Broadband
Articles about the trend towards the adoption of high-speed Internet service and how it affects online marketing and media consumption.
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Industry Buzz & News: 3/12/10
Ad Technologies:
Instant ads set the pace on the web.
Jumptap mulling mobile ad licensing program.
E-Commerce:
E-tailers should act fast to comply with Colorado's [...]
Posted: Friday, March 12th 2010
Industry Buzz & News: 03/03/10
Measurement & Analytics:
Getting started with online marketing and web analytics.
Web analytics meets customer feedback in Kampyle-Omniture deal.
Meas [...]
Posted: Wednesday, March 3rd 2010
Public Holds Optimism for Internet
Both internet experts and internet-engaged members of the general public have a generally optimistic view of how the internet will change society, politics and the economy by 2020, according to a new study [pdf] from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
The “Future of the Internet†survey ga [...]
Posted: Wednesday, February 24th 2010
Industry Buzz & Snippets: 02/19/09
Smartphones:
Apple bumps 3G download cap to 20MB.
AT&T to offer Android smartphone.
Sprint 4G handset to launch by summer.
[...]
Posted: Friday, February 19th 2010
Sirius XM Introduces BlackBerry App
Sirius XM Radio has unveiled a new application for BlackBerry smartphones, giving users the chance to hear more than 120 channels of satellite radio via their mobiles.
The application is free, but users must be subscribers to either Sirius or XM Premium Online, according to the company. Sirius XM App for Blackberry lets users surf through the 120+ available channels, bookmark Sirius XM internet channels through a “f [...]
Posted: Friday, February 5th 2010
Verizon Unveils Digital Coupon Service
Telecom provider Verizon is offering a free digital supermarket coupon service for its wireless and FiOS TV customers. Customers can obtain Verizon SpendSmart digital coupons via wireless phone, TV or computer. Verizon is providing this service through a partnership with online mobile coupon network Cellfire. The coupons can be used at more than 20 groce [...]
Posted: Wednesday, February 3rd 2010
Online Video Getting Smarter
As online video ad formats become ever more popular vendors are adding analytics and other measurement systems, to help clients determine the best ROI and campaign strategy.
One recent example is KN Dimestore recently rolled out a new service in which campaign measurement surveys are embedded into the online video streams, either as overlays or as part [...]
Posted: Wednesday, February 3rd 2010
A Business Case for Live Streaming the Olympics
NBC Sports will be streaming more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games, along with more than 1,000 hours of full-event replays of all 15 sports. That is about 2,000 hours less than it could deliver if it wanted to, according to Paid Content.
The less-than-robust delivery of streaming content is because [...]
Posted: Friday, January 15th 2010
Downloads:
It's time to get mobile
Are your marketing emails mobile-friendly? They should be - find out why.Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.Industry Buzz & Snippets: 01/08/09
Campaigns:
Google runs multimillion ad for Nexus One.
Analytics:
[...]
Posted: Friday, January 8th 2010
Consumer Groups Call for 'TV Everywhere' Investigation
The cable industry's TV Everywhere initiative is being attacked by seven consumer advocacy groups that claim the plan stifles competition in the emerging market for online television programming.
The groups - Free Press, Media Access Project, Consumer Federation of America, Consumers Union, Open Technology Institute, Participatory Culture Foundation and Public Knowledge - say TV Everywhere is the result of "illegal collusion," and have filed l [...]
Posted: Tuesday, January 5th 2010
Mobile Micropayments Space Getting Crowded
Payment via mobile device - a still undeveloped niche product - is attracting a new entrant, positioning the fledgling mobile-commerce space for growth with not one but two new offerings.
This month electronic payment services company VeriFone Holdings is launching a service called PayWare Mobile. Aimed at small businesses, it includes a device with a small stylus for signatures, [...]
Posted: Monday, January 4th 2010
Hulu Adds Search and Analytics
Hulu has added search and analytics to its product line up, according to the web streaming TV site's blog, significantly enhancing the site's usefulness to marketers.
The new beta feature, launched from Hulu Labs, is called Captions Search. It allows users to search the captions for thousands of videos across hundreds of shows - as well as from a new Captions tab on any show or video page with captions. The analytics will [...]
Posted: Tuesday, December 22nd 2009
Industry Buzz & Snippets: 12/16/09
Campaigns:
New York Media partners with Clickable for local web ad sales.
Email Marketing:
AOL's take on permission versus request.
Sharing content generates most emails.
Search:
[...]
Posted: Wednesday, December 16th 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Industry Buzz & Snippets: 12/03/09
Ad Industry:
It's synergy time at Razorfish and Digitas.
Social Media:
Google experiments with public domain name system (DNS).
Google Friend Connect competes with Facebook Connect. [...]
Posted: Thursday, December 3rd 2009
'Cyber Monday' Expected to Lure 97M Shoppers
The initial numbers for Black Friday are giving retailers hope that the holiday season will be better than expected.
According to comScore, consumers spent $913 million online on Thanksgiving and Black Friday - about 10% more than last year, when consumer spending drastically slowed just as the holidays approached. Web marketin [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/27/09
Black Friday:
Online retailers and networking sites aim to make holiday shopping more interactive.
The Shopping Spy looks for bargains online.
US shoppers hit Bla [...]
Posted: Friday, November 27th 2009
Industry Buzz & Snippets: 11/25/09
Ad Strategies:
Verizon challenges a Sprint marketing claim.
Online Media:
Group of magazine publishers said to be building an online newsstand.
MediaNews Group, Belo [...]
Posted: Wednesday, November 25th 2009
comScore Puts Page-Load Time Under Microscope
Page load time, a do-or-die website-performance issue 10 years ago, is still enough of a concern today that Google is now under pressure to introduce a ranking factor into its algorithm to account for how fast a site or page loads, Search Engine Land reports.
The issue particularly resonates with web publishers that hope to benchmark their site performance and measure how they stack up against their competi [...]
Posted: Tuesday, November 17th 2009
Smartphones Cause Rise in Non-Voice Comms
The proliferation of smartphones in the US is driving a rapid rise in mobile-device usage for non-voice communications, including text messages, e-mail and mobile internet access, according to the lastest research from BIA/Kelsey, which said that this increase is likely to have a significant effect on future local mobile marketing plans.
The latest wave of Mobile Market View, a consumer study [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 11/17/09
Media Strategies:
Plans for iPods and iPhones to carry advertising that won't turn off.
US consumers less willing to pay for online news.
All eyes on Murdoch as newspapers [...]
Posted: Tuesday, November 17th 2009
Industry Buzz & Snippets: 11/05/09
Online Media:
Murdoch: Plan to charge for online content delayed.
News Corp reports steep drop at digital unit.
Search:
Google Analytics for mobile apps rolls out. [...]
Posted: Thursday, November 5th 2009
'TV Everywhere' Could Lock Out 7.7M Online Viewers
A new report from media researcher Interpret indicates that if cable operators are successful with their "TV Everywhere" push, it could leave 7.7 million viewers unable to access TV programs online.
TV Everywhere is an initiative under way by Time Warner and Comcast to make cable TV content available across all devices to cable subscribers. If successful, it c [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 11/2/09
Online Marketing Strategies:
Online advertisers doing less monkeying around.
Web marketing tips to target holiday shoppers.
Mobile Marketing:
E-mail marketers [...]
Posted: Monday, November 2nd 2009
Industry Buzz & Snippets: 10/29/09
Media Strategies:
CBS digital guru to leave and start own shop
How Twitter search will help Google, Microsoft Bing.
Yahoo CEO says 6% operating margin 'unacceptable [...]
Posted: Thursday, October 29th 2009
