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Bebo Produces Online 'Model' Drama; Express Sponsors

Bebo's newest web series, Model.Live, follows three IMG models as they globetrot to fashion shows in search of fame and fortune. The show is 12 episodes long and begins in New York City with Mercedes-Benz Fashion Week. Its intention, Bebo says, is to "[reveal] the truth about how professional models live." (Like most professions, the "truth" is about putting in the hard work and commitment necessary to achieving fame.) Created by IMG Media and s  [...]
Posted: Wednesday, August 20th 2008

NaturalPath, 'Dr. Greene' Target Eco-Conscious Mums

Green ad network NaturalPath Media has formed strategic partnerships with about 22 sites, the most popular of which is Dr. Greene, a family and healthcare information site for eco-conscious parents. According to MediaPost, Dr. Green will serve as the flagship partner in NaturalPath's just-launched "Moms and Family" channel. NaturalPath will also sell ad space for   [...]
Posted: Wednesday, August 20th 2008

Cancer-Fighting 'Pink Channel' Goes Live on XM

Premiere Radio Networks and City of Hope, a cancer research, treatment and education center, have launched The Pink Channel, the first radio channel supporting the fight against cancers, particularly those that affect women, reports MediaBuyerPlanner. City of Hope gets a portion of advertising and online retail sales revenue, as well as 100 percent of listener donations collected through the cha  [...]
Posted: Tuesday, August 19th 2008

Casual Male Launches Supersized Social Network

Big men can social network about fashion and what it's like to be "big and tall" with a new network from Casual Male Retail Group, parent company of brands like Casual Male XL and LivingXL, MediaBuyerPlanner writes. The site, BoldXL, targets larger-sized 18- to 24-year-old men, and will include articles, blog posts and videos on the issues facing them,   [...]
Posted: Tuesday, August 19th 2008

AOL Snaps Up Feed Aggregator Socialthing

AOL announced plans to buy Socialthing, a social feed aggregator. Financial terms were not disclosed, but a source pegged the price at seven figures, wrote MediaPost. Socialthing unites user data across 13 social media sites, including Twitter, digg, Flickr and Facebook. AOL plans to integrate its capabilities in Bebo and instant messenger service AIM, as well   [...]
Posted: Monday, August 18th 2008

Sci-Fi Series, All Online, Stars Rosario Dawson

NBC Universal is launching Gemini Division, a sci-fi web series, this August 18. Advertising Age claims it is "perhaps the most significant original programming ever developed by a broadcast network specifically for the web." Starring actress Rosario Dawson, Gemini Division boasts a VIP list of advertisers, including Microsoft, Intel and UPS. It will run on SciFi.com, NBC.com, GeminiDivision.com and a select host of on-de  [...]
Posted: Friday, August 15th 2008

Video Ads (Finally!) Invade Facebook

Facebook now offers video ads on the right-hand side of its homepage, reports All Facebook. Users can leave comments directly beneath them and see what friends have said. Like standard comments and wall messages, reactions to video ads will appear on Facebook news feeds. The addition of video ads, coupled with user feedback, puts Facebook in a position to contend with   [...]
Posted: Thursday, August 14th 2008

Warner Music UK Shares Ad-Supported Tunes with We7

Warner Music United Kingdom has agreed to offer on-demand, ad-funded music downloads to We7 listeners. We7 lets listeners play complete tracks and albums at no cost. They can also create playlists, share favorites and embed songs onto their online profiles -- not unlike the offerings of rivals Last.fm (owned by CBS), which pairs potential "friends" based on musical compatibility; or   [...]
Posted: Thursday, August 14th 2008

How-To: 15 Tips for Effective Web Design

Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too. To this end, Host-Review compiled 15 tips to help your site stand out: 1. Use a consistent color scheme. The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors  [...]
Posted: Wednesday, August 13th 2008

Facebook Measures Monthly Active Users Across Apps

Facebook has switched its apps metrics system from measuring daily usage to measuring monthly active users, a step toward standardizing web metrics, reports AdWeek. The act better aligns Facebook with comScore and Nielsen, which report engagement for video, games and social networking content on a monthly (versus daily) basis. Facebook believes the change will encourage app creators to f  [...]
Posted: Wednesday, August 13th 2008

BzzAgent, Attensity to Wed WOM to Wallets

Word of mouth media network BzzAgent has partnered with Attensity, a text analytics software provider. The pair aspires to provide marketers with "unrivaled insights" into consumer brand conversations. BzzAgent provides clients with a legion of volunteer consumers that provide detailed feedback on brands and products. They also "evangelize" brands to friends and family, then report the results. Attensity helps analyze unstructured data, such as online  [...]
Posted: Wednesday, August 13th 2008

blinkx Sasses MIVA for $1.20 per Share; MIVA Says Nay

Video search engine blinkx has made a written proposal to buy MIVA for $1.20 per share in cash. MIVA, formerly FindWhat, manages sponsored search (pay-per-click) advertising for a number of small search engines. In partnership with Ingenio, it launched a pay-per-call arm in 2005. Last year it launched a   [...]
Posted: Monday, August 11th 2008

Google Takes on Music Search in China

Hoping to trump Baidu's competitive advantage in China, Google plans to launch its own music search site. google.cn/music is currently only available to Chinese users. And unlike Baidu, which points users to a number of illegal music downloading resources, it will only point users to free or legal-to-distribute tracks. The ad-supported service has  [...]
Posted: Friday, August 8th 2008

Adidas Spreads Ultraviolet Sound with 'New School of Thought'

"The New School of Thought," Adidas Originals' back-to-school campaign, goes live this week with the Ultraviolet Sound widget, which gives users access to free Ultraviolet Sound music and a 30 percent discount on Adidas Originals items. The incentives are expected to encourage fans to put the widget on their websites or social networking profiles, thereby driving the campaign viral:   [...]
Posted: Wednesday, August 6th 2008

SheKnows Wets Pen for Charity Pledge

Online women's network SheKnows has committed to add 50,000 donors to the International Bone Marrow Registry by 2009. To promote the cause, it launched a bone marrow donor subsite. "We are trying to make our readers aware of the importance of bone marrow donation," said director of technology Tony Pagliocco for SheKnows. "We want this to be a one-stop center for people looking for information." The campaign was organized in partnership wi  [...]
Posted: Tuesday, August 5th 2008

Google Preps Joystick for In-Game Ad Invasion

For the last several months, Google has quietly been testing an "AdSense for Games" platform, reports VentureBeat. Sources say the technology enables advertisers to place video ads in games. In some demos, a character from the game even introduces the ad with a preface like, "And now, a word from our sponsor." And in addition to online games, Google in-game ads can reported  [...]
Posted: Thursday, July 31st 2008

SFGate BayList to Give Bay Area Businesses a Boost

SFGate.com, the online destination of The San Francisco Chronicle, launched SFGate BayList, which aims to give users "insider advice" on local businesses and hot spots. Powered by CityVoter, the offering went live with a contest to recognize top lifestyle businesses in the Bay Area. On August 4, locals will be permitted to browse, vote for, and nominate their favorites. "Visitors will come to the BayList to give and get the insider’s scoop on e  [...]
Posted: Tuesday, July 29th 2008

Web Opera, Feature Film Have a Snog for Angus, Thongs and...

Paramount Pictures partnered with UK-based Bebo to promote Brit teen movie "Angus, Thongs and Perfect Snogging." Based on a coming-of-age book by Louise Rennison, the movie debuts in US theatres this October. A Bebo profile was created for f  [...]
Posted: Monday, July 28th 2008

CBS Radio: Video Saves the Radio Star

CBS Radio launched a video platform that enables its 140 radio stations to create personalized branded video players for station content, reports MediaBuyerPlanner. Content can include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers will be able to sign on for in-video advertising or even branded players,  [...]
Posted: Monday, July 28th 2008

Redlasso Sued for Violating NBC, Fox Copyrights

NBC and Fox, the co-owners of streaming video network Hulu.com, are suing video-clip service Redlasso for violating copyright and trademark rights. Redlasso permits websites to embed short clips of shows "without any authorization, permission, consent or license from the networks," the lawsuit alleges. The site positions itself as "The Bloggers On-line Media Center [sic]." The suit was filed in a New York federal dist  [...]
Posted: Friday, July 25th 2008

Online Video Ad Buys Buttressed with 25% Make-Goods

Taking its cue from traditional TV networks, casual gaming ad network NeoEdge announced it will offer make-goods on online video buys. Brands conducting video campaigns across its gaming ad network shall now receive 25 percent in extra impressions if performance benchmarks are not met, according to MediaPost. NeoEdge measures campaign success by click-thru rate  [...]
Posted: Thursday, July 24th 2008

Facebook Ad Program Sports Spiffier Options

In tandem with its redesign this week, Facebook made a number of changes to its ad program, according to All Facebook: Social Ads will no longer be used to display advertisements on Facebook's homepage. Ad positions on the right-hand side of the page will be sold by the Facebook Ads direct sales team. Three variants ar  [...]
Posted: Thursday, July 24th 2008

'BLVD Status' Quantifies Social Media, Search Marketing

BLVD Status, currently in beta, enables users to track conversions, outgoing link information, "digg this" referral info, and search engine rankings, among other criteria -- better equipping marketers to assess the quality of search and social media campaigns. Trackable data points are customizable. Information on setting them up is available at the BLVD Status blog.  [...]
Posted: Wednesday, July 23rd 2008

Google Maps Gives Walkers, PT Commuters a Boost

Google Maps added a directions feature for people planning to take public transit, or walk to a given destination. To access them, users may click on "By car," "Public Transit," or "Walking" in the Search results sub-nav: Maps occasionally incorporates   [...]
Posted: Wednesday, July 23rd 2008

Cubics.com Serves 10B Ad Impressions Across Soc-Nets

Cubics.com, the social network advertising arm of Adknowledge, purportedly now serves over 10 billion ad impressions per month across sites like Bebo, MySpace and Facebook. Cubics enables advertisers to target their ads to a given demographic -- women, 18-24 years old, from California, for example -- on a social network of their choice. The company recently launched a publishers component that enables developers to advertise on their own apps.  [...]
Posted: Wednesday, July 23rd 2008