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Top Industry News for 7-08-10: Facebook pitches social context ads

Social Media: Facebook touts selling power of friendship. Facebook makes headway around the world. Rich Media: YouTube   [...]

Top Industry News for 7-07-10: Twitter launches new ad product

Online Ad Market: Twitter launches Earlybird Exclusive Offers. Facebook, Twitter battle for billions in TV ads. Impact of   [...]

Top Industry News for 7-06-10: MySpace on prowl for new ad partner

Search: MySpace ads up for grabs. Google, Bing search engines turn to music. What other search verticals will Google   [...]

Industry Buzz & News: 7/02/10

Online Ad Market: Apple lets Google sell targeted ads. Apple's interactive iAds begin to appear in iPhone apps. E-Commerce: Bill would   [...]

Industry Buzz & News: 7/01/10

Search: Firm toots horn via search. E-Commerce: Amazon acquires eccentric retailer, Woot.com. How Best Buy is using the semant  [...]

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Industry Buzz & News: 6/29/10

Online Ad Market: Why is it taking so long to get an ad on iAd? Measurement & Analytics: Measuring audience engagement with social media. Biz Buzz: Elevation Part  [...]

Industry Buzz & News: 5/21/10

Ad Technologies: Google's WebM draws praise, critiques. AdWords introduces click-to-call ads for mobile content and apps. Ad Agencies: Gannett   [...]

Industry Buzz & News: 4/27/10

Legal/Regulatory: Senators press Facebook on giving data to advertisers. Search: Google Maps gets 3D view of the world. Social Media: Facebook open graph and what it   [...]

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Ad Industry Bonus Best Practice: Use Formula-Based Approach

Marketing and advertising companies that used a pre-determined list of criteria when awarding bonuses - instead of just a general assessment of ad-hoc factors - tended to post higher profits. So says a new study by Palazzo Advisory | Acquisition. That any ad firm last year gave out bonuses would seem a surprise - however, according to the survey, 92% did. The survey also found, though, that the vast majority of these companies were not strategic in thei  [...]

Industry Buzz & News: 4/22/10

Online Ad Market: Google partners with Bazaarvoice, brings consumer ratings to product searches and ads. Apple corners in-app ad market with changes to developer agreement. Ad Targeting: ShareThis unveils display ad targeting  [...]

Industry Buzz & News: 4/20/10

Online Ad Market: AOL goes after Google's display with self-serve platform. Start-up seeks to monetize copy/paste market. Ad Technologies: New platform marries virtual currency to behavioral targeti  [...]

Industry Buzz & News: 4/19/10

Ad Agencies: Skilled clients pose threat to ad agencies. New services monitor exactly when ads appear. Ad networks work to lure brand marketers.   [...]

Industry Buzz & News: 4/16/10

Online Ad Market: Rethinking deals in the online ad space. Google's profit jumps 37%. Measurements & Analytics: Nielsen partners with Bazaarv  [...]

Industry Buzz & News: 4/08/10

Online Ad Market: Online ads show signs of a pickup. Ad Technologies: Apple's iPhone software may include support for mobile ads. Keeping commercial   [...]

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]

Industry Buzz & Snippets: 01/21/10

Campaigns: Facebook, Microsoft scale back ad relationship. Search: Is it time for a Winter PPC account makeover? Security: Facebook scammers trying to   [...]

Competitive Data Ripe for Picking on SocNets

Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies. According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential  [...]

Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]

Industry Buzz & Snippets: 01/07/10

Analytics: AdClick tracking vs. web analytics: why are the numbers so different? Industry: MTV, Crisp partner on mobile ads.   [...]

Industry Buzz & Snippets: 01/05/09

Industry: Apple to buy Quattro Wireless for $275 million. Analyst forecasts better days in 2010 for online ads. Another year of waiting for serious revenue from mobile ads, online display and social m  [...]

Is the AdMob-Google Deal at Risk?

Google's $750 million proposal to acquire the mobile ad network AdMob is coming up against objections from both privacy advocates and the US government. Last week, the Federal Trade Commission told Google it was making a second inquiry into the deal, according to a Google blog post.  Putting on its game face, Go  [...]

Industry Buzz & Snippets: 12/28/09

Media: News Corp. repurposing content for mobile devices. E-books spark battle inside the publishing industry. Social Media: 2009   [...]

3M's Real-World Privacy Filters Get Virtual Campaign

3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side. The campaign, though, focuses on the lighthearted with several TMI ("  [...]

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]

Industry Buzz & Snippets: 12/17/09

Ad Platforms: AOL clarifies what Seed could mean for advertisers. Search: Google unveils tool to see how others view a website. Google enhances analytics API.   [...]