Cross media
Articles and advice about strategies and campaigns that span across multiple media, offline and online (e.g. print + radio + email.)
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 788 | 790 |
| » ad pricing | 76 | 1502 |
| » ad selling | 347 | 1231 |
| » ad targeting | 378 | 1200 |
| » ad technologies & vendors | 267 | 1311 |
| » advertainment | 231 | 1347 |
| » Advertising | 1 | 1577 |
| » affiliate marketing | 9 | 1569 |
| » agencies & ad departments | 184 | 1394 |
| » alternative marketing | 307 | 1271 |
| » Asia/Pacific | 38 | 1540 |
| » automotive | 79 | 1499 |
| » b2b | 33 | 1545 |
| » best practices | 106 | 1472 |
| » Beyond Marketing | 3 | 1575 |
| » Big Picture | 5 | 1573 |
| » biz buzz | 383 | 1195 |
| » branding | 306 | 1272 |
| » broadband | 267 | 1311 |
| » campaigns & creatives of note | 299 | 1279 |
| » case studies | 37 | 1541 |
| » co-op marketing & partnerships | 225 | 1353 |
| » computers & tech | 95 | 1483 |
| » consumer packaged goods | 84 | 1494 |
| » CRM | 6 | 1572 |
| » deep coverage | 1 | 1577 |
| » demographics | 249 | 1329 |
| » direct marketing | 161 | 1417 |
| » domain names | 75 | 1503 |
| » don't believe the hype | 35 | 1543 |
| » e-commerce | 187 | 1391 |
| » email marketing | 58 | 1520 |
| » entertainment | 681 | 897 |
| » Europe | 98 | 1480 |
| » events | 36 | 1542 |
| » finance | 31 | 1547 |
| » floater | 1 | 1577 |
| » global | 32 | 1546 |
| » healthcare | 20 | 1558 |
| » How-to | 6 | 1572 |
| » I-PR & business communications | 21 | 1557 |
| » instant messaging marketing | 29 | 1549 |
| » interviews | 5 | 1573 |
| » intrusive formats | 12 | 1566 |
| » Latin America | 14 | 1564 |
| » legal, government & regulation | 55 | 1523 |
| » loyalty & retention | 66 | 1512 |
| » major account moves | 43 | 1535 |
| » major brands | 419 | 1159 |
| » major players news | 530 | 1048 |
| » Marketing | 1 | 1577 |
| » measurement & analytics | 131 | 1447 |
| » media convergence | 774 | 804 |
| » minorities | 14 | 1564 |
| » mobile marketing | 251 | 1327 |
| » multi-channel marketing | 165 | 1413 |
| » new and improved | 157 | 1421 |
| » nonsense & parodies | 19 | 1559 |
| » online ad market | 396 | 1182 |
| » pearls of wisdom | 42 | 1536 |
| » people | 84 | 1494 |
| » personalization | 42 | 1536 |
| » political parties & organizations | 28 | 1550 |
| » privacy | 13 | 1565 |
| » promotions | 102 | 1476 |
| » publishing | 388 | 1190 |
| » real estate | 7 | 1571 |
| » research & stats | 500 | 1078 |
| » rich media | 246 | 1332 |
| » Sales | 1 | 1577 |
| » search engine marketing | 121 | 1457 |
| » seniors | 14 | 1564 |
| » sex sells | 6 | 1572 |
| » signs of doom | 54 | 1524 |
| » signs of recovery | 17 | 1561 |
| » signs of what's to come | 638 | 940 |
| » small business | 19 | 1559 |
| » spam & anti-spam | 2 | 1576 |
| » Spanish-speaking | 14 | 1564 |
| » syndication & RSS | 60 | 1518 |
| » technical innovation | 107 | 1471 |
| » telecom | 57 | 1521 |
| » text ads | 66 | 1512 |
| » tools & software | 186 | 1392 |
| » top stories | 162 | 1416 |
| » travel | 22 | 1556 |
| » user experience | 254 | 1324 |
| » viral marketing & social media | 151 | 1427 |
| » weblog marketing | 85 | 1493 |
| » women | 70 | 1508 |
| » worst practices | 36 | 1542 |
| » Youth | 134 | 1444 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Adap.tv Unveils App Platform To Meld TV, Video Ad Sales
In what it calls a "First-of-its kind offering built for brand advertising," Adap.tv today introduced its new App Center for video advertising, which the compan [...]
Posted: Wednesday, May 23rd 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Digimarc, House Beautiful Launch First "Pinterest-Enabled" Print Magazine
Digimarc Corporation today announced that House Beautiful, published by Hearst Magazines, is the world's first publication to enable readers to pin images directly from a magazine to their Pinterest boards. House Beautiful is using the new Print-to-Pin solution from Digimarc to enable this capability in the June issue, which is set to hit newsstands to [...]
Posted: Monday, May 21st 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
InMobi Launches Privacy-Friendly, No-Cost Mobile Conversion Tracking
InMobi, the independent mobile advertising network, has announced the launch of its free-to-integrate-and-use mobile conversion tracking platform, InMobi Ad Tracker.
The platform is designed to allow advertisers and agencies to track any post-click mobile conversion (app downloads, lead generations, sales, or other events) across all mobile marketing channels (both, ad networks and mobile publishers) through a single platform. The solu [...]
Posted: Thursday, May 3rd 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers
Ad Technology:
CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency
Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution
ChaCha Partners With Adometry [...]
Posted: Tuesday, April 17th 2012
Local TV Stations Do Well With Online Ads
Gray Television and Meredith grew online ad revenues by 50% in the last half of 2011, leading a trend highlighted by Borrell Associates in its new Benchmarking Local Online Media survey. Other local television stations that performed well with digital ads included LIN, Nexstar and Gannett.
All together local TV broadcasters posted $1.97 billion in online [...]
Posted: Tuesday, April 3rd 2012
On iPad 3 Eve, Google Wants You To Know You Don't Need Android to Access Google Play
Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well.
Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users can pay for the premium apps via Google Wallet, ReadWriteWeb [...]
Posted: Wednesday, March 7th 2012
Google+ Continues Integration Spree, This Time with Gmail, Contacts
Google+ has integrated more of its product line into its social network platform—now bringing Gmail and Contacts into the mix. When a user opens an email from someone on Google+, he or she can see the most recent post they’ve shared on the right-hand side of the conversation with this change.
Other sticky elements Google+ has incorporated:
Google+ circles can be used t [...]
Posted: Friday, December 9th 2011
'Eyes On' Metric Could Boost Growing DOOH Channel
Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.
[...]
Posted: Friday, December 9th 2011