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Industry Buzz & Snippets: 5/29/08

Agencies and Marketing Execs: Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients. Whole Foods CEO John Mackey has   [...]
Posted: Thursday, May 29th 2008

Nielsen Debuts Improved, Mobile-Ready Media Planning Tool

Nielsen Media Research has introduced a platform that media planners can use to mine audience research data. Clear Decisions, which took two years and $3.5 million to develop, was in some ways conceived from the inadequacies of Nielsen's Interactive Market Systems (IMS). Nielsen analyzed the behavior of 85 percent of its customer base to determine how they used IMS, ultimately developing Clear Decisions out of those findings,   [...]
Posted: Tuesday, May 27th 2008

Industry Buzz & Snippets: 5/27/08

Ad Networks and Analytics: Federated Media has launched Green Federation, a network of Federated Media properties focused on eco-friendly media and publishing. Biz Buzz: Widget maker RockYou has   [...]
Posted: Tuesday, May 27th 2008

4INFO, Yahoo Partner for Text Ad Trial

Mobile content firm 4INFO has enlisted Yahoo for a trial run of its mobile text ad technology, reports The Wall Street Journal. Through 4INFO's platform, Yahoo can text breaking news stories, weather forecasts and other content to mobile registrants. Each message will contain a single small ad. The ads will be sold through both Yahoo and 4INFO. Revenue will l  [...]
Posted: Tuesday, May 27th 2008

Cover It Live Enables Bloggers, Networks to Stream Events in Real-Time

Aspiring citizen journalists have a useful new publishing tool in Cover It Live, reports The Globe and Mail. Cover It Live is a publishing platform that embeds within blogs. It enables publishers to live-stream coverage of sports events, conference calls, keynote presentations or anything else that simply can't   [...]
Posted: Tuesday, May 27th 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

Spanish Broadcasting System Wages Media War Against PPM

MirRam Group partner Luis A. Miranda Jr. says the Spanish Broadcasting System (SBS) plans to educate the public about "the danger posed by the implementation of Arbitron's PPM," reports Radio Online. Early this year Arbitron dubbed the Portable People Meter (PPM) the "new ratings currency" for radio,   [...]
Posted: Thursday, May 22nd 2008

Google Health Site, Image Search Ads Go Live; Meanwhile, Indian Orkut User Goes to Jail

Google made a number of announcements that foreshadow its priorities for the remainder of 2008. To begin with, it finally launched Google Health. Users may import and manage their own health records, then decide which third parties may view it. Google committed to neither sell the data nor serve advertising against it.  [...]
Posted: Tuesday, May 20th 2008

Industry Buzz & Snippets: 5/20/08

Ad Networks and Analytics: Podcast publisher Podiobooks enlisted Wizzard Media to serve ads against its content. Agencies and Marketing Execs: Marjorie Martin is leaving About.com, where she was SVP and general manager, for more or less the   [...]
Posted: Tuesday, May 20th 2008

Now Available to YouTube Advertisers: Age, Sex and Location-Based Targeting

Google has added a demographics tab to YouTube Insight, its YouTube analytics tool. Advertisers and publishers may now review the age, gender and geographical location of video audiences. Clients may also view how a video stacks up against others in a specific locale. The demographic reporting feature follows the debut of Yahoo's   [...]
Posted: Monday, May 19th 2008

Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners.   [...]
Posted: Thursday, May 15th 2008

Signs Point to Better, Stronger, Faster iPhone

Apple's new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent -- if shortages of the current model means anything, reports MediaBuyerPlanner. Apple's website announced yesterday that the company is out of stock on previous iPhone models, writes Brand  [...]
Posted: Thursday, May 15th 2008

How-To: Launching and Monetizing a Facebook Application

Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on your target market and Facebook user  [...]
Posted: Wednesday, May 14th 2008

US Business Elite Embraces Online Media

To meet their information needs, American senior executives have become voracious users of all media channels -- including online video, blogs and podcasts -- according to a study by Ipsos MediaCT, MarketingCharts reports. The Business Elite Stu  [...]
Posted: Wednesday, May 14th 2008

CondeNet Apps Up for MySpace Users

Online publisher CondeNet has launched MySpace applications for Style, Epicurious and Wired, as well as Flip.com, a scrapbook app aimed at female teens. Each app extends the lifestyle experience for magazine devotees. The Epicurious app brings a Recipe of the Day to users; Style shares style tips. As with Facebook, users can install them on their MySpace profile pages. CondeNet currently has no plans to monetize the utilities, perceiving them instead as a branding effort for its suite of p  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commerc  [...]
Posted: Tuesday, May 13th 2008

Clear Channel Expands Offerings at Radio Sites

Clear Channel Radio has introduced a host of features to its station websites, tailored for both listeners and advertisers. The first of the offerings, Erockstar, debuted two weeks ago and allows people to create playlists or upload music in a social networking environment. Clear Channel has since partnered with Gracenote to avail lyrics for e  [...]
Posted: Monday, May 12th 2008

Google, Facebook Let Users Port Profile Data to Other Social Networks

Google is expected to launch a set of APIs bundled as "Friend Connect." The tools enable users to port profile information from one social network to another. It also empowers websites to add social networking functions to their pages. And Facebook is launching   [...]
Posted: Monday, May 12th 2008

Beware the Ides of Proprietary Rich Media Platforms, Mozilla Warns

Proprietary rich media techologies, such as Flash and Silverlight, threaten the open nature of the internet, warned the founder of Mozilla Europe this week. Mozilla's Tristan Nitot made the statements at London's Internet World conference on Tuesday, ZDNet reports. With upcoming revision of the HTML specification, HTML 5, Nitot said technology like Flash and Silverlight will no longer be necessary for disseminating popular conten  [...]
Posted: Friday, May 9th 2008

Industry Buzz & Snippets: 5/8/08

Ad Networks and Analytics: DoubleClick introduced a widget calculating tool that tells advertisers how much weight their widgets are pulling among users. Agencies and Execs: DG FastChannel and Enliven Marketing Technologies Corp. plan to merge in a deal valued at $98 million. Havas Media   [...]
Posted: Thursday, May 8th 2008

Demographic-Based Search Tool Returns Relevant Sites with Available Ad Space

Quantcast has launched a service that allegedly enables marketers to search for websites by readership demographic. "If a marketer is targeting black male readers, over 40, with an income over $60,000, then Quantcast’s new service serves up a list of websites which attracts that audience, and also tells you whether or not the site accepts advertising," CMSWire   [...]
Posted: Thursday, May 8th 2008

Radius Incorporates User Reviews in Display Advertising

BazaarVoice has unveiled a partner program, Radius, which ports customer comments and reviews into online ads. Radius gives firms access to an open API which enables clients to syndicate comments and reviews from product pages, then include them in display ads or other units. Content can also be ported to comparison shopping sites. BazaarVoice said Radius will quality-check for inappropriate or abusive entries (spam, racist commentary and the like). Negative reviews are not removed to main  [...]
Posted: Wednesday, May 7th 2008

Yahoo, McAfee Partner for Secure Search Experience

Yahoo is partnering with McAfee on a system that flags potentially unsafe search results. The system integrates McAfee's Site Advisor technology into results from Yahoo Search. Red text and other alerts will warn searchers if a site contains any malicious software or is affiliated with any other online fraud activity. The security offering was christened SearchScan and is positioned as the only  [...]
Posted: Tuesday, May 6th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Fox Interactive Creates DIY Video Ad Marketplace

Fox Interactive is adding self-service video ads to its menu of online ad options. The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads. AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers. Each local Fox TV station site will fea  [...]
Posted: Tuesday, May 6th 2008