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E-books Sales to Figure Prominently in Bertelsmann Results

In its preliminary report on 2011 results, Bertelsmann pointed to "rapidly growing" e-book sales at Random House and a good performance of the advertising-driven businesses as one of the drivers for its growth. Unfortunately, the company also said, this growth was offset by other factors such as planned start-up losses for new growth platforms and the weak business performance of some of the printing operations, as well as declines in the replication and direct-marketing businesses.   [...]
Posted: Thursday, February 9th 2012

Pepsi Turns Recycling Into an Interactive Marketing Moment

Pepsi Co is borrowing from the interactive vending machine model in a new campaign it is testing in several cities. It has installed 1,500 of its so-called Dream Machine interactive kiosks in more than 20 states to date. The kiosks do more than accept recycled bottles and cans. They also offer discounts and coupons at places like Dominos, Johnny Rockets,  [...]
Posted: Friday, March 4th 2011

Marketing Data Roundup: Android mobile web browsing grows 400% in Q2

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Android Mobile Web Browsing Grows 400% in Q2 The volume of mobile web browsing from Android phones grew by 400% between Q1 and Q2 2010 in the US,   [...]
Posted: Monday, August 30th 2010

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Top Industry News for 7-26-10: NBCU unveils online ad network

Ad Buying & Planning: NBCU launches own digital ad network. Mobile Marketing: Industry group to study how a mobile nation uses media. Social Media: Calculating the   [...]
Posted: Monday, July 26th 2010

Technology is the Secret to Getting Men Involved in Couponing, Shopping

Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research. Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons   [...]
Posted: Wednesday, May 26th 2010

Inbound Marketing Costs Less

Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot. Average Cost Pe  [...]
Posted: Friday, April 30th 2010

Digital Agencies That Aren't So Digital

Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services. One hundred websites were analyzed and within that group 5  [...]
Posted: Wednesday, April 14th 2010

Real Estate Apps Give Agents New Ad Option

Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much. The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets  [...]
Posted: Thursday, March 25th 2010

Apple Seeks to Leapfrong Geo-Locational Players with Own App

There have been signs that Apple was interested in the geo-locational and mobile advertising market. Now a patent the company recently filed provides a clearer roadmap as to what Apple may have in mind - a social networking app using geo-locational capabilities that could put it well ahead of Foursquare and other  [...]
Posted: Tuesday, March 23rd 2010

Marketers Consider Centralized Decisioning

Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica. "Centralized decisioning" technology coordinates outbound and inbound marketing through a single system maintaining a comprehensive contact and response history. By allowing marketers to centralize the matching of customers to marketing messages and offers, the technology is   [...]
Posted: Tuesday, March 23rd 2010

Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

Adspace's New Metrics Offer DOOH Reach, Frequency

Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising. Addition of Reach and Frequency Historically, Adspace has built its rate card based on mall traffic and applying Nielsen viewing data to the traffic figures to generate overall impr  [...]
Posted: Tuesday, March 16th 2010

Valpak Launches Mobile Coupon Apps

Direct marketer Valpak is taking its coupons mobile. Valpak has recently launched free mobile coupon applications for the Android, iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms. Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com,   [...]
Posted: Tuesday, March 16th 2010

San Francisco's BART Adds Augmented Reality

San Franciso's subway system, the BART, is the latest entity to use augmented reality to grab customers' - or in this case, riders' - attention with a message. Developed by metaio, the application - called junaio - shows transit data such as station locations and estimated arrival times. Riders point the phone's camera and find directions to the nearest BART station and a list of estimated arrivals for the next several tr  [...]
Posted: Friday, March 12th 2010

Podcasts Players in Battle for Local Online Ad Dollars

Podcasts are becoming viable contenders for the much-coveted local online advertising dollar. A new survey suggests that consumer attitudes towards advertising around pod casts is favorable. Then there is the business case - unlike radio advertising, which is aimed at passive listeners, podcasts can assure advertisers that their listeners are not only receptive to their programs but have actively sought them out. From Radio to the Internet That is the case that Mike O’Me  [...]
Posted: Tuesday, February 23rd 2010

Premier Retail Networks Adds Fresh Market Stores as DOOH Grows

Premier Retail Networks has contracted to provide its in-store Checkout TV Network to Associated Food Stores Inc.'s newly acquired Fresh Market stores. Associated Food Stores has purchased 34 Albertsons stores throughout Utah, and will be rebranding them as Fresh Market. "Because our customers are our top priority, we wanted a way to inform them about upcoming promotions and product specials in a way that would add to their shopping experience at Fresh Market… which PRN’s Checkout TV N  [...]
Posted: Monday, February 15th 2010

Digital Coupon Growth Outpaces Inserts

During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the  [...]
Posted: Monday, February 15th 2010

Virtual Goods, Apps, Even E-Cards Part of Facebook's Valentine's Day

Virtual goods, apps and (by now) old-fashioned e-cards are among the various ways one can send a Valentine's Day message on Facebook this year. Virtual goods appear to be the most popular vehicle, although final tallies won't be made until after the holiday on Sunday. 220 Million Virtual Gifts and Counting FarmVille players have already sent more Valentine virtual gifts - 220 million - than all the 152 million Valentines Day cards exchanged all year,   [...]
Posted: Friday, February 12th 2010

How to Market to People Who Don't Trust Their Friends

A whopping 75% of consumers don’t believe their peers will give them good advice or information about a company, according to Edelman's latest trust barometer. Last year that number was 55%. Yet at the same time activity on social networks such as Facebook shows little sign of slowing. What are marketers to make of these two distinct but conflicting trends - especially as more brands are devoting a greater portion of their online advertising   [...]
Posted: Wednesday, February 10th 2010

It's a Mobile World: How Does Search Adapt?

Mobile SEO, still a nascent industry as it is, is getting even trickier. New developments in the mobile industry - such as growing mobile advertising opportunities and technologies, new location-based technologies and mobile social networking - are already rewriting business rules only established a short while ago. To help navigate the changing environment, SEO experts advise the following: 1. Remember that search engines don't have a lot to work with,   [...]
Posted: Tuesday, February 9th 2010

Neuromarketing Applied Online Even as Science Still Develops

As more firms begin to explore commercial applications of neuromarketing, the lessons learned from these early experiments are being applied online as well - even as the space itself continues to develop. Yet even as firms make $100 million campaign decisions based in part on these experiments, the industry itself is still very early days. There is no one standardized method to interpret and apply the results of these experiments - as well as the techniques themselves. Two New Entr  [...]
Posted: Monday, February 1st 2010

Coke’s Cause Marketing Campaign Ties to Super Bowl, as Pepsi Sits Out

Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl. Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is   [...]
Posted: Friday, January 29th 2010

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

Facebookers Donate to Haiti

More than one-third of Facebook users in the US, UK and Australia have donated money and/or goods to relief efforts aimed at the January 12, 2010 earthquake which struck Haiti, according to a joint survey conducted by Facebook and The Nielsen Company. Money Leads the Way Donations of money were by far the most popular type of aid  [...]
Posted: Tuesday, January 26th 2010