Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	323	294
» ad pricing	29	588
» ad selling	141	476
» ad targeting	133	484
» ad technologies & vendors	71	546
» advertainment	95	522
» affiliate marketing	2	615
» agencies & ad departments	148	469
» alternative marketing	102	515
» Asia/Pacific	9	608
» b2b	9	608
» best practices	50	567
» Beyond Marketing	1	616
» biz buzz	67	550
» branding	162	455
» broadband	52	565
» campaigns & creatives of note	187	430
» case studies	20	597
» co-op marketing & partnerships	23	594
» computers & tech	22	595
» consumer packaged goods	34	583
» CRM	5	612
» cross media	79	538
» demographics	89	528
» direct marketing	73	544
» domain names	2	615
» don't believe the hype	10	607
» e-commerce	94	523
» email marketing	18	599
» entertainment	118	499
» Europe	32	585
» events	10	607
» finance	41	576
» global	5	612
» healthcare	17	600
» I-PR & business communications	5	612
» instant messaging marketing	1	616
» interviews	3	614
» intrusive formats	8	609
» Latin America	2	615
» legal, government & regulation	20	597
» loyalty & retention	20	597
» major account moves	17	600
» major brands	239	378
» major players news	152	465
» measurement & analytics	26	591
» media convergence	62	555
» minorities	10	607
» mobile marketing	44	573
» multi-channel marketing	32	585
» new and improved	28	589
» nonsense & parodies	11	606
» online ad market	114	503
» pearls of wisdom	7	610
» people	18	599
» personalization	15	602
» political parties & organizations	3	614
» promotions	45	572
» publishing	133	484
» real estate	15	602
» research & stats	192	425
» rich media	92	525
» search engine marketing	55	562
» seniors	1	616
» sex sells	2	615
» signs of doom	20	597
» signs of recovery	9	608
» signs of what's to come	138	479
» small business	3	614
» spam & anti-spam	4	613
» Spanish-speaking	8	609
» syndication & RSS	5	612
» technical innovation	22	595
» telecom	21	596
» text ads	22	595
» tools & software	40	577
» top stories	109	508
» travel	30	587
» user experience	72	545
» viral marketing & social media	80	537
» weblog marketing	15	602
» women	14	603
» worst practices	22	595
» Youth	17	600

Pandora: Losses Way Up, But So Is Ad Revenue

In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek. Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011. Go  [...]
Posted: Thursday, May 24th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters

Agency News: Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik Mediabrands Spinoff Network Will Be Called BPN Business Strategies: Sam's Club's Content Marketing   [...]
Posted: Monday, May 21st 2012

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]
Posted: Thursday, May 10th 2012

Demographics: Wealthier Men Outpace Women In Online Shopping

Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref  [...]
Posted: Monday, May 7th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Another Concept Car For Marketers to Consider

On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir  [...]
Posted: Tuesday, March 13th 2012

Mercedes Benz to Place Siri in the Dash

Mercedes Benz described plans to integrate Siri into its "Drive Kit Plus" program at the Mobile World Congress, currently underway at Barcelona. The integration will allow drivers to access their iPhone apps using only their voices while driving. (via the International Business Times). Mercedes-Benz is also incorporating Facebook into its in-vehicle telematics system. The prototype was   [...]
Posted: Tuesday, February 28th 2012

Marketers Eye Digital Advances in the Car. Highway Officials Look to Head Off More Developments

Marketers have been watching the automobile move closer and closer to becoming a viable digital platform for their messages. Another development comes in the form of a new project from Ford, which promotes in-car app development, according to Silicon Filter. The company is now shipping a beta version of its OpenXC hardware and software platform to a  [...]
Posted: Friday, February 17th 2012

A One-Trick Pony Can Work on Twitter. Honda Proves It

Visibli analyzed the top 5 auto brands to see which one of them is most engaging on Twitter. Honda, it determined, was the winner. How did it do it? For starters, it targeted the right followers—45% of which are interested in auto-related content, which is higher than the other brands examined. That is social media marketing 101 though. Honda also did something that defies best practices in this space—it tweeted almos  [...]
Posted: Thursday, February 2nd 2012

Intrusive or Clever? Digital Ads Find Their Way Onto Photographs

Digital marketers have become adept at incorporating ads in online content of all kinds. One piece of web real estate left relatively alone has been the photograph. That will likely change with Vibrant Media's acquisition of Image Space Media. One of the goal's of this deal is to push this ad format, according to the Media Decoder blog.  "We believe that the user goes to the Web to be   [...]
Posted: Wednesday, January 25th 2012

Mercedes-Benz Adds Facebook to the Dash

Mercedes-Benz is incorporating Facebook into its in-vehicle telematics system. The prototype will be unveiled at the Consumer Electronics Show this week. Expect to see other auto manufacturers follow suit, Facebook Vice President of Partnerships and Platform Marketing Dan Rose told Reuters via Yahoo. "Now that cars have screens that are intelligent, you would expect that more and more car m  [...]
Posted: Wednesday, January 11th 2012

What's On Your Car's Online Dashboard?

BMW is adding Yelp to BMW Online. The application will give drivers access to the typical content on Yelp, such as highly-reviewed local restaurants or pubs or banks or parking garages. As with many online auto services, the reviews are read out to drivers via the vehicle's text-to-speech feature. BMW recently updated the service’s layout, Yelp explained, thus allowing it to add applications. Yelp  [...]
Posted: Thursday, December 22nd 2011

Panda Targets Thin Affiliates

Affiliate sites have been impacted by Google's Panda algorithm changes, perhaps even more so than direct or parent sites. A thin affiliate—defined by Search Engine Watch as an affiliate site that doesn't produce valuable online content--is particularly in Google's sites right now, SEW says. Some markers to watch for, it advises: Any site with many visitors that   [...]
Posted: Monday, December 12th 2011

Closing Bell: YouTube launches redesign | AT&T, Sprint confirm Carrier IQ | Hangouts' conference calls |

Online Video: YouTube launches huge redesign. Mobile Computing: AT&T, Sprint confirm use of Carrier IQ rootkit software on handsets. Motorola’s Droid Razr   [...]
Posted: Thursday, December 1st 2011

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers. Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine   [...]
Posted: Tuesday, November 29th 2011

Luxury Brands Don't Mind Common Appeal of Apps

High-end brands have been reluctant to take to social media to attract or interact with customers, fearing an erosion of their image. That is changing. One area that hasn’t had this problem, however, are apps – luxury brands from auto makers to watch designers to high-end cosmetics producers have developed some presence for the iPhone. One example is   [...]
Posted: Tuesday, November 8th 2011

Hyundai, Microsoft Advertising Use 22 Celebrities to Promote Carmaker's New Thinker Brand

Hyundai Motor and Microsoft Advertising have developed an ad campaign they have dubbed the New Thinkers' Index, in which 22 celebrities have agreed to participate. The campaign is to support Hyundai Motor’s new brand positioning -- 'New Thinking, New Possibilities' -- and uses much of Microsoft's multi-platform   [...]
Posted: Thursday, November 3rd 2011

World Series Notwithstanding, Chevy Also Goes for the Novel With Sonic Campaign

The Chevrolet division of General Motors celebrated its 100th anniversary in the most traditional ad venue - outside of the Super Bowl - imaginable: the first game of the 2011 World Series. The commercial, "Then and Now," by Goodby, Silverstein & Partners, part of the Omnicom Group, is a multimedia commemoration of the 100 years of the Chevrolet brand. [video]. La  [...]
Posted: Thursday, October 20th 2011

The Car as Another Online Marketing Channel

The automobile as another online channel through which to reach -- and target -- consumers is moving closer to reality, technically speaking, this is. Now the main barriers to this scenario are the growing privacy fears and possible litigation issues. This has been illustrated with news of OnStar’s new privacy policy, which has raised hackles among privacy advocates and many of its consumers as well. The New York Times   [...]
Posted: Thursday, September 22nd 2011

Top News: Tapjoy launches ad service | Automakers increase mobile ad spending | New toy site on Amazon

Online Ad Industry: Tapjoy launches in-app incentivised video ads service. Mobile injection focus Of Kenshoo, Omnicom deal. Automakers increase mobile ad spendi  [...]
Posted: Tuesday, September 20th 2011

Global Trade Drives Ad Spending Too

Pharmaceutical, auto insurance, financial services and consumer packaged goods companies have been the top sectors spending on advertising lately, Kantar Media reports. However global trade or business - a sector of the international economy that was significantly impacted by the recession - has bounced back and campaigns are starting to reflect that.   [...]
Posted: Monday, September 12th 2011

Spanish Social Media Can Serve as a Substitute to a Full Blown Translated Retail Site

Nissan Americas is launching a Spanish-language Facebook page, offering Spanish-language information on Nissan's vehicles. The reason, according to Erich Marx, Nissan's director of interactive marketing, is obvious: "Research shows that Latino  [...]
Posted: Monday, July 25th 2011

Car and Driver, Road & Track Offer Group Buying for Readers

Car and Driver and Road & Track, two recent Hearst Magazine acquisitions, will be offering their readers group buying deals starting later this summer. It will be using Group Commerce's platform, the company reports. The deals will be based on various automotive and lifestyle categories, promoted to the Car and Driver and Road & Track audiences thro  [...]
Posted: Tuesday, July 19th 2011

Audi Partners with News International for iPad Supplement

At least one brand has not shied away from the Murdoch publishing empire in the U.K.: car manufacturer Audi launched its first ever supplement app for the iPad edition of News International’s Sunday Times this weekend, according to Marketing Magazine. The supplement app is based on a print supplement of excerpts of Audi’s new b  [...]
Posted: Monday, July 18th 2011