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Top Industry News for 7-13-10: Search ad market pricing signals growth

Online Ad Market: Higher CPCs signal stronger search ad market. Search: Bing continues growth, ad impressions & clicks way up: report. Campaign & Creatives: New iPhone 4 ads   [...]
Posted: Tuesday, July 13th 2010

Top Industry News for 7-07-10: Twitter launches new ad product

Online Ad Market: Twitter launches Earlybird Exclusive Offers. Facebook, Twitter battle for billions in TV ads. Impact of   [...]
Posted: Wednesday, July 7th 2010

Industry Buzz & News: 6/22/10

Demographics: What do women want in online ads. Social Media: Twitter outages leave most marketers unfazed. Fans flock to entertainment brands in Facebook's new 'like' era. Mint   [...]
Posted: Tuesday, June 22nd 2010

Industry Buzz & News: 6/11/10

Online Ad Market: Apple's new ad terms: anti-competitive or competitive? Campaigns & Creatives: Unilever readies first Dove campaign for iAd. Search: Microsoft looks to   [...]
Posted: Friday, June 11th 2010

Industry Buzz & News: 5/26/10

Online Ad Market: Ad spending rebounded in Q1 for first gain in two years. Ad Agencies & Departments: Microsoft ready to reorganize marketing. Search: Google lets users   [...]
Posted: Wednesday, May 26th 2010

Industry Buzz & News: 4/07/10

Search: Google's AdMob deal may be in trouble. Ad Technologies: TidalTV taps LiveRail to grow online inventory. Campaign & Creatives: LeBron sells the tickets, so   [...]
Posted: Wednesday, April 7th 2010

SocNet Seniors? Yes for Facebook; Twitter, Not So Much

Seniors have a significant presence on Facebook with women in this age category up more than 175% since fall 2008 and men up almost 138%, according to the Pew Research Center and eMarketer. Varsity, which focuses on senior marketing research, points to AARP.org's year-old social networking platform - which now has 350,000 users in 1,700 groups - as additional proof that seniors have become an important social network constituency. Twitter, though,   [...]
Posted: Thursday, March 25th 2010

Marketing across the Generations

Each generation of the US population has unique wants and needs that marketers and retailers should address differently, according to The Nielsen Company. Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising marketing strategies specific to each major generation of the US population. Hale defines the US population as currently consisting of four significant ge  [...]
Posted: Tuesday, March 9th 2010

Industry Buzz & News: 03/05/10

Measurement & Analytics: Why metrics are killing creativity in advertising. Campaigns & Creatives: FarmVille Ad helps Bing zoom past Google on Facebook. Ad Targeting: Facebook   [...]
Posted: Friday, March 5th 2010

Tax, Travel Sites Lead Category Growth

Tax, travel and career resource sites were the top-growing online site categories during January 2010, according to comScore Media Metrix. One of Two Sure Things in Life Taxes, traditionally linked to death as one of two sure things in life, were on the minds of US web users last month. The tax category attracted 2  [...]
Posted: Tuesday, February 23rd 2010

Skaters, Snowboarders Generate Olympic Buzz

Participants in skating and snowboarding competitions are generating the most buzz out of athletes competing in the 2010 Winter Olympics, according to The Nielsen Company. The Nielsen Company analyzed online discussions concerning 25 high-profile athletes and medal winners involved in the Winter Olympics and found that American speed skater Apolo Ohno is the mos  [...]
Posted: Friday, February 19th 2010

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]
Posted: Tuesday, February 16th 2010

Industry Buzz & Snippets: 01/29/10

Campaigns: Mobile ads provide limited boost to small game developer. Overseas weakness hurts Microsoft's ad campaign. E-Readers: Amazon CEO: "Millions" of Kindles sold. Mobile Computing:   [...]
Posted: Friday, January 29th 2010

Digital Age May Differ from Real Age

Most people equate advanced digital skills and savvy to youth. However, results from a new Wells Fargo survey suggests such assumptions can be erroneous. For purposes of the survey, Wells Fargo grouped respondents into three categories: “Digital adults,” people who use advanced online tools for daily tasks, interaction and entertainment; “digital novices,” people  [...]
Posted: Thursday, January 28th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey. In general, the survey found that newspaper and magazine ads are considered the best place to f  [...]
Posted: Monday, January 25th 2010

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]
Posted: Wednesday, December 16th 2009

Advertisers Eye Female Gamers

Women are a sleeper force behind Activision Blizzard's 'Call of Duty' success - and many other games as well. The franchise has surpassed $3 billion in retail sales worldwide, according to NPD, Charttrack, GfK and internal Activision estimates. In September alone women accounted for 30% of all Modern Warfare players on the PC - a trend that has been more or less consistent throughout the year (  [...]
Posted: Monday, December 7th 2009

Marketers Jump on E-Reader Data Bandwagon

For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble. That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.   [...]
Posted: Friday, December 4th 2009

Risk Info in Pharma Ads Ignored by 41% of Americans

More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload. The research, which is the latest effort in the company's "Und  [...]
Posted: Wednesday, December 2nd 2009

High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]
Posted: Monday, November 30th 2009

Industry Buzz & Snippets: 11/17/09

Media Strategies: Plans for iPods and iPhones to carry advertising that won't turn off. US consumers less willing to pay for online news. All eyes on Murdoch as newspapers   [...]
Posted: Tuesday, November 17th 2009

Email Not Dead, Council Says

Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. "Ironically, that story quickly became the most emailed story on the Wall Street Jour  [...]
Posted: Thursday, November 12th 2009

Nintendo Courts Seniors with Supersize DSi

Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency. The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red. The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro  [...]
Posted: Thursday, November 5th 2009

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]
Posted: Monday, November 2nd 2009