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What Sucks About the Online Ad Industry

MediaPost: What Annoys You? Masha Geller reports today on a study done by Paul DeBraccio of Interevco. He asked 600 of us in this industry, this question, "What do you think has been the Red Herring in the Online Ad Industry?" (Read the article for the answer) This study also found the things we talk about every day (branding versus direct, banner/pop up debates,  [...]
Posted: Monday, April 14th 2003

NPR on Spam

NPR: Marketing Groups Urge Congress to Address Spam (Real Audio file) National Public Radio reported this morning on the growing pressure to address spam with legislation. The piece begins with an interview of the CEO of the NY ISP Panix, Alexis Rosen, who says that 80% of the email that crosses his network is spam, and that fighting it accounts for 12-15% of the company's gross revenue, "which at this point is signific  [...]
Posted: Monday, April 14th 2003

DMA's net.marketing Conf (May 5-7, Miami) Few Sign-ups So Far

DM News: Attendance Looks Grim for net.marketingThe DMA/AIM net.marketing Conference & Exhibition so far has a sparse exhibitor and attendee list. As of yesterday, the Direct Marketing Association had 12 exhibitors for the conference. Also, a source close to the DMA said there are only about 70 paid attendees registered for the show's panels, seminars and workshops.Too bad, I had enjoyed thi  [...]
Posted: Wednesday, April 9th 2003

Larry Chase on Search and Paid Clicks

WDFM: Pay-Per-Click Optimization A decent assortment of resources and tips from Larry Chase's Web Digest for Marketers on the topic of pay-per-click and search marketing. Unfortunately, the way WDFM indexes its story, it looks like this link will work only till the next issue, so if you're finding this weeks later, sorry.   [...]
Posted: Tuesday, April 8th 2003

Real Estate Brokers Warm to Internet Marketing

NYT: Internet Has Impact on Sales "Real estate brokers are seriously looking at Internet marketing in a way they never did before, and their timing is extremely good," said Blanche Evans, editor of Realty Times, an Internet news service that follows the residential real estate market. "Their customers are online more than ever." Analysts said very few  [...]
Posted: Monday, April 7th 2003

Permission Marketing Versus Direct Marketing

OptIn News: Don't Call Yourself A Permission Marketer When You Are A Direct Marketer Are you a permission marketer or a direct marketer? Here's an article that defines the difference between the two. Permission Marketing is often confused with Direct Marketing because the latter can be a component within the Permission Marketing process. While Direct Marketing focuses on short-term profits and rap  [...]
Posted: Friday, March 28th 2003

Gillette Wins New Shavers 1:1 at a Time

n3rd.net: Free Gillette Razors MarketingFix reader Jon Gales just turned 18 (Happy Birthday!) and is impressed that Gillette sent him a Mach III for his birthday. He apparently doesn't realize the replacement cartridges for that razor cost a fortune. But sounds like they have won over one more customer, anyway, and gotten all this free publicity to boot. Meanwhile, he's apparently less thrilled that the Marines also have his address. My que  [...]
Posted: Saturday, February 15th 2003

Direct Marketing Leads the Way Online

DMNews: Report: DM Owns Online Advertising Direct marketing increasingly rules the Internet, according to a report published yesterday by Nielsen//NetRatings. Sixty-six percent of online ad impressions served in fourth-quarter 2002 were direct marketing ads, said the report, "The State of Online Advertising." This is up from 59 percent in fourth-quarter 2001, according to the New York-based online measur  [...]
Posted: Tuesday, February 4th 2003

US Government Sued Over Opt-out List

Inquirer: Direct Marketing Association sues US government over spam THE AMERICAN-BASED DMA (Direct Marketing Association) has sued the United States government over the proposed creation of a government-sponsored "opt-out" list that would prevent (and fine) members of the DMA from contacting consumers who elect to place their names on the list. The bill has received an overwhelming amount of support from consumers, but DMA mem  [...]
Posted: Friday, January 31st 2003

Interview: The Email Marketing Scene

eMarketer: E-Mail Marketing's Mayor, Mike Good interview with NetCreations President Michael Mayor covering best practices, legislation, B2B marketing and his involvement with the IAB. MM: There's a lot of theories on how to fight it. My frustration is that they are often borne out of self interest. All the technology players are saying that they have a solution, and so on and so on. We've  [...]
Posted: Friday, January 24th 2003

MSN/IAB I-Marketing Best Practices Tour Free in 10 Cities

MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour... Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers, you decide. You may remember reading   [...]
Posted: Saturday, January 11th 2003

Troubles and Tips For Email Marketers

destination CRM: How can we increase our email marketing response rates? There are many issues facing direct marketers today not the least of which is email. According to the Direct Marketing Association (DMA), four out of five companies are using email as a component of their marketing strategies. Gartner Inc. repor  [...]
Posted: Monday, December 9th 2002

RadioShack Reverses Customer Data Collection Policy

Technology Marketing: RadioShack Stops Taking Names NPR: Radio Shack I heard this on NPR a few days ago but forgot to note it till this Technology Marketing piece reminded me. Interesting story: RadioShack, in what I think is a courageous shift in marketing strategy in this era of the oft-conflicting trends for pr  [...]
Posted: Friday, November 29th 2002

Leveraging Instant Messaging to Deliver Advertising

CBS MarketWatch: And you thought pop-up ads were bad ICQ Co-Founder, Yair Goldfinger is one of the people behind Dotomi, an Israeli-based company that's working on extending the instant messaging technologies developed by ICQ into an advertising platform that helps advertisers deliver 'spot-on' personalized advertising on a per user basis. Imagine for a mome  [...]
Posted: Tuesday, November 26th 2002

Branding and Direct Marketing Lived Happily Together Ever After

Line56: Online Marketing and ROI [B]rand advertising is more effective at the bottom rung of the ladder, where it is essential to build awareness and establish perceptions. Direct response tactics must then take over during the suspect and prospect phases, in which the user needs to be given incentive to take action. Direct gives way to brand again in order to transition a user from a customer to loyal brand a  [...]
Posted: Tuesday, November 19th 2002

Pay For Performance Commentary

ClickZ: Pay for Performance: Online Advertising's Penicillin Rudy Grahn sums it all up with this statement: We must, as an industry, put pay for performance in context while we still have time to preserve the value it can offer online marketers. I'm totally in agreement. Pay-for-performance advertising is a tool to accomplish a job. Remember that folks, its just a   [...]
Posted: Monday, November 11th 2002

Words of Wisdom from Creator of Direct Marketing

DM News: DM Purchases Different Than Supermarket Buys, Wunderman Says Interesting short piece reporting on a speaking engagement by Lester Wunderman, the man who, for all practical purposes, invented direct marketing (he's getting up there, so let's suck his brain while we can). He talks about how many DMers are ignoring the issue of consumer privacy at their own peril, about the difference between "suspects" and "prosp  [...]
Posted: Thursday, November 7th 2002

Direct Marketing Association Finally Accept Need for Regulation

cnet: "Direct marketers want anti-spam laws" "The DMA's change of heart, which comes as the group meets in San Francisco for its 85th annual convention this week, means that a sizable obstacle to federal legislation has vanished. The DMA, along with its allies at the U.S. Chamber of Commerce and the National Retail Feder  [...]
Posted: Tuesday, October 22nd 2002