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QR Codes May Be Better Match for B2B

B2B marketers have learned that while social and mobile media marketing techniques can pay off for them, they still must be adapted for their business constituency. So it goes with QR codes as well. In this case, however, adoption could be greater in the B2B environment. A   [...]
Posted: Friday, January 6th 2012

B2B Meets StumbleUpon

B2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence longer. Still, the two are very complementary, writes Andrew Moravick at Elo  [...]
Posted: Tuesday, November 29th 2011

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Global Trade Drives Ad Spending Too

Pharmaceutical, auto insurance, financial services and consumer packaged goods companies have been the top sectors spending on advertising lately, Kantar Media reports. However global trade or business - a sector of the international economy that was significantly impacted by the recession - has bounced back and campaigns are starting to reflect that.   [...]
Posted: Monday, September 12th 2011

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends.  Ford, NFL find limited success in   [...]
Posted: Tuesday, October 20th 2009

B2B Ad Pages Slide 30% in 1H09

Through the first half of 2009, ad pages in B2B publications slipped 30.2% compared with the same period in 2008, according to American Business Media's Business Information Network. For June, ad pages were down 32.8% from the same month last year. Year-to-date, total ad revenues have dropped 26.5%, to $3.7 billion, reports Media Buyer Planner. Americ  [...]
Posted: Friday, August 28th 2009

Google Enterprise Adds Salesforce Support, Internal Search Comparison Features

Google has made two additions to its Enterprise Search service, dedicated to making the process of searching more efficient for businesses: Side-by-Side enables employees to test and rate results from two different search queries on the same body of data, the better to gauge which yielded the best results. For example, in the image at left, an admin has set up two different search configurations for the keyword [Google]. Empl  [...]
Posted: Thursday, August 20th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Twitter to Move into Business Mainstream

More than eight in 10 Twitter users, most of whom represent small businesses, expect their company's use of the popular microblogging tool to increase in the next six months, according to a recent, informal survey from MarketingProfs.   [...]
Posted: Monday, June 1st 2009

Pricing, WOM, PR Efforts Get Recession Boost

Two-thirds of marketers have shifted emphasis to more short-term strategies - such as pricing deals - in the last six months in response to difficult economic conditions, according to a study from the ANA (Association of National Advertisers) and 'mktg.' The research found that relatively few respondents reported any marketing initiatives had been shelved or de  [...]
Posted: Monday, June 1st 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

B2B Media Revenue Falls; Online Offsets Some Print Losses

Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according to American Business Media's (ABM's) 2009 Media Financial Survey. The new survey, which attempts to accurately measure today  [...]
Posted: Tuesday, May 5th 2009

Glam 'Tinkers' with 'Twitter for Journalists'

Lifestyle content network Glam Media has launched Tinker, a Twitter-style platform tailored to journalists, bloggers and PR professionals. Crucially, Glam also claims Tinker is "the first safe monetization model for brand advertisers" seeking exposure in the microblogging space. In tandem with Tinker, a Tinker Micro-Blogger Network was released. Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and Facebook, among other brands. This way, us  [...]
Posted: Wednesday, April 1st 2009

FT Deploys Business News Search Engine

The Financial Times has officially launched Newssift, a semantic business news search engine, in beta. Newssift's aim is to "put an angel on the shoulders of the business person," stated CEO Robin Johnson, who asserted the engine would add context and meaning to the business news search engine industry, dominated by the old-school keyword-based algorithm. Queries can be refined across a panoply of search options: Topic, Organization, Place, Person, an  [...]
Posted: Thursday, March 19th 2009

EuclidMedia Provides Ad Inserts For Videos

Yesterday Euclid Media, a California-based video ad company, launched technology that enables users to monetize streaming videos. The service lets advertisers insert brand images into videos, weaving ads right into the fabric them -- on the cover of a pizza box, a shopping bag, a wall  [...]
Posted: Wednesday, February 25th 2009

Local Service Seekers Increasingly Favor Search, Mobile Web Queries Rise

A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) -- followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%). These results, from the second annual Local Search Consumer Usage Study, represent a marked difference from last year's findings, in which print Yellow pages ranked first by 33%, followed by search engines at 30%. 30% of local business que  [...]
Posted: Friday, February 20th 2009

Omniture Reveals Personalized Campaign Software

At its annual summit in Salt Lake City, software optimization provider Omniture introduced an application that gives marketers the ability to automatically personalize content or product recommendations offered to website visitors. Average landing page conversion rates for email campaigns ranged from around 5.7-11.3% for free offers, and from 5.7-7.6% for e-commerce campaigns, according to a study   [...]
Posted: Thursday, February 19th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Execs' Top Online Fears: Employee Sabotage, Data Leaks

Users of Apple's iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.   [...]
Posted: Monday, February 9th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing

Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008. Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) (  [...]
Posted: Monday, January 12th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

ARF Tackles the Social Media Beast

To educate the industry on social media's ability to form better customer relationships and compel companies to innovate (typically through scathing consumer reviews and other "insights"), the Advertising Research Foundation (ARF) is holding a one-day conference, "Transform Your Research by Listening: West Coast Edition." "In social media, people talk about their needs, lifestyles, and brand preferences in their own words, so we refer to   [...]
Posted: Thursday, January 8th 2009