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Gorilla Nation Cares Enough to Brand the Very Best

Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis. Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs. The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill  [...]
Posted: Monday, August 11th 2008

Last.fm to Pay Royalties to 'Indy' Musicians, Bands

CBS's online radio community, Last.fm, launched the New Artist Royalty Program, which will issue royalties to independent ("indy") and unsigned bands. Musicians have the option of joining the royalty program when they upload music to Last.fm. Royalties will be paid whenever a user plays one of their songs. The New Artist Royalty Program test-launched in January. Since then it reportedly generated 450,000 uploads. Last March musician Billy Brag claimed social networks, such as Bebo and M  [...]
Posted: Friday, July 11th 2008

MSN Travel Leaves Expedia for Orbitz

Orbitz.com and ebookers.com, another Orbitz property, replaced Expedia as MSN.com's preferred travel agencies on MSN.com in the US and United Kingdom, reports Reuters. MSN.com is the online home of parent company Microsoft, which reportedly made the switch because employees preferred Orbitz's features and customer service. Orbitz said the change could draw 3.5 million additional visitors per month to its sites,  [...]
Posted: Thursday, July 3rd 2008

Industry Buzz & Snippets: 7/1/08

Ad Networks and Analytics: Lyris has upgraded its HQ product for the marketing and ad industry. HQ for Agencies enables users to manage online marketing campaigns.Google Ad Planner was playfully blamed for yesterday's Google Analytics crash.Italian motorcycle vendor Duc  [...]
Posted: Tuesday, July 1st 2008

Google Rebrands Performics Affiliate Network, Retires AdSense Referrals

Google quietly rebranded its Performics Affiliate Network, reports John Battelle's Searchblog. The service, which Google inherited with the DoubleClick buy, is now called the Google Affiliate Network. And in news that did merit an announcement from Google,   [...]
Posted: Tuesday, July 1st 2008

Online Lead-Gen Delivers, but Can Be Better Used

The majority of company respondents (82 percent) and agency respondents (85 percent) expect online lead generation to be more important to their own or their clients' organizations over the next 12 months, according to research by E-consultancy and Clash-Media -- via MarketingCharts.   [...]
Posted: Tuesday, June 17th 2008

Yahoo Quits Microsoft, Scores Google Search Deal

Yahoo issued a statement announcing that talks with Microsoft about a liaison are over. Microsoft made an unsolicited takeover bid for Yahoo in February. Yahoo declined, setting off months of media drama between the two companies. In May, Microsoft raised its bid for Yahoo and made a final offer, which Yahoo   [...]
Posted: Friday, June 13th 2008

IAB Lends Helping Hand to Small Online Publishers

The Interactive Advertising Bureau (IAB) created a new membership level for small online publishers, part of an effort to help them "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising." Any publisher that vends ads directly, indirectly or through a third-party network may join the IAB Small Publisher network, provided they make less than $1 million in annual revenue. The introductory rate is $500 per year. Interested publishers may   [...]
Posted: Wednesday, June 11th 2008

YouTube Sets Potentially Unreasonable Bar for Producer Ad Sales

More details were revealed on YouTube's sell-your-own-ad-space offer to video producers. "A source tells us YouTube is requiring that do-it-yourselfers sell ads for at least a $15 CPM [...] a lot less than the going rate for professional content," writes Silicon Alley Insider. However, any producers wishing to peddle their own ad space must commit to sell at least $10,000 -- $4500 of which  [...]
Posted: Tuesday, June 10th 2008

Facebook May Face Class Action Suit, Fueled by Canadian Law School Students

The Canadian Internet Policy and Public Interest Clinic has filed a privacy complaint against Facebook, asserting it violates the Canadian Personal Information Protection and Electronic Documents Act. "Facebook does not make a reasonable effort to advise users of the purposes for which their personal information is used," the group wrote. "Facebook also does not advise users of the extent of their personal information that will be shared by joining a network." Facebook spokesmen denied tha  [...]
Posted: Monday, June 2nd 2008

Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

Pontiflex Nets $2.5M in Series A Funding

Cost-per-lead (CPL) firm Pontiflex has generated $2.5 million in a Series A funding round led by Greenhill SAVP and New Atlantic Ventures. The firm aims to bring transparency to lead generation in online advertising. Pontiflex enables advertisers and publishers to connect on its website. Users may create, optimize and track   [...]
Posted: Wednesday, April 30th 2008

How To: Deploying and Managing Effective Online Lead-Gen Campaigns

Marketers are under significant pressure to generate trackable ROI on online ad campaigns. This isn't easy when most online media charge for impressions or clicks, which may never convert to leads. Cost-per-lead (CPL) campaigns enable marketers to pay solely for leads. And while online lead-gen is stigmatized – mostly for   [...]
Posted: Wednesday, April 9th 2008

Yahoo to AMP Up Online Publisher Opportunities

Yahoo has revealed news of a new online ad system intended to improve affiliate sales for graphical and other forms of premium advertising. The system, dubbed AMP (formerly Apex), enables marketers to put ads on their sites, Yahoo sites, and sites participating in Yahoo's publisher network. Ads may target audiences by demographic profile, geography or online behavior,   [...]
Posted: Monday, April 7th 2008

Google Splits Performics, Keeps Affiliate Marketing Component

As plans to merge with DoubleClick go underway, Google plans to split Performics, formerly a DoubleClick property, into two business units: Affiliate Marketing and Search Marketing. Affiliate Marketing will be folded into existing Google services. The Search Marketing component will be sold. "It  [...]
Posted: Friday, April 4th 2008

EBay to Ditch ValueClick, Move Affiliate Program In-House

As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around   [...]
Posted: Tuesday, March 18th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

eBay Woos Power Sellers, Punishes the Baddies

EBay is introducing price changes and tighter sales standards designed to keep quality sellers, boost customer service, and revive growth. Listing fees across the board will be reduced to drive sellers to list a higher number of items and use pictures more often, reports Reuters. In the US, the change will come February 20 for both auction and fixed-price ite  [...]
Posted: Wednesday, January 30th 2008

SuperPages Partners with Local Online Directory Network

Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex's network of local online directories. This is part of a new relationship between the companies. According to ClickZ, placements will occur via Enhance Interactive, Marchex's ad network. Marchex publishes 150,000 local sites featuring business listings and customer reviews. The company says   [...]
Posted: Wednesday, January 30th 2008

Affiliate Marketing Drove £3B in UK Sales in 2007

The UK market for affiliate marketing grew an estimated 45 percent in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in E-consultancy's Affiliate Marketing Networks Buyer's Guide, reports MarketingCharts. The £3.13 billion total for 2007, co  [...]
Posted: Wednesday, January 30th 2008

FTC Fines Debit Card Marketers $2.2 Million

The Federal Trade Commission has settled a case against a cadre of marketers targeting "subprime consumers," reports ClickZ. EDP Technologies Corporation and others must pay $2.2 million in consumer restitution. The defendants used affiliate marketing programs to build leads and promoted prepaid bank-issued debit cards on websites, pop-ups and emails. They often charged hefty fees without authorizatio  [...]
Posted: Monday, January 28th 2008

KickApps Opens Back-End, Adopts OpenSocial and Facebook

KickApps, a provider of social tools for websites, is opening its back-end to developers and adopting Facebook and OpenSocial standards. In effect, any app that works on Facebook or on Google's OpenSocial platform will also work on a KickApps-enabled website, and vice-versa. The news followed the release of the KickApps API Developer Kit, which allows customers to build their own apps, necessitating collaboration with the Kic  [...]
Posted: Friday, January 18th 2008

NBCU Hits College Kids with The University Network

The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience, reports MediaBuyerPlanner. The effort, dubbed "NBC on Campus," arrives in tangent with NBCU's first digital up-front presentation. Its relationship with The University Network will   [...]
Posted: Wednesday, January 16th 2008

Microsoft Launches Online Affiliate Program

Microsoft has launched an affiliate program to promote search ads and Windows Live OneCare, reports MarketingPilgrim. One component pays people for each referral to Microsoft's Windows Live OneCare security and backup service. The other pays for referrals to the Microsoft adCenter search ad program. Microsoft will also offer affiliates banners and other materials. How payments   [...]
Posted: Friday, December 21st 2007

Kayak Buys Rival Travel Search Engine SideStep

Travel planning site Kayak has bought rival SideStep for a reported $200 million, reports TechCrunch. Kayak is making use of the $196 million it raised from a recent round of financing. The deal brings SideStep's affiliate program, display ad and email marketing businesses under Kayak's control, which according to the report will make the combined company fairly profitable.  [...]
Posted: Friday, December 21st 2007