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PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]
Posted: Tuesday, January 20th 2009

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]
Posted: Wednesday, January 14th 2009

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]
Posted: Monday, January 12th 2009

WPP Trims Thousands, Ogilvy Already Under the Knife

WPP, which employs more than 100,000 people, plans to cut several thousand jobs worldwide, reports MediaBuyerPlanner. The staff-slimdown will take place where labor costs exceed 60% of revenue, the Guardian said. According to R  [...]
Posted: Wednesday, January 7th 2009

Nintendo Explores Downloadable Video for Wii

Nintendo hopes to leverage the global success of its Wii by selling videos on the console -- first in Japan, and perhaps elsewhere, if all goes well. Ad agency Dentsu will help market the model to the Japanese. Dentsu's anime production firm, Pioneer LDC, is developing content for the medium. (Pioneer, which can loo  [...]
Posted: Monday, December 29th 2008

Chinese Web Portal Buys Media Co.'s Offline Biz

Sina Corp., one of China's biggest internet portals, is acquiring a portion of Focus Media, an advertising and digital media company that was valued at more than $7 billion just over a year ago. Fierce competition in China and the slowdown in advertising drove the 5-year-old company's value down over the past year, to the point where its core holdings are being sold for just $1.4 billion in stock,   [...]
Posted: Friday, December 26th 2008

Japan to Purge Google Street View from Its Cities

Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online. Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe,   [...]
Posted: Monday, December 22nd 2008

Indian Gov May Censor Google Earth

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi  [...]
Posted: Friday, December 12th 2008

'New Technology' Enabled Terrorists in Mumbai Attacks

Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism. Before launching their att  [...]
Posted: Tuesday, December 9th 2008

GroupM: Global Ad Spend to Fall 0.2% in 2009

Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts. The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft  [...]
Posted: Tuesday, December 9th 2008

Obama to US: Broadband for All!

In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office. "It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be  [...]
Posted: Tuesday, December 9th 2008

Britons Rank Highest in 'Promiscuity Index'

Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline. Germany, The Netherlands, the Czech Republic and Australia ro  [...]
Posted: Thursday, December 4th 2008

US Labels Prominent in Asia-Pacific's Top Brands of '08

Five of Asia's top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to "Asia Pacific's Top 1,000 Brands for 2008," as determined by a TNS survey, writes MarketingCharts. Mov  [...]
Posted: Wednesday, November 26th 2008

Google Grabs 76% of US Search Spend

Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts   [...]
Posted: Friday, November 7th 2008

Global Companies to Increase Commercial Card Usage

More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts   [...]
Posted: Friday, November 7th 2008

Nearly 40% of Online Japanese Visit Music Sites

Nearly 40% of the Japanese online population visited an entertainment music site in August 2008, and Japan had the highest penetration of users of Apple iTunes software for the month when compared with other countries, according to a study of music-related sites in Japan by comScore, MarketingCharts   [...]
Posted: Thursday, November 6th 2008

Digital Out-of-Home Ad Spend Triples

The US digital out-of-home (OOH) media industry - which includes video ad networks, digital billboards and ambient ad platforms - is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the "Digital Out-of-Home Media Forecast 2008-2012" from PQ Media,   [...]
Posted: Friday, October 31st 2008

Food Brands Lose Relevance; Consumers Demand Healthier, Lower-Priced Choices

Today's consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition issues, according to a recent study of consumers in five countries by Ketchum, MarketingCharts   [...]
Posted: Thursday, October 30th 2008

GOOG, YHOO, MSFT Set Rules of Engagement for Iron-Fist Countries

Tech titans Google, Yahoo and Microsoft have agreed upon a common set of principles to guide business dealings in countries that restrict free speech and expression. The search and ad giants have previously been criticized for complying with China's censorship of certain material published online. In 2006, Google agreed to filter search results on topics like Falun Gong, democracy, or T  [...]
Posted: Wednesday, October 29th 2008

Youth No Longer Defined by Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of "youth" is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than by chronological age, according to the "Golden Age of Youth" study from Viacom Brand Solutions International (VBSI), writes M  [...]
Posted: Monday, October 27th 2008

Overseas Workers Lick Cream Off Social Media Market

As American startups struggle to monetize social media business offerings, the Indian tech industry is already making millions on their ideas -- by servicing users in small, negligible ways. Blog post comments, auto-adding hundreds of Facebook friends at a time, outsourcing your Twitter activity and even evading Google CAPTCHAS can all be done for a pittance -- $2 for a thousand solved CAPTCHAS or blog comments, for example. Workers in India will pick up the slack with a willing labor force,   [...]
Posted: Monday, October 20th 2008

Consumers Keep Vehicles Longer; New Car Sales Suffer

The US new-vehicle market continues to deteriorate, with new-vehicle retail sales projected to end 2008 at 10.8 million units, two million units below 2007 levels, according to forecasts from J.D. Power and Associates, MarketingCharts   [...]
Posted: Thursday, October 16th 2008

Germany 1st, US 7th in 'Brand Index' of Country Reputation

Germany is the best overall country "brand," receiving the highest ranking among the 50 nations measured by the 2008 Anholt-GfK Roper Nation Brands Index (NBI) report (via MarketingCharts). The US ranks seventh, according to respondents from 20 major developed and developing c  [...]
Posted: Thursday, September 25th 2008

Skeptics Think Eco Efforts Are All for Show

Some 70 percent of Americans don't think business and industry are fulfilling their responsibility to protect the environment, according to recent US and global environmental research from GfK Roper Consulting - via MarketingChart  [...]
Posted: Wednesday, September 17th 2008

'Call to Action' Advertising Hits $419MM by 2012

"Call to Action" advertising, spawned by a combination of mobile TV and a cellular communications backchannel - and virtually non-existent in 2007 - is expected to grow to $419 million in worldwide revenue by 2012, according to a MultiMedia Intelligence study, MarketingCharts   [...]
Posted: Friday, September 12th 2008