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Microsoft Shuts Down Live Search Books, Live Search Academic

Microsoft has released a statement informing users that Live Search Books and Live Search Academic will shut down this week. "Books and scholarly publications will continue to be integrated into our Search results, but not through separate indexes," wrote SVP Satya Nadella of search, portal and advertising at Microsoft. Nadella added, "We are winding down our digitization initiatives, including   [...]
Posted: Tuesday, May 27th 2008

Nike, Crispin End 13-Month Fling

After less than 13 months, Nike has divorced its running shoe account from Crispin Porter + Bogusky. The account, which included the Nike+ and Nike ID websites, will return to Nike's lead agency, Wieden + Kennedy, Portland. The Nike/Crispin relationship yielded one lackluster TV ad for the iPod-ready Nike Plus sneaker. That ran in December. A month  [...]
Posted: Friday, May 23rd 2008

Conde Nast Snaps Up Ars Technica

Tech blog Ars Technica has been absorbed by Conde Nast and will become part of Wired Digital, MediaBuyerPlanner reports. An official announcement of the sale is expected next week. Figures were not disclosed, but the acquisition was pegged around $25 million, about what Conde Nast   [...]
Posted: Tuesday, May 20th 2008

Google Content Network Opens to Third Parties

Google announced today that the Google Content Network is open to third-party ad servers. This means Google partners may serve ads and track data across its network. Certified third parties include: - Ad servers DoubleClick (DFA) and Mediaplex - Rich media agencies DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast - Research firms Dynamic Logic, IAG Res  [...]
Posted: Monday, May 19th 2008

Forget 'Outsourcing' Search; Yahoo May Just Sell It -- to Microsoft

Microsoft has released a statement on a potential "transaction with Yahoo but not an acquisition of all of Yahoo." "There of course can be no assurance that any transaction will result from these discussions," Microsoft stated, but it also said it "reserves the right to reconsider [buying Yahoo] depending on future developments and discussions that may take place" with Yahoo, its   [...]
Posted: Monday, May 19th 2008

Overstock Deserts, Amazon Sues, New York State

Amazon has filed suit against New York in response to a new law requiring online retailers to collect tax from buyers in the state. Rival Overstock took a less complex measure: it has canceled relationships with its 3,400 New York-based affiliates,   [...]
Posted: Friday, May 16th 2008

CBS Acquires CNET, Subsidiary Taken By Surprise

CBS has agreed to purchase CNET in an all-cash deal at 44 percent over CNET's current market value: $11.50 per share. CNET closed at $7.95 per share yesterday. Apart from acquiring Last.fm and partnering with Loopt for mobile geo-targeting, CBS has done precious little in digital media. In February, it began offe  [...]
Posted: Thursday, May 15th 2008

Industry Buzz & Snippets: 5/13/08

Ad Networks and Analytics: Real estate search site Trulia has built its own ad network, which may be valuable for advertisers pursuing local ad opportunities. ABC has introduced the "advertising value index," which tracks how well commerc  [...]
Posted: Tuesday, May 13th 2008

Fox to Use AdTech for Ad-Serving

Fox, a global ad network in its own right, has selected AOL's AdTech to deliver ad inventory across multiple media. According to MediaPost, AdTech must implement its Helios IQ platform across 20 countries in the next six weeks, resulting in the migration of over 100 sites onto its network. It i  [...]
Posted: Tuesday, May 13th 2008

Best Buy Forks $2.1B Over for 50% of The Carphone Warehouse

Best Buy has purchased a 50 percent stake in The Carphone Warehouse, a European mobile phone vendor, for $2.1 billion. The deal includes The Carphone Warehouse's 2400 stores, which span nine European countries, as well as its online and direct businesses, insurance operations and airtime reselling businesses, CNN reports. The Carphone Warehouse will maintain proprietary ownership of its fixe  [...]
Posted: Friday, May 9th 2008

Microsoft Sweetens Yahoo Bid; Yahoo Again Declines; Microsoft Exits Stage Left

Following insider speculation that Microsoft had increased its bid for Yahoo "by a few dollars," resulting in merger talks, Microsoft announced Saturday that it is withdrawing its bid for the search company. The change of heart occurred when CEOs Steve Ballmer and Jerry Yang, as well as Yahoo co-founder David Filo and Microsoft online president Kevin Johnson, met to discuss options in Seattle on Saturday.  [...]
Posted: Monday, May 5th 2008

Microsoft and Yahoo Get Their Merge On

Insiders reveal Microsoft increased its bid for Yahoo "by several dollars," which has -- at long last -- sparked active merger talks. The news brings closure to what appeared to be a public stalemate between the two giants, which in turn followed an emotional ultimatum by Microsof  [...]
Posted: Monday, May 5th 2008

Mars to Buy Wrigley, with a Little Help from Buffett

"Oracle of Omaha" investor Warren Buffett is partnering with candy vendor Mars Inc. to absorb Wrigley, the no. 1 chewing gum manufacturer in the world, for $23 billion. The offer divvies out to $80 per share, a 28 percent premium over Wrigley's existing market value. The company closed at $62.45 at the end of last week. Buffett's Berkshire Hathaway -- which also owns a stake in Kraft Foods -- shall absorb 10 percent of Wrigley. The chocolate and gum duo would form the world's largest c  [...]
Posted: Tuesday, April 29th 2008

'Most Creative Media Agency' Wins $300M Intel Account

Intel Corp. has passed its $300 million media buying and planning account to OMD, a subsidiary of Omnicom Group. Publicis Groupe's Starcom and Universal McCann, owned by Interpublic Group, were also courting the account. Last week OMD poached its new CEO Alan Cohen from Initiative, also owned by Interpublic. Universal McCann has served the Intel account since March 2005. McCann Erickson, which developed I  [...]
Posted: Tuesday, April 29th 2008

News Corp., AOL Jump into MicroHoo Fray

It appears Yahoo may get the best of all worlds. Yahoo and AOL are reportedly closing a deal to combine their operations -- an action that will help fortify Yahoo against Microsoft's attempt to buy it. News of the liaison followed a report that Yahoo made a tentative agreement to serve Google ads on its search pages. The AOL deal includes the repurchase of Yahoo shares at a price higher than  [...]
Posted: Thursday, April 10th 2008

Yahoo to Give Google a Go in 'Test Partnership'

Yahoo has announced plans to carry search advertising from Google as part of a "test partnership." The experiment, whereby Google ads appear alongside Yahoo search results, will last two weeks and apply to US-based Yahoo users. The move closely follows Microsoft's failed attempt to scare Yahoo with an   [...]
Posted: Thursday, April 10th 2008

Google Splits Performics, Keeps Affiliate Marketing Component

As plans to merge with DoubleClick go underway, Google plans to split Performics, formerly a DoubleClick property, into two business units: Affiliate Marketing and Search Marketing. Affiliate Marketing will be folded into existing Google services. The Search Marketing component will be sold. "It  [...]
Posted: Friday, April 4th 2008

Google Sets Shears to DoubleClick, Opts to Sell Performics

Google has begun laying off employees at DoubleClick. The search giant would not specify how many it plans to drop, but the New York Times pegs the figure at around 300. "We have been working to match and align DoubleClick employees in the US with our organizational plan for the business" since the   [...]
Posted: Thursday, April 3rd 2008

Wachovia Puts Creative, Media Account into Review

Wachovia's $145 million creative and media account, currently managed by Mullen and Carat, is now up for review. The company is seeking a search consultant to manage the process. Director Art Smith of Global Brand Marketing will oversee it, Advertising Age reports. Wachovia is the fourth-largest bank-holding company in the US. Mullen and Carat have managed its affairs since 2001 and 2002, respectively.  [...]
Posted: Monday, March 31st 2008

LL Bean Launches Review, 5 Agencies Come Courting

LL Bean, which scored No. 1 in customer service for all retail formats in 2007, is accepting RFPs from ad agencies. The account is worth about $30 million. Modernista, Cramer-Krasselt, GSD&M, Cutwater and McKinney are reportedly competing for the title. Final presentatio  [...]
Posted: Monday, March 31st 2008

Riddled Past Rears Ugly Head: Mitsubishi Seeks RFPs

Mitsubishi Motors North America is opening a review for the creative portion of its US ad account, Adweek writes. The Mitsubishi ad account, including creative, is worth about $190 and is currently held by BBDO West, an Omnicom Group holding. The digital component, managed by Organic, will also be up for grabs. Santa Monica-based Select Resources International wi  [...]
Posted: Tuesday, March 25th 2008

Starcom Scores Bank of America Account

Starcom of Publicis Group has inherited the $234 million media-buying and planning account of Bank of America, Advertising Age reports. Agency responsibilities include the management of both traditional and online media strategy for B of A. Omnicom's BBDO shall remain the bank's lead creative agency. Months ago, BBDO allegedly   [...]
Posted: Tuesday, March 25th 2008

AOL Absorbs Top UK Social Network Bebo

AOL has purchased social networking site Bebo for $850 million in cash. The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast. AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire  [...]
Posted: Thursday, March 13th 2008

Nielsen to Reposition Across NY Times Properties Worldwide

Nielsen is launching an ad campaign across New York Times properties worldwide. Its intention is to clarify its ethos across cultures. This marks the first such arrangement between an advertiser and The New York Times Company. The campaign peaks in August when Nielsen will be the sole advertiser in PLAY, a sports magazine owned by the New York Times. The issue will be themed around the   [...]
Posted: Tuesday, March 11th 2008

Ask Exits Fast Lane, Seeks Redemption in Married Women

With what AP calls "a dramatic about-face," Ask.com is forfeiting all-purpose search to Google in favor a smaller market: married women in need of homemaking guidance. Instead of competing for stronger search, Ask.com will help women address health, entertainment, children, recipes and hobbies. Before its purchase by InterActive Corp., Ask.com sought to make itself the search engine o  [...]
Posted: Thursday, March 6th 2008