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Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Local Search Directories Tap Twitter

IAC’s Citysearch announced a new integration with Twitter that enables local businesses to incorporate their existing Twitter presence - or create a new Twitter account - directly from their Citysearch business profile. The free feature, made available through Twitter’s new Sign-Up API, allows  [...]
Posted: Tuesday, December 8th 2009

Virtual Goods Reap Real Sales

Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl  [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]
Posted: Thursday, December 3rd 2009

Charities' Creaky Websites Poised to Rake in $4B

Websites are a growing force in consumers' decisions to donate to non-profit organizations, and charities that use the internet to solicit funds can benefit from making their sites easier to use - and ensuring that donations are properly processed. A recent study by Convio found that charities with an online presence can expect to reap more than $4 billion during this holiday season,   [...]
Posted: Wednesday, December 2nd 2009

Marketing Will Drive Content in AOL's Rebrand

Marketing-driven content will figure prominently in AOL's plans to re-establish itself as a premier online channel after Time Warner spins it off next month. The company's chief executive, Tim Armstrong, said that content is the one area on the web that hasn't seen its full potential. He therefore plans to significantly increase the amount of content AOL produces. The company currently employs 3,000 journalists, and that number is growing,   [...]
Posted: Tuesday, December 1st 2009

Zappos 'Overlays' Interactive Video for Nike

Zappos is leveraging its recently announced partnership with Overlay.TV to produce interactive video ads for Nike products on its retail website. Though Zappos has hopes to deploy the technology across its entire site, Nike shoppers are the first to enjoy the benefits of the clickable videos, which are fully integrated with the site's   [...]
Posted: Monday, November 30th 2009

Nook, Other Efforts Reward Barnes & Noble Online

As a result of a number of innovative strategies that Barnes & Noble has put in place, the book retailer's online sales have jumped 9% during Q2 fiscal 2010, from roughly $110 million last year to $120 million. Most significantly, B&N is taking orders for the Nook, its new wireless e-reader. Nook gives customers 3G wireless access to AT&T’s mobile broadband network and Barnes & Noble in-store WiFi at no additional cost. In addition, Nook features a color touchscreen with EInk display, digit  [...]
Posted: Tuesday, November 24th 2009

PR Firms Build New Tools for Social Monitoring, Metrics

While public relations practitioners have long been in the business of tracking media coverage for their clients, a growing number of firms are beefing up their digital media monitoring and measurement capabilities and developing new and innovative tools that bring together both traditional and social media content under one umbrella. The latest example of such an effort was announced earlier this month by Omnicom's Fleishman-Hillard, Inc., which  [...]
Posted: Thursday, November 19th 2009

Firms Poised to Pounce on Paid News

Though the majority of online news can still be accessed for free, a new crop of companies is springing up and preparing for the day when readers will have to pay for online content. Though pay-for-access may seem far off in a world where most news can still be found gratis, the experiment to migrate to paid content - pushed most famously by News Corp. CEO Rupert Murdoch - is clearly under way.   [...]
Posted: Thursday, November 19th 2009

New Apps Disable Texting while Driving

New applications and tech products are hitting the market that prevent teens - as well as adults - from distracted driving, and are being designed to disable the texting function of a cellphone while a car is in motion. Texting while driving has been identified in many high-profile studies as a leading cause of accidents and one that is equal in danger to driving while intoxicated. Increasingly,  [...]
Posted: Tuesday, November 17th 2009

Affiliates Ratchet Up Tech, Analytics

Several newly introduced applications promise to help affiliate marketers analyze their leads, track their site performance and close more deals. The tools - which incorporate more stepped-up technology and measurement than the industry uses now -  should provide a boost to this niche, which has been stymied by a lack of tech savvy and potentially helpful online ad strategies, w  [...]
Posted: Tuesday, November 17th 2009

Star Tribune, CarSoup.com Target Auto Ad Dollars

The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising. The partnership, which begins Dec. 1, 2009, will give visi  [...]
Posted: Monday, November 16th 2009

Search Giants Gift Wi-Fi to Holiday Travelers

Earlier this week, Google announced  that it is partnering with airports and their wireless internet providers in major US markets to offer free Wi-Fi at 47 airports this holiday season. The news comes as Google’s two major online search competitors, Microsoft’s Bing and Yahoo, also introduced free Wi-Fi promotions at various airports, hotels, and travel destinations across the country. Pre  [...]
Posted: Friday, November 13th 2009

Next-Gen Coupons: Hyper-Local, Mobile & Both

While customers like coupons and retailers like customers, everybody appears to like mobile technology. That's why campaigns that incorporate all three - in a variety of permutations - are becoming increasingly popular. Among other twists, retailers have recently launched hyper-local mobile coupon campaigns that enable consumers to use coupons - sent to them on their cellphones - at the point of sale. This often makes for an easier purchase. Hyper-Local A mobile coupon   [...]
Posted: Thursday, November 12th 2009

Pharma Group Makes Last-Ditch Pitch for FDA-Friendly Logo

The Pharmaceutical Research and Manufacturers Association of America (PhRMA) is proposing a solution to the industry's online ad woes on the eve of a two-day Food and Drug Administration (FDA) hearing about the pharmaceutical industry's use of social media and online communications. Specifically, the association is suggesting the   [...]
Posted: Wednesday, November 11th 2009

Comcast Media Pairs Yellow Pages, TV for Local Search

"Yellow Pages on TV," a new initiative from Comcast Media Center, has married two emerging ad trends: local search and interactive TV advertising. The offering will enable viewers of local and independent cable operators to search for local businesses with their digital remote. The service will link viewers to local businesses and give them opportunities to watch longer-form videos   [...]
Posted: Wednesday, November 11th 2009

Toshiba Takes Online Contests, Humor to ESPN

Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year. The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers. The bulk of Toshiba's campaign, called "It's a  [...]
Posted: Friday, November 6th 2009

Online Ad Platform Snares Nielsen for Household-Level Targeting

Nielsen and DataLogix are working together to push household-level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle data. The move, both companies say, will improve the ability of online advertisers to reach consumers most likely to buy their products and services. Quest for Household-Level Accuracy The combined effort represents the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a household-level of accuracy in the  [...]
Posted: Tuesday, November 3rd 2009

Best Buy, iTunes Validate 'Over-the-Top' Model

A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes. These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int  [...]
Posted: Tuesday, November 3rd 2009

'TV Everywhere' Could Lock Out 7.7M Online Viewers

A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online. TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c  [...]
Posted: Monday, November 2nd 2009

Sprint Pushes Mobile Couponing at Movies

Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters. The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket   [...]
Posted: Monday, November 2nd 2009

Tava Screens Grab Buyers at Retail POS

A Vancouver-based company is on track to introduce digital media screens in grocery stores and other retail chains that will get shoppers' attention using biometric technology. The screens, which will enable tava to target consumers at the point of sale with ads - and also will use sensors and biometric face readers to conduct market research -  is already in select Whole Foods stores, according to the vendor Tava Touchpoints. Now, the compan  [...]
Posted: Friday, October 30th 2009