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Pillsbury Campaign Ties TV to Mobile CTA

Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials to learn more about the product, according to Mobile Marketer. The Shazam logo appears in the upper right-hand corner, which can be scanned with the Shazam iPhone and And  [...]
Posted: Wednesday, December 7th 2011

Users Choice Ad Formats Take on New Urgency as Ad-blockers Step Up

Ad blockers, most commonly offered by browsers as add-ons, have always been a development on which marketers have kept a wary eye. Such technologies show no sign of abating and, at least based on the newest development by OverApps, are morphing into new directions. This long-standing trend, though, is being countered by the growth of  'user choice' ads - that is, online ad technology that gives viewers a  [...]
Posted: Friday, September 2nd 2011

E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness

In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift. So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program   [...]
Posted: Tuesday, August 16th 2011

Gannett Launches DealChicken

Yet another outlet for local merchants interested in reaching customers via the daily deal model has emerged: Gannett is launching DealChicken in more than 50 markets across the U.S. by the end of 2011. Currently it is available in Cincinnati, OH; Detroit, MI; Indianapolis, IN; Knoxville, TN; Nashville, TN; Phoenix, AZ; Reno, NV;   [...]
Posted: Tuesday, July 26th 2011

Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?

Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide  [...]
Posted: Monday, July 18th 2011

USPS Points to My Macy's E-Commerce-Catalog Strategy

The US Postal Service continues to highlight the increased punch that a combo direct mail- e-commerce strategy can deliver. Its latest example: My Macy's, the department store's localization initiative that was pushed to a new level in November 2010. It was then, USPS' Deliver Magazine reports, that the department store personalized it  [...]
Posted: Tuesday, June 7th 2011

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

Americans Watch 31.2B Online Videos in March '10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a  [...]
Posted: Friday, April 30th 2010

'Times Online' Unveils Pay Wall Price, Stops Reporting Traffic Figures

Beginning with March figures - a full quarter before News International erects its first pay wall in June - News International's the Times Online and The Sun have suspended public reporting of monthly ABC website traffic figures. While the ABC is still auditing the publisher's traffic numbers, it is not publishing them, per the request of the publishing company,   [...]
Posted: Friday, April 30th 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Dockers Links TV Tag, Content Site in Super Bowl Ad

Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could. Men Without Pants Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer  [...]
Posted: Friday, January 29th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine

Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl. The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well   [...]
Posted: Tuesday, January 26th 2010

A Business Case for Live Streaming the Olympics

NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content. The less-than-robust delivery of streaming content is because  [...]
Posted: Friday, January 15th 2010

New Publishing Tech Creates More Ad Options

Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines. Now You Don’t See It, Now You Do Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent  [...]
Posted: Monday, January 11th 2010

Content Rules Top 10 Digital Signage Trends for 2010

Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve. In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen  [...]
Posted: Friday, January 8th 2010

Repurposing GIFs for Email Marketing

Marketers leery of the pitfalls of video email marketing can get the best of both worlds by repurposing a Web 1.0 technology: GIFs - or Graphics Interchange Format - as a substitute, according to Jordan Lane, at Email Responsibly, a website managed by Experian CheetahMail. It is a stable alternative for a format that, while promising, is still in early days with   [...]
Posted: Tuesday, December 29th 2009

Industry Buzz & Snippets: 12/23/09

Trends: Ad Network CEO: celeb deaths of 2009 benefited some marketers. Search: The science of managing search ads. Google unveils new tools for display advertisers on Content Networ  [...]
Posted: Wednesday, December 23rd 2009

What TV Everywhere May Tell Us About Online Ads

Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway. Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said.  [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/16/09

Campaigns: New York Media partners with Clickable for local web ad sales. Email Marketing: AOL's take on permission versus request. Sharing content generates most emails. Search:   [...]
Posted: Wednesday, December 16th 2009

Industry Buzz & Snippets: 12/11/09

Ad Campaigns: Sony taps YouTube phenom to remix TV ads. KISS shows beer can be sold at web concerts too. Analytics: Majority of online retailers not confident w  [...]
Posted: Friday, December 11th 2009

Video-Banner Ad Combo Addresses Pharma Online Woes

Tremor Media has launched a video ad-banner format that may address government fair balance requirements for online pharma advertising - as well as hold users' attention online. The product, called Rx In-Stream, uses shorter-form, pre-roll video in place of the long-form video ads that typically convey safety information. An accompanying banner ad, instead, provides the data about the risks and  [...]
Posted: Wednesday, December 9th 2009