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Comcast Media Pairs Yellow Pages, TV for Local Search

"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote. The service will link viewers to local businesses and give them opportunities to watch longer-form videos   [...]
Posted: Wednesday, November 11th 2009

Toshiba Takes Online Contests, Humor to ESPN

Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year. The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers. The bulk of Toshiba's campaign, called "It's a  [...]
Posted: Friday, November 6th 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Best Buy, iTunes Validate 'Over-the-Top' Model

A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes. These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int  [...]
Posted: Tuesday, November 3rd 2009

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]
Posted: Monday, November 2nd 2009

Sprint Pushes Mobile Couponing at Movies

Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters. The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket   [...]
Posted: Monday, November 2nd 2009

Tava Screens Grab Buyers at Retail POS

A Vancouver-based company is on track to introduce digital media screens in grocery stores and other retail chains that will get shoppers' attention using biometric technology. The screens, which will enable tava to target consumers at the point of sale with ads - and also will use sensors and biometric face readers to conduct market research -  is already in select Whole Foods stores, according to the vendor Tava Touchpoints. Now, the compan  [...]
Posted: Friday, October 30th 2009

Industry Buzz & Snippets: 10/30/09

Media News: Apple execs not happy about print ad market. comScore cuts cuts 8% Of Workforce. Marketing Strategies: Organized chaos: viral marketing,   [...]
Posted: Friday, October 30th 2009

Yahoo, Microsoft Miss Deal Deadline

Marketers waiting to cash in on the Yahoo-Microsoft tie-up will need to wait a bit longer: The two companies missed a self-imposed Oct. 27 deadline to finalize details for the search and advertising deal they announced this summer. Though no new timeline was given, the missed deadline may simply be because of the complex nature of the deal and the tremendous amount of paperwork that it requires.   [...]
Posted: Thursday, October 29th 2009

Virtual Goods to Hit $1B in 2009

The virtual goods industry is on track to become a $1 billion business this year, and is expected to grow to an estimated $1.6 billion in 2010, according to a new report by editors at InsideFacebook.com and Serious Business. The growing popularity of virtual goods represents a new opportunity for online marketers to generate practically overhead-free revenue whil  [...]
Posted: Wednesday, October 28th 2009

Industry Buzz & Snippets: 10/28/09

Media Strategies: The WSJ's odd mobile application strategy. Disney offers iPhone app. Online Marketing Scams: Gawker   [...]
Posted: Wednesday, October 28th 2009

Facebook Teams With Nielsen BrandLift For Ad Measurement

The result of a partnership between Facebook and Nielsen, Nielsen BrandLift is intended to help brands measure ads more effectively. Nielsen and Facebook both get access to what is essentially a real-time focus group of 300 million users. This allows them to be able to conduct surveys and solicit feedback on what works and what doesn’t more quickly. For Fa  [...]
Posted: Wednesday, September 23rd 2009

Best Buy and Verizon Announce E-Reader Deal

Now joining Amazon's Kindle and Sony's Reader in the growing e-Book market: Best Buy and Verizon. Both brands will carry the latest entrant into the e-reader market, the iRex DR800SG from iRex Technologies, a division of Royal Philips Electronics. The IRex joins a market that saw sales last year of e-books hit $  [...]
Posted: Wednesday, September 23rd 2009

Indie Film 'Rage' to 'Premiere' on iPhones, iPods

In a decidedly more intensive way of marketing via mobile, indie movie Rage has partnered with Babelgum to arrange a film premiere on handsets. Babelgum will use its iPhone/iPod-ready mobile app to deploy one episode from the movie per day, starting September 21. The app costs nothing to download. Rage is positioned as a behind-the-scenes glimpse into a New York fashion show. The series of interviews appear casually recorded by a fan with a mobile phone over a period of seven days  [...]
Posted: Friday, September 4th 2009

Bing & Ping Connects Search to Socnets; Windows Live Ominously Omitted

Microsoft is now inviting Facebook fans to test a new program called Bing & Ping, which enables them to share their Bing search results with friends on various social networks, as well as email. Results include restaurant recommendations, local movie times, flight statuses and other means by which data has been terraced. "Say you use Bing's Instant Answers feature to check the score of the game, and you notice that your buddy's favorite team has just been beaten pretty handily," surmised N  [...]
Posted: Friday, September 4th 2009

ABC Turns Print Ads into Online Video Platforms

In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show. When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on. "It appears to play right out of the ad," explained VP-Advertising/Marketing Darren Schillace of ABC Entertainment (  [...]
Posted: Friday, September 4th 2009

Facebook Invites Charities into Experimental Gift Shop

At the Social Good Conference on Friday, marketing/outreach director Randi Zuckerberg announced Facebook would be opening its new "credits" platform to four non-profits: Project Red, Toms Shoes, Kiva and the Wold Wildlife Fund. The non-profits add to the four online gift and greeting companies that were invited to try the platform last week: American Greetings Interactive, GreetBeatz, Someecards and Real Gifts. "We are exploring ways for developers to use the Gift Shop to offer...virtual,   [...]
Posted: Monday, August 31st 2009

One-Hit Video Wonders May Win Entry into YouTube Partnership Program

Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos. Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral. Eligi  [...]
Posted: Wednesday, August 26th 2009

Time Warner, Nielsen Sign 'Unprecedented' Seven-Year Deal

Time Warner has signed a seven-year deal with Nielsen for measurement and research across TV, online and mobile, for all of Time Warner's business units, including Turner Broadcasting, the CW, HBO, Warner Brothers Domestic TV Distribution, and Time Inc. The companies say the deal, which includes national and local TV ratings, online and mobile measurement, segmentation and target  [...]
Posted: Thursday, August 20th 2009

'HuffPost Social News' Weds HuffPo to Facebook

Political news curator The Huffington Post has launched HuffPost Social News, which enables HuffPo readers to highlight news stories they like, dislike, are reading and have made commentary on, via Facebook Connect. The offering's objective is to become the "go-to place" for Facebook users that wish to share news with friends, according to CEO Eric Hippeau of HuffPo. Co-Founder and editor-in-chief Arianna Huffington called HuffPo  [...]
Posted: Monday, August 17th 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

Industry Buzz & Snippets: 8/7/09

Ad Networks and Analytics: E-mail expands growth by double digits, becomes fastest-growing DM segment. CBS upbeat on ad spend. Analysts cautious. Agencies and Marketing Execs: Publicis in lead to acquire   [...]
Posted: Friday, August 7th 2009

NewsGator Passes Million-Enterprise-User Milestone and Deepens Microsoft Relationship.

NewsGator reported that over one million paid business users now take advantage of its Social Sites enterprise social computing solutions. Social Sites helps a wide range of organizations harness the value of social networking, but the financial services, pharma/biotech, professional services, high-tech, and aerospace and defense industries have been the strongest adopters of the tech  [...]
Posted: Friday, July 31st 2009

Steve Ballmer defends Microsoft’s Yahoo deal.

With a market reaction that’s surprising to Steve Ballmer, the Microsoft CEO says people don’t understand the long-term benefit of the deal. Viewing it as a “win-win,” investors looked at it for 18 months but still apparently fail to see what Ballmer does. According to the structure of the deal, Yahoo stands to get 88 percent of all search revenue from ad sales on their sites. For its part, Microsoft won’t be making a killing in that regard. One figure even had them losing $300 m  [...]
Posted: Friday, July 31st 2009

MicroHoo Seals the Deal Everyone Expected

As forecast in the days prior, Microsoft and Yahoo announced a deal in which Yahoo will incorporate Microsoft's Bing technology as its default search engine, giving the pair almost 30% market share in US searches. (Google holds 65%, comScore reports.) But even as Yahoo drops search, it will take over pay-per-click search advertising for both companies, granting it access to a broader database through which t  [...]
Posted: Thursday, July 30th 2009