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TV Stations See Online Revenue Driving Offline Revenue

Television Week: Spinning Web Into Profits Television station management see their online offerings as a means to increase on air revenue. That is the stated conclusion in a new Borrell Associates study to be released this week. TV stations generated $72 million in online revenue last year from local advertisers and those surveyed say they have used that relationshi  [...]
Posted: Tuesday, June 24th 2003

Amazon.com Tweaks Commission Structure

Amazon has introduced a tiered commission structure in Q4 2003, and they've changed terms every quarter since then. In an email sent to their affiliates yesterday, they have introduced the following changes:"Easy Links" are no longer obligatory, which is a good thing. Amazon used to require from site owners that they put up banners whose content were remotely controlled by Amazon itself. It didn't fly with many people, including me, who were pretty vocal about this requirement.   [...]
Posted: Tuesday, June 24th 2003

Amazon Upgrades Its Web Service

CNet: Amazon updates Web services tool A new version of Amazon.com's Web services tool allows third parties to embed Amazon's shopping cart technology into their own Web sites. Other new features in the latest version of the tool, due out Monday, include a chat function and the ability to search by price range. [...] Amazon, which launched its Web services feature in July 2002, said it now has 25,000 developers in the   [...]
Posted: Wednesday, May 21st 2003

Affiliate Marketing Seminar, Free, NYC, May 1

Ecommercesig.com: Affiliate Marketing: Best Practices for Advertisers Join E-Commerce Special Interest Group for a free panel discussion May 1. Experts will discuss: What percent of your advertising is through your affiliate program? Have you gotten any of the top 50 sites to work on a performance basis? What is the yearly budget for your affiliate program (not including staff)? Does your affiliate s  [...]
Posted: Monday, April 28th 2003

Madonna Sells New MP3 Single Via Affiliate Network

Robin Good: Madonna Sanctifies Ethical e-Marketing Very cool: Madonna has started selling her new antiwar single "American Life" on her own Web site charging $ 1.49 for a high quality MP3 file with no strings attached... What is most interesting is that a novel supporting marketing program called Madonna Project allows end users to actually resell Madonna's single on their sit  [...]
Posted: Monday, March 31st 2003

Amazon Web Services Launched in UK

IAR: Amazon Extends Affiliate Web Services to UK E-tail giant Amazon.com has expanded its Web services program to the United Kingdom, giving its affiliates the chance to sell Amazon.com merchandise directly from their sites. The program, which began in the United States in July, allows merchants to download a software development kit that lets sites display Amazon.co.uk items to its visitors. For example, if a v  [...]
Posted: Friday, March 14th 2003

CJ Uses Sleeping Account Fee to Clean Its Affiliate Network

My site about science fiction writers and books is affiliated to a couple vendors that use Commissions Junction to manage their affiliate program. Here's what I got from CJ in my inbox today: When the new Publisher Service Agreement and productive publisher program become effective on March 28, 2003, Commission Junction will begin assessing a monthly fee of USD $10 to publisher accounts that have not generated any commissions for six consecutiv  [...]
Posted: Thursday, February 27th 2003

Outdoor Billboard Ad Nets Job Results

Ananova: Jobless Advertising Expert Puts CV on BillboardAn unemployed advertising expert in Germany has received dozens of job offers after putting his CV on a billboard.   [...]
Posted: Monday, February 17th 2003

Compromise in Affiliate Land?

ClickZ: Regulating Chaos, Part 3: Adware, Merchants, and Affiliates Speak Out The opposing camps in the regulation debate are affiliates and adware companies, with merchants and affiliate networks caught in the middle. Affiliates continue to attack all forms of adware and seem unwilling to compromise. There are strong compliance signals from many adware companies. Serious affiliates are only af  [...]
Posted: Friday, February 7th 2003

Lessons Learnt in 2002

Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers. The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.   [...]
Posted: Tuesday, January 14th 2003

Amazon Changes Its Tiered Affiliate Commission Structure for the Worse

Amazon.com ran a new tiered commission program this quarter met with enthusiasm by affiliates. But the online retailer just destroyed all that goodwill with their new commission scheme for Q1 2003. There's an incredible amount of uproar in the discussion boards, and for good reasons, because (I'm telling you this as an Amazon.com affiliate myself) this new program is nothing short of insulting. Affiliates knew the tiered program was a trial and was meant to evolve, but certainly nobody expected   [...]
Posted: Saturday, December 28th 2002

Car Rental Company Does Affiliation to Lower Costs

DM News: Dollar Moves Affiliate Efforts to Commission Junction The renewed emphasis on Internet-based direct marketing is in keeping with the same cost-cutting spirit. Dollar currently advertises in print publications and on television. Online, the preponderance of its traffic comes from relationships with travel sites Travelocity.com and Expedia.com. "One of our primary objectives is obviously to lowe  [...]
Posted: Thursday, December 19th 2002

Affiliate Networks Do (Belatedly) What's Right with Parasites

IAR: LinkShare Moves to Curb Predatory Marketing Saying unethical marketing practices are on the rise, affiliate network LinkShare said Thursday it's brought makers of shopping plug-ins into the fold through a new member agreement that requires them to abide by strict rules against gaming the affiliate system. The technology makers signed LinkShare's new "Anti-Predatory Advertising Addendum," a supplement to Lin  [...]
Posted: Friday, December 13th 2002

Gizmodo Commerce Blog: Zero to 6,000 in 3 Months

BlogAds: Mondo Gizmodo Blogtrepreneur Henry Copeland reports on the growing success of blogtrepreneur Nick Denton's Gizmodo project. Nick, founder of Moreover (headline syndication), made a chunk of change accidentally during the boom off of FirstTuesday (international tech networking), and he's used some of  [...]
Posted: Wednesday, November 20th 2002

Amazon Tests New Tiered Fee Structure

"On October 1, 2002, we launched a new referral fee structure aimed to help you earn more in our program - as much as 40% more. These new payment rates are designed to reward all of our hard-working Associates - it's now possible for everyone to earn more in Q4! Q4 will serve as an evaluation period for this new fee structure - we're hoping that you will see this as a tool that rewards you as you send more sales to Amazon.com. If this new structure proves successful in helping you drive more  [...]
Posted: Tuesday, October 8th 2002