Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	1348	958
» ad pricing	160	2146
» ad selling	524	1782
» ad targeting	685	1621
» ad technologies & vendors	681	1625
» advertainment	192	2114
» Advertising	7	2299
» affiliate marketing	20	2286
» alternative marketing	317	1989
» Asia/Pacific	55	2251
» automotive	148	2158
» b2b	67	2239
» best practices	195	2111
» Beyond Marketing	1	2305
» Big Picture	1	2305
» biz buzz	650	1656
» branding	425	1881
» broadband	145	2161
» campaigns & creatives of note	546	1760
» case studies	24	2282
» co-op marketing & partnerships	85	2221
» computers & tech	66	2240
» consumer packaged goods	71	2235
» CRM	9	2297
» cross media	184	2122
» deep coverage	1	2305
» demographics	157	2149
» direct marketing	154	2152
» domain names	24	2282
» don't believe the hype	27	2279
» e-commerce	140	2166
» email marketing	98	2208
» entertainment	264	2042
» Europe	173	2133
» events	61	2245
» finance	52	2254
» global	63	2243
» healthcare	21	2285
» How-to	5	2301
» I-PR & business communications	38	2268
» instant messaging marketing	17	2289
» interviews	9	2297
» intrusive formats	21	2285
» Latin America	15	2291
» legal, government & regulation	137	2169
» loyalty & retention	31	2275
» major account moves	214	2092
» major brands	418	1888
» major players news	928	1378
» Marketing	1	2305
» measurement & analytics	208	2098
» media convergence	203	2103
» minorities	22	2284
» mobile marketing	209	2097
» multi-channel marketing	117	2189
» new and improved	164	2142
» nonsense & parodies	45	2261
» online ad market	539	1767
» pearls of wisdom	129	2177
» people	244	2062
» personalization	34	2272
» political parties & organizations	34	2272
» privacy	58	2248
» promotions	92	2214
» publishing	421	1885
» real estate	5	2301
» research & stats	387	1919
» rich media	302	2004
» search engine marketing	368	1938
» Segmentation & Markets	1	2305
» seniors	2	2304
» sex sells	7	2299
» signs of doom	72	2234
» signs of recovery	35	2271
» signs of what's to come	534	1772
» small business	39	2267
» spam & anti-spam	29	2277
» Spanish-speaking	25	2281
» syndication & RSS	15	2291
» technical innovation	97	2209
» telecom	43	2263
» text ads	142	2164
» tools & software	258	2048
» top stories	563	1743
» travel	30	2276
» user experience	166	2140
» viral marketing & social media	290	2016
» weblog marketing	74	2232
» women	45	2261
» worst practices	133	2173
» Youth	39	2267

Billboard Biz Deems Creatives the Decision Makers

MediaPost: Outdoor Ad Industry Targets Creatives, Not Planners Canadians find billboards hilariousIn marketing its medium to ad agencies, the outdoor advertising industry has made the rather logical conclusion that media buyers matter a lot less than creatives. A  [...]
Posted: Tuesday, October 28th 2003

Click Here Retains Travelocity Business

AdWeek: Click Here Retains Travelocity Online Ad Duties It was previously reported on MarketingWonk that the Travelocity account moved to McKinney Silver, but we learn now that the interactive portion of the account is actually sticking with the incumbent, The Richards Group, which had declined to defend t  [...]
Posted: Tuesday, October 28th 2003

Photos: Night of the Media Heavyweights

  [...]
Posted: Friday, October 24th 2003

Organic's Anchor Account at Risk

AdWeek: DaimlerChrysler Reviews Web Services Once accounting for about a quarter of Organic Online's revenues, DaimlerChrysler is wobbling on the fence, ready to fall in the final stages of its online media account review back into the Organic camp or, possibly, to one of several new suitors. Sister shop and Mercedes incumbent Critical Mass, as well as several non-Omnicom shops, are vying for the consolid  [...]
Posted: Monday, October 13th 2003

DaimlerChrysler to Choose New Agency For Digital Marketing

AdWeek: DaimlerChrysler Reviews Web Services Following a three month review period, DaimlerChrysler is nearing a decision to select an agency to handle its web development and digital marketing needs. Currently, Omnicom Group's Organic in Detroit handles most of the work.   [...]
Posted: Friday, October 10th 2003

Starcom Engages in 'Broadband Embrace'

MediaPost: SMG Breaks Broadband Upfront, Places Millions on Yahoo, MSN, Feedroom, With More To Come Always quick to create new terms, Starcom has coined a new one called "broadband embrace," which, when translated to English, really means broadband upfront. The media buying firm has placed about $5 million with Yahoo, MSN and Feedroom for video buys following Jack Klues comments four months ago that they agency would "re-pur  [...]
Posted: Wednesday, October 8th 2003

Distressed Polaroid to Distressed Havas

AdWeek: $50 Mil. Polaroid Taps Havas Shops Distressed ad agency holding company Havas won the even-more-distressed "$50 million" account of Polaroid. The camera maker came out of bankruptcy a little more than a year ago and proved t  [...]
Posted: Monday, October 6th 2003

Distressed Polaroid to Distressed Havas

AdWeek: $50 Mil. Polaroid Taps Havas Shops Distressed ad agency holding company Havas won the even-more-distressed "$50 million" account of Polaroid. The camera maker came out of bankruptcy a little more than a year ago and proved t  [...]
Posted: Monday, October 6th 2003

Frederick's of Hollywood Hires 411web

AdWeek: 411web Becomes Lingerie Merchant's I-Guide Naughty lingerie purveyor, Frederick's of Hollywood, has hired 411web to manage online marketing efforts. 411web has already developed online creative that promoted Frederick's summer sale  [...]
Posted: Friday, October 3rd 2003

Zentropy Trims LA Office

AdWeek: Zentropy Downsizes L.A. Staff Zentropy downsized its Los Angeles staff about 15 percent. Its other seven offices were unaffected.   [...]
Posted: Thursday, October 2nd 2003

Leo Burnett President Leaves

AdWeek: Burnett President Steps Down Bob BrennanBob Brennan, president of Leo Burnett and a one-time key member of the small, subversive Interactive Marketing Group that first sparked the ad giant's forays into online me  [...]
Posted: Thursday, October 2nd 2003

Marketers: Ads, Agencies Decline in Importance

NYT: Survey on Client - Agency Relations A closely-watched annual agency-client survey - to be released later today - will show a continuing downward spiral of faith in advertising and ad agencies. Many of the measures of client-agency faith, goodwill and trust are at near-record lows. Most survey participants cited the economy as the primary factor for the low marks. In an industry full of optimistic sales people, onl  [...]
Posted: Wednesday, October 1st 2003

Mezzina Brown Changes Name to Agent 16

I'm staring at a poster that just came in the mail. It's a cartoon of two yuppy looking people (man and woman) posed in very dubious looking karate stances. The headline says, "Great Marketing Street Fighters Know That Adaptation is the Key to Victory. That's Why Mezzina Brown & Partners Has Changed Its Name to Agent 16." Personally I wouldn't put any money on these two winning a street fight against a troupe of Brownie Scouts. If an agency could "jump the shark," this would be its turning epi  [...]
Posted: Monday, September 29th 2003

AOL Still Contrite, Still Unsold

IAR: Hearts and Minds: AOL's Agency Problem IAR reports on the new humility at AOL in its dealings with ad agencies. The much-publicized, Clintonesque apology by ad director Lisa Brown notwithstanding, agencies have had great difficulty working with AOL. Agencies faced unreturned phone calls during a time when AOL Time Warner employees scurried away from the online sales business for fear of being put next in line for the layoff   [...]
Posted: Friday, September 26th 2003

E*Trade Selects Martin/Williams

E*TRADE FINANCIAL Selects Martin|Williams Advertising as Agency of Record Online broker E*Trade announced today the selection of Martin/Williams as agency of record for its $35 million advertising account. The selection followed a two-month search managed by agency search firm Select Resources International. Martin/Williams is part of $300 million Martin/Williams Inc., based in Minneapolis.   [...]
Posted: Thursday, September 25th 2003

Agency Consultant Cold War Heats Up

Beekman has offered to put a Kraft representative in contact with MarketingVOX, but with the odd provision that this person not be a reporter. If a representative at Kraft can indicate any innaccuracy in the orginal report, we will make the necessary changes to the story body rather than here in the trailings. To date we have been given no evidence that the AdWeek report was inaccurate. Ad Age did not, and presumably cannot, recant an AdWeek story.   [...]
Posted: Thursday, September 25th 2003

Clients Finding 'Media' Shops Better at 'Creative'

MediaPost: Media Agencies Working In Creative Realm With the relative expansion of text ads versus richer forms of media - even the much vilified banner - more and more clients are turning to their media agencies to provide "creative." Even with those richer forms of creative, the online media agencies are proving that they take online creative more seriously than traditional creative shops, where online creatives are the on  [...]
Posted: Thursday, September 25th 2003

Agency Heads Nix Real Billings Accounting

MediaPost: Agency Chiefs Nip Media Billings Plan In Bud Regulators, litigators questionagency holding companyIn the current climate of corporate accountability, heads of large ad agencies are increasingly uncomfortable with the whatever-you-please and sometimes purely  [...]
Posted: Monday, September 22nd 2003

Bates is Dead

AdAge: CORDIANT CHIEF ANNOUNCES BATES CLOSURE Long-time ad giant Bates Worldwide is no more. Employees will be given one of two types of memos: one in which they are told they will not be provided a replacement job and one in  [...]
Posted: Friday, September 19th 2003

Havas Seeks Shock Therapy for Balance Sheet

AdWeek: Havas Plans Sweeping Layoffs, Shop Closures With its revenues down 20 percent and its debt fast approaching the amount of money it takes in each year, Havas is taking harsh steps to try to turn around. With plans to lay off 850 more employees   [...]
Posted: Friday, September 19th 2003

Havas Announces $65 Million Loss

AdWeek: Havas Bears $65 Mil. Loss Today, French advertising holding company Havas announced a loss of $65 million during the first half of 2003. This is down significantly from a reported profit of $17 million for the same period last year. Revenue was down 20  [...]
Posted: Thursday, September 18th 2003

The Case for Integrated Marketing

iMediaConnection: Jaffe Juice: Interview with Rob Norman In this interview by Joseph Jaffe, Rob Norman, chairman of media communications agency Mediaedge:cia UK, says he thinks the interactive marketing community is building specialized silos of practice that lack integration between them: "[W]hat's happening is, you're having people doing interactive advertising, you're having people doing interactive custom  [...]
Posted: Thursday, September 18th 2003

Big Brands Find Porn, Pull Ads

WSJ: Ad snafu lands spots on site that pitches porn AOL's targeted advertising:broadband for "shocking hardcore"Finding themselves in the company of porn marketers, several large brands pulled ads running on ABCS  [...]
Posted: Monday, September 15th 2003

Director of Biggest Public Online Budget to Step Down

AdWeek: ONDCP Ad Director to Step Down Kinda makes youwant to light upThe director of the largest public interest online advertising budget, White House Office of National Drug Control Policy (ONDCP) Director Alan Levitt, will step down. The snake-  [...]
Posted: Monday, September 15th 2003

Travelocity Narrows Agency Search

AdWeek: $30 Mil. Travelocity Books Visits From 15 selected agencies, Travelocity narrowed its $30 million, online-heavy account to four, possibly five contenders. One agency remains unnamed, but the others are Arnold's New York office, Martin/Williams Minneapolis, BBDO in New York and DDB Dallas and Chicago.   [...]
Posted: Friday, September 12th 2003