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A One-Trick Pony Can Work on Twitter. Honda Proves It

Visibli analyzed the top 5 auto brands to see which one of them is most engaging on Twitter. Honda, it determined, was the winner. How did it do it? For starters, it targeted the right followers—45% of which are interested in auto-related content, which is higher than the other brands examined. That is social media marketing 101 though. Honda also did something that defies best practices in this space—it tweeted almos  [...]
Posted: Thursday, February 2nd 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Mercedes-Benz Adds Facebook to the Dash

Mercedes-Benz is incorporating Facebook into its in-vehicle telematics system. The prototype will be unveiled at the Consumer Electronics Show this week. Expect to see other auto manufacturers follow suit, Facebook Vice President of Partnerships and Platform Marketing Dan Rose told Reuters via Yahoo. "Now that cars have screens that are intelligent, you would expect that more and more car m  [...]
Posted: Wednesday, January 11th 2012

What's On Your Car's Online Dashboard?

BMW is adding Yelp to BMW Online. The application will give drivers access to the typical content on Yelp, such as highly-reviewed local restaurants or pubs or banks or parking garages. As with many online auto services, the reviews are read out to drivers via the vehicle's text-to-speech feature. BMW recently updated the service’s layout, Yelp explained, thus allowing it to add applications. Yelp  [...]
Posted: Thursday, December 22nd 2011

Panda Targets Thin Affiliates

Affiliate sites have been impacted by Google's Panda algorithm changes, perhaps even more so than direct or parent sites. A thin affiliate—defined by Search Engine Watch as an affiliate site that doesn't produce valuable online content--is particularly in Google's sites right now, SEW says. Some markers to watch for, it advises: Any site with many visitors that   [...]
Posted: Monday, December 12th 2011

Closing Bell: YouTube launches redesign | AT&T, Sprint confirm Carrier IQ | Hangouts' conference calls |

Online Video: YouTube launches huge redesign. Mobile Computing: AT&T, Sprint confirm use of Carrier IQ rootkit software on handsets. Motorola’s Droid Razr   [...]
Posted: Thursday, December 1st 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Luxury Brands Don't Mind Common Appeal of Apps

High-end brands have been reluctant to take to social media to attract or interact with customers, fearing an erosion of their image. That is changing. One area that hasn’t had this problem, however, are apps – luxury brands from auto makers to watch designers to high-end cosmetics producers have developed some presence for the iPhone. One example is   [...]
Posted: Tuesday, November 8th 2011

Hyundai, Microsoft Advertising Use 22 Celebrities to Promote Carmaker's New Thinker Brand

Hyundai Motor and Microsoft Advertising have developed an ad campaign they have dubbed the New Thinkers' Index, in which 22 celebrities have agreed to participate. The campaign is to support Hyundai Motor’s new brand positioning -- 'New Thinking, New Possibilities' -- and uses much of Microsoft's multi-platform   [...]
Posted: Thursday, November 3rd 2011

World Series Notwithstanding, Chevy Also Goes for the Novel With Sonic Campaign

The Chevrolet division of General Motors celebrated its 100th anniversary in the most traditional ad venue - outside of the Super Bowl - imaginable: the first game of the 2011 World Series. The commercial, "Then and Now," by Goodby, Silverstein & Partners, part of the Omnicom Group, is a multimedia commemoration of the 100 years of the Chevrolet brand. [video]. La  [...]
Posted: Thursday, October 20th 2011

The Car as Another Online Marketing Channel

The automobile as another online channel through which to reach -- and target -- consumers is moving closer to reality, technically speaking, this is. Now the main barriers to this scenario are the growing privacy fears and possible litigation issues. This has been illustrated with news of OnStar’s new privacy policy, which has raised hackles among privacy advocates and many of its consumers as well. The New York Times   [...]
Posted: Thursday, September 22nd 2011

Top News: Tapjoy launches ad service | Automakers increase mobile ad spending | New toy site on Amazon

Online Ad Industry: Tapjoy launches in-app incentivised video ads service. Mobile injection focus Of Kenshoo, Omnicom deal. Automakers increase mobile ad spendi  [...]
Posted: Tuesday, September 20th 2011

Global Trade Drives Ad Spending Too

Pharmaceutical, auto insurance, financial services and consumer packaged goods companies have been the top sectors spending on advertising lately, Kantar Media reports. However global trade or business - a sector of the international economy that was significantly impacted by the recession - has bounced back and campaigns are starting to reflect that.   [...]
Posted: Monday, September 12th 2011

Spanish Social Media Can Serve as a Substitute to a Full Blown Translated Retail Site

Nissan Americas is launching a Spanish-language Facebook page, offering Spanish-language information on Nissan's vehicles. The reason, according to Erich Marx, Nissan's director of interactive marketing, is obvious: "Research shows that Latino  [...]
Posted: Monday, July 25th 2011

Car and Driver, Road & Track Offer Group Buying for Readers

Car and Driver and Road & Track, two recent Hearst Magazine acquisitions, will be offering their readers group buying deals starting later this summer. It will be using Group Commerce's platform, the company reports. The deals will be based on various automotive and lifestyle categories, promoted to the Car and Driver and Road & Track audiences thro  [...]
Posted: Tuesday, July 19th 2011

Audi Partners with News International for iPad Supplement

At least one brand has not shied away from the Murdoch publishing empire in the U.K.: car manufacturer Audi launched its first ever supplement app for the iPad edition of News International’s Sunday Times this weekend, according to Marketing Magazine. The supplement app is based on a print supplement of excerpts of Audi’s new b  [...]
Posted: Monday, July 18th 2011

Are Auto Manufacturers Poised to Ditch TV in Favor of Online Ads? Not Quite

To hear Borrell Associates tell it, the internet is going to be awash in online ads, if it isn't already. Borrell has just reported that, at $22.6 billion this year, with an overall increase of 7.2%, from $21.1 billion in 2010 to $22.6 billion this year. The largest dollar increase is expected for online media, which is projected to be up 11% , from $6.6 billion to nearly   [...]
Posted: Friday, June 24th 2011

Meet Your Next Social Networking Channel: Your Car

Salesforce.com and Toyota Motor Corp. are partnering to build Toyota Friend, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, Salesforce.com's enterprise social messaging platform. The offering will first roll out in Japan in Toyota's electri  [...]
Posted: Monday, May 23rd 2011

Top News: Twitter offers geo-relevant ads | Google revamps YouTube with Channels | 2.6M iPad 2s sold | Lawmakers want info about breach

Social Media: Facebook promotes social e-commerce. Twitter to offer marketers geo-relevant ad tools. Twitter says  [...]
Posted: Thursday, April 7th 2011

Not Content with Just Apple Users, Toyota Targets Jail-breakers with Ad

Apple has been battling jail-breakers of its devices ever since the first time someone managed to gain root access to the iOs - and thus escape the restrictions that Apple places on the devices. Now, likely to Apple’s chagrin, it appears that one major advertiser, Toyota, is targeting this group of renegade Apple product users with an ad on Cydia, an app store for the jailbroken iPhone, iPod   [...]
Posted: Monday, April 4th 2011

Online Videos Break Down Borders in More Ways Than One for Multinationals

Last year an airline little known outside of its market, Cebu Pacific, tried an experiment. It had its flight attendants dance to pop songs by Lady Gaga and Katy Perry while demonstrating to passengers how to use their seat belts, life vests and oxygen masks. [video].  "That was actually the first time our cabin crew danced the safety demo on cruising altitude," says Candice Iyog, Cebu Pacific vice-president for marketing and distribution  [...]
Posted: Thursday, March 10th 2011

Marketing Data RoundUp: Americans need to hear about a company a lot before they will trust its message | Honda site makes shoppers happy

Americans Need to Hear About a Company A Lot Before Trust Sets In The United States ranks near the bottom of 23 countries in terms of trust in major institutions, according to the 2011 Edelman's Trust Barometer (via the Washington Post). Edelman released its survey findings at the Davos economic conference on Friday. This lack   [...]
Posted: Friday, January 28th 2011

Chevy Bows Controller-free Microsoft Kinect Advergame

Chevrolet is launching a campaign via the Xbox 360 which will allow users to test-drive the new Chevrolet Volt electric car in the Kinect Joy Ride advergame. The controller-free Kinect for Xbox has a special sensor which recognizes players and responds to their movements and gestures. Kinect Joy Ride is Microsoft’s first controller-free racing game. An ad for the Volt runs before the game can be played. The Volt uses advanced technology to give Chevrolet drivers "freedom from the gas   [...]
Posted: Tuesday, June 22nd 2010

GPS Puts Automotive Infotainment Revenue on Downward Slide

The global market for “automotive infotainment” will decline in the next five years with GPS as a major driver, according to new data from ABI Research. Negative CAGR, Revenue Growth Expected The global compound annual growth rate (CAGR) for revenue from automotive infotainment products and technologies (which includes in-vehicle navigation, audio, video and   [...]
Posted: Friday, June 11th 2010

Despite the Risks, Ford's new Explorer Rolls Out..On Facebook Alone

Ford Motor is debuting its all-new Ford Explorer on Facebook - instead of at an auto show. Next week, Ford will a pre-campaign with teasers saying the SUV will be revealed "soon" on Facebook, according to USA Today. No specific date has been announced - just that it will be in July. Ford is no stranger to social media. Set to go on sale next summer, its 2011 Ford Fiesta has already made its mark with an innovat  [...]
Posted: Thursday, June 10th 2010