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Gamers Want Their Next Vehicle to Be Green

Gamers make up a large auto-owning demographic - most 1UP Network online and Electronic Gaming Monthly gamers surveyed own, on average, two automobiles - and many are looking to go green with their next car, according to the 2008 1UP Network Automotive Study, Mar  [...]
Posted: Tuesday, September 30th 2008

Ad Expenditures Down 1.6% in First Half

Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 - the steepest quarterly drop since 2001 - according to TNS Media Intelligence, writes MarketingCharts. "Advertising expenditures started to contract i  [...]
Posted: Friday, September 26th 2008

Ad Spend Down - Cable, Syndicated TV Gain; Newspapers, B2B Mags Lose

Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus,   [...]
Posted: Tuesday, September 23rd 2008

Financial Services Ad Cuts Drag Image-Based Spend Down 6%

A 27 percent decline in image-based online ad spending by financial services companies drove a 6 percent year-over-year decrease in total image-based online advertising and a 9 percent slide in image-based impressions in the first half of 2008, according to Nielsen Online - write  [...]
Posted: Monday, September 22nd 2008

Affluent Americans Spend Most on Home, Apparel, Travel

Affluent US households, those with annual incomes at or above $100K, make up an estimated 20 percent of US households but account for more than half of all US household income - and spend nearly $1 trillion a year, Ipsos Mendelsohn estimates, MarketingCharts writes. The majority of spend (54 percent) among affluent American  [...]
Posted: Thursday, September 11th 2008

Fuel Costs Drive At-Work Consumers to Consolidate Shopping Trips

In today's economy, with gas prices at or near $4 a gallon, a study from BIGresearch suggests that consumers are calculating how to save both time and money by consolidating shopping trips and work commutes - somewhat like a "pit strategy" in motorsports (via Retailer Daily). In one year's time, gas prices have more than doubled, resulting in a   [...]
Posted: Wednesday, September 10th 2008

Satisfied Auto Insurance Customers Renew More, Refer More, Switch Less

Customers who are highly satisfied with their auto insurers renew at higher rates, make more referrals, and are less price sensitive to competitive offers than those who report low levels of satisfaction, according to the J.D. Power and Associates 2008 National Auto Insurance Study, MarketingCharts   [...]
Posted: Tuesday, September 9th 2008

AutoTrader, Cars.com Yield Best Leads to Auto Dealers

AutoTrader.com ranks highest among online buying services in satisfying auto dealers with new-vehicle leads, while Cars.com ranks highest in satisfying dealers with used-vehicle leads, according to a J.D. Power and Associates study, MarketingCharts   [...]
Posted: Thursday, September 4th 2008

Google, Apple Defy Declining Customer-Satisfaction Trends

American customer satisfaction declined in the second quarter of 2008 and continues on a bumpy path with no momentum, according to (PDF) the American Customer Satisfaction Index (ACSI) from the University of Michigan's National Quality Research Center, writes Marketin  [...]
Posted: Monday, August 25th 2008

New-Vehicle Multimedia Systems and Features in High Demand

Some 55 percent of new-vehicle owners say they have satellite radio capability in their audio systems and 25 percent have navigation systems - up from last year's 39 percent and 20 percent, respectively - according to the J.D. Power and Associates 2008 Multimedia Quality and Satisfaction Study,   [...]
Posted: Friday, August 22nd 2008

Steepest Declines in U.S. Ad Sales in Five-Plus Years: Bernstein

A slump in local newspaper and television advertising is spreading to national categories, helping speed a Q2 decline in ad revenue in the U.S. of 1.5 percent, according to Sanford C. Bernstein & Co. That's the steepest slip since the company began tracking industry sales nearly six years ago, writes Bloomberg. Magazines dropped 10 percent in the quarter due to shrinking spending from food, pharma, toile  [...]
Posted: Thursday, August 21st 2008

Infotainment, Fuel Economy Drive US Car Buyers

Five of the top 10 features consumers look for when shopping for their next vehicle are related to infotainment - including USB ports, hands-free calling and portable music adaptors - according to a study from GfK Automotive, a division of GfK Custom Research North America (  [...]
Posted: Thursday, August 21st 2008

Light-Vehicle Sales Speed Toward 15-Year-Low

New light-vehicle sales in the US will drop to 14.2 million units in 2008 -- a 12 percent decrease from 16.1 million units in 2007 and a reduction of 750,000 units from the 14.95 million projected earlier this year, according to a revised forecast by JD Power and Associates, MarketingCharts writes  [...]
Posted: Monday, July 28th 2008

Ford Castrates $200M of Ad Spend

Having just reported a global net loss of $8.7 billion in Q2, Ford cut its $300 million global auto marketing budget down to $100 million. The cut includes advertising and sales promotion, minus incentives across all Ford brands. In the US, one of Ford's new model launches can easily hit $100 million, reports Advertising Age. The company continues to fare well outside the US. Corporate executive VP and President of Ford in the Americ  [...]
Posted: Friday, July 25th 2008

T. Boone Pickens Raises Marketing Flag to Promote Wind Power

"I'm T. Boone Pickens. I've been an oil man my whole life, but this is one emergency we can't drill our way out of." The statement above was made in a $58 million ad campaign financed by Texan oil mogul T. Boone Pickens, who is using television advertising and internet outreach to push Pickens Plan -- a means of lowering US dependence on foreign oil by perpetuating use of wind power.   [...]
Posted: Tuesday, July 22nd 2008

Indy Agency Siltanen Wins $100M Suzuki Account

Suzuki Corp. has just endowed Siltanen & Partners Advertising with its $100 million auto account. Siltanen, based in Marina del Rey, CA, was chosen to manage a pair of Suzuki projects two months ago. Dentsu Next of Brea, CA shall maintain Suzuki's motorcycle and ATV accounts for the time being. It has held the auto portion of the account since 2000, according to Advertising Age. Sil  [...]
Posted: Wednesday, July 16th 2008

Online TV Content Effective for Targeting New-Vehicle Buyers

Online television show content is emerging as an increasingly effective way to reach new-vehicle buyers, 68 percent of which report going online to find information on TV shows, according to the JD Power and Associates 2008 Power Auto Online Media Study - Summer (via MarketingChar  [...]
Posted: Monday, July 7th 2008

Kia.com Most Useful Auto Manufacturer Site for New-Car Shopping

Kia.com ranks highest among automotive manufacturer websites for usefulness in new-vehicle shopping, according to (pdf) the J.D. Power and Associates 2008 Manufacturer Web Site Evaluation Study (MWES) -- Wave 2, writes MarketingCharts. The semi-annual study measure  [...]
Posted: Wednesday, July 2nd 2008

Flagrantly High Gas Prices Drive Consumers Online to Find Deals

Gasbuddy, the largest web property to publish locations of the cheapest local gas prices, recorded a record high of 2.5 million unique visitors in May 2008, reported comScore (via MarketingCharts). Both the number of people visiting gas price resource  [...]
Posted: Thursday, June 26th 2008

US Ad Spend Flat in Q1

Ad spend for Q1 of 2008 remained flat compared with the same time last year, with gains in ad spend for some media and declines for others, according to preliminary figures released by Nielsen Monitor-Plus, reports MarketingCharts. Despite a flaccid the economy, several media and companies showed healthy firs  [...]
Posted: Wednesday, June 18th 2008

eBay Opens Certified Pre-Owned Vehicle Showroom

eBay is creating a "showroom" for certified pre-owned vehicle sales, reports MediaBuyerPlanner. Chrysler and Toyota have already agreed to list their certified pre-owned inventory in the new space, which was unveiled yesterday. Chrysler   [...]
Posted: Monday, June 16th 2008

Pontiac/Last.fm Launch Musical Car Campaign

Pontiac partnered with Last.fm on a promotion that brings music to the car-buying process, reports ClickZ. A Last.fm subsite features a virtual Pontiac dashboard that plays music when visitors click on Last.fm's logo. Visitors can switch between different styles of music through a pop-up music player. Information on the Pontiac Vibe, the model Pontiac is promoting with this partnership, will appear on   [...]
Posted: Monday, June 16th 2008

$155M Mitsubishi Account Goes to Traffic

Traffic, a Cimarron Group-owned agency based in Hollywood, has won Mitsubishi's $185 million creative and interactive account, according to AdWeek. Mitsubishi Motors North America started taking RFPs in March. At the time, th  [...]
Posted: Thursday, June 12th 2008

Parenting Group Launches Car-Buying Site for Mommies

The Parenting Group, a subsidiary of Bonnier Corp., partnered with auto shopping platform Zag to launch Cars for Moms. The pastel-colored subsite helps mothers locate new or used cars, find local dealers and get auto financing. "With 40 percent of families purchasing new cars specifically because of the birth of a new child, there's a tremendous need for a program that serves this market and empowers them with the resources ... to make an in  [...]
Posted: Thursday, June 12th 2008

Initial Quality of Autos Improves Considerably

Initial quality in the automotive industry has improved significantly in 2008, with substantial gains demonstrated by nearly three-fourths of the 36 ranked nameplates, according to the JD Power and Associates 2008 Initial Quality Study (IQS). Overall quality has improved to 118 problems per 100 vehicles (PP100) in 2008, down from 125 PP100 in 2007 - a 6 percent improvement. "This gain  [...]
Posted: Monday, June 9th 2008