MarketingVOX: The Voice of Online Marketing | MEDIA KIT
Casale - Click Here!

Demographics

Articles and advice about demographic segments with regard to Internet marketing and media.

Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Help

To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


Your current selection AND NOT
» ad buying & planning 931 995
» ad pricing 42 1884
» ad selling 298 1628
» ad targeting 597 1329
» ad technologies & vendors 190 1736
» advertainment 236 1690
» Advertising 3 1923
» affiliate marketing 6 1920
» agencies & ad departments 153 1773
» alternative marketing 388 1538
» Asia/Pacific 72 1854
» automotive 88 1838
» b2b 27 1899
» best practices 144 1782
» Beyond Marketing 1 1925
» Big Picture 2 1924
» biz buzz 304 1622
» branding 290 1636
» broadband 256 1670
» campaigns & creatives of note 200 1726
» case studies 33 1893
» co-op marketing & partnerships 119 1807
» computers & tech 141 1785
» consumer packaged goods 119 1807
» CRM 5 1921
» cross media 249 1677
» deep coverage 1 1925
» direct marketing 224 1702
» domain names 81 1845
» don't believe the hype 27 1899
» e-commerce 310 1616
» e-mail marketing 80 1846
» entertainment 696 1230
» Europe 137 1789
» events 30 1896
» finance 78 1848
» gen Y 333 1593
» global 61 1865
» healthcare 57 1869
» How-to 2 1924
» I-PR & business communications 9 1917
» instant messaging marketing 34 1892
» interviews 3 1923
» intrusive formats 18 1908
» Latin America 49 1877
» legal, government & regulation 80 1846
» loyalty & retention 76 1850
» major account moves 10 1916
» major brands 235 1691
» major players news 431 1495
» measurement & analytics 175 1751
» media convergence 285 1641
» minorities 139 1787
» multi-channel marketing 85 1841
» new and improved 110 1816
» nonsense & parodies 14 1912
» online ad market 318 1608
» pearls of wisdom 43 1883
» people 92 1834
» personalization 84 1842
» political parties & organizations 63 1863
» privacy 56 1870
» promotions 79 1847
» publishing 521 1405
» real estate 13 1913
» research & stats 967 959
» rich media 164 1762
» Sales 1 1925
» search engine marketing 118 1808
» Segmentation & Markets 2 1924
» seniors 85 1841
» sex sells 19 1907
» signs of doom 60 1866
» signs of recovery 11 1915
» signs of what's to come 520 1406
» small business 28 1898
» spam & anti-spam 10 1916
» Spanish-speaking 84 1842
» syndication & RSS 23 1903
» technical innovation 76 1850
» telecom 67 1859
» text ads 67 1859
» tools & software 111 1815
» top stories 178 1748
» travel 40 1886
» user experience 426 1500
» Verticals & Sector 2 1924
» viral marketing & buzz 154 1772
» weblog marketing 107 1819
» wireless marketing 181 1745
» women 280 1646
» worst practices 70 1856

Click Here
advertisement

Industry Buzz & Snippets: 01/29/10

Campaigns: Mobile ads provide limited boost to small game developer. Overseas weakness hurts Microsoft's ad campaign. E-Readers: Amazon CEO: "Millions" of Kindles sold. Mobile Computing:   [...]

Digital Age May Differ from Real Age

Most people equate advanced digital skills and savvy to youth. However, results from a new Wells Fargo survey suggests such assumptions can be erroneous. For purposes of the survey, Wells Fargo grouped respondents into three categories: “Digital adults,” people who use advanced online tools for daily tasks, interaction and entertainment; “digital novices,” people  [...]

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey. In general, the survey found that newspaper and magazine ads are considered the best place to f  [...]

Delta's DOOH Campaign Targets New York Frequent, Int'l Flyers

A digital out-of-home campaign aimed at increasing awareness of Delta Airline's flight schedule in the New York City area accomplished its task - by a measure of more than 28%. From February to mid June, the airline and its ad agency, Digitas, ran a campaign using both DOOH and traditional media.  Edison Research, which surveyed consumers prior to the launch and during it, also found that business travelers' perception of Delta's international schedule increased by 26% and overall awareness b  [...]

Click Here
advertisement

Advertisers Eye Female Gamers

Women are a sleeper force behind Activision Blizzard's 'Call of Duty' success - and many other games as well. The franchise has surpassed $3 billion in retail sales worldwide, according to NPD, Charttrack, GfK and internal Activision estimates. In September alone women accounted for 30% of all Modern Warfare players on the PC - a trend that has been more or less consistent throughout the year (  [...]

Marketers Jump on E-Reader Data Bandwagon

For now, e-readers are strictly a retail play - for $259 and up, a consumer can purchase a device - along with the content to read on it - from Sony, Amazon and Barnes & Noble. That, however, has not stopped marketers from planning for the day when these devices - which In-Stat says are poised to grow into a $2 billion market by the end of next year - will eventually provide mobile advertising opportunities.   [...]

Risk Info in Pharma Ads Ignored by 41% of Americans

More than four in 10 (41%) US consumers pay little or no attention to risk information presented by pharmaceutical companies in their TV commercials, and only half (50%) pay attention to such disclosures in print ads, according to a study by ORC Guideline, which attributes the problem to information overload. The research, which is the latest effort in the company's "Und  [...]

Events:

5 Key Ingredients of Social Media for Your Website

Improve your website's influence and effectiveness with web 2.0 tools.

High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]

Industry Buzz & Snippets: 11/17/09

Media Strategies: Plans for iPods and iPhones to carry advertising that won't turn off. US consumers less willing to pay for online news. All eyes on Murdoch as newspapers   [...]

Email Not Dead, Council Says

Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium. "Ironically, that story quickly became the most emailed story on the Wall Street Jour  [...]

Nintendo Courts Seniors with Supersize DSi

Nintendo is releasing a new model of its DSi portable game system with design features that will appeal to seniors – a rapidly growing gaming constituency. The screen size for the DSi XL will be twice the current iteration's, but at the same resolution. It'll also sport better viewing angles, bigger buttons and a larger stylus and come in more moderate shades of Natural White, Deep Brown and Wine Red. The device will launch in Japan on November 21 as DSi JJ, and in North America and Euro  [...]

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]

Local Search Shifts to Online, Mobile Platforms

Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US, according to a study from TMP Directional Marketing (TMPDM) and comScore, Inc.   [...]

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]

Cola Brands Continue Quest for Happiness

The Coca-Cola Company is launching a new social media program that will send three bloggers around the world in search of what makes people happy, as part of the latest push in the soft drink brand's "Open Happiness" campaign. Coke, which announced the online campaign at the beginning of the year, appears to be highlighting the very same themes of optimism and positivity shared by its arch-rival, Pepsi-Cola, through its "Refresh Everything" promotion. As part of the Coke "Expedition 206”  [...]

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]

LinkedIn Reaches 50 Million Milestone

LinkedIn, the social networking site for business professionals, announced Wednesday that it has reached 50 million users worldwide.  In a post on the company’s blog, LinkedIn CEO Jeff Weiner said that while it took the social network more than a year to reach one million users after its founding in 2003 - it took only 12 days to attract the last million users to reach this new milesto  [...]

Online & Radio Use Rises; TV Still Most Credible

Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation. Daily newspaper usage dropped 4.1% and TV usag  [...]

Football Fans Rush August's Top Sites

Enthusiastic football fans, back-to-school bargain hunters and newshounds on the beat were responsible for increases in visits to the top-gaining websites in August 2009, according to Compete.com, which provided a snapshot from the its monthly ranking of the top 250 trafficked web sites.  Top Sites Google, Yahoo, Facebook,  YouTube and MSN.  [...]

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]

Hulu's Growth Fuels Rise in Video Streaming

In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to recent data from Ipsos MediaCT's MOTION study, writes MarketingCharts.   [...]

Insurance Providers Ignore Gen X, Gen Y

Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia. In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece  [...]

Mobile Junkies Hard to Reach with Other Media

The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress. The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil  [...]

MARKETING JOBS