Agencies & ad departments
Articles and advice about pertaining to advertising agencies and marketing departments within corporations.
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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image
Media agency network ZenithOptimedia Group has launched its global “Live ROI†strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from [...]
Posted: Monday, April 23rd 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Zynga Targets a Different Type of User with OMGPOP
There has been much speculation on the direction of Zynga since its IPO. Clearly it wants to carve out a separate identity from Facebook, but it is not willing to loosen the ties too much. However, its just-announced acquisition of OMGPOP, the maker of the wildly popular "Draw Something" shows that Zynga is not just interested in separating itself from Facebook—but that it also wants to attract a differ [...]
Posted: Friday, March 23rd 2012
Game-maker Bows to Power of Social Media
The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.
[...]
Posted: Thursday, March 22nd 2012
Revlon Tries Out the Story as Ad Format
Story telling has become the latest ad format—both in the digital realm and in the more traditional channels--for marketers to try. This form was highlighted by the global viral spread of the Kony 2012 vidoe earlier this month—a half-hour spot describing the atrocities of Uganda’s Joseph Kony, head of Uganda's Lord's Resistance Army. Also, Facebook’s introduction of the Timel [...]
Posted: Wednesday, March 21st 2012
Guaranteed Ad Impression Promises Grow
Forbes Media is promising advertisers that ad impressions delivered under its validated Brand Increase Guarantee (vBIG) program will be in-view. Forbes sees the offering, which is based on comScore validated Campaign Essentials, as a way of differentiating its platform from other publishers. "For too long online ad pricing has involved significant guesswork, [...]
Posted: Tuesday, March 20th 2012
Top News: Twitter buys Posterous | SXSW | E-texbook revolution
Social Media:
Twitter buys Posterous (So you'd better move your content to Tumblr ASAP).
Facebook risks annoying users with push into mobile ads.
SXSW:
As SXSW [...]
Posted: Tuesday, March 13th 2012
Online Videos' Promise Driving Digital Ads for Olympics
NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online.
Lessons from 2010
Viewer habi [...]
Posted: Thursday, March 8th 2012
AOL Launches Self-serve Ad Platform
AOL has launched a beta of its self-serve ad platform with agencies Digitas and Mindshare. At the end of June the platform will become generally available, giving marketers a way to display ads across AOL, Advertising.com, and many major online publishers.
AOL is touting the platform, called Pictela Enterprise, as a content management system for ads that allo [...]
Posted: Tuesday, February 28th 2012