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Industry Buzz & Snippets: 11/06/09

Ad Strategies: The problem with social media agencies. News Corp.'s Miller: Will the display ad market come back? Ad Campaigns: Sirius   [...]
Posted: Friday, November 6th 2009

Second Life Takes Virtual Goods Corporate

Virtual world Second Life has just introduced a beta designed specifically for businesses that will open up new opportunities for companies to hold virtual meetings and trade virtual goods - especially products based on business collaboration needs. The new corporate option, "Second Life Enterprise,"  will enable companies to run the site on their own network behind their own firewall, adding an extra layer of security to encourage such trading and more use in general. Consumer Di  [...]
Posted: Thursday, November 5th 2009

Will TwitterPeek be Darling or Dud?

In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets. TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c  [...]
Posted: Wednesday, November 4th 2009

Industry Buzz & Snippets: 11/4/2009

Advertising: AOL advertising revenue continues to fall. Ad Campaigns: AT&T sues Verizon over '"There's a Map for That" Ad. 'Stealth' Droid commercial   [...]
Posted: Wednesday, November 4th 2009

Industry Buzz & Snippets: 11/3/09

Online Ad Networks: Microsoft and OpenX in deal to boost their online ad businesses. Microsoft vs. Google: clash of the online advertising titans. Microsoft and OpenX to swap refer  [...]
Posted: Tuesday, November 3rd 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Mobile Computing Getting 'Bigger and Bigger'

New projections (pdf) from Morgan Stanley introduced at last week's Web 2.0 Summit in San Francisco surprised the tech community with  bullish assumptions about mobile computing's growing adoption – or rather, future dominance. These findings, coupled with several recent announcements about new devices and mobile strategies, are serving as a wake-up call to marketers: Not   [...]
Posted: Tuesday, October 27th 2009

Industry Buzz & Snippets: 10/27/09

Search Technologies: Google Social Search to go live next week. Social web browser Flock is partnering with Spanish-language media company Univision Google Voice lets users keep their numbers.   [...]
Posted: Tuesday, October 27th 2009

Microsoft Earnings Cap Promising Week

Microsoft capped off a busy week on Friday with its pleasantly surprising quarterly earnings report. Quarterly revenues were $12.92 billion - a 14% decline from this point last year. Net income was $3.57 billion, or 40 cents per share. These results, though, were higher than Wall Street analysts had been projecting; specifically, those polled by Thomson Reuters expected the Redmond-based company to post a profit of   [...]
Posted: Monday, October 26th 2009

Industry Buzz & Snippets: 10/26/09

Web 2.0 Trends: Online ad rally may sidestep newspapers. Are retailers going too far tracking consumers online? How high will real-time search fly? Mazda   [...]
Posted: Monday, October 26th 2009

FCC To Take First Crack at Neutrality Rules

As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation. The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings. FCC Chairman Juliu  [...]
Posted: Friday, October 23rd 2009

Google Eyes Digital Music Biz

Google appears to be prepping for a push into the digital music business, despite previous denials by the company. According to an article in the Financial Times, the search giant is readying plans to launch a music search service with two online music platforms - News Corp's MySpace, and Lala. The new service will be part of Google's On  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/23/09

Web 2.0 Trends: Amazon: Earnings are up; Kindle is best seller. It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network. Dailymotion, Europe’s biggest online video challenger to YouTube  [...]
Posted: Friday, October 23rd 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Real-Time Search: Twitter, Facebook and Beta-Bing

In partnership agreements that were announced at this week's Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing's search results. A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality   [...]
Posted: Thursday, October 22nd 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

E-Reader Wars Add Ad Opportunities

Barnes & Noble this week unveiled its widely anticipated Nook electronic reading device, which joins a handful of similar devices on or soon-to-be on the market. The Nook, which B&N said will start shipping in November, i  [...]
Posted: Wednesday, October 21st 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

Microsoft and Nokia Plan Office Deal

In yet another high-profile deal, Microsoft announced a partnership whereby mobile giant Nokia will now carry Microsoft Office products on its handsets. For its part, Nokia loses a competitor. Until now, Microsoft's Windows Mobile operating system had the advantage of being the only platform to run Office products. This gives Microsoft and their planned release of Office 2010 a larger platform to expand across, whi  [...]
Posted: Wednesday, August 12th 2009

Industry Buzz & Snippets: 8/12/09

Ad Networks and Analytics: Who's No. 1 in mobile advertising? AD network halo stories. Agencies and Marketing Execs: Euro RSCG Taps Marian Salzman for PR.   [...]
Posted: Wednesday, August 12th 2009

Google Working on Faster, More Caffeinated Search Engine

Google announced today that it has been working on a faster search engine that will improve results for web developers and power searchers. Dubbed Caffeine, the new project focuses on next-generation infrastructure and seeks to improve performance in a host of areas including size, indexing speed, accuracy and comprehensiveness. Could this also be seen as a step towards improving access to the Deep Web? For now though, developers a  [...]
Posted: Tuesday, August 11th 2009

Mobile Junkies Hard to Reach with Other Media

The majority of US mobile users who watch mobile video at least once a week spend more time using their mobile device than they do their computer - and represent a unique audience that may not be reachable with other digital media, according to a study from Transpera, conducted by InsightExpress. The study, which measured consumers' reliance on mobile devices for information, found that 62% of mobil  [...]
Posted: Monday, August 3rd 2009

Google, Facebook and Twitter CEOs in MediaGuardian's Top 10 Digital Media List.

Sergey Brin and Larry Page lead the list in this year's MediaGuardian Top 100 of Digital Media. The Guardian UK's MediaGuardian is an annual compilation of the 100 most influentical people in the digital space. Apple's Steve Jobs and Jonathan Ive come in at number four ahead of Microsoft's Steve Ballmer at number five. Rounding out the top 10 is Twitter's Evan Williams. The complete list of 100 can be   [...]
Posted: Friday, July 31st 2009

Instant Video Presenter Brings the Newsroom to You.

Instant Video Presenterâ„¢ is a software application that allows users to create professional newsroom-style videos in minutes. Users get a green screen, then capture themselves with any video device they like, then the software does the rest. It’s designed to allow sales, marketing, training and HR professionals to produce “I need it today” videos. The user doesn’t need to know anything related to the editing or the post-production p  [...]
Posted: Friday, July 31st 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009