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McDonald's Has Lost Its Mind

McDonald's: dugg.ca CFCN.ca: Fast-food King Tries a Different Taste Faithful MarketingWonk reader Francis Wu writes about this weird McDonald's campaign running in Canada:I was watching the telly today and there was this McDonald's commercial that had the URL "dugg.ca" slipped into it. I checked out the site  [...]
Posted: Sunday, September 14th 2003

Astrazeneca Sees Big Jump from Little Online Increase

IAR: AstraZeneca Sees Brand Benefits from More Net Ads In the latest example of the Internet Advertising Bureau's (IAB) serios of Cross Media Optimization Studies (XMOS), Astrazeneca was able to show an increase in purchase intent by increasing the proportion of online advertising relative to broadcast media. How much of this was due to the tweaking of the media mix, as opposed to media budget increases, and exactly what that med  [...]
Posted: Wednesday, September 10th 2003

IAG Backs Ad-ID Sales Tool

CableWorld:  IAG Group Backs On-Demand Ad Platform The Interactive Advertising Guidelines group (IAG) has backed a joint venture, called Ad-ID, between the American Association of Advertising Agencies and the Association of National Advertisers. Ad-ID is a standard used to measure and manage interactive, on-demand ad programs.   [...]
Posted: Tuesday, September 9th 2003

Ford Joins IAB Cross Media Optimization Study

Press Release: Ford Motor Company to Participate in Cross Media Optimization Study (XMOS) [link to follow] Ford has joined the Interactive Advertising Bureau's Cross Media Optimization Study (XMOS). XMOS determines the best mix of interactive, TV, radio and print advertising and the effect of moving budget from one medium to another. Ford will apply the XMOS methodology to its recently launched ad campaign for the new F-150 pickup truck. MarketingWonk will provide a link to the press release wh  [...]
Posted: Tuesday, September 9th 2003

IAB Set to Release New XMOS Research Tomorrow

MediaPost: IAB Ready to Release More Research Results The Interactive Advertising Bureau will release a new installment of its Cross Media Optimization Study (XMOS) at tomorrow's IAB Annual Meeting in NYC. MediaPost pretends like there is some suspense as to whether or not the results will be positive:If the results are positive, it will continue to push the  [...]
Posted: Monday, September 8th 2003

Soap Uses Online Vote to Choose Cast

CBS News: Online 'Stars' Twinkle In Daytime Courtney Cole and John RowlandThis Thursday will mark the debut of two new cast members on the CBS soap "As The World Turns." The stars, Jon Rowland and Courtney Cole, were se  [...]
Posted: Wednesday, August 27th 2003

Networks Increase Use of Internet for Promotion

Television Week: Networks Increase Advertising on High-Traffic Internet Sites Sci-Fi finds web audiencea good matchTelevision networks are realizing the power of the Internet as a means to promote new programming. Networks including Sci-Fi, Fox, USA, The WB, a  [...]
Posted: Wednesday, August 27th 2003

Yahoo to Run 'Entertainment Tonight' Web Site

LA Times: Yahoo to Partner With TV Show Co-anchor Mary HartYahoo plans to announce a partnership with Paramount Television to take over the management of the company's 'Entertainment Weekly' web site. Under the deal, Yahoo will provide streaming content an  [...]
Posted: Monday, August 25th 2003

Showtime's Jordan Berman on Net Marketing

iMedia: Showtime’s Jordan Berman iMedia interviews Showtime Networks' online manager, Jordan Berman. He has a fairly diverse portfolio of responsibilities, including online advertising, promotions, search engine marketing, subscription ordering, co-branding opportunities and new technology initiatives. The biggest lesson learned: "The importance of having the online campaign really tie in with the offline efforts."   [...]
Posted: Thursday, August 14th 2003

Teens: TV Pales Next to Reading

CMR: Reading Not Teens First Choice, By Far Teens spend two hours each week reading the Internet or books and magazines for every one hour they spend watching the tube. The reading category does not include email reading or writing, which would have made the proportion even more drastically unfavorable to television. In an example of how derivative reporting (like this piece) can go awry, the Center for Media Researc  [...]
Posted: Wednesday, August 13th 2003

Red Stripe. Hurray Beer!

I've been highly amused by the recent TV ad campaign for the Jamaican beer Red Strip. In particular, the two-minute-long "Infomercial" ad is great, especially how effectively it uses humor to drive traffic to the brand's web site. In the ad, when they run   [...]
Posted: Monday, August 11th 2003

Time Wins With Online Subs

WSJ: More Subscribe After Time Ends Free Web-Site Access (Sub. Req.) Following Time Inc.'s decision to shut off free access to all of its online properties, Entertainment Weekly published an issue featuring a cover photo of the Dixie Chicks. While all R rated body parts were effectively masked with G rated body parts, the cover sparked a flood of traffic to the magazine's web site. Those w  [...]
Posted: Monday, August 11th 2003

Marketers Yet to Embrace Do-It-Yourself Advertising

iMedia: Reality Advertising Joe Jaffe tackles a topic close to my heart: the inevitable trend towards reality advertising. I can't understand why more advertisers haven't gone in this direction. He mentions Visa and Coke as two of the few advertisers experimenting online and offline with allowing real people script ads. It may be merely a novelty, or it may well have staying power. The time is clearly ripe for more exper  [...]
Posted: Friday, August 8th 2003

New Fee Causes NYT News Alert Subs to Fall 96 Percent

Editor and Publisher: NYTimes.com News Alert Has 20,000 Subs The introduction of a $19.95 a year fee this May caused subscriptions to the NYT News Alert service to fall from 500,000 to 20,000. Such a huge decrease does not seem intuitive. The News Alert service was part of people's daily lives - surely it was worth five cents a day to more than four percent of them, especially  [...]
Posted: Friday, August 8th 2003

Absolut Success for Product Placement

Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk  [...]
Posted: Monday, August 4th 2003

McDonald's Exec Tells of Online Role in Product Launch

iMedia: McDonald's Neil Perry McDonald's Neil Perry shows how online media was used in the launch of the fast food giant's new Premium Salads. The campaign needed to stand out to let people know that an everyday brand had something new to say. Perry believes  [...]
Posted: Monday, August 4th 2003

Match.com Sponsors CBS Show Cupid on TV, Web and Wireless

WirelessDevNet: CBS Announces Integrated Marketing Sponsors for Cupid Match.com has signed on as the "category-exclusive" sponsor of CBS's new hit reality show "Cupid." Sponsorship will take many forms, including TV commercials, web promotions and an aggressive wireless component.   [...]
Posted: Tuesday, July 15th 2003

Outside Magazine Launches OutsideLife

DM News: Outside Brings the Active Lifestyle Online Outside Magazine partnered with The Away Network to create OutsideLife, a web site to help outdoor lovers shop stores, find gear and book trips. A member making a purchase on the site or at a physical store has a donation made to a charity of the member's choice. It's all done through on-site   [...]
Posted: Tuesday, July 15th 2003

Toyota Sees Success With Web-First Campaign

AdAge: Auto Marketers Expand Internet Ad Campaigns Earlier this year Toyota kicked off a campaign by advertising online first, prior to hitting the TV. What's amazing about this is that it is unusual. For the same reason that brands use cinema to create early buzz/interest/awareness, surely they should be using the internet as well. For anyone who has an even passing understanding of advocacy/influence marketing, this should be a no-brain  [...]
Posted: Monday, July 14th 2003

TV Uses the Web to Get Dirty

TV Week: An Alternate Content Stream The problem with television is that you can't really say what you want to say. Well, the Trio Network admits that and simply uses its web site to "broadcast" racy content like uncensored Rush Limbaugh. This move along with a site re-design has rocketed Triotv.com visits from 1 million to 2.2 million in just one year. Page views hav  [...]
Posted: Friday, July 11th 2003

Movie Web Sites Get More Detailed

NYT: Behind the Scenes, via Movie Web Sites Movie web sites were once just placeholder ads on the web for the movie. Today, they have evolved into full fledge online movie "experiences" where those who want to see the film or who already seen the film can get a more indepth look at the film. Everything from plot points to movie related games to clues leading up to the f  [...]
Posted: Thursday, July 10th 2003

General Mills Launches Trix Great Train Robbery

MediaPost: Semaphore Partners Engages Kids With Trix General Mills, through their ad agency Semaphore Partners, a division of Publicis, has launched a cross media campaign that centers on an advertainment web site. The site, called The Great Train Robbery features the iconic Trix Rabbit in an online mystery game. The campaign also includes television and clues on Trix cereal and yog  [...]
Posted: Wednesday, July 9th 2003

WSJ Says TV Ads Online to Be All the Rage

WSJ (via SmartMoney): TV Commercials Go Online Hmmm. I wonder. This strikes me as a rather mis-informed article, written to support a premise the writer had in advance, but who knows. The premise is that there is suddenly big demand to repurpose TV ads on the Net. To my mind, it's rather common wisdom that this is not a good idea (despite Jack Klues, CEO of Starcom/Mediavest, having made the same case at the r  [...]
Posted: Tuesday, July 8th 2003

Interactive Television Part Three

NYT: More Viewer Options to Interact With TV Interactive television...yaaawn. Well, maybe not this time. We're past just trying to order pizza from our television sets and on to more interactive applications. "Nascar in Car" lets some cable subscribers choose their camera view and change between driver's perspectives. That's just one of the new efforts being put forth. Tele  [...]
Posted: Monday, July 7th 2003

Match.com Features "Dream Date" Promo With Regis & Kelly

Zap2It: Match.com Teams with Regis and Kelly Live With Regis & Kelly: Live's Dream Date Search Is On Popular morning TV show "Live with Regis and Kelly" has teamed up with dating site Match.com to hook up some "lucky ladies" with five third-tier celebrity bachelors (including "All My Children" soap opera actor Maximillian A  [...]
Posted: Sunday, July 6th 2003