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Asia/Pacific

Articles and advice about Internet marketing and media in the Asian and Pacific regions.

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To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]

Email, IM, SMS Use Vary By Country; Spam Universal

North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon. The   [...]

Mobile Inet Access Up 36%; Still Dwarfed by China

Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) that connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a report from Netpop (via MarketingCharts).   [...]

Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line

Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone. Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to   [...]

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]

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Glam Strengthens Foothold in Land of Rising Sun

Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008. In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr  [...]

GOOG, Record Labels Plot to Dethrone Baidu, Scoop China

In an ongoing attempt to bait advertisers and a broader slice of the Chinese audience, Google's Chinese arm has formed an alliance with a number of music labels, including EMI, Warner Music Group and Vivendi's Universal. The labels will work in tandem to provide free music downloads to anyone in China. usic, said they would seek to profit here by working with Google and offering free downloads of music to anyone inside China. At present, China host the   [...]

Glam Takes Mumbai with AdaptiveAds Acquisition

Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai. The technology will be incorporated into Glam Media's Glam Media Evolution brand platform. "AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO  [...]

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World Internet Audience Tops 1B; China Has Most Visitors

The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.   [...]

PC Market Growth Plummets in Q4

Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily. The slowdown was enough for a sequential decline of 2.5% from  [...]

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts   [...]

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]

WPP Trims Thousands, Ogilvy Already Under the Knife

WPP, which employs more than 100,000 people, plans to cut several thousand jobs worldwide, reports MediaBuyerPlanner. The staff-slimdown will take place where labor costs exceed 60% of revenue, the Guardian said. According to R  [...]

Nintendo Explores Downloadable Video for Wii

Nintendo hopes to leverage the global success of its Wii by selling videos on the console -- first in Japan, and perhaps elsewhere, if all goes well. Ad agency Dentsu will help market the model to the Japanese. Dentsu's anime production firm, Pioneer LDC, is developing content for the medium. (Pioneer, which can loo  [...]

Chinese Web Portal Buys Media Co.'s Offline Biz

Sina Corp., one of China's biggest internet portals, is acquiring a portion of Focus Media, an advertising and digital media company that was valued at more than $7 billion just over a year ago. Fierce competition in China and the slowdown in advertising drove the 5-year-old company's value down over the past year, to the point where its core holdings are being sold for just $1.4 billion in stock,   [...]

Japan to Purge Google Street View from Its Cities

Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online. Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe,   [...]

Indian Gov May Censor Google Earth

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi  [...]

'New Technology' Enabled Terrorists in Mumbai Attacks

Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism. Before launching their att  [...]

GroupM: Global Ad Spend to Fall 0.2% in 2009

Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts. The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft  [...]

Obama to US: Broadband for All!

In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office. "It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be  [...]

Britons Rank Highest in 'Promiscuity Index'

Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline. Germany, The Netherlands, the Czech Republic and Australia ro  [...]

US Labels Prominent in Asia-Pacific's Top Brands of '08

Five of Asia's top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to "Asia Pacific's Top 1,000 Brands for 2008," as determined by a TNS survey, writes MarketingCharts. Mov  [...]

Google Grabs 76% of US Search Spend

Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts   [...]

Global Companies to Increase Commercial Card Usage

More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts   [...]

Nearly 40% of Online Japanese Visit Music Sites

Nearly 40% of the Japanese online population visited an entertainment music site in August 2008, and Japan had the highest penetration of users of Apple iTunes software for the month when compared with other countries, according to a study of music-related sites in Japan by comScore, MarketingCharts   [...]

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