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Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

Adspace's New Metrics Offer DOOH Reach, Frequency

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising. Addition of Reach and Frequency Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr  [...]
Posted: Tuesday, March 16th 2010

Valpak Launches Mobile Coupon Apps

Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com,   [...]
Posted: Tuesday, March 16th 2010

San Francisco's BART Adds Augmented Reality

San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message. Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times. Riders point the phone's camera and find directions to the nearest BART station and a list of estimated arrivals for the next several tr  [...]
Posted: Friday, March 12th 2010

Podcasts Players in Battle for Local Online Ad Dollars

Podcasts are becoming viable contenders for the much-coveted local online advertising dollar. A new survey suggests that consumer attitudes towards advertising around pod casts is favorable. Then there is the business case - unlike radio advertising, which is aimed at passive listeners, podcasts can assure advertisers that their listeners are not only receptive to their programs but have actively sought them out. From Radio to the Internet That is the case that Mike O’Me  [...]
Posted: Tuesday, February 23rd 2010

Premier Retail Networks Adds Fresh Market Stores as DOOH Grows

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores. Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market. "Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N  [...]
Posted: Monday, February 15th 2010

Digital Coupon Growth Outpaces Inserts

During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the  [...]
Posted: Monday, February 15th 2010

Virtual Goods, Apps, Even E-Cards Part of Facebook's Valentine's Day

Virtual goods, apps and (by now) old-fashioned e-cards are among the various ways one can send a Valentine's Day message on Facebook this year. Virtual goods appear to be the most popular vehicle, although final tallies won't be made until after the holiday on Sunday. 220 Million Virtual Gifts and Counting FarmVille players have already sent more Valentine virtual gifts - 220 million - than all the 152 million Valentines Day cards exchanged all year,   [...]
Posted: Friday, February 12th 2010

How to Market to People Who Don't Trust Their Friends

A whopping 75% of consumers don’t believe their peers will give them good advice or information about a company, according to Edelman's latest trust barometer. Last year that number was 55%. Yet at the same time activity on social networks such as Facebook shows little sign of slowing. What are marketers to make of these two distinct but conflicting trends - especially as more brands are devoting a greater portion of their online advertising   [...]
Posted: Wednesday, February 10th 2010

It's a Mobile World: How Does Search Adapt?

Mobile SEO, still a nascent industry as it is, is getting even trickier. New developments in the mobile industry - such as growing mobile advertising opportunities and technologies, new location-based technologies and mobile social networking - are already rewriting business rules only established a short while ago. To help navigate the changing environment, SEO experts advise the following: 1. Remember that search engines don't have a lot to work with,   [...]
Posted: Tuesday, February 9th 2010

Neuromarketing Applied Online Even as Science Still Develops

As more firms begin to explore commercial applications of neuromarketing, the lessons learned from these early experiments are being applied online as well - even as the space itself continues to develop. Yet even as firms make $100 million campaign decisions based in part on these experiments, the industry itself is still very early days. There is no one standardized method to interpret and apply the results of these experiments - as well as the techniques themselves. Two New Entr  [...]
Posted: Monday, February 1st 2010

Coke’s Cause Marketing Campaign Ties to Super Bowl, as Pepsi Sits Out

Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl. Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is   [...]
Posted: Friday, January 29th 2010

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

Facebookers Donate to Haiti

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company. Money Leads the Way Donations of money were by far the most popular type of aid  [...]
Posted: Tuesday, January 26th 2010

Sponsored Forum Posts Increase Response by More than 100%

Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease. The study also showed that 60 days after a typical sponsored forum post’s appearance, the t  [...]
Posted: Thursday, January 21st 2010

8 Tips for Hiring a Social Media Expert

Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions. That point was driven home last December when Ballenthin  [...]
Posted: Tuesday, January 19th 2010

Retailers Can Lure Moms with Social Media, Free Stuff

Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch. It found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectivel  [...]
Posted: Tuesday, January 19th 2010

5 Ways Local Media Will Be Different in 2010

A new era of competitiveness, new paths to monetization and ever more hyper local search capabilities will characterize interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media this year. So says BIA/Kelsey, which has just released a report on trends in this space. Five Predictions “For some time now, BIA/Kelsey analysts have been predicting that 20  [...]
Posted: Tuesday, January 19th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

The Pros and Cons of Crowdsourcing a Marketing Campaign

Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both. However as the concept gains traction thanks to success stories - Netflix developed   [...]
Posted: Thursday, January 14th 2010

Companies Rush to Support Aid Efforts in Haiti

With reports of a possible 100,000 death toll in the aftermath of the earthquake that struck Haiti on Tuesday, companies are rushing in with promises of aid and matching funds for additional donations. $1 Million Commitments Bank of America has made a $1 million commitment, including a $500,000 grant to the American Red Cross for the Haitian Relief and Development Fund. The remaining $500,000 contribution will be direct  [...]
Posted: Thursday, January 14th 2010

Google Patent Suggests Ad Placements in Maps

Google has been awarded a patent on ad technology that inserts ads in its Street View mapping images - suggesting the search engine giant will expand its ad offerings to this popular application. In the patent application, Google says it will identify buildings, posters, signs and billboards in its StreetView images - a  [...]
Posted: Wednesday, January 13th 2010

Top US Companies in Need of "Twittervention"

Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities. (via MarketingChar  [...]
Posted: Wednesday, January 13th 2010

Industry Buzz & Snippets: 01/13/10

Campaigns: Coors deploys handheld game to bars for Super Bowl build up. Search: Google threatens to pull out of China, citing censorship, hack attacks. AdWords' policy adjustment for display   [...]
Posted: Wednesday, January 13th 2010

DOOH Signs Get Smarter under Intel, Microsoft

Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).   [...]
Posted: Tuesday, January 12th 2010