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FriendShopper Brings Online Shopping Social

FriendShopper.com is jumping on the retail social networking bandwagon with a service designed to connect consumers in a real-time, centralized environment. FriendShopper.com allows users to manipulate integrated social tools like instant messaging and content sharing in a customized environment meant to simulate live shoppi  [...]
Posted: Friday, July 10th 2009

EyeWonder's PageMorph 'Manipulates' Site Content

Yesterday EyeWonder debuted PageMorph, a homepage-takeover ad format that manipulates the page upon which it sites by apparently shrinking, crumpling, stretching or affecting a real-time screenshot of the content with other means. "Publishers are looking to create premium placements to sell to advertisers while also keeping ad clutter off their home pages," explained VP-Enterprise   [...]
Posted: Thursday, July 9th 2009

Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Half of Twitter's Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who registered with the much-publicized micro-blogging service have no followers. 56% are not following anyone, and 55% have never even tweeted, says a report from HubSpot (  [...]
Posted: Monday, July 6th 2009

Online Celeb Gossip Feeds Worktime 'Snack' Craving

Nearly 55 million Americans - or one out of every four internet users - visited an entertainment news website in May 2009, a 7% increase vs. the previous year, according to an analysis based on data from comScore's Media Metrix and Video Metrix services. Nearly half (44%) of all t  [...]
Posted: Monday, July 6th 2009

How-To: Use Customized Socnets to Meet Brand Goals without Overspending

Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner. Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happ  [...]
Posted: Wednesday, July 1st 2009

Top Hardware Sites: iPhone Propels Apple to #1

Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which sent blog posts soaring after it was announced, according to (pdf) a report from Nielsen Online. Nielsen's "Consumer Electronics Quick Takes: May 2009" revealed that the consumer electronics subcategory for hardware manufacturers grew 22% yea  [...]
Posted: Wednesday, July 1st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Display Ads Lift Spending & Brand Engagement

Online consumers exposed to display advertising are 50% more engaged with advertisers' brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc. OPA's "  [...]
Posted: Monday, June 29th 2009

Blackberry Combats iPhone Loyalty 'Stampede'

Four out of 10 Blackberry and other smartphone users say they would switch to Apple's iPhone as their next smartphone purchase. Meanwhile, only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science (  [...]
Posted: Thursday, June 25th 2009

Abercrombie & Fitch Debuts Multi-Sensory Store Format

Specialty youth apparel retailer Abercrombie & Fitch will open a new store format called EPIC Hollister in New York, NY on July 16. Abercrombie describes the 40,000-square-foot, four-story store as "pure California fantasy." The format will feature "sight, sound, scent, taste, touch and positive energy,"   [...]
Posted: Thursday, June 25th 2009

Whole Foods Spit-Shines Apple App

Specialty grocery retailer Whole Foods Market is joining the growing trend of retailers launching iPhone applications to drive sales and customer loyalty, reports Retailer Daily. The app features recipes and a  [...]
Posted: Monday, June 22nd 2009

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

LocaModa Weds iPhones to Times Square Spectacolor Board

Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel's Spectacolor Jumbotron in Times Square, can now be played via iPhones. The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on the Spectacolor screen; when Jumbli is live in Times Square, all plays made during that period are displayed in real-time,   [...]
Posted: Monday, June 15th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

MSFT Turns Bing Experience into User Content

To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu, reports The New York Times. The first ad, labeled "Syndrome," was put together by JWT and begins airing this week:   [...]
Posted: Friday, June 5th 2009

Target Sweetens Up to DailyCandy

Discount retailer Target is entering a joint promotional partnership with online fashion/popular culture site DailyCandy.com. According to the Wall Street Journal (via RetailerDaily), Target will feature a section on its e-commerce site called "Red Hot Shop" with content from DailyCandy edito  [...]
Posted: Thursday, June 4th 2009

CBS Taps Ustream to Simulcast Newscasts, Live Reports

Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air the "CBS Evening News with Katie Couric." The online video site doesn't just syndicate streams and shows; it enables users to chat live alongside the coverage and embed video players onto their own pages. CBSNews.com already hosts a n  [...]
Posted: Wednesday, June 3rd 2009

Vontoo V2 Modularizes Personalized Video Memes -- While Collecting Opt-In User Data

Among the more popular gimmicks of the digital marketing space is the integration of the personal information into a campaign -- either in the form of an invented news story or as part of a celebrity appeal. Examples of this include a campaign for the Gonzaga University women's basketball team, whereby a coach is depicted in a video calling the team's most important supporter -- and the viewer receives that "pho  [...]
Posted: Monday, June 1st 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

IE8 Enriched with Real-Time Social Search Options

To keep up with competitive search sites' newfound preoccupation with real-time data, Microsoft is launching a service that features its browser, Internet Explorer 8, optimized with search and "webslices" from OneRiot, a real-time social search engine. It will also offer a separate real-time add-ons package that also features OneRiot products. "This new bundled browser that Microsoft is pushing is [...] a vote of confidence in the way we index the web, the results we return, and our ability t  [...]
Posted: Friday, May 29th 2009

Best Buy Launches Digital Media Fund

Consumer electronics retailer Best Buy Co. is partnering with digital media venture capital firm Fuse Capital (formerly Velocity Interactive Group), to create a digital media fund [pdf]. Best Buy will serve as sole limited partner of the fund, which focuses on strategic digital media investments as a complement to its current digital media and emerging technology investment activity, Retailer Daily   [...]
Posted: Friday, May 29th 2009