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Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Execs' Top Online Fears: Employee Sabotage, Data Leaks

Users of Apple's iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.   [...]
Posted: Monday, February 9th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing

Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008. Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) (  [...]
Posted: Monday, January 12th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

ARF Tackles the Social Media Beast

To educate the industry on social media's ability to form better customer relationships and compel companies to innovate (typically through scathing consumer reviews and other "insights"), the Advertising Research Foundation (ARF) is holding a one-day conference, "Transform Your Research by Listening: West Coast Edition." "In social media, people talk about their needs, lifestyles, and brand preferences in their own words, so we refer to   [...]
Posted: Thursday, January 8th 2009

HubSpot: Most Users Discovered Twitter in 2008

Marketing software firm HubSpot released its first-ever report on the progress of Twitter for 4Q08. Twitter is a social media site that lets users publish short messages to "followers" (subscribers) in real-time. Companies using it to track buzz about their brand, or address customer service issues, include Starbucks, Amazon, Zappos and GoDaddy. HubSpot's "State of the Twittersphere" (pdf) gleans data  [...]
Posted: Friday, December 26th 2008

Two-Thirds of Small Businesses Go it Alone for Marketing

Over half of small business owners say generating new customers is a challenge, yet nearly two-thirds do not use outside support for marketing assistance, according to a survey of US small businesses from the Yellow Pages Association (YPA). The recently released "Small Business Marketing Poll," was conducted by resear  [...]
Posted: Friday, December 26th 2008

'Reputation Registry' Helps Authenticate Marketer Emails

The Direct Marketing Association (DMA) and Return Path have launched the DMA Reputation Registry, which helps members determine whether their mailing IPs are authenticated. Pointing out that authentication is among the factors that influences email marketing deliverability, CEO Matt Blumberg of Return Path warned, "it will become an increasingly important factor and it is even possible that some receivers   [...]
Posted: Wednesday, December 17th 2008

Dow Launches 'Sales Triggers' App for iPhone

The Dow Jones has launched Sales Triggers, an app for the iPhone and iPod touch. Sales Triggers provides to-the-minute data about select business changes -- including management moves, mergers and investments -- in a given sector. It can be purchased in the business category of Apple's App Store. This week the Wall Street Journal -- which, like the Dow, is owned by News Corp. --   [...]
Posted: Tuesday, December 16th 2008

Penton Media's Chief Marketer Network Goes Live

Penton Media launched the Chief Marketer Network, a site that curates content from its existing marketing sites, including Direct, Promo, Multichannel Merchant and Chief Marketer. All titles will remain independent. Leslie Bacon shall serve as group publisher of the network. And all editors of the other sites will contribute to The Big Fat Marketing Blog, a network-wide effort,   [...]
Posted: Monday, December 15th 2008

Fitch Touts Grim '09 Outlook for Media, Entertainment

Outlook for the media and entertainment industry is especially gloomy for 2009. It will be fueled by recession, the combined effect of local and national ad weakness, a broad weakness across all major ad categories, and an increase in ad inventory, according to a forecast from Fitch Ratings, MarketingCharts   [...]
Posted: Friday, December 12th 2008

Half of Businesses Won't Meet Q4 Targets

Over half of corporate employees in the US say company sales will be less than expected in 4Q08, pointing to evidence that the current recession is deeper and more painful than '01's recession. These sentiments were mined from findings provided by ChangeWave Research (via MarketingCharts). The survey found alarmingly low  [...]
Posted: Wednesday, December 10th 2008

IAB Seeks Feedback on Audience Reach Measurement Guidelines

The Interactive Advertising Bureau (IAB) released a working draft of its Audience Reach Measurement Guidelines yesterday. Meant to provide uniform standards for measuring online audiences, the document is now open for comment. Topics covered include possible frameworks under which online properties can be audited, as well as specific definitions for audience reach, unique users, cookies, visits and time spent. The guidelines were formula  [...]
Posted: Tuesday, December 9th 2008

LinkedIn Debuts Search Suggestions, Customized Queries

The 31 million business professionals registered on LinkedIn now have access to upgraded search features. New offerings include search suggestions for querying contacts, streamlined search results, modified search, customized view -- which puts in-network contacts at the top of the search results -- and the ability to save searches. What's more, users no longer have to switch tabs when reviewing results for t  [...]
Posted: Friday, November 28th 2008

Industrial Marketing Budgets Grow, Head to 'Net

Marketers at industrial companies spent a greater portion of their budget online in 2008 than last year. And despite the economic downturn, 38% expect to spend a larger amount this year on marketing as they continue to migrate dollars to online tactics, according to a survey by GlobalSpec, writes MarketingCharts. The survey fou  [...]
Posted: Monday, November 24th 2008

Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index (CSRI), from the Boston College Center for Corporate Citizenship and Reputation Institute, MarketingCharts   [...]
Posted: Tuesday, November 11th 2008

SocNets Help, Not Harm, Modern Businesses

Research by Demos and Orange Business found that permitting, and even encouraging, companies to use social networking technology can help businesses, not harm them, Reuters reports. Online social networking contributes to productivity, innovation and "democratic working," according to author Peter Bradwell, who nonetheless cautioned that employers  [...]
Posted: Tuesday, November 4th 2008

Nielsen Wraps Phase I of MRC Audit; comScore Smirks from Phase III

Nielsen Online has made a positive step toward winning accreditation from the Media Rating Council (MRC). Last year, in response to myriad complaints from web publishers, the Interactive Advertising Bureau demanded that Nielsen and comScore, the two largest internet audience measurement serv  [...]
Posted: Friday, October 24th 2008

85% Used Print Directory in Past Year; Yellow Pages Hold Steady

The majority (85%) of the US population turned to the printed Yellow Pages in the last year. Awareness remains strong, with 78% of consumers contacting an average of two businesses after using a directory, according to a study by Knowledge Networks on behalf of the Association of Directory Publishers (ADP), reports MarketingCharts.   [...]
Posted: Friday, October 24th 2008

LinkedIn Grills Users, Serves Data on Silver B2B Platter

LinkedIn, the social network for white collar professionals, launched LinkedIn Surveys, which enables business-to-business (B2B) marketers to harvest market intelligence from its userbase. Prior to the debut of Surveys, the LinkedIn Research Network formed alliances with six market research firms, including Phoenix Marketing International and OTX, to conduct B2B research within its network. "Users will be offered rewards to share their behavior like cash incentives, donations to a charity   [...]
Posted: Thursday, October 23rd 2008

Nielsen Reorg: Adweek, Brandweek, Mediaweek Consolidate

Nielsen Business Media has begun a planned reorganization of editorial properties. To begin with, content development and distribution for print/online publications Adweek, Brandweek and Mediaweek will be combined. According to FOLIO, the chief editors of each respective publication will remain on b  [...]
Posted: Wednesday, October 22nd 2008

Search Engines, Yellow Pages: Go-To Sources for Local Info

Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore,   [...]
Posted: Wednesday, October 22nd 2008

Most B2B Tech Companies Don't Use RSS Feeds

Some 70% of B2B technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company's online marketing strategy, according to a report from MarCom Ink, writes MarketingCharts.  [...]
Posted: Friday, October 17th 2008

Federated Media Broadens Ad Platform, Launches Idea Exchange

Blog and advertising network Federated Media has launched a self-service ad market and an idea exchange, both intended to draw small- and mid-sized businesses. The self-serve ad platform initially went live as a service to larger labels, but this week it opens to businesses of any size. Advertisers will have access to Federated Media's premium blog content. They will   [...]
Posted: Thursday, October 9th 2008