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Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Microsoft to Unload Digital Firm Razorfish; Publicis May Bite

Microsoft has tapped Morgan Stanley to help sell Razorfish, the digital agency it purchased as Avenue A Razorfish in a $6 billion acquisition of aQuantive in 2007. The Avenue A component was cut loose in 2008. French marketing firm   [...]
Posted: Monday, June 29th 2009

Marketers Struggle to Realize Global Reach

The top 50 US websites are getting more traffic from abroad than from within their own borders, yet few are willing or prepared to tap into that market, AdAge reports. Traditionally, US marketers haven't had much interest in foreign audiences. But today there are more online and media players with an international reach, including Facebook, News Corp.'s MySpace, and Viacom, with its MTV and V  [...]
Posted: Monday, June 15th 2009

MFST Shells Out Bucks for Bing Ad Campaign

Microsoft is planning the launch of an ad campaign consisting of print, radio, online and TV ads to promote its new search engine. The engine is code-named Kumo, but its formal moniker will likely be Bing. The campaign is led by ad firm   [...]
Posted: Tuesday, May 26th 2009

CCOs Move Up in World, Peg Social Media Their Top '09 Ally

In what indicates the growing importance of strategic communications within many large, global organizations, the majority (58%) of chief communications officers (CCOs) now report directly to CEOs, up from only 48% a year ago, according to a recent survey of top comms professionals.   [...]
Posted: Wednesday, May 13th 2009

Classifieds Site OLX Raises $5M, Plots Aggressive Expansion

OLX, an online classifieds site based outside the US, has raised $5 million in funding from Nexus Capital India. This round brings the total amount of funding to $28.5 million. OLX received $13.5 million from General Catalyst Partners, Bessemer Venture Partners, Founders Fund, and DN Capital in April 2008, and $10 million in September 2006 with the same VCs and various angels investors. The investment will be used to make acquisitions, imple  [...]
Posted: Friday, May 8th 2009

Creative-Rich Dream Team to Refurb Interactive Ad Standards

The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force. This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state  [...]
Posted: Thursday, April 30th 2009

Americans Blame Ad Agencies, Media for Economic Crisis

Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn't afford, according to (pdf) findings from a Harris Interactive poll completed earlier this month (  [...]
Posted: Monday, April 20th 2009

PHD to Defend $100MM Charles Schwab Media Biz

Charles Schwab put its $100 million traditional and digital media account into play; incumbent, Omnicom's PHD - under which the company consolidated its buying and planning business in 2005 - has been invited to pitch and is meeting with Charles Schwab next week for a "chemistry check." Other agencies pitching including Universal McCann and Aegis's Carat, writes AdAge (via MediaBuyerPlanner  [...]
Posted: Monday, April 6th 2009

Twitter, Federated Share Revenue on Sponsored Programs Like 'MarchTweetness'

Federated Media is engaged in an ad-supported partnership with Twitter in which the agency is pulling together tweet pages about specific topics being discussed on the Twitter platform. Twitter and Federated are sharing revenue from the projects. For example, AT&T's sponsored site, MarchTweetness, was unveiled last week, complete with tweets about March Madness, writes MediaPost. Another   [...]
Posted: Monday, March 30th 2009

Media Companies Ill Equipped to Meet Digital Consumer Needs

Today's media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital savvy consumers and advertisers, and will need to fundamentally change the way they deliver information if they are to succeed, according to a global study from IBM (  [...]
Posted: Wednesday, March 25th 2009

Ad Agencies More Optimistic than Marketers for Short-Term

Ad agency and marketing execs feel generally pessimistic about the short-term future of ad spending, though those at agencies are slightly more optimistic than marketers, according to a new tracking study from Advertiser Perceptions Inc., which measures various aspects of the industry's confidence levels during the recession, repor  [...]
Posted: Tuesday, March 24th 2009

Arnold Cuts Jobs, Salaries

Havas-owned Arnold is cutting about 7% of its headquarters workforce - about 40 employees - and is trimming salaries in its three primary offices. The job cuts are taking place only at the Boston office. The pay cuts are believed to be a first for the agency business in this downturn, writes Adweek (via Medi  [...]
Posted: Friday, March 13th 2009

WPP Sales Leap in 2008; Digital Ads Prioritized

WPP saw sales jump 21% in 2008 - beating analyst estimates - and is forecasting a "recovery of sorts" for the advertising market in 2010. The fourth quarter was better than expected, thanks in part to growth in China and India, MediaBuyerPlanner reports. To weather the crisis, CEO Martin Sorrell is investing in digital ads and expanding into emerging markets. Ad spend will be weaker in the first half of this  [...]
Posted: Monday, March 9th 2009

ElectricArtists Produces Directory of Brands on Twitter

Brand management firm ElectricArtists launched Trackingtwitter, a site that tracks media, entertainment and consumer product accounts on the microblogging site. Trackingtwitter follows Zappos, Whole Foods, Starbucks, Jet Blue and Comcast, among others. It broadcasts the category ("sports," "television," etc.), the companies' Twitter usernames, number of followers, most recent tweet and any personal notes ElectricArtists' team has gathered about   [...]
Posted: Friday, March 6th 2009

comScore Scrutinizes Faulty Online Ad Operations

Recent research by comScore indicates that just a fraction of campaign impressions reach their intended audience with the desired frequency, reports ClickZ. Out of eight US brand campaigns with budgets between $400,000 and $2 million, not one reached more than 20% of their target with a frequency of four impressions or less. And even those with over 4 impressions failed to hit the 40% mark for on-target delivery, comScore found.   [...]
Posted: Wednesday, March 4th 2009

LinkedIn, Sage Ink Engagement-Building Promo Deal

UK-based tech firm Sage has inked a partnership with LinkedIn to promote its ongoing Business Brains campaign. TrainYourBusinessBrain.com subtly promotes Sage's business services and software offerings while streaming video interviews from "business brains," such as Yo! Sushi founder Simon Woodroffe, and material from the Krypton Factor. Five mental agility tests also give users their "business IQ." The site will be promoted across certain p  [...]
Posted: Friday, February 20th 2009

Agency Creatives Join Inner Circle of Banner Ad Spec Standardizers

This summer the Interactive Advertising Bureau (IAB) will convene its Ad Sizes Working Group, a routine checkup of existing banner advertising guidelines. For the first time since its inception, however, creative agencies have been invited to join in the process. "Creative agencies were always missing from this conversation about standardization," lamented CEO Randall Rothenberg. "We'll be revisiting some of the standards [and asking them], 'Does this allow for great, aesthetically enga  [...]
Posted: Friday, February 20th 2009

Say It With Ads: E-Dating Ad Spend On The Rise

The success of online dating is cause for advertisers to celebrate, writes Adweek. Ad spend for the online dating industry shows a significant increase since 2003, adding up to almost $193 million 2007 - 61% percent of which was spent on cable, according to a Nielsen   [...]
Posted: Friday, February 13th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Publicis Posts Mixed Results; Digital Grows to 19% of Total Revenues

Publicis Groupe's fourth-quarter growth was 1.1%, compared with 4.4% in the same period the previous year. Revenue rose 5.5% to $1.8 billion, reports MediaBuyerPlanner. Net income slipped 1.1% to $585 million for all of 2008, riding flat revenue of $6.1 billion. The company managed to meet its full-year target of 3.8% growth in organic revenue. Organic growth was 1.8%   [...]
Posted: Thursday, February 12th 2009

Media Industry Layoffs Higher than Avg; 'Net Companies Add 7% More Jobs

The advertising and media industry has cut 65,100 jobs since the recession began in Dec. 2007, according to AdAge DataCenter's analysis of figures released by the Bureau of Labor Statistics (via MediaBuyerPlanner). Media companies cut 41,000 US jobs, or 4.6% of staff, since the recession began -- while advertising/marketi  [...]
Posted: Tuesday, February 10th 2009

Companies Ignore Customer Feedback, Fail to Track WOM

Top marketing execs believe good customer experiences and positive word-of-mouth (WOM) can increase loyalty and brand value, but admit their companies fail to properly integrate customer voice and experience into key business and marketing processes, according to a study by the CMO Council, sponsored by Satmetrix. In "Giving Customer Vo  [...]
Posted: Wednesday, February 4th 2009

Droga5's Honeyshed Dries Up at Week's End

Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons. "Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy." The site launched as a branded entertainment experiment in 2007. It relaunched in Nove  [...]
Posted: Tuesday, February 3rd 2009

Agency Clients Slash Budgets 20% or More, Digital Only Bright Spot

More than two-thirds (70%) of global ad agency CEOs say clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%, according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI) (  [...]
Posted: Monday, February 2nd 2009