Broadband
Articles about the trend towards the adoption of high-speed Internet service and how it affects online marketing and media consumption.
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Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone
Mobile Marketing:
Advertisers will spend $2.61 billion on mobile this year.
Ecommerce:
For $2 a star, an online retailer gets 5-star product reviews.
Social Media:
[...]
Posted: Friday, January 27th 2012
The BBB Takes on 4G Claims
The National Advertising Division of the Council of Better Business Bureaus--the advertising industry's self-regulatory forum--is recommending that Verizon Wireless discontinue the advertising claims that its 4G LTE Smartphones are "twice as fast as any AT&T smartphone."
The recommendation is the result of a challenge by AT&T before NAD. It argued that consumers viewing Verizon's ads would interpret the claim to mean what it literally [...]
Posted: Wednesday, January 25th 2012
Top News: comScore and display ads service | AdWords ad extensions | More on SOPA
Online Ad Industry:
comScore Study: A third of ad impressions are never seen.
Social Media:
Foursquare now displays pricing menus powered by SinglePlatform.
Search:
[...]
Posted: Thursday, January 19th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Top News: Google search changes | Millennial Media IPO | ICANN moves ahead
Search:
Google's 30 most recent search quality changes.
Finance:
Mobile ad network Millennial Media files for IPO.
Domains:
ICANN to [...]
Posted: Friday, January 6th 2012
Closing Bell: Kindle took some holiday iPad sales | Groupon shares drop | LightSquared
Mobile Computing:
Kindle Fire burned up some holiday iPad sales.
HP's TouchPad could have benefited from tweaked webOS, apps.
Ecommerce:
Groupon shares [...]
Posted: Tuesday, January 3rd 2012
Last Minute Tips to Goose Site Speed
As the shopping season heads into the third week of December, online retailers are finding consumers more willing than ever before to shop via the Internet—unless that is, the site is question is slow.
Compuware Gomez found that site slowdowns were endemic on Cyber Monday. "E-commerce sites slowed more than ever in the cyber onslaught," a Compuware spokeswoman told I [...]
Posted: Thursday, December 15th 2011
Closing Bell: Android 4.0 tablet under $100 | Apple loses trademark in China | AT&T throttles
Mobile Computing:
Android 4.0 tablet under $100 coming to U.S.
Legal/Regulatory:
Apple denied ownership of iPad trademark in China.
Why an investment firm was [...]
Posted: Thursday, December 8th 2011
Updated: International Shoppers Tune in To CyberMonday
CyberMonday proved to be just as bountiful for online retailers as Black Friday and Thanksgiving Day with online sales increasing 33% from the same day last year, according to IBM's Cyber Monday Benchmark. Online sales for Black Friday this year increased by 29 [...]
Posted: Tuesday, November 29th 2011
Top News: Mobile deals | Amazon Kindle phone | Financial Times' 1M users
M-commerce:
Mobile deals set to lure shoppers stuck in line.
Mobile Computing:
Apple in-app purchase system hack is in says game dev.
Amazon Kindle phone on tap, [...]
Posted: Monday, November 21st 2011
Top News: Credit cards eyes online ad data | Engagement on Google + | Sprint's iPhone 4S data speed issues
Online Ad Market:
Using credit cards to target web ads.
Social Media:
Why Google is talking up Google Plus engagement, but not other metrics.
Wireless Broadband:
Sprint and Apple are [...]
Posted: Tuesday, October 25th 2011
Top News: AdWords mobile call | comScore social ad tracking | Nuance buys Swype
Online Ad Market:
Google launches AdWords mobile call tracking.
Measurement & Analytics:
comScore upgrades social ad tracking.
Mobile Computing:
Apple [...]
Posted: Friday, October 7th 2011
Unlimited Data is Not Dead - Not Until Sprint Catches Up with AT&T, Verizon
So, yes, as some publications reported and many industry suspected: Sprint will offer unlimited data plans for the iPhone.
"We will be offering the benefit of our unlimited plans that start at just $69.99," spokeswoman Michelle Leff Mermelstein told AllThingsD. Its reason to go against the industry trend of tiered pricing is simple: it wants to differentiate itse [...]
Posted: Thursday, October 6th 2011
Closing Bell: Bootstrap for Twitter | Sprint in talks about Clearwire buyout | Google plans Seattle expansion
Social Media:
Bootstrap, a front-end toolkit for Twitter debuts.
The YouTube Google Hangout button wants you talking about video.
Business Strategies:
Google plans 840-person exp [...]
Posted: Friday, August 19th 2011
Top News: FTC looks at search, Android | Hotel finder DOA | End of Apple App Store
Legal/Regulatory:
FTC sharpens focus on Google's Android, search.
David Cameron considers banning suspected rioters from social media.
Search:
Infographic of the day: Google's hotel finder is [...]
Posted: Thursday, August 11th 2011
Closing Bell: AOL magazine iPad app | FCC helps consumers choose broadband | iPad design
Publishing:
AOL launches personalized magazine iPad app.
Broadband:
FCC unveils study results to help consumers choose broadband.
Ad Technologies:
Apple caves to competition o [...]
Posted: Tuesday, August 2nd 2011
Top News: Google+ | Feature phones decline | Goofy email campaigns |
Social Media:
Google+ games round the corner to hit Facebook’s popularity?
Google+ witnesses traffic growth decline: aberration or ear [...]
Posted: Friday, July 29th 2011
Closing Bell: DoJ asks for more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal
Legal/Regulatory:
DOJ asks Google for more info on AdMeld buy.
US Senate to hold 'Power Of Google' hearing on Sept 21.
Broadband:
AT&T [...]
Posted: Thursday, July 28th 2011
Top News: Google's page speed service | Mid-Atlantic has faster internet | SAP layers data with Google Maps
Search:
Google's new Page Speed service.
Mobile Computing:
Alibaba confirms Aliyun, its cloud-powered mobile and tablet OS.
Future of computing looks [...]
Posted: Thursday, July 28th 2011
Top News: Will Google's search ad previews break the click model ? | Xoom sales still weak | Delicious purchased to become information discovery service |
Ad Technologies:
Will Google's search ad previews break the click?
Google begins charging for some calls from PC ads.
Mobile Marketing:
Jobs tries to [...]
Posted: Thursday, April 28th 2011
Google Wonders, How Fast Is That Page on a Mobile Device?
It has been quite clear for some time that Google counts a website's speed as a factor or signal to be considered in its ranking algorithm. Now it is turning its attention to how fast webpages render on a mobile device. For the former, Google just launched a new web-based tool in Google Labs [...]
Posted: Friday, April 1st 2011
Groupon, Universal Pictures, and Visa Inaugural Advertisers on Skype
Skype is launching its first ad platform, with Groupon, Universal Pictures and Visa Inaugural among the first companies to try out the format. The advertising will appear in the Home tab in Skype, starting this week, the company says. Ads will appear in the US, UK and Germany initially and then roll out on a wider basis.
Consumers will only see ads occasionally, with the initial plan being to show an ad from on [...]
Posted: Monday, March 7th 2011
Under the Microscope: What the End of IPv4 Means for Marketers
What: Last week the Internet Assigned Numbers Authority, operated by the Internet Corporation for Assigned Names and Numbers, handed out [pdf] the final pool of addresses available under Internet Protocol version 4, or IPv4 in a public ceremony. They were assigned to Regional Internet Registries, which are expected to distribute the remaining addresses.
What's Next: New [...]
Posted: Wednesday, February 9th 2011
No More Downtime for Google App Users
Google is making an extraordinary promise Google App users: no more scheduled downtime for maintenance in their service level agreements. Any downtime is counted and applied to the customer’s SLA - the first major cloud provider to eliminate maintenance windows from its SLA, Google proudly points out in a blog post. Google is also amending its SLA so that any intermittent downtime is [...]
Posted: Friday, January 14th 2011
Top News: Congress looks at online privacy | Data miners get ready to reveal cards | Facebook seeks friends in Washington | Verizon LTE blows through data cap
Privacy:
Some data-miners ready to reveal what they know.
Policing privacy on the web debated in Congress.
Facebook [...]
Posted: Friday, December 3rd 2010