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Asia/Pacific

Articles and advice about Internet marketing and media in the Asian and Pacific regions.

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Two Factions Emerge in Global Internet Forum

CNET: Global fight looms for Net management As delegates prepare for a United Nations-backed summit on the future of Internet addressing and other standards, a cleave is forming in the between European and Middle Eastern nations that want governments to be the primary decision makers and Asia-Pacific nations that want an international standards body to take responsibility.   [...]

Yuppies Give Way to 'Tireds'

Times of India: Tireds Are Hip and Hot in the Noughties IC Wales: Goodbye Yuppies, Hello to All You Tireds   [...]

E-commerce Brings Liquidity to Art Marketplace

Rediff: Art of the global village Delhi-based Vij hailsfrom a Fatehpur hamletIn an art world in which living in a big city was almost necessary to be taken seriously, the web is opening up a once-closed market to rural artists, craftsmen and ethnic folk culture artisa  [...]

Yahoo Rolls out Blog Service in Korea

WebAdvantage: Yahoo Blogs or Yahoo Blows Apparently Yahoo has started a blog community in Korea. The folks at WebAdVantage report that rumors are surfacing about a more imminent blog roll out at Yahoo. One can certainly see   [...]

Korean Ad Market Turns to Online

The Korea Times: Online Ad Market Takes Shape Watching an otherwise contracting ad market, Korean advertisers and agencies are seeing a marked increase in online activity. The market will reach 250 billion won ($210 million) this year, more than a third greater than last year's 180 billion won ($140 million).   [...]

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Yahoo Indicates End of Google Relationship

ZD Net: Yahoo Stepping Back from Google Partnership Peter Crowe, Yahoo Australia search producer says Yahoo has started testing Inktomi's search engine in several regional areas to determine whether or not it is a suitable replacement for Google. Yahoo bought Inktomi in December 2002 and speculation has been that Inktomi could unseat Google as search result partner. As the battle between the two giant  [...]

AU Sees Stiff Domain Market, Diversifying Registrations

ZDNet Australia: au domains increase with competition A brisk domain market in Australia seems to have pushed many domain buyers out of the prime .com addresses and more into other types of domains. The number of auDA-accredited registrars has jumped from nine to nineteen, and the number of Australian domain names has increased 24 percent. In a trend not yet readily apparent in the U.S., .com registra  [...]

NZ Firm Offers Refund to Misled Domain Buyers

New Zealand Herald: Domain Names NZ promises refund Following up on the August 9 story, Domain Names NZ agreed to offer refunds to unhappy customers after the company's mass mailing efforts to sell co.nz owners to net.nz were seen as mi  [...]

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Worst Marketing Idea of the Year: Nazi Theme

CNN: HK Store's Nazi Theme Sparks Fury The mind boggles. A Hong Kong fashion company is reportedly rethinking its idea to feature swastikas and other Nazi symbols its new line of clothes and companion marketing campaign. CNN says the name of the company is Izzue.com, but that web site is coming up 404 today, not surprisingly.   [...]

Beware New Zealand Domain Scam

Stuff: Commission urges caution over domain name letter The New Zealand Commerce Commission urged Internet users to be careful in dealing with a business trading as Domain Names NZ. It seems the company is sending out form letters to holders of .co.nz domain names, giving the impression that they owe money for domain services or renewal, when in fact they are merely offering to register the .net.nz equivalent domain.   [...]

Kiwis' $1Million Domain Misappropriated

Stuff.co.nz: What's in a name? A $1m Internet bungle Trade NZ, the Kiwi tourism board, so wanted to own the newzealand.com address that it first initiated legal proceedings that it knew would fail against the U.S. owner and then paid out $1 million for the name in what is being investigated as an unapproved and improper appropriation. Minister of Parliament Rodney Hide acquired documents showing the transaction history throug  [...]

Google Makes Move on Indian Markets

CNET: Google debuts in Indian languages" Google made a foray into four of the most commonly spoken languages in India, the great polyglot country. While Yahoo previously created an English version of its own service for India, Google launched in Bengali, Teluga and Marathi, as well as English. Competition has been heating up among American services to gather market share in the increasingly online Asia and South America. Some American  [...]

Yahoo Uses IM as Viral Vehicle in Taiwan

ETaiwan News: Yahoo! delivers instant marketing with messenger Yahoo Kimo, Taiwan's Internet media giant, pushed its "IMVironment" to online marketers. The program gives advertisers the ability to send links to information, music, video or games, and have those recipients pass the messages along.   [...]

Yahoo Japan Sees Profits Soar

Reuters: Yahoo Japan Posts Strong 1st Quarter Results Yahoo Japan, of which Soft Bank owns 42 percent, announced today that profits for the last quarter increased by 108.6% on the same period last year. Indications are that this increase largely came from Yahoo's success in the auction sector, where it dominates the Japanese market.   [...]

New Pepsi Ad Debuts

Press Release: Yahoo! India homepage premieres Pepsi commercial Yahoo India is debuting a streaming video of a Pepsi commercials full of Indian celebrities, two days before it launches on TV. You can see the ad here. (Helps if you speak Hindi.)  [...]

Korean Internet Economy Poised for Rebound

Korea Herald: Dot-com Leaders Post Strong Earnings Growth The story reports on the Korean market, which is one of the most robust Internet regions in Asia (featuring the highest penetration of broadband to the home in the world). The story notes that after a dramatic slowdown in the post-dotcom-bust period, the picture is now much more promising for the Korean Internet sector:The Ministry of I  [...]

Overture Moves into P4P Banner Advertising

Korean Herald: Overture Korea launches P4P online ad service Overture Korea, an online advertising agency, launched what it calls "pay-for-performance" service in a bid to repeat the success of its parent firm Overture Services of the United States. [...] Unlike conventional banner ads, Overture's advertisers pay only when the listing is clicked on, and affiliates share in the revenues whe  [...]

Korean Portal Daum Profitable on Robust Ad Sales

Korea Herald: Daum's Revenue Doubles on Ad Sales In South Korea, where the Net is huge (the highest penetration of broadband to the of any country), a report of a leading portal, Daum.net, reporting profitability on ~$23 million in revenue in the last quarter, thanks mainly to "robust" ad sales.Daum Communications Corp., a major Internet portal, said yester  [...]

Internet Advertising Up in Israel

Globes[online]: 2002 advertising spending down 7% to $703 million - Mediaedge:cia While advertising in Isreal was down this past year, it seems that internet advertising was up: Internet advertising was the only advertising category to post an in impressive rise 33%, to $4 million. This, however, is still only 5% of total advertising. Mediaedge:cia forecasts that news  [...]