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Ford, GM Make Inroads With Online Hispanics

comScore: Ford Closes Gap Among Online Hispanic Auto Shoppers The comScore Media Metrix analysis, based on a panel of more than 50,000 U.S. Hispanic Internet users, revealed that in February 2003, the Ford Motor Company (including espanol.fordvehicles.com) earned the top ranking among major automotive manufacturers based on U.S. Hispanic visitors. ... In February 2003, more tha  [...]
Posted: Monday, April 7th 2003

Examination of a Cross-Media Campaign for AMC Theaters

MediaPost: Cross-Media Case Study: AMC Theatres Nice examination of how AMC has realized that movie theaters need to be promoting themselves as entertainment destinations and not rely simply on the draw of the movies themselves. To accomplish that task AMC chose Kansas City-based VML Inc., an integrated media company owned by WPP Group, as its agency of record, charged both with creating and coordinating promot  [...]
Posted: Friday, April 4th 2003

A Comprehensive Review of the Email Marketing Scene

Emerging Interests: Email Marketing 101 and Then Some A great report, helpfully split into the following parts: Introduction Industry Overview Indus  [...]
Posted: Thursday, April 3rd 2003

Drudge Report Wildly Profitable?

Business 2.0: The Secrets of Drudge Inc. The secret, in a phrase: "thin media." Nick Denton observes:The economics of the Drudge Report: Business 2.0 works out how much Matt Drudge is making from his political news site. The guess: he's making about $800k per year in profit. The analysis understates his traffic -- he's doing more than 3.  [...]
Posted: Thursday, April 3rd 2003

Madonna Sells New MP3 Single Via Affiliate Network

Robin Good: Madonna Sanctifies Ethical e-Marketing Very cool: Madonna has started selling her new antiwar single "American Life" on her own Web site charging $ 1.49 for a high quality MP3 file with no strings attached... What is most interesting is that a novel supporting marketing program called Madonna Project allows end users to actually resell Madonna's single on their sit  [...]
Posted: Monday, March 31st 2003

Pioneer Targets Gen Y With Web/Print Campaign

Press Release: Pioneer Offers Attitude and Information to Gen Y Males With an Edgy Print and Web-Oriented Advertising CampaignUnique Strategy Stretches Budget by Offering TV-Quality Ads Online In a departure from its traditional product-oriented advertising, Pioneer Electronics (USA) Inc. today announced a new integrated print and online campaign that speaks to the  [...]
Posted: Thursday, March 27th 2003

Beyond the Click-Through Obsession

B2BMarketingBiz: High Click Rates Aren't Always Best - What DeKemper Learned by Tracking Post-Click Activity Dan DeKemper [President DeKemper & Associates] says he's awfully glad he set tracking in place instead of just counting clicks because some of the ads and offers that got the highest clicks ended up being worthless, and vice versa. [...] The white paper offer got lots of clicks - but not good ones. "We f  [...]
Posted: Monday, March 24th 2003

Incremental Site Tweaks That Drive Sales

ConsumerMarketingBiz: Results from Six Tested Tactics to Increase Sales Conversions at Binoculars.com Six tactics implemented by a specialty e-tailer that contributed to raise sales: Exit pop-ups Hacker safe certification Bestseller lists with a bonus Souped-up merchandising Souped-up tell-a-friend function Upsells from within the shopping cart   [...]
Posted: Saturday, March 15th 2003

What Women Want - Email Special

EmailSherpa: Marketing to Women Via Email -- 4 Key Factors to Improve Your Results I'm hopelessly male, but I do make an effort to try and understand women, although only on the rare occasions that my shrink permits me to. This case study was an eye opener to me. Whether that is because I'm clueless, or whether that is because it contains some true revelations is impossible for me to say. Give it a read, and let me know.   [...]
Posted: Friday, February 28th 2003

Shoe E-tailer Focuses on Low Acquisition Cost

Internet Retailer: Shoebuy.com reports profits from favorable e-marketing deals The two [Shoebuy.com founders] figured that the advertising market was about to shift, resulting in terms more favorable to buyers. So they set out to sign advertising contracts only if the terms let them pay for advertising that resulted in a sale. [...] Shoebuy supplements its online advertising with e-mail marketing to a list   [...]
Posted: Wednesday, February 12th 2003

MSN/IAB I-Marketing Best Practices Tour Free in 10 Cities

MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour... Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers, you decide. You may remember reading   [...]
Posted: Saturday, January 11th 2003

How to Turn Webinars Into Sales Leads

MarketingSherpa: When Traditional Software Marketing Tactics Fail, Try Adding Workshops to Your Web Site A detailed look at how a software vendor in the commercial mortgage industry uses educational material such as online workshops to detect new business.   [...]
Posted: Friday, January 10th 2003

Discovery.com Rings Up Results With Opt-in Web/Telemarketing Campaign

MediaPost: Deep Sea Exploration and Star Power Propel Discovery Campaign Interesting case study in today's MediaPost of an innovative ad campaign to promote James Cameron's documentary Expedition Bismarck, that, among other things, had an opt-in telemarketing reminder component:Perhaps the most unique aspect of the campaign, an interactive 728x90 unit, enabled users to input their phone numbers directly in the   [...]
Posted: Wednesday, January 8th 2003

F**ktalking - Tactics For Viral Video Marketing

MarketingSherpa: The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics An indepth case study detailing the strategy and tactics behind the Eidos Hitman 2 F**ktalking viral video marketing campaign, including an explanation of how the seeding and tracking was executed. Also stated were the results, including: With  [...]
Posted: Monday, December 23rd 2002

Ad Sales Strategy the FT.com Way

MarketingSherpa: How FT.com Kept Ad Sales Strong in 2002 An inside look at how the Financial Times managed to retain high ad sales during 2002. Worth reading in full, the tactics are broken down as follows: Tactic #1: Building closer advertiser relationships Tactic #2: Offering a wide range of formats Tactic #3: Developing sophisticated targeting capacity Tactic #4: Offering cutting edge   [...]
Posted: Thursday, December 19th 2002

MP3.com Outed for Bad Opt-Out Practices

NYT: Enter Maze, and Find the Opt-Out Cheese Nice example of the PR liability of not abiding by marketing "best practices": the NY Times writes a story about how crappy your privacy initiatives are:It is called opting out, and it is the method that most major commercial Web sites offer to users who do not want to receive promotional e-mail. But visitors to the music site MP3.com may discover that not all  [...]
Posted: Monday, December 9th 2002

Google Really Is Insanely Great

MSNBC/Newsweek: The World According to Google It's true, Google may be the coolest thing ever.What if you had a magic tool that let you find out almost anything in less than a second? Millions of people already have it—and it’s changing the way we liveGreat long feature article telling the whole story behind Google, its founders' ambitions, its impact on world order, its boon to marketers and its incredible financial   [...]
Posted: Sunday, December 8th 2002

AOL's Problems Do NOT Spell Industry Doom

CNET: Why AOL's Ad Woes Are Unique I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the  [...]
Posted: Tuesday, December 3rd 2002

MSNBC Highlights Favorite Online Ad Campaigns

MSNBC: More Web Ads That Don’t Suck I'm actually not sure these are the greatest examples, but here are four campaign profiles of apparently effective online ad campaigns for Virgin Mobile, The Gap, Celebrity Cruises and Orbitz (a pop-under of all things...this is what makes me most warry of recommending this article). But everyone likes case studies, so here you go.   [...]
Posted: Wednesday, November 27th 2002

Lads Mag Runs 700k Ad

Revolution: Maxim serves high-bandwidth ad on-site Lads’ mag Maxim is serving a high-bandwidth ad (it loads behind the front screen) through its site in a way that filmic-quality ads can be shown without affecting download times. Maxim has placed a SubSite behind its host site (  [...]
Posted: Wednesday, November 27th 2002

Selling Offline Goods Via Online Ads

MediaPost: Case Study: Web Ads Move Fashion Retail Sales Offline MediaPost writes of a department store it dubs "Macyingdales" that had success driving foot traffic into stores after a big online campaign in WashingtonPost.com, as measured against sales during the same period last year (not exactly the most precise measure for the effectiveness of one campaign, but I'm glad to see them even cosidering the matter of online   [...]
Posted: Tuesday, November 26th 2002

Ad Spending Up 6%, Net Spending Up 16% in 2003

PR: U.S. Advertising Market Predicted to Grow 6% In 2003 New Global Insight Study Forcasts Ad Revenue for 2002 Through 2006 IAR: Researcher: Net Ad Spending to Grow 16 Percent in 2003 Global Insight, announced the a forecast on advertising trends in the United States for 2002 through 2006, forecasting a 6% increase for 2003 in spending.   [...]
Posted: Monday, November 25th 2002

Upside Magazine Closes

The latest casualty, Upside magazine closes. SF Chronicle reports   [...]
Posted: Tuesday, October 8th 2002

iLike Gets i-Love from Open Facebook Platform

Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters. The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc  [...]