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Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

  [...]
Posted: Tuesday, April 24th 2012

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]
Posted: Monday, April 23rd 2012

Top News: Publicis Q1 | FCC Requires Disclosure | MS Sunsets PCs? | Pepsi Dominates BuzzFeed

Ad Technologies and Vendors: Publicis Posts 13% Hike in Q1 Revenue Campaigns of Note: Marketing Hotels as Places Full of Fun and Discovery Legal/Regulatory: FCC about to   [...]
Posted: Friday, April 20th 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Top News: Gannett Earnings Plummet | Olympic Sponsors "Greenwashing?" | Fortune 500 SoMe Infographic | P&G Glorifies Mothers

Ad Technology: CEO Moore On 24/7 Media: We’re A Tech Company, Not An Agency Sinclair Broadcast Group Expands Contract for Harris Corporation Media Software Solution ChaCha Partners With Adometry   [...]
Posted: Tuesday, April 17th 2012

Major League Baseball Debuts Lists of Social Media Do's and Don'ts for Players

Major League Baseball has rolled out a social media policy, which was part of the collective bargaining agreement last year. NBC Sport’s Craig Calcaterra published excerpts of the memo sent to all players, which began with the statement that "…we hope that you will not view this policy as a blanket deterrent to engaging in social media." The  [...]
Posted: Friday, March 16th 2012

The Fastest Browser/Website of Them All

Not all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this: Page speed is, without a doubt, an   [...]
Posted: Tuesday, August 9th 2011

The Art and Science of the Online Apology

Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology. An Email Unsubscribe Mishap Leads to Multiple Calls Backs  [...]
Posted: Wednesday, July 27th 2011

Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]
Posted: Thursday, July 21st 2011

Top Tips: Google's Webmaster/ Analytics Pilot | InKnowledge's Modular Plug-in | Microsoft Advertising Intelligence | Shooting business videos

Participate in Google's Webmaster/ Analytics Pilot Google is launching a limited pilot program that integrates data and tools from Webmaster Tools and Analytics. Join it if you are able, writes Rob Young at Search Engine Land, even though the cross-service tools for the pilot progra  [...]
Posted: Wednesday, June 8th 2011

Copywriting, Daily Deals and AB Testing All of It

There are many questions surrounding the ultimate fate of Groupon’s IPO – except this: whatever the valuation winds up being, the group buying market has become a formidable local ad category, almost over night. An IPO, especially a successful one, will mean even more entrants into the market. And that will mean more choices, more channels and more opportunities to tweak the wording of a parti  [...]
Posted: Friday, June 3rd 2011

Delta Applies Technology to Travelers' Nightmare Scenario

You are at the airport excited about your trip. Then, the dreaded ax falls: no your flight is not delayed, although in the current context that wouldn’t be such as bad development. Rather, the flight is overbooked and the airline is calling for volunteers to take another, later flight. No volunteers? No problem, the airline selects its own. The result? A late flight - with several somewhat grumpy travelers plus one or two who are absolutely furious at the inconvenience. Delta   [...]
Posted: Friday, January 14th 2011

A Soup to Nuts Guide to Website Design and Multivariate Testing

A simple tweak to a form or an email document or landing page can reap a company millions a year in additional revenue. Expedia learned that when it identified the reason why so many customers who clicked the "buy now" button did not complete the transaction. That reason, it turned out, was an optional field on the form under 'Name', for 'Company'," Expedia's VP of global analytics and optimization Joe Megibow told the Premier Business Leadership Series conference in Las Vegas last week. (  [...]
Posted: Wednesday, November 3rd 2010

4 Online Marketing Survey Tactics That Break Through the Noise

Over the past decade or so marketing surveys have greatly expanded their reach by tapping online consumers. Now, though, the ever-growing number of these requests has caused a backlash. Simply put: people are getting tired of being queried by every service provider, not to mention unfamiliar companies, as they navigate online. "Instead of one request, people are getting 20 to 30 requests to fill out surveys," says Pamela Kennett-Hensel, a marketing professor at the University of New Orleans K  [...]
Posted: Tuesday, September 7th 2010

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Industry Buzz & News: 6/23/10

Publishing: Gourmet, dead as a magazine, returns as an app. Social Media: Are marketers training John Q. Public to whine on the web? Dell, others don't   [...]
Posted: Wednesday, June 23rd 2010

Customers Gone Wild: How Not to React to Online Complaints

AT&T Wireless Giorgio G.  had a few complaints about his iPhone wireless service - complaints he expressed directly to CEO Randall Stephenson via email. Twice. After the second email, Giorgio received a phone message from AT&T thanking him for his feedback and then warning him that a cease and desist letter may be sent to him if he contacts Stephenson again. If you haven’t read about what happened next then you can probably guess: Giorgio posted the voice mail message along with his origin  [...]
Posted: Friday, June 4th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

7 Mistakes Email Marketers Should Avoid

Travel and hospitality companies make a key mistake when targeting leads with email campaigns, according to a new report by StrongMail: they don't use subscriber preferences or behaviors to target offers in their pre- and post-stay emails. The report, "Connected Marketing for Travel Providers," was authored by email marketing analyst and Relevancy Group CEO David Daniels after surveying email marketers from mid  [...]
Posted: Monday, May 17th 2010

Hotels Go On Offensive Against Negative Reviews

Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author. Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay,   [...]
Posted: Monday, May 17th 2010