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Another Black Eye for Online Reviews

The New York Times tells of a best-selling product on the Amazon site that had quickly racked up a number of five-star reviews. As it turned out, the manufacturer of the product, which was already heavily discounted in a special offer, gave some customers the chance to review it. In exchange, it refunded their money. A Crackdown by Regulators  [...]
Posted: Friday, January 27th 2012

Luxury brand Ralph Lauren Scores with Online Sales

Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion. This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren "  [...]
Posted: Wednesday, January 18th 2012

Techshot Hopes to Monetize Value in Shot.com URL

Techshot has hired lead generation company, LeadJen, to help sell its unused domain name, Shot.com. LeadJen is using email, direct mail and phone calls to identify companies that may be interested in acquiring the domain URL. Techshot is selling the domain name because it has  [...]
Posted: Tuesday, January 17th 2012

ANA Suggests Compromise for ICANN TLD Plan

The Association of National Advertisers is proposing a compromise to the ICANN Board regarding its top-level domain (TLD) expansion program. Specifically, it is proposing that: · ICANN will proceed with its plan to begin accepting applications for new TLDs on January 12, as scheduled. · Concurrently, all NGOs, IGOs and commercial stakeholders concerned about protecting their brands will be given the opportunity to have those brands registered, without cost,  [...]
Posted: Tuesday, January 10th 2012

Beyond Yoda and Pepsi: NFC-enabled Mobile Gaming

Pepsi announced a coup last week with plans to use Lucasfilm's "Star Wars: Episode I — The Phantom Menace 3D" to promote its Brisk iced tea and juice drinks. According to the New York Times, Pepsi is releasing a new mobile game app featuring Yoda and Darth Maul, aimed at Brisk’s target market—that is males, ages 18 to 29. Most Popular Mobile App  [...]
Posted: Monday, January 9th 2012

Krispy Kreme App Links 'Hot Now' Sign to Smartphone

While this has clearly been the season for m-commerce, that has not meant that retailers have neglected more traditional—for the technology that is—mobile offerings: apps. Krispy Kreme Doughnuts is taking advantage of one its best-known icons--its "HOT NOW" signs in store windows that glow when the doughnuts are freshly made--to   [...]
Posted: Tuesday, December 27th 2011

The Reluctant Dash for an .XXX Domain Name

ICANN's red light top level domain, .XXX, has been available for sale for only a short period of time, but based on anecdotal reports it is clear that a significant number of non-adult entertainment companies are snapping up the domain name to preserve their brand. Several universities have spent thousands of dollars acquiring .XXX domain names related to their own names. (via PC Magazine).  Small businesses,   [...]
Posted: Tuesday, December 13th 2011

A Happy Thanksgiving? There's An App for That

Thanksgiving is, if nothing else, a celebration of the abundance of food. The mobile space has become, if nothing else, a celebration of the ability to create an app for just about every need and event. Here, the twain meet. Food Thanks A group of farmers and ranchers is cultivating a social media campaign to initiate meaningful conversations about food with Americans on Twitter, Facebook, blogs and beyond, organized by t  [...]
Posted: Wednesday, November 23rd 2011

Saks' Online Makeover

Saks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group. The new online offering, Saks Direct, comes with several improvements to the online retail experience, including: The deployment of an interactive merchandising tool, a proprietary application licensed and customized for Saks Direct, which has led to a 30% reduction in product setu  [...]
Posted: Wednesday, November 23rd 2011

The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

Beach Boys Crowdsources Music Video

The Beach Boys have used the tongal.com platform to crowdsource a video for its SMiLE collection. Fans were invited to concept and create music videos for two of the group’s classics, “Heroes and Villains” and “Good Vibrations”. The winning video for "Heroes and Villains", created by Robert Capria, premiered on Yahoo Music [video]. Capria, a creative director at Act  [...]
Posted: Tuesday, November 1st 2011

YouTube Channels, Video Ad Trends Collide

IAC/InterActiveCorp.'s Electus, News Corp.'s ShineReveille unit, RTL Group's FremantleMedia Ltd., as well as skateboarding legend Tony Hawk and "CSI" creator Anthony Zuiker, will be among the partnerships Google will announce in the coming week for YouTube.  Besides these content partnerships, YouTube will be revamped to become "channel-centric," encouraging visitors to subscribe to one of 20 or so categories such as food, comedy and news, the Wall Street Journal   [...]
Posted: Thursday, October 27th 2011

Online Video: Brands' Newest Vulnerability

With platform providers such as Google and AOL encouraging brands to step up their online video outreach to consumers via original content, and via, of course, their new platforms, security is becoming a bigger headache. Easy Prey Online video has become easy prey for pranksters and malware writers. While the former is not likely to lead to any monetary l  [...]
Posted: Monday, October 17th 2011

Lego Launches Crowdsource Product Platform

Lego has launched its website, Lego Cuusoo,  to crowdsource new product ideas. The site is formally debuting after a pilot test in Japan that led to the roll out of a submarine design called 21100 Shinkai 6500, with other products to follow in 2012. Cuusoo – which means 'imagination' or 'wish in Japanese, Research Live exp  [...]
Posted: Friday, October 7th 2011

Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

Shrugging Off the Cons, London Eyes Its Own TLD

The city of London has announced it will apply for its own web domain for the city. It is the latest municipality to admit coveting such an address: New York, Paris, Sydney, Rome and Berlin are all reportedly considering one as well. As, if and when these cities do file for their own top level domain names, the arguments behind this niche approach to online marketing will become more clear  [...]
Posted: Friday, September 23rd 2011

Capital One Debuts in Three Top Zynga Games

Capital One will be appearing simultaneously in CityVille, FarmVille and The Pioneer Trail, starting this week - a first according to the companies. Players will be able to interact with the goat from Capital One's commercials, which is being introduced in both games as one the in-game incentives. Increasingly brands are eying gaming as an   [...]
Posted: Tuesday, September 20th 2011

Diageo Steps Up Facebook Presence with New Cross-border Deal

Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.   [...]
Posted: Monday, September 19th 2011

With Tablet En Route, Amazon, Hearst Partner on Content

With an eye on the tablet market, Amazon has inked an marketing, e-commerce and content relationship agreement with Hearst in which Amazon will become Hearst's single-largest third-party seller of print subscriptions for its magazines via digital channels. An Uphill Climb for Amazon Amazon’s forthcoming tablet has repeatedly been identifie  [...]
Posted: Wednesday, September 14th 2011

Connecting the Dots With Google's Zagat Acquisition

Google has made acquisitions before, including one deal this month, but its latest deal, the acquisition of Zagat, is a first in one way: it signifies a push into the original content space. Zagat will be a cornerstone for Google's local offering, the company says. It is a significant acquisition for both Google and for local marketers, a group that Google has been   [...]
Posted: Thursday, September 8th 2011

Closing Bell: Ice Cream Sandwich coming this Fall | Tapjoy's new CMO | iPhone 5 first test photo

OS: Google's Ice Cream Sandwich being released in October/November. Business Strategies: Is Yahoo a takeover target? Online Ad Market: Yahoo's   [...]
Posted: Wednesday, September 7th 2011

Zynga to Launch Adventure World. Relevant Brands Take Note

Just as Best Buy is wrapping up a campaign it launched on Zynga's CityVille, the game-maker is prepping a new virtual game - and presumably, new virtual promotion opportunities for relevant brands. Called Adventure World, the game will be on Facebook and the Zynga website. It sets the player on a quest, which can be made easier by buying virtual equipment along the way. (via   [...]
Posted: Tuesday, September 6th 2011

Gaming May Be Next Online Ad Format for Fashion

Fashion - especially luxury fashion - came slowly to social media and related ad technologies. However as the industry   [...]
Posted: Tuesday, August 30th 2011

New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

Nike Scores Again with Data Visualization Ad

A new ad created by Nike might lead the way in marketers using their data in entirely an entirely new manner. The ad is based on a data visualization of 12 months worth of Nike+ run data from New York City, Digital Buzz blog writes. It is serving as a digital installation in-store ad as well as a reward for the Nike Free Run+2 City Pack Series, it says. "The reward allowed customers to sync their runs to create a cus  [...]
Posted: Wednesday, August 17th 2011