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Industry Buzz & Snippets: 5/29/08

Agencies and Marketing Execs: Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients. Whole Foods CEO John Mackey has   [...]
Posted: Thursday, May 29th 2008

Bit by Bit, NYTimes to Surrender Format to the Zeitgeist

Following the examples of Facebook, AIM, the iPhone and still others, The New York Times is preparing to release an API.   [...]
Posted: Thursday, May 29th 2008

WeTV.com Baits Daytime TV Audiences with Revamped Website

Women's cable network We TV has redesigned its website to attract daytime viewers, specifically homemakers and young brides. The redesigned site includes clips for shows like Bridezilla and Secret Lives of Women; as well as game shows like She Got Game, and quirky online series Puppy Weddings. Content is tailored to   [...]
Posted: Wednesday, May 28th 2008

For Help Installing Ceiling Fans, Whip Out a Phone and Text Home Depot

Home Depot is partnering with Avot Media to test video how-tos for mobile users. The offering has been branded FAST ATTACH. During the pilot, shoppers at select stores in Florida can text product-specific SMS codes to Avot, which sends over mobile-ready videos on using the product. The video currently in circulation teaches users how to install ceiling light fixtures and fans. Store shelves wi  [...]
Posted: Wednesday, May 28th 2008

Security Bin Ads Reach 211.5 Million Shoeless Consumers this Summer

Some 211.5 million passengers are expected to place their shoes, laptops and other personal items in plastic bins as they pass through airport security stations this summer. Advertisers can attempt to connect with them during those hectic moments via a program from SecurityPoint Media, MediaBuyerPlanner reports. The p  [...]
Posted: Wednesday, May 28th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

4INFO, Yahoo Partner for Text Ad Trial

Mobile content firm 4INFO has enlisted Yahoo for a trial run of its mobile text ad technology, reports The Wall Street Journal. Through 4INFO's platform, Yahoo can text breaking news stories, weather forecasts and other content to mobile registrants. Each message will contain a single small ad. The ads will be sold through both Yahoo and 4INFO. Revenue will l  [...]
Posted: Tuesday, May 27th 2008

Cover It Live Enables Bloggers, Networks to Stream Events in Real-Time

Aspiring citizen journalists have a useful new publishing tool in Cover It Live, reports The Globe and Mail. Cover It Live is a publishing platform that embeds within blogs. It enables publishers to live-stream coverage of sports events, conference calls, keynote presentations or anything else that simply can't   [...]
Posted: Tuesday, May 27th 2008

Consumers Like Each Others' Email; Daily Marketing Messages, Not So Much

A study from online firm Habeus shows consumers primarily connect with one another by using email, reports MediaPost. Email is expected to remain an oft-used communication tool, despite the rise of social networks like Facebook, which lets them pass messages to each other in other ways. 67 percent of respondents said they prefer email today, and 65 percent claim they will proba  [...]
Posted: Friday, May 23rd 2008

SheKnows Proclaims Pregnancy 'The New Black' with Two Niche Acquisitions

SheKnows.com has just acquired PregnancyFashion.com and CelebrityPregnancy.com, two sites targeted to young mothers preoccupied with style and pop culture. Editor Kim Gundy of CelebrityPregnancy said celebs in gestation draw "an entirely new fan base of expectants and mothers." "Women are obsessed with wanting to know everything about celebrity pregnancy," she spouted.  [...]
Posted: Friday, May 23rd 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

YouTube Valiantly Tackles Citizen Journalism

YouTube has unveiled a Citizen News channel that aggregates newsworthy video content. The channel was announced on YouTube's blog by "Olivia M.," its news manager. "If you see examples of fellow YouTubers doing great work in journalism and reporting, please let me know. If you're a citizen journalist yourself, tell me how YouTube could better serve you," she wrote. "My ultimate mission is to make the site a go-to destination for news on the   [...]
Posted: Thursday, May 22nd 2008

'Half-Clad' Roller Derby League Goes Virtual in 'Comic Book World'

Virtual world Urbaniacs, which enables children to act out hero/villain fantasies, has formed an exclusive agreement with roller derby league the LA Derby Dolls. Roller derby is a full-contact sport that caters primarily to women. Its manifesto is perhaps best distilled by the Derby Dolls' slogan, "Half-clad, all bad!" Urbaniacs will co-sponsor the Derby Dolls' summer camp for girls. And an LA Derby Dolls avata  [...]
Posted: Thursday, May 22nd 2008

IAC Purchases Teen Site Starnet

InterActive Corp. (IAC) has purchased StarNet Interactive, the parent company of boutique tween site GirlSense.com. StarNet will be integrated into IAC's Consumer Applications and Portals division, where will likely help improve IAC's Zwinky offering. GirlSense is a boutiqu  [...]
Posted: Thursday, May 22nd 2008

Spanish Broadcasting System Wages Media War Against PPM

MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online. Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio,   [...]
Posted: Thursday, May 22nd 2008

Microsoft (Again) Pays Users to Patronize Live Search

Microsoft is rolling out a loyalty program whereby users are paid to use Live Search, reports The Seattle Post-Intelligencer. Searchers earn a percentage when they use Live Search to find -- and ultimately buy -- select retail items. Payments will be made to users after 60 days to minimize the likelihood people will return the items they purchased. The Live Search for Cashback program operat  [...]
Posted: Wednesday, May 21st 2008

Epic Gets Off Easy in ASIS Spam Lawsuit

Epic Advertising, formerly AzoogleAds, has won a suit charging it for CAN-SPAM violation. The suit was filed by ASIS, an internet service provider. ASIS alleged AzoogleAds violated federal and state anti-spam regulations by sending over 10,000 unsolicited emails to potential clients. A San Francisco-based federal district court ruled AzoogleAds -- now Epic -- was not responsible for spamming users   [...]
Posted: Wednesday, May 21st 2008

British Proposal May Force ISPs to Fork Over Online Activity, Emails, VOIP Calls

The British Home Office is considering a proposal that would require British ISPs and telecoms to surrender records of customer emails, internet use, VOIP calls, and text messages. The ruling, if passed, would avail mobile information and internet use, including emails, to police and security forces with permission from courts. Reuters says the data will "help security forces in the fight against crime and ter  [...]
Posted: Wednesday, May 21st 2008

Google Health Site, Image Search Ads Go Live; Meanwhile, Indian Orkut User Goes to Jail

Google made a number of announcements that foreshadow its priorities for the remainder of 2008. To begin with, it finally launched Google Health. Users may import and manage their own health records, then decide which third parties may view it. Google committed to neither sell the data nor serve advertising against it.  [...]
Posted: Tuesday, May 20th 2008

Industry Buzz & Snippets: 5/20/08

Ad Networks and Analytics: Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content. Agencies and Marketing Execs: Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the   [...]
Posted: Tuesday, May 20th 2008

Shoppers Primed for a New World of Shopping Experiences

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.   [...]
Posted: Monday, May 19th 2008

Facebook Cuts Google's 'Friend Connect' Out of API Program

Facebook has banned Google's Friend Connect from its API program, reports TechCrunch. The ban occurred mere days after the near-simultaneous launches of Facebook Connect and Google's Friend Connect. Both services enable users to sync profile information across all social networks. Fac  [...]
Posted: Monday, May 19th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Charter to Explore Behavioral Ad Delivery, Courtesy of NebuAd

Cable provider Charter Communications is preparing a foray into behavioral tracking for ad delivery, reports The New York Times. In a limited pilot, Charter will share clients' web-surfing behaviors with NebuAd, which will provide targeted advertising against that data. Select Charter customers have received notificatio  [...]
Posted: Thursday, May 15th 2008

Comcast Acquires Social Address Book Plaxo

Cable company Comcast is purchasing Plaxo, a contact management site/social network, reports The Associated Press. Comcast will add Plaxo's social networking functionality to existing sites, including portal Comcast.net and the Fancast video/content site. It will also b  [...]
Posted: Thursday, May 15th 2008