Industry Buzz & Snippets: 5/18/08

Ad Networks and Analytics: Online video site OVGuide.com selected DoubleClick's Dart for Publishers to sell ad inventory on the site. comScore Arbitron provide Online Radio Ratings for TargetSpot's 600 radio station partners. Agencies and Marketing Execs: Former Yahoo VP of political advertising Richard Kosinski has moved to Westwood One, where he will head digital news, sports and talk products. Tribal […]

Posted: Thursday, May 15th, 2008

YouTube's 'Buzz Targeting' Sells Ad Space on Soon-to-Be Viral Videos

Google has introduced "Buzz Targeting" on YouTube, a new way to wring ad dollars from the video site. Buzz Targeting highlights videos that are about to go viral amongst YouTube users. The algorithm examines videos being favorited and distributed across other sites, among other criteria, then gives advertisers the opportunity to advertise around them. Ads incorporated […]

Posted: Wednesday, May 14th, 2008

US Business Elite Embraces Online Media

To meet their information needs, American senior executives have become voracious users of all media channels — including online video, blogs and podcasts — according to a study by Ipsos MediaCT, MarketingCharts reports. The Business Elite Study explores the media habits, attitudes, opinions, business and personal purchasing habits of America's "C-Suite," surveying executives and C-Suite […]

Posted: Wednesday, May 14th, 2008

CondeNet Apps Up for MySpace Users

Online publisher CondeNet has launched MySpace applications for Style, Epicurious and Wired, as well as Flip.com, a scrapbook app aimed at female teens. Each app extends the lifestyle experience for magazine devotees. The Epicurious app brings a Recipe of the Day to users; Style shares style tips. As with Facebook, users can install them on their […]

Posted: Wednesday, May 14th, 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commercials perform on a given platform. Agencies and Marketing Execs: Digital shop Enliven will merge with DG FastChannel, a production and asset management […]

Posted: Tuesday, May 13th, 2008

Radio One to Hustle Ads for AllHipHop.com

Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com. The agreement spans five years and gives Interactive One, Radio One's digital division, exclusive access to AllHipHop's ad inventory. AllHipHop boasts five million monthly users. Advertisers running ads on AllHipHop will also have access to Radio One's system, availing opportunities to […]

Posted: Tuesday, May 13th, 2008

Live Nation Launches Ad Network for Local Concert Promoters

Concert promoter Live Nation has made its own contribution to the DIY online ad network market. The promoting crew-cum-management company — which signed Jay-Z in a 10-year contract last month — will tap a roster of local concert marketers and invite them to become online advertisers. Live Nation's ad network allows local promoters to run targeted […]

Posted: Monday, May 12th, 2008

Clear Channel Expands Offerings at Radio Sites

Clear Channel Radio has introduced a host of features to its station websites, tailored for both listeners and advertisers. The first of the offerings, Erockstar, debuted two weeks ago and allows people to create playlists or upload music in a social networking environment. Clear Channel has since partnered with Gracenote to avail lyrics for each song, by […]

Posted: Monday, May 12th, 2008

Google, Facebook Let Users Port Profile Data to Other Social Networks

Google is expected to launch a set of APIs bundled as "Friend Connect." The tools enable users to port profile information from one social network to another. It also empowers websites to add social networking functions to their pages. And Facebook is launching Facebook Connect, which incidentally also lets people import profile information onto other social […]

Posted: Monday, May 12th, 2008

MySpace Profiles Follow Users to Twitter, eBay, Elsewhere

Reuters reports that MySpace users will now be able to share information on sites like Twitter, Yahoo and eBay. MySpace users may control what information — such as profile pictures and contact information — gets shared. The move is tied to MySpace's support of OpenSocial, which encourages interoperability of applications and tools between social networks […]

Posted: Friday, May 9th, 2008

Media, Entertainment Execs: Digital Is the Future - but How to Get There?

Media and entertainment companies generally agree about how the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years. But execution remains an issue, according to an Accenture survey, MarketingCharts writes. Accenture's 2008 Global Media Content Survey — its third annual survey of over 100 senior executives in the […]

Posted: Wednesday, May 7th, 2008

IAB Releases Video Ad Guidelines

The Internet Advertising Bureau has released its final set of guidelines for digital video advertising. The standards were prepared to ease the video ad buying and submission process. A standardized marketplace may make video ad investment more attractive to skeptical advertisers. If the guidelines are observed, advertisers will be able to create a single video ad for […]

Posted: Wednesday, May 7th, 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media Platform to publishers. The platform lets users manage video search ad inventory. New deals with both BlueLithium and Marchex will […]

Posted: Tuesday, May 6th, 2008

Fox Interactive Creates DIY Video Ad Marketplace

Fox Interactive is adding self-service video ads to its menu of online ad options. The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads. AdStore puts Fox Interactive in direct competition with other companies, like […]

Posted: Tuesday, May 6th, 2008

AP Launches iPhone-Ready Mobile News Network

The Associated Press (AP) Mobile News Network launched today. iPhone users may download an "optimized" version at the App Store. Built on Verve Wireless technology and comprised of over 100 news publishers, Mobile News Network topics include breaking news, sports, entertainment and business. The iPhone App enables users to sift through photo galleries and watch video coverage. […]

Posted: Monday, May 5th, 2008

Yahoo Exposes Cars.com to 'We Sell, You Sell' Model

Yahoo hopes to broaden its business relationship with Cars.com as it expands its power in vertical-friendly sites. The elaborated Cars.com liaison would follow Yahoo's newspaper consortium model: each party may sell inventory on another's site. Yahoo calls this the "We sell, you sell" model. This will broaden the advertising opportunities on Yahoo's recently-launched AMP ad platform. It […]

Posted: Monday, May 5th, 2008

Digital News Execs Form Mysterious "Efficiency" Unit

Veterans of CNN.com and NYTimes.com are partnering on an enigmatic venture related to online ad buying and selling, reports ClickZ. The unnamed firm is the product of former NYT Digital VP Jason Krebs and former CNN.com SVP David Payne. While details were not divulged, the pair described the project as more grease for the display ad […]

Posted: Monday, May 5th, 2008

Nielsen: Top Sites Benefit from Mobile Web

A report from Nielsen finds top websites benefit from the growth of mobile-accessed Internet, reports Brandweek. Nielsen's study found a major site's audience can increase by an average of 13 percent with the inclusion of mobile-friendly websites. For niche or specialty sites, growth can be even greater. Weather and entertainment sites saw 22 percent growth. And sites […]

Posted: Friday, May 2nd, 2008

DoubleClick Mobile to Integrate with Online Ad Platforms

DoubleClick Mobile is fusing with ad networks like AdMob, Google AdSense and Millennial Mobile, according to a company release. Mobile content publishers can offload ad sales to a participating network while managing inventory on DoubleClick. They will also be able to keep track of inventory they personally sold, versus inventory managed by a network, from […]

Posted: Thursday, May 1st, 2008

ADSDAQ Exchange Fills Campaign Holes with Extra Reach

ContextWeb's ADSDAQ, an online exchange for site publishers and advertisers, has launched a "reach extension program" that enables publishers to fill campaign gaps on short notice. "The program eliminates inventory holding cost for publishers and is essentially risk free since publishers buy on the exchange only when they have a specific need for additional audience and […]

Posted: Thursday, May 1st, 2008