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Twitter Hits Right Notes for Music Industry

Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts. They also are more likely to spend money on downloaded music, according to research from The NPD Group. Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and  [...]
Posted: Wednesday, July 1st 2009

Mobile Phones Beat PCs for Young Women

The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found young women spend twice as much time with their cell phones as women over age 40. The "Women and Digital Life" study, revealed that more than 80% of US women now use a wir  [...]
Posted: Tuesday, June 30th 2009

2/3 of Households Play Computer or Video Games

68% of American households play computer or video games, a three-percent increase over 2008. This indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association (ESA). Study findings, detailed in the ESA's "Essential Facts About the Computer and Video Game Industry 2009  [...]
Posted: Tuesday, June 23rd 2009

61% of Americans Seek Online Health Info

While Americans still turn to traditional sources most often when seeking medical advice or information, a majority (61%) now say they also look online for health advice, up from only 25% in 2000, according to a study by the Pew Internet & American Life Project (  [...]
Posted: Thursday, June 18th 2009

Men Favored for Follows on Twitter

Though recent studies have documented women's dominance on Facebook, MySpace and other popular social media, a new Harvard Business School study reveals that men may actually be the driving force on Twitter, MarketingCharts reports.   [...]
Posted: Monday, June 15th 2009

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]
Posted: Wednesday, June 10th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Top Tech Brands for Women: Apple #1

Apple ranks as the top technology brand among women in the US, who were asked which tech brand or company they admired most, according to a study from Solutions Research Group (SRG). Apple was followed by Sony, Microsoft, Dell and Hewlett-Packard (HP), MarketingCharts reports. The open-ended (unai  [...]
Posted: Thursday, May 28th 2009

Americans Choose ID Protection over Weight Loss

Though two-thirds of US adults are now considered overweight or obese, nearly 60% of Americans would rather reduce their risk of identity theft by 20% than lose 20 pounds, according to a survey from Ipsos Public Affairs and ID Analytics.   [...]
Posted: Wednesday, May 27th 2009

Middle-Agers Help Hulu Grow 490%

Though YouTube continues to rank as the #1 video web brand in the US, with 5.5 billion total streams in April, Hulu ranks #2 as it continues on a steep growth trajectory, increasing 490% in total streams year-over-year (YoY), from 63.2 million in April 2008 to 373.3 million in April 2009, according to data from Nielsen Online. This makes Hulu the fastest growi  [...]
Posted: Tuesday, May 19th 2009

'Power Moms' Comprise 20% of Online Population

Power Moms - women between the ages of 25 and 54 with at least one child and who participate regularly in online activities - represent 19.2% of the active internet population in the US, wielding a record level of online influence that continues to grow, according to (pdf) a report from Nielsen Online. The report provides behavioral data about various groups of moms as we  [...]
Posted: Monday, May 18th 2009

CCOs Move Up in World, Peg Social Media Their Top '09 Ally

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.   [...]
Posted: Wednesday, May 13th 2009

Men Want Faster Downloads; Women Favor Usability

Men and women want websites to be easy to use overall, but men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed, according to a recent web usability study from Southern Illinois University, announced by   [...]
Posted: Monday, May 11th 2009

Top 10 Online Activities for Moms

American mothers with children ages 18 and under log an average of three hours a day on the internet, one hour more time than the two hours their school-age children spend online, according to a study by the Marketing to Moms Coalition. The study about moms' media habits found that the most common online activity for them is   [...]
Posted: Friday, May 8th 2009

Gay Travel Market Reflects Recession Resilience

Despite the economic downturn, gay, lesbian, bisexual and transgender (GLBT) consumers in the US are likely to spend more on travel this summer than heterosexuals -- and are less likely to cut back on meals and lodging while they are traveling, according to (pdf) a national survey from Witeck Combs Communications and Harris Interactive.   [...]
Posted: Thursday, May 7th 2009

1 in 4 Hospital, Urgent Care Patients Influenced by Social Media

Social media impacts nearly 40% of recent hospital or urgent-care center patients, with more than half of 25-to-34 year olds reporting they are influenced by it, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey from Ad-ology Research. Maternity Patients Influenced by Social Media One of the main reasons why this age group was so he  [...]
Posted: Friday, April 24th 2009

Canadians Watch Most Online Video

Some 21 million Canadians viewed more than 3.1 billion online videos in February 2009, and the average online Canadian spent 10 hours viewing internet video during the month - up 53% from last year's February average - according to data from comScore Video Metrix service (via MarketingCharts).   [...]
Posted: Wednesday, April 22nd 2009

Hispanic Online Audience Growing 50% Faster than Populace

The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population. During the month, Hispanic internet users exh  [...]
Posted: Monday, April 20th 2009

Average American Surfed 2,554 Pages in March

The average American visited 111 internet domains and surfed 2,554 web pages in March 2009, according to (pdf) data from Nielsen Online, a service of The Nielsen Company (via MarketingCharts).   [...]
Posted: Friday, April 17th 2009

Online Journalists Pin Hopes on Ads, Fret about Values

Journalists who work online are more optimistic about the future of their profession than are news people tied to offline media, but still believe the internet is changing the values of journalism for the worse, according to a survey from Pew Research Center's Project for Excellence in Journalism and the Online News Association.  [...]
Posted: Monday, April 6th 2009

Mobile Web Poised for Fast Growth

Up to 71% of consumers in the US and 41% in parts of Western Europe anticipate that they will use the mobile internet and other mobile data services on a daily basis over the next two years - with a significant ramp-up in the next 12 months, according to a survey from Tellabs, writes Marke  [...]
Posted: Tuesday, March 31st 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

Subtitles Lend Staying Power to Online Video

Palo Alto-based PLYmedia, a company that specializes in enhancing online video, published the results of a trial study on the impact of adding subtitles and closed captions on viewing habits. PLYmedia's closed captioning app converts audio video into text video, opening up additional viewing opportunities for the hearing impaired. It is very popular with office workers who want to watch videos (silently) at their desks. When subtitles a  [...]
Posted: Tuesday, March 24th 2009

Article-Based Ads Spark Most Action, Pop-ups Least Loved

More than half of American consumers are likely to read and act upon online advertising articles that include brand information -- when compared with banners, pop-ups, email offers and sponsored links, according to (pdf) a survey from Adfusion. Article-based ads are preferred by 51% of respondents who are "very likely" or "somewhat likely" to read and act u  [...]
Posted: Wednesday, March 18th 2009

Yahoo's 'Spotlight to Nightlight' Brings Celebu-Moms to 'Net Fans

Today Yahoo is expected to announce the launch of a web show, "Spotlight to Nightlight," that focuses on celebrity mothers. Executives for Yahoo -- which in the past has tried leveraging niche content sites to lure premium advertisers, with little success -- claim they have found a "sustainable model" to produce original web-based videos, in part by refusing to compete with TV content,   [...]
Posted: Monday, March 16th 2009