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'Best' Holiday Ads: Target, Wal-Mart, Best Buy

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us. (See   [...]
Posted: Thursday, December 18th 2008

UK Shoppers Flock to 'Net before Christmas

UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday. The 26% surge in November sales was the highest of the year,   [...]
Posted: Wednesday, December 17th 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

Direct Marketing to Comprise 53% of '09 Ad Spend

Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and - though they will grow slowly - are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast report from The Direct Marketing Association (DMA),   [...]
Posted: Tuesday, November 25th 2008

1/5 of Marketers Send Emails After Users Unsubscribe

20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.   [...]
Posted: Thursday, November 20th 2008

MostChoice to Fork Over $4.8M for Stuffing Rival with Fake Leads

A Colorado District Court jury awarded $4.8 million to NetQuote after ruling that its rival, MostChoice, submitted over 3500 false applications for insurance quotes to its website. After receiving multiple complaints from insurers that it was filing unqualified leads, NetQuote conducted an investigation and discovered MostChoice had hired a contractor, Brandon Byrd, to submit falls apps to its site. Byrd   [...]
Posted: Friday, November 14th 2008

Consumer Segments Spend Differently in Tough Economy

Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ - but not along conventional demographic lines, according to Acxiom Corporation's first Retail Consumer Dynamics Study (RCD), reports Retailer Daily. The   [...]
Posted: Friday, October 31st 2008

Online Retail Traffic Down for 8th Consecutive Week

US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier, according to data from Hitwise, an Experian company, writes Retailer Daily. The Hitwise Retail 500 Index accounted for 2.92% of all US web visits f  [...]
Posted: Thursday, October 30th 2008

Economy to Significantly Slow Online Holiday Sales

US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date - indicative of the difficult economic environment affecting formerly more resilient web buyers, according to a Forrester Research report, writes Retailer Daily.   [...]
Posted: Wednesday, October 29th 2008

One Easy Fix Could Cure Email Marketers' Impotence

As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts. A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an  [...]
Posted: Monday, October 27th 2008

Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Luxury Consumption Index in Freefall

Luxury consumer confidence, as measured by Unity Marketing's Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retaile  [...]
Posted: Thursday, October 23rd 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Most Mobile Phone Buyers are Influenced by Web WOM

Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs, according to the Media Influence on Consumer Choice survey by Ad-ology, MarketingCharts   [...]
Posted: Monday, October 20th 2008

For the First Time, Divided Shoppers Prefer Web to In-Store

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing group's third annual "Mindset of the Multi-Channel Shopper Holiday Survey," sponsored by ATG, Retailer Daily reports.   [...]
Posted: Thursday, October 16th 2008

Online Consumers Spend Less, Clip Coupons This Holiday

Nearly half of US online adults (45%) plan to spend less money on gifts this holiday season than last because of the state of the economy, and one in five plan to spend significantly less, according to a Harris Interactive survey commissioned by RetailMeNot.com,   [...]
Posted: Tuesday, October 14th 2008

More Specialists Handle Custom Pubs, Big Companies Pay More

Custom publications are increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management,   [...]
Posted: Tuesday, October 14th 2008

Top Travel Irks: Cost of Gas, Airline/Cruise/Train Tickets

Americans' travel frustrations are both widespread and acute, and, in some cases, growing, according to an Ipsos Public Affairs poll conducted on behalf of Access America. Topping the list of frustrations is "the cost of gas," cited by 86 percent of those surveyed,   [...]
Posted: Thursday, October 9th 2008

Growth Opps for Private Labels in Convenience Stores

Private-label products, or store brands, are growing faster in convenience stores than other stores and represent a tremendous growth opportunity for the convenience channel, according to research by The Nielsen Company, writes Retailer Daily. Sales of private-label products rose over the last   [...]
Posted: Wednesday, October 8th 2008

Neolane Deploys Campaigns from One Silo to Multiple Media

Enterprise marketing software firm Neolane has launched Cross-Channel Marketing Optimization, which enables marketers to create, manage and execute campaigns across multiple platforms. Marketers are under increased pressure to spread their campaign efforts across a panoply of media. But because there is no central location for campaign development and execution, many organizations maintain a "Frankenstein monster" of intersecting platforms -- that is, num  [...]
Posted: Monday, October 6th 2008

62M Consumers Start Holiday Shopping before 'Black Friday'

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily. Just u  [...]
Posted: Friday, October 3rd 2008

DM Profitability Grows Despite Revenue Decline

Direct-marketing business performance in the second quarter declined overall from the year-earlier quarter, despite growth in profitability, according to the Q2 Quarterly Business Review (QBR) issued by the Direct Marketing Association (DMA),   [...]
Posted: Thursday, October 2nd 2008

Sampling (Instantly!) Boosts Awareness, Purchase Propensity

Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, according to the "Product Sampling Study" by Arbitron and Edison Media Research, reports  [...]
Posted: Wednesday, October 1st 2008