spend $350,000 for the domain name O.co from .CO Internet S.A.S, the official .co domain registry? Why $350,000 - why not $400, 000 or $300,000? Also, what does the company intend to do with the designation? A brief talk with Overstock president Jonathan Johnson provides the answers. Why we went ahead with a .co domain: We looked at what O means to our brand - it's important. We decided it was worth it to have the domain. In terms of real estate, it fe  [...]

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]

Industry Buzz & News: 5/10/10

Online Ad Market: Citysearch plans reputation management product. Campaigns & Creatives: Concert promoters embrace new media for fan services. Privacy:  [...]

Marketers Brace as ICANN Switches on Global Web Addresses

Three Arab nations are the first to receive their own non-Latin based language world wide web addresses from the Internet Corporation for Assigned Names and Numbers, or ICANN. Egypt, Saudi Arabia and the United Arab Emirates now can claim their own "country codes" - i.e. 'eg' for Egypt but written in Arabic script - after ICANN fast-tracked the plan to roll out these top-level domains last October. O  [...]

Email Marketing: Getting the Most Out of the Postmaster Page

More and more ISPs are offering "postmaster pages" not only to provide transparency to the end users but also to offer better information to marketers who rely on their networks. Last year, ISPs such as AOL, Cox Communications (North America), and T-online (Germany) all unveiled postmaster pages, according to ReturnPath. To get the fullest advantage from these pages, considering the following   [...]

Does Whitelisting Work? Origins Test Says Yes

Sender reputation is still an important metric for email marketers to monitor even as ISPs shift to a domain-based reputation system. Whitelisting is a key tactic in maintaining a positive sender reputation - and as a recent test by Origins Natural Resources Inc., discovered, it can also le  [...]

4 Tips to Get Ready for Domain Reputation

A number of top ISPs are putting in place, or have already established, domain-based reputation systems. It is a major shift in how email messages are delivered - one for which email marketers clearly need to prepare. The good news is that if they have already been keeping their lists clean and focusing on subscriber engagement, the change should not be a dramatic one.   [...]

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]

Industry Buzz & Snippets: 11/17/09

Media Strategies: Plans for iPods and iPhones to carry advertising that won't turn off. US consumers less willing to pay for online news. All eyes on Murdoch as newspapers   [...]

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]

Top-Level Domains to Feature New Alphabets

A world of opportunities and pitfalls may lay ahead now that the Internet Corporation for Assigned Names and Numbers (ICANN) - the governing body that oversees Internet addresses - has voted to fast track a plan to permit web addresses in characters other than the Latin alphabet. The move means that internationalized top-level domain names - the coun  [...]

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]