Asia/Pacific
Articles and advice about Internet marketing and media in the Asian and Pacific regions.
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To Protect Economy, China Sets Limits on Virtual Currency
Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports.
The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or [...]
Posted: Wednesday, July 1st 2009
Email, IM, SMS Use Vary By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according to a oglobal email study from Epsilon.
The [...]
Posted: Wednesday, June 10th 2009
Mobile Inet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) that connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a report from Netpop (via MarketingCharts).
[...]
Posted: Friday, May 29th 2009
Bandwidth-Thirsty Developing World Poses Threat to Web's Bottom Line
Photo-sharing sites, social networks, and video distributors (e.g., Flickr, Facebook, YouTube) are booming in developing nations like Turkey, India, and Brazil - but struggling to turn a profit from online advertising alone.
Internet entrepreneurs have always operated under the ideals of uniting everyone in a single online "village" by providing free services to [...]
Posted: Tuesday, April 28th 2009
Google To Facilitate Indian Elections
Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch.
Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which [...]
Posted: Wednesday, April 8th 2009
Glam Strengthens Foothold in Land of Rising Sun
Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany's Hubert Burda Media -- a company with which it strategically liaised in 2008.
In addition to Mizuho, the company's Japanese arm, Glam Media Japan KK, is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/pr [...]
Posted: Monday, April 6th 2009
GOOG, Record Labels Plot to Dethrone Baidu, Scoop China
In an ongoing attempt to bait advertisers and a broader slice of the Chinese audience, Google's Chinese arm has formed an alliance with a number of music labels, including EMI, Warner Music Group and Vivendi's Universal.
The labels will work in tandem to provide free music downloads to anyone in China.
usic, said they would seek to profit here by working with Google and offering free downloads of music to anyone inside China.
At present, China host the [...]
Posted: Monday, April 6th 2009
Glam Takes Mumbai with AdaptiveAds Acquisition
Glam Media, an ambitious women's network that breaches both online and traditional media, has acquired AdaptiveAds, a display ad targeting/optimization startup based in Mumbai.
The technology will be incorporated into Glam Media's Glam Media Evolution brand platform.
"AdaptiveAds supercharges Glam Media’s brand engagement technology, delivering insight into how ads behave with different audiences and giving brands the ability to dynamically act based on this knowledge," said Chairman/CEO [...]
Posted: Thursday, January 29th 2009
Downloads:
1 Man Dead. 2 Lives Ruined. It's a tragic tale from Oneupweb.
Learn the details & discover why you need to Be Relentless in online marketing.World Internet Audience Tops 1B; China Has Most Visitors
The global internet audience surged past the one-billion mark in December 2008, fueled by users in China -- the largest online population in the world -- and the Asia Pacific region, accounting for over two-fifths of total visitors, according to World Metrix data released by comScore.
[...]
Posted: Monday, January 26th 2009
PC Market Growth Plummets in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments fell 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC's Worldwide Quarterly PC Tracker, reports Retailer Daily.
The slowdown was enough for a sequential decline of 2.5% from [...]
Posted: Tuesday, January 20th 2009
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
With 40 million active users in the US, social networking has grown 93% since 2006 -- and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC.
Crucially, Netpop also predicts a related increase in social media advertising opportunities, MarketingCharts [...]
Posted: Wednesday, January 14th 2009
China Knuckles Down Harder on 'Vulgar' Web Content
China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters.
The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results.
Google took significant flak from American users when in 2006 it [...]
Posted: Monday, January 12th 2009
WPP Trims Thousands, Ogilvy Already Under the Knife
WPP, which employs more than 100,000 people, plans to cut several thousand jobs worldwide, reports MediaBuyerPlanner.
The staff-slimdown will take place where labor costs exceed 60% of revenue, the Guardian said.
According to R [...]
Posted: Wednesday, January 7th 2009
Nintendo Explores Downloadable Video for Wii
Nintendo hopes to leverage the global success of its Wii by selling videos on the console -- first in Japan, and perhaps elsewhere, if all goes well.
Ad agency Dentsu will help market the model to the Japanese. Dentsu's anime production firm, Pioneer LDC, is developing content for the medium. (Pioneer, which can loo [...]
Posted: Monday, December 29th 2008
Chinese Web Portal Buys Media Co.'s Offline Biz
Sina Corp., one of China's biggest internet portals, is acquiring a portion of Focus Media, an advertising and digital media company that was valued at more than $7 billion just over a year ago.
Fierce competition in China and the slowdown in advertising drove the 5-year-old company's value down over the past year, to the point where its core holdings are being sold for just $1.4 billion in stock, [...]
Posted: Friday, December 26th 2008
Japan to Purge Google Street View from Its Cities
Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online.
Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe, [...]
Posted: Monday, December 22nd 2008
Indian Gov May Censor Google Earth
Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth.
Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi [...]
Posted: Friday, December 12th 2008
'New Technology' Enabled Terrorists in Mumbai Attacks
Terrorists that struck Mumbai last month demonstrated sophisticated use of modern technology to organize their attacks. The news casts a less jocular sheen on a recently-released US Army report about seemingly-idle mobile and web technologies that could be used to enable terrorism.
Before launching their att [...]
Posted: Tuesday, December 9th 2008
GroupM: Global Ad Spend to Fall 0.2% in 2009
Ad spend in measured media worldwide is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spend shall rise 2.6%, according to a study from WPP's GroupM, writes MarketingCharts.
The projected decline is the first such decrease in global advertising since the 3% fall in 2001 aft [...]
Posted: Tuesday, December 9th 2008
Obama to US: Broadband for All!
In his regular weekly YouTube address to Americans, President-elect Barack Obama announced broadband connectivity would be a top priority in a massive public works campaign he will direct while in office.
"It is unacceptable that the United States ranks 15th in the world in broadband adoption," he said. In terms of average internet speed, the US lags behind South Korea, Hong Kong, Sweden and Be [...]
Posted: Tuesday, December 9th 2008
Britons Rank Highest in 'Promiscuity Index'
Men and women in Great Britain rank first among industrialized western nations on the international "Promiscuity Index," a measure that incorporates their total number of sexual partners and one-night-stands, according to Bradley University, as reported in London’s TimesOnline.
Germany, The Netherlands, the Czech Republic and Australia ro [...]
Posted: Thursday, December 4th 2008
US Labels Prominent in Asia-Pacific's Top Brands of '08
Five of Asia's top 10 brands are US-based companies, indicating the strong presence of US companies in the Asia-Pacific region, according to "Asia Pacific's Top 1,000 Brands for 2008," as determined by a TNS survey, writes MarketingCharts.
Mov [...]
Posted: Wednesday, November 26th 2008
Google Grabs 76% of US Search Spend
Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8% share, according to search engine spending data from Efficient Frontier - MarketingCharts [...]
Posted: Friday, November 7th 2008
Global Companies to Increase Commercial Card Usage
More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.'s Global Cash Management Survey, MarketingCharts [...]
Posted: Friday, November 7th 2008
Nearly 40% of Online Japanese Visit Music Sites
Nearly 40% of the Japanese online population visited an entertainment music site in August 2008, and Japan had the highest penetration of users of Apple iTunes software for the month when compared with other countries, according to a study of music-related sites in Japan by comScore, MarketingCharts [...]
Posted: Thursday, November 6th 2008




