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It's Official: Web Advertising Is Back

WSJ (subscription required): Web Ads on the Rebound After Multiyear Slump Motley Fool: Web Ads Cycle Up If your clients won't believe that Internet ads work till they see it in the Wall Street Journal, feast your eyes on the story above. Citing broadband, new rich media formats and search advertising as key factors in this per  [...]
Posted: Tuesday, August 26th 2003

Study Delivers 'Ah-ha' of Site Usability: Creating Confidence

UIE.com: Getting Confidence from Lincoln Clear content begets confidenceI just can't get this Jared Spool article out of my mind. It gave me one of those "ah-ha" learning moments. Usability folks often get carried away with the number of clicks and the architecture of site  [...]
Posted: Monday, August 25th 2003

Flashmobs Yield Flashbuying

TTR2: Flashmobs = Flashbuying Flash mobs, the trend of the minute, is already growing line extensions. TTR2, a U.K.-based viral news site is asking its visitors to register for a Flashbuy. The site hopes to gather 250 people who will then descend upon a car dealership and demand the deal of the century.   [...]
Posted: Thursday, August 21st 2003

Targeting Delivers 2,200 Percent Response Increase

MediaPost: Case Study: Audience Targeting Improves Response 2200% A new case study reveals that audience targeting on the web actually increases response. Granted, this is a no-brainer, but a 2,200 percent increase is nothing to dismiss. The Dallas Morning News, a Belo Interactive web site, achieved that increase, moving from an average 0.33 percent response rate to 7.7 percent for an auto dealer using Tacoda's Audience M  [...]
Posted: Thursday, August 14th 2003

Nissan Attempts Street Cred with Electric Moyo Campaign

Wooster Collective: Electric Moyo Street Art What Do I Know: The Kultcha of Electric Moyo We've seen it before - corporations clamoring for cool. Nissan launched an ad campaign that tries to blend  [...]
Posted: Monday, July 21st 2003

Car Makers Spend $196 Million Online, Up 11%

AdAge: AUTO MARKETERS EXPAND INTERNET AD CAMPAIGNS While it's not a natural habit for many auto marketing executives to reach for online media, their existing experiments continue to pay off. Each year witnesses slow but healthy growth in their funding. Spending went from $176 million to $196 million, according to CMR. The sum amounts to about 1-2 percent of measured car manufacturer media spending.   [...]
Posted: Wednesday, July 16th 2003

The Internet Blanket

IAR: Chrysler Deploys Interactive for Crossfire Apparently, we have a new online marketing term: "Blanketing the Internet is ideal for reaching the tech-savvy, affluent consumers who are interested in the Crossfire," said Bonita Stewart, director of Chrysler brand communications. "In a similar Internet blanket earlier this year, the number of daily visits to chrysler.com nearly   [...]
Posted: Monday, July 14th 2003

Toyota Sees Success With Web-First Campaign

AdAge: Auto Marketers Expand Internet Ad Campaigns Earlier this year Toyota kicked off a campaign by advertising online first, prior to hitting the TV. What's amazing about this is that it is unusual. For the same reason that brands use cinema to create early buzz/interest/awareness, surely they should be using the internet as well. For anyone who has an even passing understanding of advocacy/influence marketing, this should be a no-brain  [...]
Posted: Monday, July 14th 2003

Honda 'Cog' Ad Parody

Cog Ad Parody From some weirdos video satirists(*) at The118118experience.com comes an amusing parody of everyone's favorite Honda ad. I've never seen their work before, but if you check  [...]
Posted: Thursday, July 10th 2003

More Praise for Honda and BMW Advermovies

CTNow: Not Your Father's Car Ad Nothing much new here in this praise from the Hartford [Connecticut] Courant for the advermovies for BMW and Honda, but it's nicely told and more support for my rant yesterday about "invertising." I particularly like his last paragraph:With both the Honda   [...]
Posted: Thursday, July 3rd 2003

Volvo Launches New Vehicle Exclusively on the Net

MediaPost: Volvo: Exclusively Online Volvo has just launched a new campaign for its R series. The European ad campaign is running exclusively on the Internet and is using Flashtalking technology. Flashtalking creates very low bandwidth video for use within banner type ad   [...]
Posted: Thursday, July 3rd 2003

Ford Kicks Competitors' Asses with Targeted Text Ads

Business 2.0: Wheeling and Dealing Autobytel has implemented for Ford a text banner format targeted to competitors' models, such as Honda in this example. It's interesting to see auto makers, the biggest online adver  [...]
Posted: Thursday, June 26th 2003

Tiger Woods Stars in Buick Web Movie

USA Today: Buick Creates Buzz by Putting Woods on Web Buick.com: TigerTrap Following in the footsteps of BMW, Buick aired a five minute webmercial last week featuring Tiger Woods that doubled Buick's site traffic to 700,000 in five days. In the spot, Woods walks up to a group of golfers and challenges them to a closest to the   [...]
Posted: Wednesday, June 25th 2003

Creative Showcase - Mini

iMedia Connection: MINI Goes Mini w/Big Impact I'm a bit of a fan of rich media advertising, but only on the rare occasions that it is used well. To illustrate what I mean this showcase includes some good examples of rich media in action, including this gem which challenges the user to try and flip, shake of spin a Mini off the  [...]
Posted: Wednesday, June 25th 2003

More Speculation on Honda Cog Commercial

iMedia Connection: Viral Marketing - Part 2 In this piece Joseph Jaffe suggests that the Honda Cog campaign was a planned online viral success. Let's have a closer look at this claim. Letís assume the powers that be had nothing to do with the online distribution of the spot. If so, then props should go to the clients who allowed the message to spread. But what if it was planned all along? Is it a coinci  [...]
Posted: Monday, June 9th 2003

How to Get Other People to Produce Your Commercials

MediaPost: Chrysler Extreme Films Premiere Online So you are a big company introducing a new product and you want to make sure there is all kinds of excitement surrounding its launch. And, you want to make sure everyone sees that new product as much as possible. What do you do? You have a contest asking filmakers to create a film that features your product and then you   [...]
Posted: Monday, June 9th 2003

Integrated Jaguar XJ Launch

DMNews: Jaguar Aims to Make $60K Buying Decision Easy Mickey Alam Khan gives a detailed look at how Jaguar tried to address some negative aspects attached to its brand (who hasn't heard of their lack of reliability?) with a pre-launch campaign that started five months before availability of their new XJ sedan. Online played a significant role in the mix: "Jaguar's thenewxj.com ha  [...]
Posted: Monday, June 2nd 2003