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Are Auto Manufacturers Poised to Ditch TV in Favor of Online Ads? Not Quite

To hear Borrell Associates tell it, the internet is going to be awash in online ads, if it isn't already. Borrell has just reported that, at $22.6 billion this year, with an overall increase of 7.2%, from $21.1 billion in 2010 to $22.6 billion this year. The largest dollar increase is expected for online media, which is projected to be up 11% , from $6.6 billion to nearly   [...]
Posted: Friday, June 24th 2011

Meet Your Next Social Networking Channel: Your Car

Salesforce.com and Toyota Motor Corp. are partnering to build Toyota Friend, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, Salesforce.com's enterprise social messaging platform. The offering will first roll out in Japan in Toyota's electri  [...]
Posted: Monday, May 23rd 2011

Top News: Twitter offers geo-relevant ads | Google revamps YouTube with Channels | 2.6M iPad 2s sold | Lawmakers want info about breach

Social Media: Facebook promotes social e-commerce. Twitter to offer marketers geo-relevant ad tools. Twitter says  [...]
Posted: Thursday, April 7th 2011

Not Content with Just Apple Users, Toyota Targets Jail-breakers with Ad

Apple has been battling jail-breakers of its devices ever since the first time someone managed to gain root access to the iOs - and thus escape the restrictions that Apple places on the devices. Now, likely to Apple’s chagrin, it appears that one major advertiser, Toyota, is targeting this group of renegade Apple product users with an ad on Cydia, an app store for the jailbroken iPhone, iPod   [...]
Posted: Monday, April 4th 2011

Online Videos Break Down Borders in More Ways Than One for Multinationals

Last year an airline little known outside of its market, Cebu Pacific, tried an experiment. It had its flight attendants dance to pop songs by Lady Gaga and Katy Perry while demonstrating to passengers how to use their seat belts, life vests and oxygen masks. [video].  "That was actually the first time our cabin crew danced the safety demo on cruising altitude," says Candice Iyog, Cebu Pacific vice-president for marketing and distribution  [...]
Posted: Thursday, March 10th 2011

Marketing Data RoundUp: Americans need to hear about a company a lot before they will trust its message | Honda site makes shoppers happy

Americans Need to Hear About a Company A Lot Before Trust Sets In The United States ranks near the bottom of 23 countries in terms of trust in major institutions, according to the 2011 Edelman's Trust Barometer (via the Washington Post). Edelman released its survey findings at the Davos economic conference on Friday. This lack   [...]
Posted: Friday, January 28th 2011

Chevy Bows Controller-free Microsoft Kinect Advergame

Chevrolet is launching a campaign via the Xbox 360 which will allow users to test-drive the new Chevrolet Volt electric car in the Kinect Joy Ride advergame. The controller-free Kinect for Xbox has a special sensor which recognizes players and responds to their movements and gestures. Kinect Joy Ride is Microsoft’s first controller-free racing game. An ad for the Volt runs before the game can be played. The Volt uses advanced technology to give Chevrolet drivers "freedom from the gas   [...]
Posted: Tuesday, June 22nd 2010

GPS Puts Automotive Infotainment Revenue on Downward Slide

The global market for “automotive infotainment” will decline in the next five years with GPS as a major driver, according to new data from ABI Research. Negative CAGR, Revenue Growth Expected The global compound annual growth rate (CAGR) for revenue from automotive infotainment products and technologies (which includes in-vehicle navigation, audio, video and   [...]
Posted: Friday, June 11th 2010

Despite the Risks, Ford's new Explorer Rolls Out..On Facebook Alone

Ford Motor is debuting its all-new Ford Explorer on Facebook - instead of at an auto show. Next week, Ford will a pre-campaign with teasers saying the SUV will be revealed "soon" on Facebook, according to USA Today. No specific date has been announced - just that it will be in July. Ford is no stranger to social media. Set to go on sale next summer, its 2011 Ford Fiesta has already made its mark with an innovat  [...]
Posted: Thursday, June 10th 2010

Top March Websites Indicate Spring's Arrival

Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete. Home Improvement Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l  [...]
Posted: Wednesday, May 5th 2010

Digital Agencies Have Yet to Fully Adopt DOOH: Adcentricity

While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and strategist Adcentricity. Digital Agencies, DOOH Networks Unfamiliar with Each Other Exacerbating the digital divide here is the fact that most network partners are completely unaware of or mostly unfami  [...]
Posted: Wednesday, May 5th 2010

Ford Creates Developer Network for Dashboard Apps

Ford is bringing Blackberry and Android phone apps to the dashboard with the introduction of AppLink, a software upgrade for Sync. Drivers use voice commands to access the system, according to Wired magazine. The system will be available only on the 2011 Ford Fiesta to start, but Ford plans to roll it out for all models and  [...]
Posted: Wednesday, April 21st 2010

Are Toyota's Digital Efforts Helping it Make a Comeback?

Toyota sponsored The Weather Channel’s free iPad app for the device’s rollout. Within the first five days of the launch, the free app - there is a paid as well - was the third most popular, according to Broadcasting Cable.  That is good news for the Weather Channel, certainly, but also for Toyota, which has been trying to reach consumers online through various ad and marketing ini  [...]
Posted: Monday, April 12th 2010

Industry Buzz & News: 3/25/10

Online Ad Markets: Automakers could gain social traction in Huffington Post ad rep deal. USA Today among sites set to run iPad ads. U.S. newspapers see drop in ad revenues; helped by internet.   [...]
Posted: Thursday, March 25th 2010

Industry Buzz & News: 3/10/10

Measurement & Analytics: 24/7 Real Media integrates with Omniture Data. Ad Technologies & Vendors: MediaForge ads only charge when people interact and buy. Major Account Moves: Walmart places a mega buy with  [...]
Posted: Wednesday, March 10th 2010

Industry Buzz & News: 03/03/10

Measurement & Analytics: Getting started with online marketing and web analytics. Web analytics meets customer feedback in Kampyle-Omniture deal. Meas  [...]
Posted: Wednesday, March 3rd 2010

Slow Scion Ad Illustrates Promise and Peril of Next Gen Ads

A new ad by Scion borrows the best and latest ad technology: It uses Facebook Connect to put viewers in a video where they are featured D.J. at a local club and driving to the event in their new Scion. The problem? It takes a huge time for the video to load, AllFacebook says. "No, this isn’t a few seconds that you are waiting … it’s many minutes," it said. AllFacebook is assuming that t  [...]
Posted: Tuesday, March 2nd 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

OnStar Mobile App Example of Next Gen Auto Apps

The plug-in, all-electric Chevy Volt was a highlight of CES - along with an iPhone app that allows smartphone owners to interact with the car. OnStar Mobile app is the latest in a series of next gen auto apps that give users control over their cars from their mobile devices. OnStar Mobile App checks such maintenance items as the battery charge and range, lifetime miles-per-gallon and lets users customize temperature settings. It also lets them rechar  [...]
Posted: Monday, January 11th 2010

Sponsors Line Up for Popular Apps

Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout. Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site. Msnbc.com's free application for the iPhone and iPod touch, l  [...]
Posted: Tuesday, December 29th 2009

Ford Fiesta Gets Role in 'If I Can Dream'

The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream',  - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu. The show will follow  [...]
Posted: Tuesday, December 22nd 2009

It's Official: Auto Ads are Shifting Online

At the end of last month Philip Zelinger, president of Ad Agency Online, an automotive advertising resource, instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. The reason? "The internet already attracts 93% of today’s auto shoppers. The consumer's reliance on social netwo  [...]
Posted: Thursday, December 10th 2009

Vertical Ad Networks Take Root, Grow

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads. According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's  [...]
Posted: Thursday, December 3rd 2009

Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'

Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o  [...]
Posted: Wednesday, December 2nd 2009

Auto Industry Ad Tools Shift into High Gear

New tools for placing and measuring online automotive ads are coming to market for dealers and automakers, many of which are also gearing up for increased online advertising next year. Inventory Leads, Email Manager New enhancements from Autobytel are one example. The company has expanded its New Car Leads Program to include inventory-based leads   [...]
Posted: Tuesday, December 1st 2009