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Interview with iTraffic

iMedia Connection: itrafficís Jerry Quinn A decent Q&A Jerry Quinn, Media Director of iTraffic. iMedia Connection: What knowledge can you share to bridge the gap on how to better serve marketersí needs in the online world? Quinn: For those companies we work with -- those companies in the traditional world, the ones that are not pure-play Internet companies but are investing dollars in t  [...]
Posted: Monday, March 31st 2003

Study Demonstrates High Level of Customer Non-Service on the Web

eMarketer: Only 37% of Retail Industry Replies to Customers Online According to the Winter 2003 Online Customer Respect Study from research and consulting firm The Customer Respect Group, 92% of specialty retail companies provide some form of way for their customers to contact them electronically. Specifically, 73% provide e-mail forms on their Web sites and 19% list their e-mail address on thei  [...]
Posted: Friday, March 14th 2003

User Centric Advertising

News Future: Getting Beyond the Banner (and Beyond the Banner in Disguise) An interesting discussion on different online ad formats, arguing that all online advertising that doesn't meet user needs, will eventually fail. That includes skyscrappers, interstials, pop-ups etc. So if advertiser products and services are instrumental in satisfying user goals, then advertiser goals can be satisfied at the same time  [...]
Posted: Wednesday, January 22nd 2003

Lessons Learnt in 2002

Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers. The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.   [...]
Posted: Tuesday, January 14th 2003

Motor Giant to Increase Internet Marketing

AutoMotive News: GM will trim traditional media General Motors will devote more of its marketing budget this year to relationship marketing, such as sponsorships and the Internet, and less to traditional media. [...] The effectiveness of traditional mass media is expensive and difficult to measure, so automakers continue to seek cheaper, more targeted ways of reaching customers. [...] "Traditional marketing has been   [...]
Posted: Monday, January 13th 2003

R&F Flawed, Relationship Marketing is the Future

iMedia Connection: DDBís Richard Notarianni iMedia Connection: How does the issue of relationship marketing tie into the future of online marketing? Notarianni: The future of online marketing is relationship marketing. The medium is brilliantly positioned to inspire participation in brands. Maybe we should be calling it participation marketing and position it as the intersection between CRM and brand  [...]
Posted: Monday, January 13th 2003

Amazon's Spooky Recommendations Fool Some

MSNBC/WSJ: Amazon uses faux recommendations Recently, customers perusing book, music or video listings on the Web site have been directed to specific brand-name clothing items on Amazon’s new online-apparel section. Shoppers contemplating "Leadership," the best-selling book by former New York Mayor Rudy Giuliani, for example, were informed that "Customers who shopped for this item also wear" such items as “Lady Bug Rain Boots” fro  [...]
Posted: Wednesday, December 4th 2002

Don't Train Your Customers to Sell You Their Loyalty

Clickz: Are You Firing Your Customers? Too many marketers are just catering to their most-demanding customers. They buy those customers' propensity to repurchase with incentives, rewards, privileges, and other benefits. Marketing has trained consumers well. A few have become quite savvy; some have become demanding. There's a large segment of customers in every category whose tendency to repurchase is for sale. Wh  [...]
Posted: Wednesday, December 4th 2002

RadioShack Reverses Customer Data Collection Policy

Technology Marketing: RadioShack Stops Taking Names NPR: Radio Shack I heard this on NPR a few days ago but forgot to note it till this Technology Marketing piece reminded me. Interesting story: RadioShack, in what I think is a courageous shift in marketing strategy in this era of the oft-conflicting trends for pr  [...]
Posted: Friday, November 29th 2002

SalesForce.com Goes Wireless

InternetNews: Salesforce.com Takes to the Air With Wireless Edition 'Anytime, anywhere' access to customer relationship management (CRM) software is not enough these days, according to Salesforce.com, a bellwether company among Web-based CRM vendors. To address the needs of salespeople who rely on mobile products, the San Francisco-based ASP will add 'any device" to the criteria.   [...]
Posted: Friday, November 15th 2002

Tacoda Audience Profiling System Lands USAToday.com

MediaPost: Publisher Focus Moves from Pages to People Normally, the ex-PR guy and jouranlist in me thinks "customer win" announcements are not newsworthy, but when you have only six customers and your target audience is web publishers and you land USAToday.com, it might be worth mentioning. More importantly, I really think Tacoda (which, to fully disclose, is a former client of mine) is the bomb for web publishers: a syste  [...]
Posted: Thursday, November 14th 2002

Lea & Perrins Going Global

Revolution: Lea & Perrins backs global site with on-bottle push The site will be used as a hub for world-wide communications, competition mechanics, localised marketing initiatives and targeted promotional campaigns. It will also be used as a platform to capture user data and for e-CRM drives. Activity to drive consumers to the site will include on-bottle promotion o  [...]
Posted: Wednesday, November 13th 2002

Plaxo: Personal Contacts Tool From Napster Creator

Wired News: Napster Co-Founder's New Venture Sean Parker is at it again. This time it's not about the sharing of music but the sharing of contact info. I think it is a very cool tool. Here's how it works: A Plaxo user sends plain-text e-mails to friends and colleagues requesting contact information updates. Recipients can reply to the request by updating their info in the templa  [...]
Posted: Tuesday, November 12th 2002

The Importance of Loyalty Marketing to Increase

I-Media: "Interview: Carat Interactive’s Sarah Fay" Interesting interview with the President of Carat Interactive giving insight into where the medium is heading, including comments about the likelihood of a significant increase in expenditure on loyalty marketing.   [...]
Posted: Monday, November 4th 2002