Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	587	1290
» ad pricing	72	1805
» ad selling	192	1685
» ad targeting	279	1598
» ad technologies & vendors	198	1679
» advertainment	39	1838
» affiliate marketing	39	1838
» agencies & ad departments	152	1725
» alternative marketing	200	1677
» Asia/Pacific	38	1839
» automotive	73	1804
» b2b	90	1787
» best practices	235	1642
» Big Picture	1	1876
» biz buzz	261	1616
» branding	160	1717
» broadband	56	1821
» campaigns & creatives of note	81	1796
» case studies	41	1836
» co-op marketing & partnerships	56	1821
» computers & tech	84	1793
» consumer packaged goods	102	1775
» CRM	24	1853
» cross media	160	1717
» demographics	224	1653
» domain names	10	1867
» don't believe the hype	14	1863
» e-commerce	1073	804
» e-mail marketing	397	1480
» entertainment	169	1708
» Europe	114	1763
» events	21	1856
» finance	87	1790
» gen Y	50	1827
» global	28	1849
» healthcare	28	1849
» How-to	3	1874
» I-PR & business communications	18	1859
» instant messaging marketing	18	1859
» interviews	7	1870
» intrusive formats	40	1837
» Latin America	9	1868
» legal, government & regulation	148	1729
» loyalty & retention	52	1825
» major account moves	16	1861
» major brands	166	1711
» major players news	436	1441
» Marketing	1	1876
» MarketingWonk news	1	1876
» measurement & analytics	165	1712
» media convergence	162	1715
» minorities	24	1853
» multi-channel marketing	157	1720
» new and improved	121	1756
» nonsense & parodies	11	1866
» online ad market	224	1653
» pearls of wisdom	36	1841
» people	28	1849
» personalization	42	1835
» political parties & organizations	55	1822
» privacy	74	1803
» promotions	90	1787
» publishing	321	1556
» real estate	24	1853
» research & stats	1011	866
» rich media	84	1793
» Sales	1	1876
» search engine marketing	277	1600
» seniors	22	1855
» sex sells	4	1873
» signs of doom	98	1779
» signs of recovery	42	1835
» signs of what's to come	505	1372
» small business	57	1820
» spam & anti-spam	126	1751
» Spanish-speaking	16	1861
» syndication & RSS	18	1859
» technical innovation	62	1815
» telecom	63	1814
» text ads	133	1744
» tools & software	201	1676
» top stories	441	1436
» travel	102	1775
» user experience	220	1657
» viral marketing & buzz	55	1822
» weblog marketing	58	1819
» wireless marketing	141	1736
» women	61	1816
» worst practices	136	1741

Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

Mobile Marketing Growth Stunted by Per-Message Fees

Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference. 24% of consumers who have received an mobile-based offer respond to such messages,  according to a July survey by the Direct Marketing Association. Given that more than 2.6 billion text messages are sent every  [...]
Posted: Thursday, April 2nd 2009

Case Study: Crutchfield's eNewsletter Makeover

Email marketing faces numerous obstacles: spam filters, high bounce rates and a generation of consumers that are inattentive to marketing messages that do not directly address their interests, or allow for external control, organization, and management. And many marketers do not capitalize on the "key marketing moment" of the first interaction -- or the welcome email -- with just 76% of the l  [...]
Posted: Friday, March 20th 2009

Offers.com: Another Day, Another Deal Site

Vertive, an Austin-based performance marketing company, launched a search engine for online deals and coupons, writes Search Engine Land. The site, Offers.com, provides coupons and deals from more than 1,000 merchants. Each is classified by product or service into more than 150 categories with the option of further categorizing these into deals, coupon co  [...]
Posted: Thursday, March 5th 2009

Nike Adds SocNet Sharing Feature to Marketing Emails

Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line. ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links. News of Nike's SWYN inclusion was reported by the   [...]
Posted: Monday, February 23rd 2009

Email, Search & Display Show Strongest Online Performance

A large majority of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.   [...]
Posted: Thursday, February 19th 2009

Link between Subject Line Length, Email Clicks Weaker than Thought

Though shorter email subject lines correlate with higher open and click rates, subject-line word order and content may be just as important to email performance, according to research by Epsilon.   [...]
Posted: Tuesday, January 13th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a "Checkout" icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.) What's more, Google Checkout users purportedly convert 40% more than shoppers that haven't used Checkout in the past. Google Checkout  [...]
Posted: Wednesday, January 7th 2009

'Best' Holiday Ads: Target, Wal-Mart, Best Buy

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising and Marketing Association by BIGresearch. Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys "R" Us. (See   [...]
Posted: Thursday, December 18th 2008

UK Shoppers Flock to 'Net before Christmas

UK online spend last month surged 26% from October -- and 16% from November of last year, according to figures released from the Interactive Media In Retail Group (IMRG) Capgemini e-Retail Sales Index on Tuesday. The 26% surge in November sales was the highest of the year,   [...]
Posted: Wednesday, December 17th 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

55% of CMOs Are Disinterested in Social Networks

Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in incorporating these and similar social-networking sites into their marketing strategies, according to a survey by Epsilon, MarketingCharts   [...]
Posted: Monday, December 1st 2008

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

Direct Marketing to Comprise 53% of '09 Ad Spend

Expenditures on direct marketing media and processes will again outpace general advertising in 2008 and 2009, and - though they will grow slowly - are on track to capture 53% of total advertising expenditures next year, according to a yearly forecast report from The Direct Marketing Association (DMA),   [...]
Posted: Tuesday, November 25th 2008

1/5 of Marketers Send Emails After Users Unsubscribe

20% of top brand marketers keep sending additional emails to users, even after confirming requests from them to "unsubscribe" from an email marketing list, according to a research study from Return Path, MarketingCharts writes.   [...]
Posted: Thursday, November 20th 2008

MostChoice to Fork Over $4.8M for Stuffing Rival with Fake Leads

A Colorado District Court jury awarded $4.8 million to NetQuote after ruling that its rival, MostChoice, submitted over 3500 false applications for insurance quotes to its website. After receiving multiple complaints from insurers that it was filing unqualified leads, NetQuote conducted an investigation and discovered MostChoice had hired a contractor, Brandon Byrd, to submit falls apps to its site. Byrd   [...]
Posted: Friday, November 14th 2008

Consumer Segments Spend Differently in Tough Economy

Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ - but not along conventional demographic lines, according to Acxiom Corporation's first Retail Consumer Dynamics Study (RCD), reports Retailer Daily. The   [...]
Posted: Friday, October 31st 2008

Online Retail Traffic Down for 8th Consecutive Week

US visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier, according to data from Hitwise, an Experian company, writes Retailer Daily. The Hitwise Retail 500 Index accounted for 2.92% of all US web visits f  [...]
Posted: Thursday, October 30th 2008

Economy to Significantly Slow Online Holiday Sales

US online retail sales this holiday season will reach $44 billion, a 12% increase over last year and the slowest growth rate to date - indicative of the difficult economic environment affecting formerly more resilient web buyers, according to a Forrester Research report, writes Retailer Daily.   [...]
Posted: Wednesday, October 29th 2008

One Easy Fix Could Cure Email Marketers' Impotence

As wallets slacken and consumers grow more conscious of where their money is going, online retailers have become more aggressive about using email to promote discounts. A recent report found online shopping is more appealing as gas prices increase. Armed with this and other optimistic forecasts, nearly three-fourths of internet retailers are prepared to survive the economic climate -- an  [...]
Posted: Monday, October 27th 2008

Youth More Receptive to Email, vs. SocNet, Marketing

Marketers shouldn't assume that the medium consumers use to relay information to each other is also the best means to advertise to them. This was the conclusion made by Ball State University's Center for Media Design and ExactTarget, after studying the influence of various advertising channels on young adults (18 to 34). The demographic is more influen  [...]
Posted: Thursday, October 23rd 2008

Luxury Consumption Index in Freefall

Luxury consumer confidence, as measured by Unity Marketing's Luxury Consumption Index (LCI), continued its downward trajectory in the third quarter 2008, dropping 10.7 points to reach a historic low of 40.3 points, reports Retaile  [...]
Posted: Thursday, October 23rd 2008

Tech Gifts are Must-Haves in Icky Economy

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5% projected growth in Q4 industry shipments over last year, according to new research by the Consumer Electronics Association (CEA),   [...]
Posted: Wednesday, October 22nd 2008

Most Mobile Phone Buyers are Influenced by Web WOM

Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs, according to the Media Influence on Consumer Choice survey by Ad-ology, MarketingCharts   [...]
Posted: Monday, October 20th 2008