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Mobile Ads Become More Transparent to Viewers With Ad Detector App

Online privacy in the mobile environment has been in headlines lately. For that reason, an ad network detector app by Lookout Labs is likely to gain significant traction. The case for the Android app—which alerts the user to what information the ad   [...]
Posted: Friday, February 24th 2012

Mobile Ad Pricing, Creatives Entering Period of Flux

Mobile ad pricing is likely entering a state of flux. The more immediate reason is the probable entrance of Facebook in this space. There are longer-term trends impacting pricing as well, including new thinking about mobile’s role in the online ad budget and the evolution of this space towards better creative. AdMob's Move Perhaps the most visib  [...]
Posted: Wednesday, February 22nd 2012

Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling

Super Bowl: Samsung's Bowl ad claims it can help Apple fanboys break free. Best Buy Super Bowl ad puts phone, app makers in one place. Toyota takes to   [...]
Posted: Monday, February 6th 2012

Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy

Facebook IPO: Advertisers' free ride may end on Facebook. Facebook’s ad business is a $3 billion mystery. Analysis: A sobering   [...]
Posted: Friday, February 3rd 2012

Augmented Reality, QR Codes: Tools for Grownups Only?

Lately it seems as though 2010's "hot" ad technology—augmented reality—was shoved aside in favor of the current craze of QR codes. Not entirely--NorthstarMLS just expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter. HomeSpotter uses augmented reality to overlay property information on a device’s live camera feed. As  [...]
Posted: Thursday, February 2nd 2012

Self-serve Ad Platforms' Growing Appeal

Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms. Facebook The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via   [...]
Posted: Thursday, February 2nd 2012

Microsoft Advertising Launches Ad Contest that Highlights Its Various Channels

Microsoft Advertising is launching a global digital advertising contest that will also highlight the company’s diverse consumer channels. The company is inviting marketers from 30 countries to submit a hypothetical digital media plan and creative for a brand or non profit organization of their choice. The brand’s story must be told using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox,   [...]
Posted: Tuesday, January 31st 2012

HubSpot Deal Highlights ROI of Voice-based Marketing Automation

Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.   [...]
Posted: Monday, January 30th 2012

What to Ask As You Make Your Way Through the Changing Digital Ad Agency Landscape

Ad agencies are not doing a good job of navigating the shift to digital, social, and mobile channels, according to Chief Marketing Officer report on client/agency effectiveness. Just 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22% who view their agencies as struggling  [...]
Posted: Monday, January 23rd 2012

Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions

Online Ad Market: Banner future for digital advertising. Search: Google’s jaw-dropping sponsored post campaign for Chrome. Google is   [...]
Posted: Tuesday, January 3rd 2012

A Look At Yahoo Search's Rich Ads Performance

Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance. "Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho  [...]
Posted: Thursday, December 29th 2011

Integrated Campaigns Increasingly Include QR Code Element

At one time, an integrated ad campaign was some combination of online, TV, print and perhaps DOOH. The growing popularity of QR codes, however, is causing many marketers to rethink that formula to include this mobile element. One example is the new Vicks Behind Ear Thermometer, which is focusing heavily on the mobile channel, but also is using print ads, targeted email blasts, digital online ads, place-based TV ads, geolocal targeting, and yes, QR codes, DM News   [...]
Posted: Tuesday, December 27th 2011

Krispy Kreme App Links 'Hot Now' Sign to Smartphone

While this has clearly been the season for m-commerce, that has not meant that retailers have neglected more traditional—for the technology that is—mobile offerings: apps. Krispy Kreme Doughnuts is taking advantage of one its best-known icons--its "HOT NOW" signs in store windows that glow when the doughnuts are freshly made--to   [...]
Posted: Tuesday, December 27th 2011

Private Mobile Exchanges, RTB Advance with Nexage's New Offering

Mobile ad exchange provider Nexage has launched a private exchange for premium publishers and developers. Its launch follows a series of similar developments in this space, building support to the notion that both private exchanges and real-time bidding--the private exchange is built on Nexage integrated RTB platform--is becoming a favored way to buy and sell online ads. Nexage touts the   [...]
Posted: Wednesday, December 14th 2011

It's Not CPA, But Apple is Getting More Flexible in Pricing with iAd

Apple is becoming more flexible on pricing for the iAd, the Wall Street Journal says. Instead of charging an advertiser every time someone taps on an ad, Apple is now putting a cap on taps, a source told the Journal. Marketers now only pay $10 per thousand views and $2 for each tap. Signs of Discontent from the Start Almost from the beginning, ther  [...]
Posted: Tuesday, December 13th 2011

'Eyes On' Metric Could Boost Growing DOOH Channel

Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.   [...]
Posted: Friday, December 9th 2011

Still the Question is Debated: Are Social Media Campaigns Worthwhile?

Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In   one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference," a concert featuring Lady Gaga, Bono and The Edge, to celebrate the 10-year anniversary of former President Clinton’s charitable foundati  [...]
Posted: Wednesday, December 7th 2011

Another Sign QR Codes Don't Appeal to the Young

Marketers are eagerly embracing QR codes as a sexy new channel through which to engage younger customers, as any number of examples will show.   [...]
Posted: Wednesday, November 30th 2011

Google is in a Beta for Mobile Circular Ads

Google is currently in a beta with a few customers for a mobile circular ad product, according to an interview with Surojit Chatterjee, Google's leader of product management for search and location-based mobile ads. Chatterjee told investor Business Daily that the search engine giant is using feeds from the businesses about their weekly circular  [...]
Posted: Wednesday, November 30th 2011

Digital Ads: A Bigger Seat at the Table, But Which Table?

Newly-released figures from the Interactive Advertising Bureau and PwC show that U.S. Internet ad revenues continued their growth trajectory in Q3, reaching $7.88 billion for a 22% increase over the same period in 2010. These figures also show a 2.7% uptick from the revenues of the second quarter of 2011, as well as mark the eighth consecutive quarter of year-over-year growth. The numbers and general growth trend prompted David   [...]
Posted: Wednesday, November 30th 2011

Glamour Magazine's SnapTag Campaign Means Competition for QR Codes

Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans. The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports. SnapTags are not to be confused with the more generic  [...]
Posted: Monday, November 28th 2011

Toyota Prius Launches New Ad Format on Yahoo's Livestand

Not quite a month after Yahoo launched Livestand - a personalized “living magazine” for iPad – the Toyota Prius is trying out its ad format. Called Living Ads by Yahoo, Yahoo bills the format as a way to surround an audience in an immersive and interactive brand experience. Toyota's ad, designed by Alexx Henry Studios,  is able to move and be interactive by using such HTML5 features as an accelerometer. Livestand is based on Ya  [...]
Posted: Tuesday, November 22nd 2011

The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]
Posted: Tuesday, November 15th 2011

RTB Mobile Debuts in Asia

Real-time bidding functionality has been proliferating on the mobile platform – and is now expanding into overseas markets. Adiquity Mobile Ads Platform has launched an RTB exchange for Mobile Ads, the first, it says, from Asia. The platform’s global ad inventory is accessible through Adiquity’s Ad network partners, transacting seven bill  [...]
Posted: Tuesday, November 8th 2011

As Ad Networks Grow, So Does Demand for Ad Verification

As the number of ad networks and ad exchanges continue to grow, so has the need for ad verification services -- and more fundamentally -- standards. This week IAB announced it was assembling a working group on this issue. The goal will be to develop and present a set of standard protocols that any agency ad server could implement to address the proofs of viewability advertisers desire, in a manner that protects the contents of the page. Industry Measures   [...]
Posted: Friday, November 4th 2011