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Gucci Launch Buzz Advertising Campaign

Media Guardian: Furore as Vogue ad hits the 'G' spot This is about to go stupid. High fashion magazine Vogue has been plunged into controversy over a raunchy advert for upmarket fashion brand Gucci, which appears in the latest issue. Model Carmen Kass is pictured semi-clad inside the February edition of the glossy, pul  [...]
Posted: Wednesday, January 15th 2003

Consumer Backlash Against Product Placements

AdAge: Merger of Adveritsing and Content Worries Consumers Seventy-five percent of U.S. consumers believe that the intrusion of advertising into TV and movie content has increased over the past year -- and many find it a distraction, according to an exclusive Advertising Age survey. [...] When consumers were asked whether they found product placement and integration and other new genres, such as online ad films, entertain  [...]
Posted: Monday, January 6th 2003

Grassgoots Go Mainstream

NYT: A Madison Avenue Polish on Protest Advertising The story features a slick TV commercial I happened to see a week ago by the Communications Workers of America trying to publicly shame Verizon against pre-Christmas layoffs of NY-area workers (pointing out their post Sept 11 service sacrifices). It didn't work (Verizon laid off 2,700 workers on Dec. 19th), but I was struck at the time by the fact that it was an ad aime  [...]
Posted: Thursday, December 26th 2002

F**ktalking - Tactics For Viral Video Marketing

MarketingSherpa: The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics An indepth case study detailing the strategy and tactics behind the Eidos Hitman 2 F**ktalking viral video marketing campaign, including an explanation of how the seeding and tracking was executed. Also stated were the results, including: With  [...]
Posted: Monday, December 23rd 2002

Viral Christmas and Advertainment in 2003

For the last week or so I've been drowned in a vast array of corporate christmas greeting e-cards, games and videos. My favourite to date is this Jesus video greeting from Maverick Media, the guys that did the Hitman 2 series. I just love the personal nature of it, and the Monty Pythonesque humour. Will Jeffery's who runs  [...]
Posted: Thursday, December 19th 2002

The Shady World of Viral Marketing

Clickz: Surfing the Subviral Wave This is a very good article for a number of reasons, not least of which being that it uses my site, Drunk Guerilla, as one of its sources ;-) Sean Carton kicks off by discussing the fall out from a Guardian article on subviral marketing that falsely implied that certain "spoof" videos were actually autho  [...]
Posted: Monday, December 16th 2002

Interactive Talking Movie Posters

NYT: Movie Posters That Talk Back What if Leonardo DiCaprio could stare out from a wall and wink at passers-by? What if, rather than being frozen on a poster for the latest James Bond movie, Pierce Brosnan and Halle Berry could leap in a full-motion, fist-flying fury to a stereo soundtrack? And what if these posters could interact with film patrons, recognizing their tastes and quickly ma  [...]
Posted: Friday, December 13th 2002

All Hail Admobiles

NYT: Hot Dog! They're Not Just Cars, They're Commercials Profile of the long tradition of ads on wheels, including Hershey's Kissmobile, Pepperidge Farm's Goldfish Mobile and Oscar Mayer  [...]
Posted: Monday, December 9th 2002

Online Guerilla Marketers Get Rumbled?

NTKnow: hello? Howard Hughes? It is necessary to point out that Digital Outlook have yet to confirm or deny this claim. Whether they have been caught out, or this is simply an unjust accusation, it does demonstrate the problems associated with talking things up in chatrooms. It's always good to see a thriving new community springing up in Usenet's barren wasteland - especially ones with interest  [...]
Posted: Monday, December 9th 2002

Amazon's Spooky Recommendations Fool Some

MSNBC/WSJ: Amazon uses faux recommendations Recently, customers perusing book, music or video listings on the Web site have been directed to specific brand-name clothing items on Amazon’s new online-apparel section. Shoppers contemplating "Leadership," the best-selling book by former New York Mayor Rudy Giuliani, for example, were informed that "Customers who shopped for this item also wear" such items as “Lady Bug Rain Boots” fro  [...]
Posted: Wednesday, December 4th 2002

Sony Advertorial Published on Salon

Back in July the New York Times refused to publish Sony Featured articles on their site stating that "on NYTimes.com, advertorial content must be clearly labeled to distinguish it from editorial content, and we were unable to agree upon a program ... that would meet these advertising acceptability guidelines." Around the same time The National Geographic and   [...]
Posted: Tuesday, December 3rd 2002

Porn's Lessons for New Media

On The Media: Sex and Technology I love the NPR weekend program "On the Media," and this week they dedicate much of the show to the ever-popular topic, Sex and the Media (what, is it sweeps week in public radio?). It includes segments on the 50-year anniversary of Playboy (interviews with Hugh Hefner and Gay Talese), political controversy over France's long tradition of broadcasting softcore porn and an interview with lead anc  [...]
Posted: Sunday, December 1st 2002

CrapPresents.com is Launched to Promote Gadget Shop

Revolution: Gadgetshop launches ‘crap present’ site for Christmas The gadgetshop is launching a spoof web site as part of its Christmas online marketing campaign, to highlight the store’s quirky and innovative gifts. The site (which will eventually be live at www.crappresents.com) is designed to make fun of unwanted Christmas   [...]
Posted: Thursday, November 28th 2002

Budweiser to Run Advermovie on Actor's Website

AdAge: Short Film 'The Best Man' to Appear on Actor Kevin Spacey's Site Anheuser-Busch Cos. will debut a 7.5-minute short film, The Best Man, from Omnicom Group's DDB Worldwide, Chicago. The short will run by the end of the year on actor Kevin Spacey's TriggerStreet.com. Based on Budweiser's "True" campaign, The Best Man is linked to DDB's "Toast" spot for Bu  [...]
Posted: Monday, November 25th 2002

Yahoo Ordered to Pull TV Ad Because the UK is Sad

Reuters: Yahoo ordered to pull "offensive" TV advert The TV spot promoting Yahoo UK's personal finance site featured a naked man tethered to a tree after a stag night prank. In the ad's closing scene, a second man approached the naked man wearing a suggestive expression on his face. The Independent Television Commission (ITC) made the uncommon decision to suspend broadcast of the ad after receiving 15 complaints fro  [...]
Posted: Monday, November 25th 2002

Fake Corp Set Up to Promote Book

Media Guardian: Telewest pundit's promotional scam jars, killingly To promote the book a marketing agency decided to pretend that the book's criminal star, a fictitious mining company, actually existed, and intended to star mining in Cornwall's beautiful countryside. They went as far as to set up a telephone switch board for the mining company, create a fake activism group (PAWE - People Against Wildlife Extinctio  [...]
Posted: Tuesday, November 19th 2002

British Airways Launches Viral Advert

This is a novel approach to advertising. British Airways have placed a flash advert on the UK Viral Lycos Chart. I presume that the thinking is that because the deal is so good (USA for £125 return - normally around £200 minimum) that there is a chance of the ad going viral. Regardless I like the approach, although it has to be said that it is a bold move to place an ad amongst  [...]
Posted: Monday, November 18th 2002

Schlotzsky's Deli Offers Free Wi-Fi Access

ZDnet: Deli Chain Adds Wi-Fi for Lunch Does Wi-Fi come with that shake? The sandwich chain is experimenting in Texas with offering free wireless Internet connections (aka 802.11b) at 10 stores, with plans to roll it out across the country if it catches on. I hope it works out better than McDonald's fleeting attempt at providing Internet stations in some of its restaurants,   [...]
Posted: Wednesday, November 13th 2002

Plaxo: Personal Contacts Tool From Napster Creator

Wired News: Napster Co-Founder's New Venture Sean Parker is at it again. This time it's not about the sharing of music but the sharing of contact info. I think it is a very cool tool. Here's how it works: A Plaxo user sends plain-text e-mails to friends and colleagues requesting contact information updates. Recipients can reply to the request by updating their info in the templa  [...]
Posted: Tuesday, November 12th 2002

It's Not Just Tom Cruise Movies: Ads in Video Games

ABC News: Playing the Ad Game Toyota, for example, has on its Web site an online racing game featuring its newly redesigned 4Runner sport utility vehicle for 2003. Players customize a virtual version of the SUV and drive through a virtual desert landscape to collect Toyota logos for points — and learn about the new model features. [...] After watching a major league baseball game on the FoxSports   [...]
Posted: Tuesday, November 12th 2002

Invertising: Invitational Marketing

ExecutiveSummary.com: MicroAd, Example of 'Invertisement' Web-User (UK): World's Smallest Web Ad Goes Live I comment that this claim of "the world's smallest ad" could be seen as an example of a type of promotion I dub "invertising" -- i.e., unlike advertising, which intrudes, in  [...]
Posted: Tuesday, November 5th 2002

The Rise of Subviral Advertising

Media Guardian: Fwd: Have you seen this? This article highlight a recent trend where 'spoof' ads of mainstream TV ads have appeared on the web. The piece suggest that many of these ad are in fact done by ad agencies on a deniable operations basis. Whilst that is true in respect to some of the ads mentioned, it wasn't case with the Levis "wanking" ad. Although that was done by a semi-professional filmmaker, it   [...]
Posted: Tuesday, November 5th 2002

P2P Network Marketing

NYT: "Marketers Try to Turn Web Pirates Into Customers" A discussion on how companies such a Microsoft are using KaZaA's premium placement program as part of their promotional strategy. With a reported 141 million downloads, and 10 million weekly users, Kazaa's media desktop application is difficult to ignore.   [...]
Posted: Monday, November 4th 2002

Another Blunder from Microsoft

CNet: New York City has ordered Microsoft to net its butterflies "The city has ordered Microsoft to remove a slew of butterfly decals that were plastered on phone booths, subway posts and traffic poles throughout Midtown Manhattan. The decals are part of Microsoft's promotion of its MSN 8 launch Thursday. "Several different types of promotional poster, stickers and/or markings referring to products sponsored/produced by your company are de  [...]
Posted: Friday, October 25th 2002

The Pop Up of the Sidewalk

NYT: "Keep the Sidewalks Ad-Free" As reported in this article, the practice of sidewalk art or more precisely, sidewalk advertising seems like it is becoming the pop up of the material world. Yes, we have had outdoor advertising forever and sidewalk ads are nothing new but the acceptability of it seems to be waning. It's no surprise really. You can't go anywhere without being bombarded with commercial messages anymore. Fo  [...]
Posted: Wednesday, October 23rd 2002