How-To: Launching and Monetizing a Facebook Application

Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on […]

Posted: Wednesday, May 14th, 2008

How-To: 10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. In 2007, podcasts served 18.5 million users in the US — a figure projected to rise to 65 million by 2012 (eMarketer). These tips for launching an engaging podcast will help […]

Posted: Wednesday, April 30th, 2008

How-To: Using Twitter to Build Brand Integrity

Enterprise blogging has been lauded for its ability to "humanize" a company and make distant executives feel available to ground-floor customers. Twitter can serve the same purpose much more quickly. Twitter spearheads the "microblogging" trend, where people air thoughts and share information in real-time while observing a 140-character limit. Here are tips for getting the most […]

Posted: Wednesday, April 23rd, 2008

How-To: Firefox Add-Ons and Keyboard Shortcuts for Meeting Productivity Goals

Firefox Add-Ons for Online Marketing Firefox is unique among modern web browsers in that it has a community of third-party web developers, which contribute thousands of free and useful add-ons. Here is a selection of add-ons of value to marketing efforts: Web Analytics Solution Profiler helps debug web analytics installations. It works with dozens of analytics solutions including […]

Posted: Wednesday, April 16th, 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for lack of transparency among […]

Posted: Wednesday, April 9th, 2008

How To: Understanding - and Leveraging - Your Tech Team

With different backgrounds, approaches to business and equally porky superiority complexes, it may seem impossible to get exactly what you want from a team of web developers and designers. But with web 2.0 technologies a growing priority among businesses, interactive marketers must find a way to work well with tech — and more importantly, coax them […]

Posted: Wednesday, April 2nd, 2008

How-To: 13 Tips for Effective Email Marketing

A recent study finds people no longer perceive "spam" as just unsolicited email. They see spam as email they simply don't want. This makes email marketing a tougher nut to crack. But having a consumer's trust on your side makes it a lot easier. Here are some tips for increasing the likelihood of getting your message […]

Posted: Wednesday, March 26th, 2008

How-To: 9 Basic SEO Tips

Search Engine Optimization (SEO), one component of search engine marketing (SEM), is the process of fortifying a website so it is more likely to appear in a high position when users conduct a search with keywords related to the website's offerings. Here are a few basic SEO tricks: 1. Find out how well you rank online. You […]

Posted: Wednesday, March 19th, 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. […]

Posted: Wednesday, March 12th, 2008

How-To: 6 Tips on Writing an Actionable Press Release

The press release remains a trusted method for getting a product or service marketed meaningfully: as news. Here are six tips for writing a press release that compels journalists to cover your topic. 1. Is it News? Decide if the release is actually news. Are you debuting a new product, or did you just change the color of […]

Posted: Wednesday, March 5th, 2008

How-To: Identifying Influencers, Neutralizing Detractors

The attention of influencers is coveted because of their mythological ability to drive others to a given brand, whether by force of personality or strong subject knowledge. But "influencers" are not a single silver-bullet demographic. Depending on the product or service a company hopes to sell, the appropriate circle of influencers can vary. Tips on Locating Your […]

Posted: Wednesday, February 27th, 2008

How-To: 10 Enterprise Blogging Trends for 2008

How-To is a new MarketingVOX feature. Most of the information in this section will be populated by industry professionals. How-To is not composed of universal truths, so be sure to conduct follow-up research and make decisions that ultimately serve the success of your company. Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips […]

Posted: Wednesday, February 20th, 2008