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ValueClick Agrees to License 24/7 Technology

IAR: ValueClick, 24/7 Real Media Settle Patent Claims Rival ad-serving companies ValueClick and 24/7 Real Media announced a resolution to their yearlong patent-infringement case on Thursday, with ValueClick agreeing to license 24/7 Real Media's ad-serving technology in exchange for an undisclosed payment. The agreement calls for terms of the deal to remain confidential. The settlement brings to a close one o  [...]
Posted: Saturday, January 11th 2003

@d:tech Sold to JD Events

MediaPost: Adtech Acquired by JD Events This brief note on MediaPost is the only thing I can find about this acquisition (no press releases from either company that I can see), but it appears to be confirmed (not that I doubt MediaPost) by the appearance of @d:tech's logo on the JD Events site.   [...]
Posted: Wednesday, January 8th 2003

DoubleClick Wins NASDAQ Account

Press Release: DoubleClick Signs Two-Year DART for Publishers Deal with Nasdaq DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced it has signed a two-year exclusive DART for Publishers contract with NASDAQ, the world's largest electronic stoc  [...]
Posted: Wednesday, January 8th 2003

Has Salon been Bought?

Ken Layne: Did the NYT buy Salon? Salon.com has no ads this morning. The wide top banner, held for a week by that new Jack Nicholson movie, now promotes a Salon writer. Beyond the personals box seen on many sites, no ads at all. Ken goes on to speculate that perhaps the site is closing or being bought. In an update, after noticing a Boston Globe ad at the top of the site, he asks whether  [...]
Posted: Tuesday, January 7th 2003

eMarketer to Buy MarketingFix?

Paid Content: If They Mated in 2003: The Year the Weblogs Got Hitched MarketingFix gets acquired? Well, not quite yet. Wishful thinking at this point. However, this article on Paid Content puts forth some potential M and A marriages between the weblog world and the more traditional online media worl  [...]
Posted: Thursday, January 2nd 2003

Pepsi Makes Classic Error, and Ditches Britney

NYT: A New Voice at Pepsi Media Guardian: Britney bounced out by Beyonce Britney, the pop star who has been a PepsiCo celebrity endorser for nearly two years, has been supplanted as the most prominent voice of the Pepsi generation by BeyoncÈ Knowles of the vocal group D  [...]
Posted: Wednesday, December 18th 2002

AOL Wins Damages from Serial Spammer

IAR: AOL Wins Legal Round Against Spammers The ISP said a U.S. District Court in Virginia has awarded it close to $7 million in statutory damages in connection with its ongoing complaint against CN Productions, formerly of Rockford, Illinois. The company has been fighting for at least four years to get CN Productions to stop spamming its members. [...] AOL called the ruling important because it was the first case  [...]
Posted: Monday, December 16th 2002

Sponsored Searches Drive up Yahoo's Ad Revenue

Revolution: Yahoo! reports leap in advertising revenues Silicon: "Yahoo!" things are looking up: CEO Internet company Yahoo! is predicting a 22 per cent jump in advertising revenues for the fourth quarter, on the back of an increase in sponsored searches. [...] The company said revenues were set to hit   [...]
Posted: Friday, December 13th 2002

Audit Bureau of Circ. Sends Confused Signals in Ditching Standalone Online Audit Service

MediaPost: ABCi Members-Only Decision Stirs Online Audit Debate Amazing that after all these years, the industry still doesn't agree on how to count. I've seen a fair bit of confusion in the industry about what ABC's new policy means, and after reading this article I'm still not sure. Apparently, they have scaled back their online audits only to customers of their offline media auditing service. On a few discussion list  [...]
Posted: Thursday, December 12th 2002

Meskauskas Joins Underscore

Hard to believe that Tom Hespos and Tim McHale would need to hire a visionary, but a better one they couldn't have found than in Jim Meskauskas, who just signed on as chief strategic officer and partner with Underscore Marketing, founded this past summer by Hespos and McHale. If all those names sound familiar, but you don't know why, think of Underscore as the "columnist agency": all three  [...]
Posted: Tuesday, December 10th 2002

Time Warner Should Ditch AOL

CBS Market Watch: It's time for Time Warner to drop AOL Following todays news that "AOL Time Warner Inc.'s Internet unit is planning to slash at least $100 million in operating expenses, including hundreds of jobs at its Northern Virginia headquarters," calls for Time Warner to spin off AOL   [...]
Posted: Friday, December 6th 2002

D&B Acquires Hoover's

Press Release: D&B Announces Agreement to Acquire Hoover's SHORT HILLS, N.J. and AUSTIN, Texas--(BUSINESS WIRE)--Dec. 5, 2002--D&B and Hoover's today announced a definitive agreement whereby D&B will acquire Hoover's. The transaction is valued at $7.00 per share in cash, for a total of approximately $117 million, or $81 million net of Hoover's cash. Hoover's, based in Au  [...]
Posted: Friday, December 6th 2002

MSN to Run Unicast Ad Format

IAR: MSN OKs Unicast Ads The alliance means Unicast's Online Format Suite -- including its Superstitials, floating ads, and in-page units -- will be available throughout the Microsoft's (Quote, Company Info) MSN network, which claims an audience of 300 million users. For MSN, the deal will allow it to target the growing number of advertisers using the Unicast format. "We are having not only the third leading pro  [...]
Posted: Wednesday, December 4th 2002

Avenue A Buys I-Frontier

Press Release: Avenue A Acquires Interactive Agency i-Frontier Congratulations to my industry buddy Brad Aronson, founder and CEO of the Philadelphia-based cyber ad agency i-Frontier, which announced today its acquisition by larger, Seattle-based cyber ad agency Avenue A (NASDAQ: AVEA). Even though terms of the acquisition were not announced, I'm assuming this is the type of acquisiti  [...]
Posted: Tuesday, December 3rd 2002

Media Unspun Winds Down

Media Unspun: Media Unspun Has 11 Days to Live Jimmy Guterman, Media Unspun's editor & publisher, writes:I am sorry to report that Media Unspun will suspend publication Dec. 13, a week from Friday. That's right: Our luck runs out on Friday the 13th. Our team, which produced Media Grok for the Industry Standard, regrouped as Media Unspun back in January. We launched a subscription- and advertising-supported ema  [...]
Posted: Monday, December 2nd 2002

Ads.com Folds

I'm sorry to see Ads.com fall by the wayside:We're sorry to announce that the Ads.com service is no longer available. Unfortunately, we weren't able to raise the funding necessary to continue providing the service. If you never knew it, the site cataloged thousands (?) of digital versions of TV commercials. It was a great resource. I was in the habit of browsing it often to find examples of ads I'd seen on TV. Unfortunately, they never go  [...]
Posted: Saturday, November 30th 2002

Personify Dies

ExecutiveSummary.com comments on the passing of this once-promising personalization company.   [...]
Posted: Friday, October 18th 2002

Upside Magazine Closes

The latest casualty, Upside magazine closes. SF Chronicle reports   [...]
Posted: Tuesday, October 8th 2002

iLike Gets i-Love from Open Facebook Platform

Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters. The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc  [...]