Online Video Growth Fueled by the Young

With the growth of broadband subscriptions, and an increasing number of online viewing options, online video use has expanded in the past year, according to consumer research from Leichtman Research Group (LRG), MarketingCharts reports. 31 percent of adults online at home report that they view video online at least weekly, compared with 25 percent that said […]

Posted: Friday, May 9th, 2008

Mobile Social Networking Gains Momentum

A growing number of global mobile phone users are accessing social networks over the mobile internet, according to research from Nielsen Mobile - via MarketingCharts. In the US, over 4 million do so each month, Nielsen said. That's 1.6 percent of all US mobile subscribers. The UK leads Europe with 812,000 - or 1.7 percent of […]

Posted: Friday, May 9th, 2008

Performics: Ads Ignored On TV and Online

Half of DVR owners had watched shows online, but just four percent do so on a weekly basis, according to Performics. Google's DoubleClick Performics unit examined the commercial watching behavior of 500 viewers. 35 percent of DVR owners said they pay attention to ads seen on TV. But only nine percent said paid attention to ads online. […]

Posted: Friday, May 9th, 2008

April US Social Networking Traffic Down 16% from '07

The market share of April US visits to a custom category of 57 of the leading social-networking websites increased 3 percent from March - but was down 16 percent from April 2007, Hitwise reports - via MarketingCharts. MySpace.com led in traffic, receiving 73.82 percent of the market share of US visits in April. Facebook ranked second […]

Posted: Thursday, May 8th, 2008

Search Rankings for Europe Issued, Russian Engine Beats Yahoo, Microsoft

Google leads in the European search market with more than 19 billion searches conducted in March - or 79 percent of the market - according to the comScore qSearch 2.0 rankings (via MarketingCharts). No. 3 Yandex of Russia outpaced both Yahoo and Microsoft, the data showed . Eastern Europe Search Players a Factor Google's top position […]

Posted: Thursday, May 8th, 2008

Custom-Content Spend a Good Chunk of Marketing Budgets

Business marketers on average spend 29.42 percent of their current marketing budget on the creation and execution of custom content, according to a Junta42 survey of 150 marketing decision makers who subscribe to BtoB magazine, MarketingCharts writes (via MediaPost). That finding is in line with 2007 Custom Publishing Council and Publications Management research that found custom […]

Posted: Thursday, May 8th, 2008

Mother's Day 2008: Men Will Spend More Than Women

Men plan to spend more than women this Mother's Day, with an anticipated average "spend" of $170 compared with women's $110, according to a Brand Keys survey, writes MarketingCharts. The survey, part of the Customer Loyalty Engagement Index, asked 1,200 men and women (age 18-65) how they planned to celebrate Mother's Day. Higher gas prices and subsequently […]

Posted: Wednesday, May 7th, 2008

Media, Entertainment Execs: Digital Is the Future - but How to Get There?

Media and entertainment companies generally agree about how the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years. But execution remains an issue, according to an Accenture survey, MarketingCharts writes. Accenture's 2008 Global Media Content Survey — its third annual survey of over 100 senior executives in the […]

Posted: Wednesday, May 7th, 2008

Big Jump in Online Radio Listening at Work

American workers that listen to radio at work online, as opposed to traditional radio receivers, grew dramatically from 2007 to 2008, according to data from Arbitron and Edison Media Research, MarketingCharts reports. The Internet & Multimedia series of studies found that among people who are employed full- or part-time and listen to radio at work, […]

Posted: Wednesday, May 7th, 2008

Online Advertised Job Vacancies Fall Sharply in April

In April there were 3,649,900 online advertised job vacancies, a 16.4 percent decline from April 2007 — and the second consecutive month of year-over-year declines — according to The Conference Board Help-Wanted OnLine Data Series, MarketingCharts reports. In April, there were 2.4 advertised vacancies posted online for every 100 persons in the labor force, down from […]

Posted: Wednesday, May 7th, 2008

Online Channels Work Well for Large Retailers, Less So for Others

Consumers cite the web as the fastest-growing retail channel by a 2-to-1 margin. They are also starting to expect more from businesses, including the ability to order products in one place and pick them up — or have them delivered — elsewhere, according to a Retail Systems Research (RSR) report, MarketingCharts writes. Large retailers (those […]

Posted: Tuesday, May 6th, 2008

Americans Befuddled by Financial Jargon Make Investing Mistakes

Most Americans find the language of Wall Street technical and confusing and may be making investing mistakes and missing opportunities as a result, according to a nationwide survey by AARP Financial Inc, MarketingCharts writes. More than half (52%) of 1,203 adults surveyed said they've made an investment that had an unfavorable outcome - such as unexpected […]

Posted: Tuesday, May 6th, 2008

Healthcare Costs Near Top of Americans' Economic Woes

Paying for healthcare ranks among Americans' top personal economic problems (some even marry for health insurance) - up there with filling the gas tank and finding a well-paying job or getting a pay raise - according to a new Kaiser Family Foundation poll, MarketingCharts reports. Conducted by the Foundation's public opinion researchers, the April poll […]

Posted: Tuesday, May 6th, 2008

More Women Than Men on Social Networks, Have More Friends Than Men Do

More women are on social networks and on average have slightly more "friends" than do men, even though men tend to be more focused on acquiring "friends" than building relationships with them, according to a Rapleaf study of 30.74 million social networkers, MarketingCharts writes. Rapleaf examined the number of friends that men and women have […]

Posted: Monday, May 5th, 2008

Coldplay's Free Single Propels Website to No. 1 among Bands and Artists

US visits to Coldplay.com increased 1,800% since the band's new single, Violet Hill, was released free online. Hitwise compares daily US visits for April 29, 2008 to visits for April 27, 2008, MarketingCharts reports. On April 29, 2008, the day the single was released on Coldplay.com, the website ranked as the most visited website among the Bands […]

Posted: Monday, May 5th, 2008

Health Plan Satisfaction Varies Starkly from Region to Region

Health plan performance across the US varies widely among some insurers. Just 45% of plan members report fully understanding how to use their insurance coverage and member services, according to the J.D. Power and Associates 2008 National Health Insurance Plan Study, MarketingCharts reports. The study of member satisfaction among 107 health plans in 17 regions throughout […]

Posted: Monday, May 5th, 2008

Online Shopping More Appealing as Gas Hits New Highs

One-third (33 percent) of online US adults are more likely to shop online, rather than at a store, because of high gas prices, according to a Harris Interactive study conducted for iCongo - writes MarketingCharts. Some highlights from the study: Incentives Consumers give various other reasons they would be more likely to shop online as opposed to a […]

Posted: Friday, May 2nd, 2008

Web 2.0 Proves Handy for Integrating Brand and Direct Marketing

Web 2.0 paves the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that improves brand awareness and perception. More importantly, all that work can generate sales and leads, according to a new report, MarketingCharts writes. "New Media Emergence in DM & Brand," a report from the […]

Posted: Friday, May 2nd, 2008

Lackluster Teen Spend Indicates 'Discretionary Recession'

Though fashion still accounts for 41 percent of the total teen budget, teen spend in the category declined nearly 20 percent year over year, pointing to a "discretionary recession," according to the 15th semi-annual "Taking Stock With Teens" study by Piper Jaffray, MarketingCharts reports. "We're currently in the 'transition phase' of the fashion cycle and […]

Posted: Friday, May 2nd, 2008

Environmental Marketing Messages Often Misunderstood

To minimize green marketing confusion, most Americans (59 percent) support government regulation of key phrases commonly used in environmental marketing and advertising, according to the "2008 Green Gap Survey" by Cone and The Boston College Center for Corporate Citizenship, MarketingCharts reports. The "Green Gap" Four in 10 (39 percent) Americans preferentially buy products they believe to be "environmentally […]

Posted: Friday, May 2nd, 2008