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YHOO Stakeholder Appeals to MSFT on Bended Knee

Yesterday a Yahoo investor proposed that the company sell to Microsoft for $22 per share, a 74 percent premium on its stock price, which sat parked at $12.65 as of market close yesterday. The attempt to slick Microsoft's appetite is a stroke of irony, given the companies' recent history. The software giant tried in February to purchase its rival for $44.6 billion, amounting at the time to to $31 p  [...]
Posted: Friday, October 10th 2008

Ex-Vanity Fair Editor Unleashes Internet Beast

Tina Brown, former editor of Vanity Fair and The New Yorker, launched The Daily Beast, a "speedy, smart edit of the web from the merciless point of view of what interests the editors." This is the print icon's first foray in internet publishing. "The Daily Beast doesn't aggregate," Brown writes, likely as much for her benefit as fo  [...]
Posted: Tuesday, October 7th 2008

MSNBC.com Unveils Self-Serve Option for Local Retailers, SMBs

MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day, reports MediaBuyerPlanner. Businesses can build and run customized online display ad campaigns in minutes through a new self-serve option through a partnership with AdReady. The Seattle-based advertising tech  [...]
Posted: Friday, October 3rd 2008

Antitrust Subcommittee Admonishes DoJ to Watch GOOG/YHOO Carefully

Chairman Herbert Kohl (D-WI) of the Senate Antitrust Subcommittee wrote a letter to assistant attorney general Thomas Barnett, urging that the Department of Justice keep a critical eye on the sponsored search relationship between Google and Yahoo. "Even should you conclude at present that this deal is not contrary to antitrust law, the Department must be sure that [it] never [...] crosses   [...]
Posted: Friday, October 3rd 2008

AOL's 'Outside the Box' Delivers TV Celebs to 'Net Fanbase

AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost (via MediaBuyerPlanner). Outside the Box fe  [...]
Posted: Friday, October 3rd 2008

NBCU Taps Appssavvy to Monetize New Facebook App

NBC Universal chose Appssavvy, a social media ad network, to serve as exclusive sales rep for some upcoming social media efforts. In late October the network plans to debut a Facebook app called iCue. Created by NBC Learn, the educational division of NBC News, the app targets users seeking intellectual recreation. Appssavvy will use traditional and customized ad programs to monetize iCue. The account is a promising indication of the future prospects   [...]
Posted: Thursday, October 2nd 2008

How-To: Tips for Seeding Branded Web Videos

"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format. It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online. For many agencies and brands, questions of strategy and execution persist for what  [...]
Posted: Wednesday, October 1st 2008

StumbleUpon Ditches Registration Blockade, Courts Non-Firefox Users

eBay-owned StumbleUpon is making efforts to improve its availability beyond Firefox users that have registered and downloaded its toolbar. The service enables idle surfers to "Stumble" through random sites over the 'net. (Select sites are indexed, but publishers can also add pages to the StumbleUpon network.) As users flip through them, each page can be granted a thumbs-up or thumbs-down, which affects future sites they see. These "gut" preference  [...]
Posted: Wednesday, October 1st 2008

YHOO/GOOG Liaison Gets Blessing from CA Congress Members

Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through. The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma  [...]
Posted: Tuesday, September 30th 2008

Widget Syndicator Clearspring Weds Widget Maker AddThis

Widget syndicator Clearspring Technologies is acquiring AddThis, a bookmarking and content-sharing widget maker. When publishers place AddThis capability on their sites, readers are better able to share content they like with friends. Its absorption into Clearspring is purported to be a multi-million-dollar deal, but specifics were not given. President/CEO Jay Rappaport called the buy a "launch pad for a universal sharing service" for both publishers and   [...]
Posted: Tuesday, September 30th 2008

Yahoo/Google Fact Site Assuages Concerns About Sponsored Ad Liaison

Google has launched Yahoo/Google Facts, an informational site that provides users with detailed information about its sponsored search ad liaison with Yahoo. Dismissing a SearchIgnite study that claims the relationship could in  [...]
Posted: Friday, September 26th 2008

MySpace Music: Live with All-Star Sponsorship Roster!

Last night MySpace unveiled its ad-supported streaming music and video service, MySpace Music. The service includes shareable playlists and the ability to buy tracks from iTunes rival Amazon. Over time, users will also be able to purchase ringtones, merchandise and concert tickets, reports MediaPost. The   [...]
Posted: Friday, September 26th 2008

Samsung Camera Phones: Pre-Loaded with Barcode-Reading Software

Samsung has inked a deal with mobile marketing firm Scanbuy. The latter sells a product called ScanLife, a 2D barcode application for mobile units. As of next month, this technology will come stock in Samsung camera phones across Spain, Italy and Denmark. Mexico and the United States will follow soon after. ScanLife mobile barcodes enable camera phone users to "scan" (or rather, photograph) 2D barcodes, such as EZcodes, with their phones, which then decrypt and reveal the information stor  [...]
Posted: Thursday, September 25th 2008

Russia Online Video Ad Market to Total $3.5M in '08

In the first half of 2008, Russian online video advertising totaled 30 million rubles -- or $1.2 million -- according to Aegis Group's AdWatch. Over 50 percent of total spend was for video banner advertising. Other online video ad formats included pre- and post-roll, in-video banner ads, product placement and video player branding. (The industry is sufficiently young that industry players are st  [...]
Posted: Thursday, September 25th 2008

Platform-A Uses BidPlace to Sashay into Online Ad Exchange Market

AOL's Platform-A marks its foray in the online ad exchange space with BidPlace, a self-service marketplace exchange with an eye toward helping marketers better manage display campaigns, reports MediaBuyerPlanner. BidPlace launches in the first half of next year. The marketplace lets advertisers bid for CPM, CPC and CPA ads on AOL, across other partner sites, and across Platf  [...]
Posted: Wednesday, September 24th 2008

Photo Overkill, Souped-Up Image Search, Characterize LIFE.com

Time Inc. and Getty Images partnered to launch LIFE.com, a website that, put simply, tries serving what the tagline promises: "Your world in pictures." "Only three percent of the LIFE archive has been seen by the public," says LIFE.com editor Bill Shapiro. "This site will put everything on display." The photo collection draws primarily from Getty photographers and archived images from LIFE magazine, a property of Time Inc, from the 1930s to the 1990  [...]
Posted: Wednesday, September 24th 2008

Celebs Join MySpace and PayPal for 'Net Philanthropy Effort

Popular tween-targeting celebs, including Hayden Panettiere, The Jonas Brothers, Miley Cyrus and HIllary Duff, have joined Paypal and MySpace IMPACT to stimulate online charity. The medium of choice is a fundraising widget that tracks fundraising efforts to non-profits. The non-profit with the highest donation rate by October 13 wins a cash prize. Ad support includes sponsorship from Variety and Target.   [...]
Posted: Wednesday, September 24th 2008

Ad Campaign Measurement Process Guidelines Go Live

The Interactive Advertising Bureau (IAB) released its Ad Campaign Measurement Process Guidelines, which standardize use of third-party ad servers and app service providers by web publishers and ad agencies. The guidelines -- intended to "reduce discrepancies [in] buying, selling, and delivering interactive advertising," according to VP Jeremy Fain of industry services -- were announced yesterday at IAB's MIXX conference. They inclu  [...]
Posted: Tuesday, September 23rd 2008

To Bait Impulse Buyers, Lionsgate Brings Film Clips to YouTube

Independent movie studio Lionsgate launched Lionsgate Shop, a YouTube channel featuring clips of scenes from popular films, including Good Luck Chuck and Akeelah and the Bee. Below, the stagecoach scene from feature film 3:10 to Yuma:   [...]
Posted: Friday, September 19th 2008

Best Buy Snaps Up Music Service Napster

Best Buy announced plans to buy digital music service Napster for $121 million, Reuters reports. The company hopes to take on Apple's iTunes, which holds presides 70 percent of the US digital music market. Currently, Best Buy is among the top CD retailers. Napster, at one time the go-to hub for illeg  [...]
Posted: Tuesday, September 16th 2008

SheKnows and Hearst Ask, 'Are You Tanorexic?'

SheKnows.com, which claims to be one of the fastest-growing online destinations for women, entered into a syndication partnership with Hearst Magazines Digital Media, a unit of Hearst Magazines, to feature select articles monthly from Hearst magazine websites. Sites involved in the deal include Cosmopolitan.com, MarieClaire.com, HouseBeautiful.com, Redbookmag.com and GoodHousekeeping.com. The partnership officially launched with 50 articles in August, an  [...]
Posted: Tuesday, September 16th 2008

'SmartMoney' Invites Readers to Text for More

Hearst's SmartMoney is reaching out to readers in a more interactive way, using a program called Text4More, reports MediaBuyerPlanner. By texting a code from their mobile phones, readers receive an emailed PDF that includes additional editorial content from the magazine's feature stories as well as advertising, writes  [...]
Posted: Tuesday, September 16th 2008

BlueKai Auctions Anonymous Online Shopper Data

A team of online advertising executives, spearheaded by former general manager Omar Tawakol of Medio Systems, launched BlueKai today. BlueKai works with data buyers and sellers to aggregate anonymous shopping and research behavior across the internet. It then auctions that data -- without providing personally identifiable details -- to advertisers trying to hone their ad targeting abilities. "Intent data" on BlueKai's market includes search queries for aut  [...]
Posted: Monday, September 15th 2008

Record Labels Go 'All In' on MySpace Music

In the fast-paced world of social media, it seems a lifetime ago that MySpace announced the impending debut of MySpace Music -- but it was actually only last April. While it isn't clear what called for the big delay, the social network is now ready to launch the music site -- which could debut in mere days, Ars Technica   [...]
Posted: Monday, September 15th 2008

Marchex Conducts Local Ad Sales, Online Management for Barrington

Barrington Group LLC has agreed to sell its online lead packages and Business Profile Pages to clients via the Marchex local search and ad platform. Barrington ad sales reps shall continue to manage campaigns, but Marchex will help market and fulfill them among search, vertical and pertinent local websites. Existing Barrington advertisers may also buy branded Business Profile Pages, powered by Marchex. Online lead packages will be fulfilled on a budget basis: Marchex will manage the budget  [...]
Posted: Friday, September 12th 2008