Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	641	848
» ad pricing	39	1450
» ad selling	184	1305
» ad targeting	365	1124
» ad technologies & vendors	207	1282
» advertainment	429	1060
» Advertising	6	1483
» affiliate marketing	7	1482
» agencies & ad departments	407	1082
» alternative marketing	492	997
» Asia/Pacific	25	1464
» automotive	164	1325
» b2b	24	1465
» best practices	140	1349
» biz buzz	268	1221
» branding	563	926
» broadband	127	1362
» case studies	69	1420
» co-op marketing & partnerships	173	1316
» computers & tech	58	1431
» consumer packaged goods	114	1375
» CRM	7	1482
» cross media	261	1228
» demographics	195	1294
» direct marketing	80	1409
» domain names	119	1370
» don't believe the hype	24	1465
» e-commerce	111	1378
» e-mail marketing	42	1447
» entertainment	415	1074
» Europe	89	1400
» events	48	1441
» finance	25	1464
» gen Y	130	1359
» global	28	1461
» healthcare	17	1472
» How-to	3	1486
» I-PR & business communications	30	1459
» instant messaging marketing	22	1467
» interviews	7	1482
» intrusive formats	21	1468
» Latin America	10	1479
» legal, government & regulation	66	1423
» loyalty & retention	78	1411
» major account moves	62	1427
» major brands	600	889
» major players news	421	1068
» Marketing	1	1488
» measurement & analytics	58	1431
» media convergence	178	1311
» minorities	17	1472
» multi-channel marketing	115	1374
» new and improved	83	1406
» nonsense & parodies	59	1430
» online ad market	300	1189
» pearls of wisdom	12	1477
» people	98	1391
» personalization	50	1439
» political parties & organizations	89	1400
» privacy	6	1483
» promotions	213	1276
» publishing	292	1197
» real estate	5	1484
» research & stats	105	1384
» rich media	248	1241
» search engine marketing	76	1413
» seniors	1	1488
» sex sells	20	1469
» signs of doom	26	1463
» signs of recovery	6	1483
» signs of what's to come	251	1238
» small business	14	1475
» spam & anti-spam	4	1485
» Spanish-speaking	16	1473
» syndication & RSS	41	1448
» technical innovation	35	1454
» telecom	22	1467
» text ads	61	1428
» tools & software	90	1399
» top stories	194	1295
» travel	27	1462
» user experience	272	1217
» viral marketing & buzz	322	1167
» weblog marketing	84	1405
» wireless marketing	121	1368
» women	70	1419
» worst practices	64	1425

FriendShopper Brings Online Shopping Social

FriendShopper.com is jumping on the retail social networking bandwagon with a service designed to connect consumers in a real-time, centralized environment. FriendShopper.com allows users to manipulate integrated social tools like instant messaging and content sharing in a customized environment meant to simulate live shoppi  [...]
Posted: Friday, July 10th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Google to Target Users by FICO Score

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable. Google is launching the initiative in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit   [...]
Posted: Wednesday, July 1st 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Abercrombie & Fitch Debuts Multi-Sensory Store Format

Specialty youth apparel retailer Abercrombie & Fitch will open a new store format called EPIC Hollister in New York, NY on July 16. Abercrombie describes the 40,000-square-foot, four-story store as "pure California fantasy." The format will feature "sight, sound, scent, taste, touch and positive energy,"   [...]
Posted: Thursday, June 25th 2009

Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Whole Foods Spit-Shines Apple App

Specialty grocery retailer Whole Foods Market is joining the growing trend of retailers launching iPhone applications to drive sales and customer loyalty, reports Retailer Daily. The app features recipes and a  [...]
Posted: Monday, June 22nd 2009

Mobile Comes of Age in Tough Economy

In an economic environment where consumers are hyper-connected, more conscious, spending less, switching brands, and searching for deals online, mobile presents great opportunities for brands to turn browsers into buyers - especially for those buyers who still make unplanned purchases, writes AdAge. Marketers have been slapped in the face with ROI ever since online advertising made itse  [...]
Posted: Friday, June 19th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

MSFT Turns Bing Experience into User Content

To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu, reports The New York Times. The first ad, labeled "Syndrome," was put together by JWT and begins airing this week:   [...]
Posted: Friday, June 5th 2009

Target Tests Localization in Promotional Emails

In promotional emails directed to regular customers, retailer Target has begun testing localization features -- meaning that, depending on where a recipient lives, s/he may see content specific to his/her local or preferred Target store. "For instance, the emails feature the name of the subscriber’s local store in the header, complete with the store’s telephone number and store-specific links to its clinic, photo center and other departments," writes   [...]
Posted: Friday, June 5th 2009

Digg Users Determine Ad Rates by Relevance

Social news giant Digg announced a new ad platform called Digg Ads, which will let users control what ads appear on the website by voting up or "burying" ads, much the way they can "bury" stories. Digg has struggled to generate a positive cash flow, and the company is seeking ways to bring ad revenue up: from hiring a top Yahoo sales chief, to   [...]
Posted: Friday, June 5th 2009

Target Sweetens Up to DailyCandy

Discount retailer Target is entering a joint promotional partnership with online fashion/popular culture site DailyCandy.com. According to the Wall Street Journal (via RetailerDaily), Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy edito  [...]
Posted: Thursday, June 4th 2009

CBS Taps Ustream to Simulcast Newscasts, Live Reports

Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air the "CBS Evening News with Katie Couric." The online video site doesn't just syndicate streams and shows; it enables users to chat live alongside the coverage and embed video players onto their own pages. CBSNews.com already hosts a n  [...]
Posted: Wednesday, June 3rd 2009

Twitter Hits Hollywood: Users Stalk Stars in Unscripted Show

Microblogging label Twitter is partnering with Reveille and Brillstein Entertainment to launch an unscripted TV show whose objective will be to "[put] ordinary people on the trail of celebrities in a revolutionary competitive format," reports Variety. Novelist and screenwriter Amy Ephron will executive produce the show alongside Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein  [...]
Posted: Tuesday, May 26th 2009

MFST Shells Out Bucks for Bing Ad Campaign

Microsoft is planning the launch of an ad campaign consisting of print, radio, online and TV ads to promote its new search engine. The engine is code-named Kumo, but its formal moniker will likely be Bing. The campaign is led by ad firm   [...]
Posted: Tuesday, May 26th 2009

Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists

Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band. On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even  [...]
Posted: Friday, May 22nd 2009

Apnoti Aids Amazon Bargain Hunters

Apnoti, a free online shopping community, strives to profit from two retail trends: consumer desires for low prices, and the popularity of Amazon.com, Retailer Daily reports. By registering on Apnoti.c  [...]
Posted: Thursday, May 21st 2009

Starbucks Seeks to Stimulate Social Media Engagement

In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos -- and their own -- over social media. The campaign is expected to float on the viral potential proffered by the brand's nearly 1.5 million Facebook fans and 185,000 Twitter followers. The ads spout trite wit  [...]
Posted: Wednesday, May 20th 2009

'Human Clock' Plugs Now Network on YouTube

For a full 24 hours this week, Sprint will take over YouTube's homepage in an ad campaign featuring a "human clock," composed of dynamically-changing user-generated videos. The effort is for Sprint's "Now Network." In what MediaPost dubbed a "first" for YouTube mastheads, will enable users to add themselves to the clock. Would-be participants are assigned a number -- zero to nine -- and use a web cam t  [...]
Posted: Monday, May 11th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Military Ramps Up Social Media Savvy in Pursuit of Fresh Recruits

After condemning them as potential tools for terrorism just six months ago, the US Army is now using Twitter and Facebook to pursue new recruits. Tomorrow's soldiers "live in the virtual world," observed Lt. Gen. Benjamin Freakley (via Newsday), citing Facebook as key to speaking to 18- to 24-year-olds. "You could friend your recruite  [...]
Posted: Friday, May 1st 2009

ConnectedAds Measures Social Popularity of Brand Widgets

Clearspring launched a service that enables marketers to glean comments, news feeds and other user-generated material to measure the social popularity of their branded widgets. The company specializes in syndicating widgets for major brands, including the Washington Post, KickApps and   [...]
Posted: Wednesday, April 22nd 2009

Twittad Brings Sponsored Hashtags to Land Rover Effort

Land Rover launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses "hashtags," or words used in tweets that make it easier to follow a conversation via online searches, in out-of-home venues to spread word of the Twitter-based effort, reports MediaBuyerPlanner. The effort attempts to build conversations around   [...]
Posted: Tuesday, April 21st 2009