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Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements

Ad Technology: Innovid Announces Interactive Video Ad Studio Enhancements Marketo adds social platform with Crowd Factory acquisition Branding: 60% of Wikipedia articles about companie  [...]
Posted: Thursday, April 19th 2012

Spotify Pens Global Promotional Deal With Coca-Cola

It is official: Music-streaming service Spotify has signed a strategic partnership with Coca-Cola. Spotify will provide a brand app for the beverage giant inside the Spotify desktop app, alongside brand apps for AT&T, McDonelds, Intel and Reebok. In return, Coca-Cola will feature Spotify as the centerpiece of its "Year of Music" campaign in 2013. The announcement broke on Ad Age, which repo  [...]
Posted: Wednesday, April 18th 2012

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]
Posted: Monday, April 9th 2012

Gillette Sponsors AOL's Launch into the Male Consumer Lifestyle Space

AOL has launched its first site aimed at men's consumer lifestyles, together with BermanBraun. Sponsoring the site, called Mandatory, is Gillette. The site will feature a range of content from video showing viewers how to become a Renaissance Man in 60 seconds or an interactive map of every micro and macro brewery in Ameri  [...]
Posted: Friday, March 30th 2012

Game-maker Bows to Power of Social Media

The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.   [...]
Posted: Thursday, March 22nd 2012

New App Pricing Models May Emerge Under 4G

The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days. The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu  [...]
Posted: Wednesday, March 21st 2012

Bing Promotes Itself with Adam Lambert Twitter Campaign

Microsoft has booked American Idol alumni Adam Lambert to give a live performance at the Bing Lounge in Portland, Oregon on March 25th. As part of the promotion, Bing is offering an exclusive meet and greet access to one Twitter follower and guest at the show. To win, users have to retweet specific tweets from the @Bing handle to be entere  [...]
Posted: Wednesday, March 14th 2012

Online Videos' Promise Driving Digital Ads for Olympics

NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports. Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online. Lessons from 2010 Viewer habi  [...]
Posted: Thursday, March 8th 2012

Apple May Take Another Shot at Social Networking with Chomp

Apple's social network, Ping, has arguably been one of the company's few failures. Its $50 million acquisition of app search engine company Chomp—first reported by TechCrunch--may be part of a larger plan by Apple to try again. At the very least, speculates Search Engine Land's Greg St  [...]
Posted: Friday, February 24th 2012

Pinterest Can Work for Tech Brands Too

There is little doubt that Pinterest is rapidly gaining traction—thus making it a site for marketers and brands to watch. But what kind of brands? For the most part, Pinterest would seem to appeal to female-oriented companies and activities, given its 94%  [...]
Posted: Wednesday, February 15th 2012

Walgreens Steps Up Focus on Check-ins

Walgreens is experimenting with a slew of mobile ad initiatives based around check-ins. The goal of these campaigns is a simple one: get customers into the stores via their mobile devices. Walgreens tapped location-based service LocalResponse for the project,   [...]
Posted: Tuesday, February 14th 2012

Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony

Mobile Computing: Apple is rushing to finalize apps for onstage iPad 3 demos and commercials. iPad retains value longer than Kindle, research finds. Do Not Track: Do Not Track Plus   [...]
Posted: Friday, February 10th 2012

Another Black Eye for Online Reviews

The New York Times tells of a best-selling product on the Amazon site that had quickly racked up a number of five-star reviews. As it turned out, the manufacturer of the product, which was already heavily discounted in a special offer, gave some customers the chance to review it. In exchange, it refunded their money. A Crackdown by Regulators  [...]
Posted: Friday, January 27th 2012

Luxury brand Ralph Lauren Scores with Online Sales

Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion. This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren "  [...]
Posted: Wednesday, January 18th 2012

Techshot Hopes to Monetize Value in Shot.com URL

Techshot has hired lead generation company, LeadJen, to help sell its unused domain name, Shot.com. LeadJen is using email, direct mail and phone calls to identify companies that may be interested in acquiring the domain URL. Techshot is selling the domain name because it has  [...]
Posted: Tuesday, January 17th 2012

ANA Suggests Compromise for ICANN TLD Plan

The Association of National Advertisers is proposing a compromise to the ICANN Board regarding its top-level domain (TLD) expansion program. Specifically, it is proposing that: · ICANN will proceed with its plan to begin accepting applications for new TLDs on January 12, as scheduled. · Concurrently, all NGOs, IGOs and commercial stakeholders concerned about protecting their brands will be given the opportunity to have those brands registered, without cost,  [...]
Posted: Tuesday, January 10th 2012

Beyond Yoda and Pepsi: NFC-enabled Mobile Gaming

Pepsi announced a coup last week with plans to use Lucasfilm's "Star Wars: Episode I — The Phantom Menace 3D" to promote its Brisk iced tea and juice drinks. According to the New York Times, Pepsi is releasing a new mobile game app featuring Yoda and Darth Maul, aimed at Brisk’s target market—that is males, ages 18 to 29. Most Popular Mobile App  [...]
Posted: Monday, January 9th 2012

Krispy Kreme App Links 'Hot Now' Sign to Smartphone

While this has clearly been the season for m-commerce, that has not meant that retailers have neglected more traditional—for the technology that is—mobile offerings: apps. Krispy Kreme Doughnuts is taking advantage of one its best-known icons--its "HOT NOW" signs in store windows that glow when the doughnuts are freshly made--to   [...]
Posted: Tuesday, December 27th 2011

The Reluctant Dash for an .XXX Domain Name

ICANN's red light top level domain, .XXX, has been available for sale for only a short period of time, but based on anecdotal reports it is clear that a significant number of non-adult entertainment companies are snapping up the domain name to preserve their brand. Several universities have spent thousands of dollars acquiring .XXX domain names related to their own names. (via PC Magazine).  Small businesses,   [...]
Posted: Tuesday, December 13th 2011

A Happy Thanksgiving? There's An App for That

Thanksgiving is, if nothing else, a celebration of the abundance of food. The mobile space has become, if nothing else, a celebration of the ability to create an app for just about every need and event. Here, the twain meet. Food Thanks A group of farmers and ranchers is cultivating a social media campaign to initiate meaningful conversations about food with Americans on Twitter, Facebook, blogs and beyond, organized by t  [...]
Posted: Wednesday, November 23rd 2011

Saks' Online Makeover

Saks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group. The new online offering, Saks Direct, comes with several improvements to the online retail experience, including: The deployment of an interactive merchandising tool, a proprietary application licensed and customized for Saks Direct, which has led to a 30% reduction in product setu  [...]
Posted: Wednesday, November 23rd 2011

The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

Beach Boys Crowdsources Music Video

The Beach Boys have used the tongal.com platform to crowdsource a video for its SMiLE collection. Fans were invited to concept and create music videos for two of the group’s classics, “Heroes and Villains” and “Good Vibrations”. The winning video for "Heroes and Villains", created by Robert Capria, premiered on Yahoo Music [video]. Capria, a creative director at Act  [...]
Posted: Tuesday, November 1st 2011

YouTube Channels, Video Ad Trends Collide

IAC/InterActiveCorp.'s Electus, News Corp.'s ShineReveille unit, RTL Group's FremantleMedia Ltd., as well as skateboarding legend Tony Hawk and "CSI" creator Anthony Zuiker, will be among the partnerships Google will announce in the coming week for YouTube.  Besides these content partnerships, YouTube will be revamped to become "channel-centric," encouraging visitors to subscribe to one of 20 or so categories such as food, comedy and news, the Wall Street Journal   [...]
Posted: Thursday, October 27th 2011

Online Video: Brands' Newest Vulnerability

With platform providers such as Google and AOL encouraging brands to step up their online video outreach to consumers via original content, and via, of course, their new platforms, security is becoming a bigger headache. Easy Prey Online video has become easy prey for pranksters and malware writers. While the former is not likely to lead to any monetary l  [...]
Posted: Monday, October 17th 2011