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RadioShack to Launch New Campaign With 'Advertorial' Banner

Ad Age: RadioShack Launches Novel Health Product Promo On October 19, RadioShack will introduce a new line of health-related electronics products using Prism Media Networks' new Concert Banner. The Concert Banner combines "advertorial" information along with a "sponsored by" tag in a revenue sharing ad unit. Publishers such as CMP, Dow Jones and Rodale wil  [...]
Posted: Wednesday, October 15th 2003

Share, Don't Fight for Search Engine Keywords

iMedia: Dialing in on Channel Conflicts In this open-ended article, Kevin Ryan looks for best practices in paid search marketing that don't put brands at odds with their channel. Say you're a big brand name with a big brand budget, do you really want to launch a bidding war against your channel partners and affiliates? Besides, those guys were often using search engine marketing before it was on your radar. This is the e  [...]
Posted: Tuesday, October 7th 2003

Qwest Taps Young Demo With Music

Mediapost: Company's Qwest: Reaching The Younger Demographic The Starting LineIn the truest spirit of building brand loyalty early in life and leveraging teen's power over their parents, Qwest Communications has signed with Yahoo's LAUNCH music service to design   [...]
Posted: Wednesday, September 3rd 2003

Email Campaign-in-a-box for Channel Partners

ClickZ: Giving Distributors a Turnkey Campaign Mobile School Solutions, a company that provides PDA solutions for the education market, worked with direct marketing agency InSight to create ready-to-use email marketing material for channel partners. Offline, this would be consider  [...]
Posted: Wednesday, August 27th 2003

Yahoo to Run 'Entertainment Tonight' Web Site

LA Times: Yahoo to Partner With TV Show Co-anchor Mary HartYahoo plans to announce a partnership with Paramount Television to take over the management of the company's 'Entertainment Weekly' web site. Under the deal, Yahoo will provide streaming content an  [...]
Posted: Monday, August 25th 2003

EasyJet Brands Barf Bags

Bloomberg: EasyJet's Air-Sickness Bags Can Be Used to Mail Film A British National in NeedEurope's largest discount airline, U.K.-based EasyJet, has entered an interesting coop-marketing deal with Klick Photopoint: branded air-sick bags that double a  [...]
Posted: Friday, August 22nd 2003

CareerBuilder Gets in Distribution Deals with AOL, MSN

AP: Monster to disappear from AOL, MSN sites AOL and MSN just signed deals with Careerbuilder.com, for four and five years respectively, to provide job listings to the portals. Monster.com was previously partnering with the sites but would rather market and advertise itself directly than renew the previous contracts. The Careerbuilder.com listings are to start before the end of the year.   [...]
Posted: Tuesday, August 5th 2003

Outside Magazine Launches OutsideLife

DM News: Outside Brings the Active Lifestyle Online Outside Magazine partnered with The Away Network to create OutsideLife, a web site to help outdoor lovers shop stores, find gear and book trips. A member making a purchase on the site or at a physical store has a donation made to a charity of the member's choice. It's all done through on-site   [...]
Posted: Tuesday, July 15th 2003

eBay Starts Co-op Ad Program for Sellers

Reuters (via MSN): eBay to Expand Buyer Safeguards, Ads Press Release: eBay Announces PayPal Buyer Protection Program At eBay Live In addition to announcing new security precautions for its PayPal system, eBay CEO Meg Whitman told a user conference today that the auction site would start a cooperative ad program that  [...]
Posted: Friday, June 27th 2003

Google & Mapquest Do (Roughly) Geolocalized Keyword-based Ads

InternetNews: Google, MapQuest in Keyword-Ad Deal CNET: MapQuest Finds Place for Google Google Advwords will be featured on Mapquest (an AOL TW brand,) based on queries that include a city name, which a visit to this Overture tool will attest are quite significant in number. It' still crude, since in many cases what yo  [...]
Posted: Monday, June 23rd 2003

Amazon Gets into Consulting

InternetNews.com: For Sale on Amazon.com: E-Commerce For B2B Amazon.com launches Amazon Services, a division that will provide a range of services to online retailers, from help in adapting Amazon's ecommerce platform to their needs, to fulfillment and customer service. I have not kept up with the outsourced ecommerce platform business, so I don't know what the competitive landscape looks like. Vitessa died   [...]
Posted: Thursday, June 12th 2003

Pepsi Says Traditional Promo Works Thru the Web

When I was a kid I used to daydream about all the cool prizes I could get if I collected about one metric ton of these codes you could peel off from under Coke bottle caps. Of course it was just branded crapware like glasses and bags. And I never got enough points to ever get anything anyway. I guess that's how you build a BS detector over time (I hear you thinking, what a founding life experience indeed!) Anyway, believe it or not there is a point to this stupid introduction. Twenty years la  [...]
Posted: Thursday, June 12th 2003

Spend Your Loyalty Points at eBay

InternetRetailer: eBayís newest currency: Airline and hotel loyal points eBay [...] is enabling its shoppers to use loyalty points from partners including American Airlines and Hilton Hotels to purchase anything on eBay.com. The final purchase must be transacted through eBay's PayPal online payment service. [...] Each loyalty program partner sets its own terms of exchanging points. Consumers who have earned poi  [...]
Posted: Tuesday, May 20th 2003

Soft Drink Promoted Thru Offline, Online & Wireless Promotion

Imedia Connection: ZIMA Uses Hi-Tech Tools to Target Consumers Using the tag line, "Get the party started with a new phone," ZIMA [a flavored malt beverage] is promoting a mobile phone, voice card and ring tone give away when consumers input a winning offer code into MSN Mobile and ZIMAís promotional Website. Offer codes can be found on the inside of the productís packaging. In addition, consumers who do not  [...]
Posted: Friday, May 16th 2003

Online Publishers Go Offline to Expand Business

CNET: Net Publishers Expand Offline Online publishers are realizing that perhaps the Internet is, in fact, just another medium and maybe, just maybe, there are business opportunities in the offnet world. Slate and the Smoking Gun are acting on that thought. Slate is partnering with NPR to produce a radio show   [...]
Posted: Wednesday, May 14th 2003

Manufacturer Uses Web Site to Send Leads to Eretailers

ConsumerMarketingBiz: How to Improve eRetail Partner Sales Without Cannibalizing Your Own Online Sales From January 2003-April 15th, D-Link's retail partners reported 116,044 qualified leads generated through the new buy now pop-up system -- and not all retailers report on a timely basis, so this is an underestimate. These leads came from 76,430 loads of the retailer popup page, indicating a clickthrough ra  [...]
Posted: Friday, May 9th 2003

Visa Soft Pitches People in Their 20's

DMNews: Visa Has an Idea to Attract Twentysomethings Visa USA has hit on a new online marketing concept to understand the attitudes of adults ages 18 to 29, an audience that is hard to pin down for most marketers. A contest on IdeasHappen.com has attracted 1 million unique visitors since the start of April. Of them, 8,500 people have submitted ideas toward a $25,00  [...]
Posted: Thursday, May 1st 2003

UPN and AOL Team on Maserati Sweepstakes

UPN, America Online Join For Maserati Sweepstakes UPN, working with America Online, Inc. and Maserati, have begun the UPN Platinum Sweepstakes that features a grand prize car with a retail value of $99,000. For six weeks beginning in April, UPN will run promos on-air and on UPN.com, and will tag its radio ads promoting the sweepstakes. AOL will also run an online campaign promoti  [...]
Posted: Friday, April 18th 2003

Co-Registration Network Launched by MailCreations

MailCreations Launches Co-Reg Network MailCreations.com, Inc., a provider of targeted opt-in email advertising, has added an Opt-In Co-Registration Network to its product offering. It is designed to work in conjunction with the client's existing online marketing mix. Company officials say this new service offers a great return on marketing investment, because it increases brand  [...]
Posted: Friday, April 4th 2003

Travel May Be Down But Online Travel Marketing is Not

iMedia Connection: The Travel Industry Sails Online While acknowleging the fact that travel has declined due to war, 911, and the economy, the travel industry isn't giving up. Infact, it is embracing the web as a powerful channel for sales. Several travel sites are offering web-only fares to draw in travelers. Additionally, search engine marketing, cross selling, and rich med  [...]
Posted: Wednesday, April 2nd 2003

Dr. Pepper and Seven Up Team with eBay on Marketing

IAR: Dr. Pepper/Seven Up, eBay in Online Marketing Pact Dr. Pepper/Seven Up and eBay announced on Friday a marketing deal that will establish an online customer loyalty program through eBay's online auction system. The promotion, which will begin in June, will allow customers to redeem points from bottles of Dr. Pepper/Seven Up beverages for "liquid loot," which can be used in eBay-style bidding for a variety of  [...]
Posted: Friday, February 7th 2003

Hotel Group Prints Better Local Ads Thanks to Online Tool

Eye for Travel: Hilton’s wood Suites Unveils New Online Marketing Tool The Marketing Tool Kit is designed as a user-friendly online interface consisting of information/content and ad builder components. The site features a marketing overview of the brand's target audiences and media strategies while detailing other available internal brand marketing programs to help hotels build customer awareness. Onli  [...]
Posted: Monday, November 18th 2002

Segway Human Transporter Available Exclusively at Amazon.com

Not only did Amazon.com land the exclusivity to launch the Segway to the public, they're also creating an "Early Adopters Club" that you can subscribe to with your e-mail address. Brands can get in touch with the online retailer to plan similar launch operations: Millions of customers visit our site weekly, many looking to be  [...]
Posted: Monday, November 18th 2002

Microsoft Teams with Budweiser to Demo XBox

CNet: Xbox bellies up to the bar "Under the deal, Budweiser brewer Anheuser-Busch will help the software giant rotate 300 Xbox demo units through thousands of bars in the United States between now and the end of the year. Patrons will be invited to play Xbox games and to register to win promotional items from both companies."   [...]
Posted: Monday, October 28th 2002

iLike Gets i-Love from Open Facebook Platform

Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters. The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc  [...]