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Broadband

Articles about the trend towards the adoption of high-speed Internet service and how it affects online marketing and media consumption.

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More Predictions of Steady Broadband Growth

E-Commerce Times: Broadband Nation According to the Yankee Group, quoted in this article, nearly 15 percent of U.S. households are currently high-speed Internet subscribers, a figure that Yankee expects to reach nearly half of all households in the next four years. Forrester predictions are in the same ballpark. Those numbers sound perhaps a bit optimistic, but there is no denying broadband continues to spread at an impressive pa  [...]

Most Connections to Be Broadband by June 04

Center for Media Research: Broadband Share Over 50% of Internet Connections by June, 2004 June of next year appears to be the month in which broadband connections will finally outnumbered the slow, according to Andy King, founder of WebReference.com. King took data from Niesen//Netratings and Ipsos-Insight and extrapolated the trends. Today, almost two thirds of home Internet users dial up by phone. A bit more than   [...]

Eyeblaster Releases Huge Ad Unit

Press Release: Eyeblaster Launches New Version of Rich Media Platform Demo of New Eyeblaster Ad If you were wondering how thir  [...]

Sky's the Limit for Wi-Fi

Silicon.com: In-flight Wi-Fi System Safe and Raring to Go, Boeing Claims How cool would it be to surf the Internet on your own computer throughout a flight? Very cool, that's how cool. Very cool, indeed (Security concerns notwithstanding). Now all they need to do is provide power outlets.   [...]

Broadband Users Account for 31% of Consumer Sales Online

DMNews: Study: Home Broadband Users Produce More Online Sales Although broadband users only represent for 19 percent of the total adult user base, Scarborough Research found that they account for 31 percent of sales. Other interesting findings include: At-home broadband users are 39 percent more likely to buy jewelry online; 64 percent more likely to buy toys and games; and 64 percent more likely to buy car  [...]

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Cable Outpaces DSL as Primary Method of Broadband Access

MediaPost: Report: Cable Trumps DSL, Broadband Jumps This month's Bandwidth report from WebsiteOptimization found cable to have 67 to 105 percent more users that DSL. Even as broadband access continues to grow, 63.3 percent still access the Internet using dial up at speeds of 56K or less. Related Posts:   [...]

Forrester Points to Fragmented Broadband Europe

EuropeMedia: Forrester names Europe's lower tier broadband nations Forrester doesn't expect broadband laggards in Continental and Southern Europe to catch up significantly on Northern countries. That's probable for a variety of cultural and economic reasons. What's more frustrating though, is that even the most "advanced" nations in Europe tend to lag behind Japan and Korea, where networks are being deployed that really deser  [...]

AOL Struggles to Ride Broadband Wave

Atlanta Journal Constitution: World's Shift to Broadband Pinches AOL Let's face it, AOL's trouble's boil down to this: it's the Internet on training wheels. In it's role as an ISP, it's hard to draw any conclusions about the fate of online ads just because AOL stuggles with selling them, as it's not really a pure media company like most other web publishing businesses. And as an ISP,   [...]

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Dial Up Users Would Pay Less for Broadband

eMarketer: Widespread US Broadband Adoption -- How? In a recent In-Stat/MDR study, 63.7% of dial-up customers said they would subscribe to broadband at a lower cost (than regular broadband) even if it was a slower speed.) This finding was part of a larger study of Online Gaming but includes findings on the implications of broadband on the adoption rate of onli  [...]

Yahoo Forms Broadband Partnership with BT

E-Commerce Times: Yahoo Targets UK Broadband Market The BT deal mimics an agreement Yahoo inked last September with SBC Communications to market Yahoo-branded broadband service in the United States. "Yahoo! is the first Internet brand to have entered into this kind of deep access and programming alliance in the three largest broadband regions -- Europe, Asia and North America," said Yahoo CEO Terry Semel, adding  [...]

Profile of Intel's Broadband Lobbyist

NYT: The Man Pushing Faster Internet Access in U.S. Interesting profile of Peter Pitsch, formerly a chief of staff for the Federal Communications Commission but today the chief lobbyist for Intel, and described in the piece as the man who will wire America with broadband. Says an executive within the Commerce Department, "He is the godfather of telecom policy among technology companies in Washington." If you care about bro  [...]

Everything You Need to Know About Online Advertising

eMarketer: Net Users Spend 7.6 Hours per Week Online eMarketer has a new study called Online Advertising Essentials which delves deep into the Internet audience addressing the increase in online ad spending, how demographics should be used by advertisers, why current metrics don't show the complete ROI picture, the effects of cross media consumption, where th  [...]

Online Advertising Revenue Looking Up

IAR: Analyst: Online Advertising Outlook Bright According to Goldman Sachs Internet analyst Anthony Noto, the online advertising industry is positioned for much stronger growth than previously expected this year. Noto doubled his forecasts and now expects online advertising revenue to increase 10% to $5.2 billion. He has initially predicted an increase of 5%. The figures eli  [...]

Broadband Adoption Continues to Grow Globally

McKinsey Quarterly: Making Sense of Broadband Excellent, detailed report taking a look at the growth of broadband globally. Lots of charts. The analysis makes the basic point that, despite the death of several broadband service providers during the dotcom bust and the continued lack of a "killer app" to further spur the need for high-speed access, broadband adoption among consumers continues t  [...]

Network Tweak to Improve Download Speed

BBC: Promise of ultra-fast downloads US researchers are working on ways to improve the way that Net protocols decide how quickly data travels around the Net. Early tests of the new system show that it can triple data transmission speeds. By linking lots of the faster systems together the researchers have produced data transfer speeds many times higher than is possible today.   [...]

AOL loses One Million Subscribers

Washington Post: AOL Subscriber Defections Continue, Top 1 Million According to "sources familiar with the situation", AOL has lost one million subscribers since late last year. Users are fleeing the service for lower priced dial up servies or leaving for broadband connections. Low cost provider, United Online is the big winner growing from   [...]

Adult Content Driving Broadband Adoption

NY Post: That's Why They Call It Broadband NetRatings Press Release (PDF): Broadband Revolutionizing Europe's Internet Behaviour Leave it to the NY Post to pick up on the porn angle to this otherwise innocuous press release from NetRatings about broadband usage in Europe. Of course porn is driving broadband, just like it has driven adoption of every other media type in history from   [...]

TV Meets The Web Conference Wrap-up

EuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report Long, fascinating article for anyone interested in the issue of the convergence of TV and the Internet, a thorough wrap-up of the conference TV Meets The Web. The article touches on a wide range of related trends, most with three-letter abbreviations, including SMS (short message service) and its emerging relation  [...]

3.5G - 40 Times the Speed of 3G

IHT: Just in case 3G isn't speedy enough A technology called HSDPA, for high-speed downlink packet access, also known as 3.5G, is expected to deliver data at as much as 14.4 megabits a second, allowing users to browse Web pages faster on their cell phones than broadband users can do today on their personal computers. Such speeds will also make video streaming and the downloading of MP3 music files easier on mobile phon  [...]

UK Broadband Hits 2 Million Households

Media Guardian: Broadband Britain counts 2m homes This figure is not overly impressive in itself, however it is worth noting that it represents a 100% increase over the last 7 months.   [...]

Broadband Up 50% in Last Year

NYT: Connections to Broadband Increase 50% Washington Post: Broadband Growth In Doubt, Study Hints Pew Internet: Broadband Adoption at Home: A Pew Internet Project Data Memo NYT reports: The number of American households that connect to the Internet via high-speed,   [...]

Rich Media Continues to Expand

ClickZ: Why Rich Media Is Suddenly Everywhere According to this article, the expansion of rich media being tied to the expansion of broadband is incorrect. The real reasons rich media have expanded are as follows: Flash Player Penetration Rich Media Proven to Increase Branding and Direct Response Falling (and irrelavance of) Click Through Rates   [...]

Semel's 2nd Year Report

CNET: Sweet Semel of success After 2 years at the helm of Yahoo, CNET has a detailed look at how the old hollywood exec is doing. All in all it appears that he doing pretty darn well. After plunging off of a precipice at the end of 2000, Yahoo is on the rebound. The company this month announced its fourth straight quarter of profits and raised its outlook for the year, citing renewed strength in its core advertising busin  [...]

French ISP Wanadoo Grows Fast on Ads and Broadband

FT: Wanadoo Feels Benefit of Broadband Success The French ISP and portal Wanadoo is having a great year so far, reporting first quarter revenue of Ä567 million (euros; or approximately $623 million USD), 60% up on revenue for the first quarter 2002. The company, Europe's second largest ISP (after the Germ  [...]

Internet Advertising Not Well Trusted

eMarketer: In Ads They Trust? Some not so good news about the trust level of online advertising compared to offline. It's really not surprising though considering all the dreck and sleeze that attacks you throughout the day. That's not to say offline advertising is squeeky clean. But between the Nigerian scams and the Gator pop ups, it really does test your limits sometimes.   [...]